# Fullstory vs VWO Testing Comparison
---
## AI Generated Summary
- **G2 reviewers report** that VWO Testing excels in A/B testing capabilities, with users highlighting its straightforward setup process and clear insights that help improve conversion rates. One user mentioned, "I find VWO Testing to be an excellent A/B testing platform that is easy to use and reliable."
- **Users say** that Fullstory provides exceptional visibility into customer interactions, allowing teams to pinpoint where users drop off. Reviewers appreciate the ability to track user sessions and add custom events, which enhances their understanding of user behavior and informs design improvements.
- **According to verified reviews** , both products receive high marks for quality of support, but VWO Testing stands out with users noting the team's helpfulness and availability, stating, "the fact the team are really helpful in supporting you no matter the hour."
- **Reviewers mention** that Fullstory's segmentation features are particularly strong, enabling detailed analysis of user behavior. Users have praised its ability to identify whether issues are isolated or widespread, which is crucial for troubleshooting and enhancing user experience.
- **G2 reviewers highlight** that while VWO Testing has a slight edge in ease of use, Fullstory's reporting and dashboard capabilities are more robust, with users noting that it provides all the technical information needed for effective troubleshooting.
- **Users report** that VWO Testing is particularly beneficial for teams focused on conversion optimization, with one user stating, "We have found ways to improve our conversion rates and our user experience from VWO testing." In contrast, Fullstory is favored for its comprehensive insights into user interactions, making it a valuable tool for product design teams.



| | Fullstory | VWO Testing | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,050 | 929 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Mid-Market (56.7% of reviews) | 
| **Entry Level Price** | Contact Us | Contact Us | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (63 reviews)
- Insights (58 reviews)

Cons:
- Learning Curve (32 reviews)
- Limitations (27 reviews)

### VWO Testing

Pros:
- Ease of Use (180 reviews)
- Customer Support (146 reviews)

Cons:
- Limited Features (50 reviews)
- Missing Features (47 reviews)

---
## Ratings Comparison
| Rating | Fullstory | VWO Testing | 
|---|---|---|
  | **Meets Requirements** | 8.7 (890 reviews) | 8.5 (796 reviews) | 
  | **Ease of Use** | 8.3 (902 reviews) | 8.3 (805 reviews) | 
  | **Ease of Setup** | 8.4 (536 reviews) | 8.6 (527 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.7 (364 reviews) | 
  | **Quality of Support** | 9.0 (689 reviews) | 9.0 (768 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.9 (361 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 9.0 (792 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### VWO Testing

#### Entry-Level Pricing

Plan: GROWTH

Price: Contact Us

Description: Get started with experimenting to optimize your user experiences.

Key Features:
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.

[Browse all 3 editions](https://www.g2.com/products/wingify-vwo-testing/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **VWO Testing** | N/A | N/A |

#### Metrics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | Not enough data | 
| **Engagement** | 8.6 (265 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.7 (272 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (278 reviews) | Not enough data | 
| **Retention** | 7.8 (246 reviews) | Not enough data | 
| **Return** | 7.7 (246 reviews) | Not enough data | 
| **Conversions** | 8.2 (259 reviews) | Not enough data | 
| **Funnels** | 8.5 (261 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Not enough data | 
| **Trending** | 8.3 (264 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.9 (263 reviews) | Not enough data | 
| **Segmentation** | 8.7 (268 reviews) | Not enough data | 
| **Mobile Reporting** | 7.9 (235 reviews) | Not enough data | 
| **Unification Across Devices** | 7.8 (241 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | Not enough data | 

#### Other

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | Not enough data | 
| **Site Search Reporting** | 7.8 (232 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Not enough data | 
| **Campaign Tracking** | 7.6 (227 reviews) | Not enough data | 
| **E-Commerce** | 7.4 (227 reviews) | Not enough data | 
| **Promotional Messages** | 6.6 (222 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (215 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | Not enough data | 
| **QA Testing** | 7.8 (258 reviews) | Not enough data | 
| **Performance and Reliability** | 8.7 (272 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **VWO Testing** | N/A | N/A |

#### User Identification

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.7 (82 reviews) | Not enough data | 
| **User Activity History** | 8.8 (81 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 438 |
| **VWO Testing** | N/A | N/A |

#### User Behavior

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (358 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.1 (72 reviews) | Not enough data | 
| **Data Analysis** | 8.3 (362 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Cross-system Integration** | 6.1 (25 reviews) | Not enough data | 

### E-Commerce Personalization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Testing** | 7.6/10 | 82 |

#### Visitor Behavior

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Monitoring** | Not enough data | 8.2 (76 reviews) | 
| **Targeting** | Not enough data | 8.2 (74 reviews) | 
| **Guided Selling** | Not enough data | 7.6 (67 reviews) | 

#### Templates

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Library** | Not enough data | 7.5 (68 reviews) | 
| **Customization** | Not enough data | 8.0 (74 reviews) | 
| **Optimization** | Not enough data | 8.4 (72 reviews) | 

#### Personalization

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Recommendation** | Not enough data | 7.6 (68 reviews) | 
| **Content** | Not enough data | 7.9 (63 reviews) | 
| **Cart Abandonment** | Not enough data | 7.0 (63 reviews) | 
| **Search** | Not enough data | 6.8 (60 reviews) | 
| **Personalization Engine** | Not enough data | 7.0 (63 reviews) | 
| **Product Recommendations** | Not enough data | 6.9 (60 reviews) | 
| **A/B Testing** | Not enough data | 9.0 (78 reviews) | 
| **Personalized Messaging** | Not enough data | 7.7 (61 reviews) | 

#### Multichannel

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Web** | Not enough data | 7.7 (69 reviews) | 
| **Email** | Not enough data | 5.5 (56 reviews) | 
| **Mobile** | Not enough data | 7.4 (61 reviews) | 

#### Administration 

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Marketing Campaigns** | Not enough data | 7.5 (60 reviews) | 
| **Reports & Analytics** | Not enough data | 8.2 (73 reviews) | 
| **User Data** | Not enough data | 7.5 (70 reviews) | 
| **Integrations** | Not enough data | 7.7 (69 reviews) | 

#### Agentic AI - E-Commerce Personalization

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | 7.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (10 reviews) | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **VWO Testing** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **VWO Testing** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **VWO Testing** | N/A | N/A |

#### Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (84 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Testing** | 8.3/10 | 11 |

#### Segmentation

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.8 (11 reviews) | 
| **Customer Profiles** | Not enough data | 7.9 (8 reviews) | 

#### Targeting

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 8.7 (10 reviews) | 
| **Contextual Targeting** | Not enough data | 8.3 (10 reviews) | 

#### Triggered Content

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Geofencing** | Not enough data | 8.8 (7 reviews) | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | 7.7 (5 reviews) | 

#### Personalized Content

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 7.7 (5 reviews) | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | 8.5 (9 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **VWO Testing** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Feature Management

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Testing** | 8.1/10 | 71 |

#### Management

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Flag Management** | Not enough data | 7.8 (53 reviews) | 
| **Rollout & Rollback Control** | Not enough data | 7.8 (55 reviews) | 
| **Monitoring** | Not enough data | 8.4 (62 reviews) | 

#### Functionality

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Multi-Environment Control** | Not enough data | 8.0 (57 reviews) | 
| **Feature Testing** | Not enough data | 8.5 (65 reviews) | 
| **Low-Code Interface** | Not enough data | 8.0 (62 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Testing** | 7.6/10 | 543 |

#### Computing

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.0 (436 reviews) | 
| **AI/Machine Learning** | Not enough data | 6.7 (389 reviews) | 
| **Little to No Coding** | Not enough data | 7.6 (468 reviews) | 

#### Experimental Design

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.4 (464 reviews) | 
| **Concurrent Testing** | Not enough data | 8.6 (456 reviews) | 
| **Mobile Testing** | Not enough data | 8.2 (448 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.2 (515 reviews) | 
| **Heatmaps** | Not enough data | 7.6 (477 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.5 (79 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (78 reviews) | 
| **Adaptive Learning** | Not enough data | 6.8 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (78 reviews) | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **VWO Testing** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Testing** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **VWO Testing** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (171 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | Not enough data | 
| **Session Replays** | 9.3 (199 reviews) | Not enough data | 
| **Monitoring** | 8.7 (186 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (173 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Testing** | 7.1/10 | 13 |

#### Agentic AI - Personalization

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (13 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (13 reviews) | 
| **Decision Making** | Not enough data | 7.4 (13 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Testing** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **VWO Testing** | N/A | N/A |

#### Metrics

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **VWO Testing** | 8.6/10 | 34 |

#### Variation Testing

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | 9.3 (33 reviews) | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | 8.2 (28 reviews) | 
| **Conversion Goal** | 8.1 (49 reviews) | 8.8 (31 reviews) | 
| **Percentage of Traffic** | 8.5 (51 reviews) | 8.8 (31 reviews) | 
| **Confidence Level** | 7.7 (49 reviews) | 8.4 (31 reviews) | 
| **Multivariant Testing** | 7.1 (47 reviews) | 8.5 (29 reviews) | 

#### Reporting

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | 8.6 (29 reviews) | 
| **Reports and Dashboards** | 9.0 (54 reviews) | 8.6 (32 reviews) | 

#### Personalization

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | 8.3 (27 reviews) | 
| **Custom Targeting** | 7.8 (48 reviews) | 8.1 (26 reviews) | 
| **Data Segmentation** | 9.0 (52 reviews) | 8.5 (24 reviews) | 

#### Administration

| Feature | Fullstory | VWO Testing | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | 8.5 (24 reviews) | 
| **QA Testing** | 8.3 (47 reviews) | 8.3 (22 reviews) | 
| **Performance and Reliability** | 9.3 (53 reviews) | 8.9 (29 reviews) | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | 9.0 (28 reviews) | 

---
## Categories
**Shared Categories (1):** [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)

**Unique to Fullstory (11):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to VWO Testing (5):** [Feature Management Software](https://www.g2.com/categories/feature-management), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [E-Commerce Personalization Software](https://www.g2.com/categories/e-commerce-personalization)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | VWO Testing | 
|---|---|---|
| **Small-Business** | 38.2% | 25.5% | 
| **Mid-Market** | 43.5% | 56.7% | 
| **Enterprise** | 18.3% | 17.8% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### VWO Testing

- **Computer Software:** 11.7%
- **Marketing and Advertising:** 9.9%
- **Retail:** 8.3%
- **Information Technology and Services:** 6.5%
- **Leisure, Travel & Tourism:** 4.6%
- **Internet:** 4.1%
- **Financial Services:** 4.1%
- **Consumer Goods:** 3.9%
- **Health, Wellness and Fitness:** 3.5%
- **Apparel & Fashion:** 3.4%
- **Other:** 40.1%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2373 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1795 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)

### Alternatives to VWO Testing

- [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) — 4.4/5 stars (409 reviews)
- [Optimizely Web Experimentation](https://www.g2.com/products/optimizely-web-experimentation/reviews) — 4.2/5 stars (411 reviews)
- [Kameleoon](https://www.g2.com/products/kameleoon/reviews) — 4.6/5 stars (137 reviews)
- [Monetate](https://www.g2.com/products/monetate/reviews) — 4.1/5 stars (130 reviews)
- [SiteSpect](https://www.g2.com/products/sitespect/reviews) — 4.4/5 stars (60 reviews)
- [Webtrends Optimize](https://www.g2.com/products/webtrends-optimize/reviews) — 4.8/5 stars (226 reviews)
- [Dynamic Yield](https://www.g2.com/products/dynamic-yield/reviews) — 4.5/5 stars (157 reviews)
- [Instapage](https://www.g2.com/products/instapage/reviews) — 4.3/5 stars (521 reviews)
- [Adobe Target](https://www.g2.com/products/adobe-adobe-target/reviews) — 4.0/5 stars (70 reviews)
- [LaunchDarkly](https://www.g2.com/products/launchdarkly/reviews) — 4.5/5 stars (742 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### VWO Testing

- Title: [How do you use a VWO?](https://www.g2.com/discussions/how-do-you-use-a-vwo) — 1 comment
  > **Top comment:** "For CRO (conversion rate optimization), for testing new features and new designs."
- Title: [What is the best way to track elements hidden behind signup wall?](https://www.g2.com/discussions/what-is-the-best-way-to-track-elements-hidden-behind-signup-wall) — 1 comment, 1 upvote
  > **Top comment:** "Hi Nirnai, the elements showing up after signup or login will be tracked by default. In order to see the heatmap clicks, you can use 'Navigate' option, enter..."
- Title: [How can I  get the heatmap load faster?](https://www.g2.com/discussions/how-can-i-get-the-heatmap-load-faster) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [How do I set up click and scrollmaps?](https://www.g2.com/discussions/25556-how-do-i-set-up-click-and-scrollmaps) — 1 comment, 1 upvote
  > **Top comment:** "Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present..."
- Title: [Will there be any improvement of setting up goals?](https://www.g2.com/discussions/24482-will-there-be-any-improvement-of-setting-up-goals) — 1 comment, 1 upvote
  > **Top comment:** "A general  ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-wingify-vwo-testing)