Compare Funnel and Google Analytics 
Featured Products
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Starting at $400.00
No pricing available
Funnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansGoogle Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive analytics dashboard, allowing users to track visitor metrics such as age, gender, and landing pages. This depth of information is often highlighted as a significant advantage over competitors, making it a preferred choice for those needing detailed insights.
- Users say that Funnel stands out for its user-friendly interface and exceptional customer support. Many appreciate its ability to easily pull data from various platforms, which simplifies the data centralization process and enhances overall workflow efficiency.
- According to verified reviews, Google Analytics is praised for its low latency and advanced research capabilities. Users find that its integration features significantly enhance their analytical tasks, providing a seamless experience that is hard to match.
- Reviewers mention that while Funnel offers a solid user experience, it faces challenges in terms of market presence and overall user satisfaction compared to Google Analytics. The latter's higher G2 Score reflects a broader acceptance and reliability among users.
- Users highlight that Funnel's strong support across various platforms is a key benefit, with many noting that the software is stable and easy to use. This makes it a great option for businesses looking for dependable customer service and a straightforward interface.
- G2 reviewers indicate that Google Analytics has a more extensive review history, which contributes to its credibility and trustworthiness. With thousands of reviews, users feel more confident in its capabilities, especially when it comes to meeting diverse analytical needs.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Google Analytics
No pricing availableFree Trial
Funnel
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.8
141
9.0
5,575
Ease of Use
8.5
144
7.8
5,610
Ease of Setup
8.8
103
8.0
2,815
Ease of Admin
8.9
95
8.3
2,628
Quality of Support
9.1
138
7.5
4,643
Has the product been a good partner in doing business?
9.1
94
8.4
2,406
Product Direction (% positive)
8.7
142
8.5
5,452
Features by Category
Metrics
9.0
70
9.0
4052
8.9
68
8.8
4019
8.4
46
8.7
3943
8.9
45
8.6
3622
8.6
44
8.4
3397
8.5
56
8.4
3595
8.8
56
8.5
3644
9.1
71
8.6
3734
9.0
43
8.2
3311
Reporting
8.6
48
Feature Not Available
8.8
43
8.5
3548
8.7
62
8.2
3255
8.7
52
8.4
3504
8.2
40
8.5
3434
8.1
55
8.3
3114
9.2
69
8.5
3682
Other
Feature Not Available
8.5
3698
Feature Not Available
8.5
3496
Feature Not Available
8.3
3289
8.9
73
8.7
3458
8.9
59
8.5
2700
Feature Not Available
8.0
2424
Feature Not Available
8.2
2800
Agentic AI - Digital Analytics
Not enough data
7.8
83
Not enough data
8.0
85
Not enough data
7.7
85
Not enough data
8.4
90
Administration
8.9
71
8.5
2640
Feature Not Available
8.2
2332
9.1
75
8.9
3461
8.9
74
8.9
3565
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1177
Not enough data
8.8
1135
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1020
Not enough data
8.9
1165
Not enough data
8.5
1070
Not enough data
8.9
1179
Not enough data
8.7
1122
Not enough data
8.6
1097
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Exchange Functions
Not enough data
9.4
16
Not enough data
9.4
16
Data as a Service
Not enough data
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Tools
Not enough data
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Metrics
Not enough data
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Agentic AI - Content Analytics
Not enough data
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Marketing Operations
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Funnel and Google Analytics are categorized as Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools and Marketing Analytics
Google Analytics is categorized as Content Analytics, Mobile App Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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