# Fullstory vs Yandex.Metrica Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and custom event creation, which help in understanding user behavior and improving performance.
- **Users say** that Yandex.Metrica is a hidden gem, particularly for its Session Replay feature, which helps identify UX issues that might be overlooked by other tools. This capability has been instrumental for some users in enhancing conversion rates by addressing specific user pain points.
- **Reviewers mention** that Fullstory's quality of support stands out, with many users highlighting the responsiveness and helpfulness of the support team. This level of assistance is crucial for teams looking to maximize the tool's potential and troubleshoot effectively.
- **According to verified reviews** , Yandex.Metrica offers a user-friendly interface that makes it easy for users to navigate and analyze website trends. This simplicity is particularly beneficial for small businesses that may not have extensive analytics experience.
- **G2 reviewers highlight** that Fullstory's implementation process is generally quick and intuitive, which is a significant advantage for teams eager to start gathering insights without lengthy setup times. Users appreciate the onboarding experience that facilitates a smooth transition.
- **Users report** that while Yandex.Metrica has strong features, it sometimes lacks the depth of insights provided by Fullstory, particularly in areas like detailed session analysis and troubleshooting capabilities. This difference can impact teams that rely heavily on in-depth user behavior data.



| | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,052 | 37 | 
| **Largest Market Segment** | Mid-Market (43.7% of reviews) | Small-Business (69.7% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Yandex.Metrica

Pros:
- Ease of Use (2 reviews)
- Easy Setup (2 reviews)

Cons:
- Data Inaccuracy (1 reviews)
- Frustration (1 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Yandex.Metrica | 
|---|---|---|
  | **Meets Requirements** | 8.7 (892 reviews) | 8.8 (27 reviews) | 
  | **Ease of Use** | 8.3 (904 reviews) | 9.0 (27 reviews) | 
  | **Ease of Setup** | 8.3 (538 reviews) | 8.8 (17 reviews) | 
  | **Ease of Admin** | 8.7 (320 reviews) | 8.0 (15 reviews) | 
  | **Quality of Support** | 9.0 (691 reviews) | 7.6 (24 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (302 reviews) | 8.2 (14 reviews) | 
  | **Product Direction (% positive)** | 8.8 (851 reviews) | 8.3 (27 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Yandex.Metrica

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Yandex.Metrica** | 8.3/10 | 23 |

#### Metrics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 9.0 (20 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.2 (20 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 8.3 (20 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 8.1 (19 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.2 (19 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.8 (19 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.2 (19 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 7.5 (19 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 8.1 (20 reviews) | 

#### Reporting

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | 8.1 (18 reviews) | 
| **Trending** | 8.3 (264 reviews) | 8.4 (18 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 8.3 (17 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 8.1 (19 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.6 (18 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.1 (17 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.8 (19 reviews) | 

#### Other

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.3 (19 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | 8.3 (18 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | 8.6 (20 reviews) | 
| **Campaign Tracking** | 7.6 (227 reviews) | 8.3 (19 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 8.7 (18 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | 8.0 (17 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | 8.0 (19 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 7.8 (16 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 7.7 (15 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.6 (18 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.1 (18 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **Yandex.Metrica** | N/A | N/A |

#### User Identification

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.7 (82 reviews) | Not enough data | 
| **User Activity History** | 8.8 (81 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 440 |
| **Yandex.Metrica** | 7.4/10 | 10 |

#### User Behavior

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Click Tracking** | 9.0 (379 reviews) ✓ Verified | 8.5 (10 reviews) | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 8.3 (10 reviews) | 
| **Frustration Tracking** | 8.5 (382 reviews) ✓ Verified | 7.6 (7 reviews) | 

#### A/B Testing 

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (359 reviews) ✓ Verified | 7.4 (7 reviews) | 
| **Split URL Testing** | 8.1 (72 reviews) | 8.0 (5 reviews) | 
| **Data Analysis** | 8.3 (364 reviews) ✓ Verified | 7.7 (8 reviews) | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 6.7 (5 reviews) | 

#### Visitor Information

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **User Identification** | 8.5 (369 reviews) ✓ Verified | 5.2 (7 reviews) | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 7.1 (7 reviews) | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Cross-system Integration** | 6.1 (25 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Yandex.Metrica** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 233 |
| **Yandex.Metrica** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.5 (10 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **Yandex.Metrica** | N/A | N/A |

#### Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (84 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Yandex.Metrica** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Yandex.Metrica** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Yandex.Metrica** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.0/10 | 215 |
| **Yandex.Metrica** | 8.5/10 | 15 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.6 (7 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 8.0 (11 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 8.8 (12 reviews) | 
| **Mobile Device Analysis** | 8.2 (160 reviews) | 8.7 (9 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 8.0 (10 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 8.3 (11 reviews) | 

#### Reporting

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Heat Maps** | 8.9 (190 reviews) | 9.3 (14 reviews) | 
| **Session Replays** | 9.3 (200 reviews) | 8.6 (14 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 8.8 (14 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 8.2 (14 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Yandex.Metrica** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Yandex.Metrica** | N/A | N/A |

#### Metrics

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 63 |
| **Yandex.Metrica** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.2 (50 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Segmentation** | 9.3 (56 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (55 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (53 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Yandex.Metrica | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.4 (54 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (54 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (9):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)



---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Yandex.Metrica | 
|---|---|---|
| **Small-Business** | 38.1% | 69.7% | 
| **Mid-Market** | 43.7% | 27.3% | 
| **Enterprise** | 18.3% | 3.0% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.4%
- **Information Technology and Services:** 11.0%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.2%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.1%
- **Education Management:** 2.0%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

#### Yandex.Metrica

- **Marketing and Advertising:** 22.6%
- **Accounting:** 6.5%
- **Market Research:** 6.5%
- **Information Technology and Services:** 6.5%
- **Computer Software:** 6.5%
- **Airlines/Aviation:** 3.2%
- **Apparel & Fashion:** 3.2%
- **Automotive:** 3.2%
- **Computer & Network Security:** 3.2%
- **Computer Games:** 3.2%
- **Other:** 35.5%

---
## Alternatives

### Alternatives to Fullstory

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- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (276 reviews)

### Alternatives to Yandex.Metrica

- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (344 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6859 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (442 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2968 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1246 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1371 reviews)

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## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Yandex.Metrica

- Title: [Is Yandex Metrica free?](https://www.g2.com/discussions/is-yandex-metrica-free) — 1 comment
  > **Top comment:** "How likely is it that you would recommend Voodoo Alerts to a friend or colleague?"
- Title: [Why leave and not solve the minor glitches?](https://www.g2.com/discussions/35129-why-leave-and-not-solve-the-minor-glitches) — 1 comment, 1 upvote
  > **Top comment:** "Where is the problem?"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-yandex-metrica)