# Fundraise Up vs Virtuous CRM+ Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fundraise Up excels in user experience, with many praising its **intuitive interface** and **AI-driven recommendations** that optimize giving. Users appreciate the flexibility in presentation options on their websites, making it a standout choice for organizations looking to enhance donor engagement.
- **Users say** that Virtuous CRM+ offers a highly **automated tool** that simplifies daily tasks, such as tracking and profile querying. Reviewers highlight its **all-in-one capabilities** for email marketing and event tracking, making it a convenient option for small businesses.
- **According to verified reviews** , Fundraise Up has a significant edge in **customer support** , with users noting **fast response times** to inquiries. This level of support is crucial for organizations that need quick assistance, especially during critical fundraising campaigns.
- **Reviewers mention** that while Virtuous CRM+ has a user-friendly interface, it sometimes struggles with **configuration challenges** that can hinder its adaptability to specific workflows. This can be a drawback for organizations with unique operational needs.
- **G2 reviewers highlight** that Fundraise Up's ease of setup and management is a significant advantage, with many users finding it straightforward to create campaigns without technical expertise. This accessibility can be a game-changer for smaller organizations with limited resources.
- **Users report** that Virtuous CRM+ provides solid features for **donor management** , but it falls short in overall satisfaction compared to Fundraise Up. The latter's higher ratings in areas like **reporting** and **interaction tracking** suggest a more robust solution for organizations focused on data-driven fundraising strategies.



| | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 81 | 215 | 
| **Largest Market Segment** | Small-Business (63.7% of reviews) | Small-Business (61.7% of reviews) | 
| **Entry Level Price** | Pay As You Go | No pricing available | 

---
## Top Pros & Cons

### Fundraise Up

Pros:
- Customer Support (17 reviews)
- Ease of Use (17 reviews)

Cons:
- Limited Customization (4 reviews)
- Missing Features (4 reviews)

### Virtuous CRM+

Pros:
- Ease of Use (6 reviews)
- Intuitive (5 reviews)

Cons:
- Expensive (2 reviews)
- Form Design Issues (2 reviews)

---
## Ratings Comparison
| Rating | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
  | **Meets Requirements** | 9.5 (75 reviews) | 8.6 (160 reviews) | 
  | **Ease of Use** | 9.5 (76 reviews) | 8.4 (180 reviews) | 
  | **Ease of Setup** | 9.0 (66 reviews) | 7.7 (132 reviews) | 
  | **Ease of Admin** | 9.3 (50 reviews) | 8.5 (116 reviews) | 
  | **Quality of Support** | 9.9 (75 reviews) | 8.5 (160 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (52 reviews) | 8.8 (119 reviews) | 
  | **Product Direction (% positive)** | 10.0 (72 reviews) | 8.9 (161 reviews) | 

---
## Pricing

### Fundraise Up

#### Entry-Level Pricing

Plan: Flexible, growth-aligned pricing

Price: Pay As You Go

Description: Fundraise Up uses a simple transaction-based pricing model, so your costs scale with your fundraising success. There are no annual contracts, monthly platform fees, or tiered plans.
You only pay a platform fee on successful transactions, plus standard payment processing fees from Stripe or PayPal.
Many organizations offset most or all transaction costs through optional donor fee coverage, helping maximize net revenue from every donation.
All plans include access to Fundraise Up’s complete platform — with no feature gating or surprise add-ons.
This flexible model is ideal for organizations of all sizes, from seasonal campaigns to year-round fundraising programs.

Key Features:
- All features included. From Checkout to Campaign Pages, real-time AI optimization to global payment methods — everything is included. No tiers. No restrictions. Just tools that help you raise more.

[Learn more about Fundraise Up](https://www.g2.com/products/fundraise-up/reviews)

#### Free Trial

No

### Virtuous CRM+

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Fundraising

| Product | Score | Reviews |
|---|---|---|
| **Fundraise Up** | 9.0/10 | 63 |
| **Virtuous CRM+** | 7.6/10 | 75 |

#### Administration

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Reporting** | 8.9 (49 reviews) | 7.9 (71 reviews) | 
| **Interaction Tracking** | 9.1 (47 reviews) | 8.5 (70 reviews) | 
| **Automation** | 9.0 (45 reviews) | 8.2 (66 reviews) | 
| **Donor Profiles** | 9.0 (46 reviews) | 8.8 (74 reviews) | 

#### Fundraising

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Campaign Management** | 9.1 (51 reviews) | 8.0 (64 reviews) | 
| **Online Donation Portal** | 9.6 (60 reviews) | 8.0 (68 reviews) | 
| **Event Planning** | Feature Not Available | 5.8 (52 reviews) | 
| **Recurring Donations** | 9.6 (49 reviews) | 8.5 (70 reviews) | 
| **Peer-to-peer Fundraising** | 7.6 (42 reviews) | 6.0 (50 reviews) | 
| **Mobile Capabilities** | 9.1 (44 reviews) | 6.7 (56 reviews) | 

#### Marketing

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Email Marketing** | Feature Not Available | 8.0 (67 reviews) | 
| **Direct Mail Tools** | Feature Not Available | 7.2 (55 reviews) | 

### Donor Management

| Product | Score | Reviews |
|---|---|---|
| **Fundraise Up** | 8.5/10 | 20 |
| **Virtuous CRM+** | 8.2/10 | 112 |

#### Administration

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **User Dashboard** | 9.0 (16 reviews) | 8.6 (105 reviews) | 
| **Donor Profiles** | 9.3 (18 reviews) | 9.0 (107 reviews) | 
| **Reporting** | 9.1 (19 reviews) | 8.2 (101 reviews) | 
| **Templates** | 9.1 (19 reviews) | 7.8 (92 reviews) | 
| **Customization** | 9.1 (16 reviews) | 8.1 (100 reviews) | 

#### Donor Management

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Moves Management** | 8.3 (14 reviews) | 8.0 (72 reviews) | 
| **Pledge Tracking** | 7.9 (16 reviews) | 8.0 (80 reviews) | 
| **E-Document Storage** | 8.0 (15 reviews) | 7.8 (73 reviews) | 
| **Acknowledgments & Communications** | 9.1 (16 reviews) | 8.3 (93 reviews) | 

#### Interoperability

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Event Tracking** | 6.8 (14 reviews) | 7.0 (65 reviews) | 
| **Gift Tracking** | 7.7 (15 reviews) | 9.0 (96 reviews) | 
| **Fund Accounting** | 8.9 (15 reviews) | 8.2 (75 reviews) | 

### Nonprofit CRM

| Product | Score | Reviews |
|---|---|---|
| **Fundraise Up** | N/A | N/A |
| **Virtuous CRM+** | 8.0/10 | 110 |

#### Constituent Management

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Constituent Profiles** | Not enough data | 8.7 (96 reviews) ✓ Verified | 
| **Online Portal** | Not enough data | 8.2 (89 reviews) | 
| **Donor Communications** | Not enough data | 8.6 (98 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Email Marketing** | Not enough data | 8.6 (92 reviews) ✓ Verified | 
| **Lead Management** | Not enough data | 8.0 (72 reviews) ✓ Verified | 
| **Campaign Management** | Not enough data | 8.1 (90 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | Not enough data | 7.8 (70 reviews) ✓ Verified | 

#### Workflow Automation

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Donor Prospecting** | Not enough data | 8.2 (86 reviews) ✓ Verified | 
| **Data Entry** | Not enough data | 8.6 (100 reviews) ✓ Verified | 
| **Task Delegation** | Not enough data | 8.2 (92 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Reporting** | Not enough data | 8.1 (95 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.3 (99 reviews) ✓ Verified | 
| **Automated Reports** | Not enough data | 8.0 (83 reviews) ✓ Verified | 

#### Integrations

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Accounting** | Not enough data | 7.7 (71 reviews) ✓ Verified | 
| **Fundraising** | Not enough data | 8.5 (97 reviews) ✓ Verified | 
| **Grant Management** | Not enough data | 7.4 (79 reviews) ✓ Verified | 
| **Sales POS** | Not enough data | 6.5 (48 reviews) | 

#### Agentic AI - Nonprofit CRM

| Feature | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.8 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (6 reviews) | 

---
## Categories
**Shared Categories (2):** [Fundraising Software](https://www.g2.com/categories/fundraising), [Donor Management Software](https://www.g2.com/categories/donor-management)


**Unique to Virtuous CRM+ (3):** [Nonprofit Payment Gateway Software](https://www.g2.com/categories/nonprofit-payment-gateway), [Admission-Based Nonprofit Software](https://www.g2.com/categories/admission-based-nonprofit), [Nonprofit CRM Software](https://www.g2.com/categories/nonprofit-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Fundraise Up | Virtuous CRM+ | 
|---|---|---|
| **Small-Business** | 63.7% | 61.7% | 
| **Mid-Market** | 32.5% | 36.4% | 
| **Enterprise** | 3.8% | 1.9% | 

### By Industry

#### Fundraise Up

- **Non-Profit Organization Management:** 61.0%
- **Fund-Raising:** 10.4%
- **Marketing and Advertising:** 5.2%
- **Media Production:** 3.9%
- **Religious Institutions:** 2.6%
- **Computer Software:** 2.6%
- **Broadcast Media:** 1.3%
- **Civic & Social Organization:** 1.3%
- **Computer & Network Security:** 1.3%
- **Education Management:** 1.3%
- **Other:** 9.1%

#### Virtuous CRM+

- **Non-Profit Organization Management:** 58.4%
- **Religious Institutions:** 10.3%
- **Fund-Raising:** 7.5%
- **Individual & Family Services:** 3.3%
- **Higher Education:** 2.3%
- **Education Management:** 1.9%
- **Hospital & Health Care:** 1.9%
- **Consulting:** 1.4%
- **Health, Wellness and Fitness:** 1.4%
- **Accounting:** 0.9%
- **Other:** 10.7%

---
## Alternatives

### Alternatives to Fundraise Up

- [Givebutter](https://www.g2.com/products/givebutter/reviews) — 4.7/5 stars (2073 reviews)
- [Donorbox](https://www.g2.com/products/donorbox/reviews) — 4.6/5 stars (1444 reviews)
- [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) — 4.6/5 stars (894 reviews)
- [Bonterra Network for Good](https://www.g2.com/products/bonterra-network-for-good/reviews) — 4.6/5 stars (408 reviews)
- [DonorPerfect](https://www.g2.com/products/donorperfect/reviews) — 4.4/5 stars (565 reviews)
- [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) — 3.9/5 stars (620 reviews)
- [Zeffy](https://www.g2.com/products/zeffy/reviews) — 4.9/5 stars (919 reviews)
- [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) — 4.2/5 stars (419 reviews)
- [GoFundMe Pro](https://www.g2.com/products/gofundme-pro/reviews) — 4.3/5 stars (147 reviews)
- [Bonterra OneCause](https://www.g2.com/products/bonterra-onecause/reviews) — 4.7/5 stars (502 reviews)

### Alternatives to Virtuous CRM+

- [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) — 3.9/5 stars (620 reviews)
- [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) — 4.2/5 stars (419 reviews)
- [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) — 4.6/5 stars (894 reviews)
- [DonorPerfect](https://www.g2.com/products/donorperfect/reviews) — 4.4/5 stars (565 reviews)
- [Bonterra Network for Good](https://www.g2.com/products/bonterra-network-for-good/reviews) — 4.6/5 stars (408 reviews)
- [Bonterra EveryAction](https://www.g2.com/products/bonterra-everyaction/reviews) — 4.3/5 stars (283 reviews)
- [Givebutter](https://www.g2.com/products/givebutter/reviews) — 4.7/5 stars (2073 reviews)
- [Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)](https://www.g2.com/products/agentforce-nonprofit-formerly-salesforce-nonprofit-cloud/reviews) — 4.1/5 stars (87 reviews)
- [Donorbox](https://www.g2.com/products/donorbox/reviews) — 4.6/5 stars (1444 reviews)
- [DonorDock](https://www.g2.com/products/donordock/reviews) — 4.8/5 stars (151 reviews)

---
## Top Discussions

### Fundraise Up

No discussions available for this product.

### Virtuous CRM+

- Title: [Can there be a way to reassign a note to a different user even though you may be the user inputting the information?](https://www.g2.com/discussions/43237-can-there-be-a-way-to-reassign-a-note-to-a-different-user-even-though-you-may-be-the-user-inputting-the-information) — 1 comment, 1 upvote
  > **Top comment:** "In this case, I'd probably enter a Task so that assignment is an attribute. If task doesn't really fit, then you can always just include the other..."
- Title: [Does anyone have experience in integrating Virtuous with Hubspot?](https://www.g2.com/discussions/does-anyone-have-experience-in-integrating-virtuous-with-hubspot) — 1 comment, 1 upvote
  > **Top comment:** "Hi Philip! Virtuous has a prebuilt API that you can use. Here's more information about our integrations:..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fundraise-up-vs-virtuous-crm)