Compare Funnel and Funnelytics 
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Small-Business (81.3% of reviews)
Entry-Level Pricing
Starting at $400.00
Free Trial Per Month
Funnel
Star Rating
(165)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansFunnelytics
Star Rating
(35)4.2 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial Per Month
Browse all 2 pricing plansFunnel vs Funnelytics
When assessing the two solutions, reviewers found Funnelytics easier to use. However, Funnel is easier to set up and administer. Reviewers also preferred doing business with Funnel overall.
- Reviewers felt that Funnel meets the needs of their business better than Funnelytics.
- When comparing quality of ongoing product support, reviewers felt that Funnel is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Funnel over Funnelytics.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Funnelytics
Performance Lite
Free Trial
Per Month
Visualize how people flow through your site and the traffic sources that brought them.
- Automatically track pages and traffic sources
- Cross-Domain tracking
- Unlimited user seats
Free Trial
Funnel
Free Trial is available
Funnelytics
Free Trial is available
Ratings
Meets Requirements
8.8
141
8.2
17
Ease of Use
8.5
144
8.9
17
Ease of Setup
8.8
103
8.5
8
Ease of Admin
8.9
95
8.1
9
Quality of Support
9.1
138
8.1
16
Has the product been a good partner in doing business?
9.1
94
8.5
9
Product Direction (% positive)
8.7
142
8.1
12
Features by Category
Metrics
9.0
70
6.5
8
8.9
68
6.2
7
8.4
46
6.7
9
8.9
45
7.0
9
8.6
44
6.5
8
8.5
56
Feature Not Available
8.8
56
Feature Not Available
9.1
71
6.5
9
9.0
43
6.9
8
Reporting
8.6
48
6.9
8
8.8
43
5.3
6
8.7
62
Feature Not Available
8.7
52
6.3
8
8.2
40
6.3
8
8.1
55
5.3
6
9.2
69
Feature Not Available
Other
Feature Not Available
6.2
7
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
8.9
73
6.7
9
8.9
59
5.0
5
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.9
71
7.2
6
Feature Not Available
Feature Not Available
9.1
75
7.4
7
8.9
74
7.2
9
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.3
76
|
Verified
Not enough data
9.0
86
|
Verified
Not enough data
7.7
43
Not enough data
8.4
74
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.5
81
|
Verified
Not enough data
8.7
83
|
Verified
Not enough data
8.2
68
|
Verified
Not enough data
8.9
84
|
Verified
Not enough data
7.8
41
Not enough data
7.6
41
|
Verified
Not enough data
Agentic AI - Marketing Analytics
7.5
6
Not enough data
6.9
6
Not enough data
6.7
6
Not enough data
Categories
Categories
Shared Categories
Funnel and Funnelytics are categorized as Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools and Marketing Analytics
Funnelytics is categorized as Customer Journey Analytics
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Funnelytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Marketing and Advertising
37.5%
Computer Software
21.9%
Manufacturing
3.1%
Consulting
3.1%
Writing and Editing
3.1%
Other
31.3%
Discussions
What do you like most about Funnel for data collection, and what improvements could be made?
1 Comment
MM
I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further...Read more
Can I see data retroactively in Funnel?
1 Comment
Official Response from Funnel
Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these...Read more
How does the marketing funnel work?
1 Comment
PP
The marketing funnel is a model used by businesses to visualize the customer journey from initial awareness to final purchase. It consists of several stages,...Read more
Funnelytics has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
Your software and services insights are valuable.
Your peers come to G2 to get an inside look at and other business solutions. Adding perspective on will help others pick the right solution based on real user experience.
