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At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Starting at $120.00
No pricing available
Funnel
Star Rating
(163)4.5 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $120.00
Free Trial is available
Browse all 3 pricing plansGoogle Analytics
Star Rating
(6,621)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in its Real-Time Reporting feature, scoring 8.8, which allows businesses to monitor user activity as it happens. In contrast, Funnel's Real-Time Reporting scored slightly lower at 8.6, indicating that while it provides real-time insights, it may not be as robust as Google Analytics.
- Reviewers mention that Funnel shines in Custom Reports and Dashboards, achieving a score of 9.3, which allows for tailored reporting that meets specific business needs. Google Analytics, while strong, scored 8.5 in this area, suggesting that its customization options may not be as extensive.
- G2 users highlight that Funnel's Quality of Support is notably high, with a score of 9.2, indicating responsive and helpful customer service. In comparison, Google Analytics received a score of 7.5, suggesting that users may experience longer wait times or less effective support.
- Users on G2 report that Google Analytics provides superior Standard Event Tracking with a score of 8.6, which is essential for tracking user interactions. Funnel, however, scored higher in Custom Event Tracking at 8.9, indicating that it may offer more flexibility for businesses needing specific tracking capabilities.
- Reviewers mention that Funnel's Ease of Setup is a strong point, scoring 8.8, which suggests that users find it straightforward to implement. Google Analytics, while still user-friendly, scored 7.9, indicating that some users may face challenges during the initial setup process.
- Users say that Funnel's Campaign Tracking feature is particularly effective, scoring 8.9, which helps businesses analyze the performance of their marketing efforts. Google Analytics scored 8.7 in this area, showing it is also effective but may not provide the same level of detail or ease of use as Funnel.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $120.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Google Analytics
No pricing availableFree Trial
Funnel
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.8
140
9.0
5,510
Ease of Use
8.5
143
7.8
5,541
Ease of Setup
8.8
102
8.0
2,745
Ease of Admin
8.9
95
8.2
2,602
Quality of Support
9.1
137
7.5
4,586
Has the product been a good partner in doing business?
9.1
94
8.3
2,383
Product Direction (% positive)
8.7
141
8.5
5,388
Features by Category
Metrics
9.0
70
9.0
4016
8.9
68
8.8
3996
8.4
46
8.7
3935
8.9
45
8.6
3616
8.6
44
8.4
3386
8.5
56
8.4
3594
8.8
56
8.5
3640
9.1
71
8.6
3706
9.0
43
8.2
3296
Reporting
8.6
48
Feature Not Available
8.8
43
8.5
3541
8.7
62
8.2
3251
8.7
52
8.4
3494
8.2
40
8.5
3433
8.1
55
8.3
3111
9.2
69
8.5
3660
Other
Feature Not Available
8.5
3683
Feature Not Available
8.5
3496
Feature Not Available
8.3
3288
8.9
73
8.7
3428
8.9
59
8.5
2697
Feature Not Available
8.0
2424
Feature Not Available
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
8.9
71
8.5
2621
Feature Not Available
8.2
2330
9.1
75
8.9
3458
8.9
74
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Tools
Not enough data
8.3
1125
Not enough data
8.9
1496
Not enough data
8.3
1258
Metrics
Not enough data
8.9
1467
Not enough data
8.9
1501
Not enough data
8.9
1501
Not enough data
8.7
1419
Not enough data
8.7
1433
Not enough data
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Marketing Operations
8.3
76
|
Verified
Not enough data
8.9
85
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.4
80
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
83
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Funnel and Google Analytics are categorized as Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools and Marketing Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.5%
Retail
6.3%
Information Technology and Services
6.3%
Internet
4.4%
Consumer Goods
3.1%
Other
37.5%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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