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At a Glance
Market Segments
Mid-Market (49.8% of reviews)
Enterprise (44.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(828)4.5 out of 5
Market Segments
Mid-Market (49.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansWhatfix
Star Rating
(494)4.6 out of 5
Market Segments
Enterprise (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatfixSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Whatfix excels in Quality of Support, scoring 9.7 compared to Fullstory's 8.9. Reviewers mention that the responsiveness and helpfulness of the support team make a significant difference in their experience.
- Reviewers say that Whatfix has a slight edge in Ease of Use with a score of 8.6, while Fullstory scores 8.1. Users on G2 highlight that Whatfix's intuitive interface allows for quicker onboarding and less training time.
- Users say that Whatfix shines in Product Direction with a score of 9.7, indicating a strong commitment to evolving the product based on user feedback, whereas Fullstory's score of 8.7 suggests room for improvement in this area.
- Reviewers mention that Fullstory outperforms Whatfix in User-Level Analytics, scoring 8.6 compared to Whatfix's 8.2. Users appreciate Fullstory's detailed insights into individual user behavior, which helps in tailoring user experiences.
- G2 users report that Whatfix has a higher score in Quality of Support (9.7) compared to Fullstory (8.9), emphasizing that the support team is proactive and knowledgeable, which enhances the overall user experience.
- Users on G2 mention that Fullstory leads in Segmentation with a score of 8.5, while Whatfix scores 7.8. Reviewers appreciate Fullstory's advanced segmentation capabilities, which allow for more targeted marketing efforts.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Whatfix
No pricing availableFree Trial
Fullstory
Free Trial is available
Whatfix
Free Trial is available
Ratings
Meets Requirements
8.7
727
8.8
338
Ease of Use
8.1
738
8.6
408
Ease of Setup
8.2
419
8.3
358
Ease of Admin
8.7
224
8.5
277
Quality of Support
8.9
552
9.7
338
Has the product been a good partner in doing business?
8.8
217
9.5
276
Product Direction (% positive)
8.7
710
9.7
323
Features by Category
Metrics
8.5
267
Not enough data
8.6
261
Not enough data
8.3
250
Not enough data
8.7
269
Not enough data
8.4
271
Not enough data
7.8
245
Not enough data
7.7
245
Not enough data
8.2
256
Not enough data
8.5
257
Not enough data
Reporting
8.7
275
Not enough data
8.3
261
Not enough data
7.9
262
Not enough data
8.7
265
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
260
Not enough data
Other
8.3
264
Not enough data
7.8
232
Not enough data
8.0
253
Not enough data
7.7
225
Not enough data
7.4
225
Not enough data
6.6
222
Not enough data
7.6
213
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
249
Not enough data
7.8
256
Not enough data
8.7
268
Not enough data
8.3
270
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.8
77
Not enough data
8.9
77
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
User Behavior
9.0
370
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
362
|
Verified
Not enough data
A/B Testing
8.4
344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
348
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Not enough data
Agentic AI - Session Replay
5.7
20
Not enough data
User Analysis
Not enough data
8.0
156
Not enough data
8.1
172
User Support
Not enough data
8.2
163
Not enough data
8.0
142
Not enough data
8.0
144
Walkthrough Type
Not enough data
8.5
166
Not enough data
8.9
190
Platform Basics - Digital Adoption Platform
Not enough data
8.3
39
Not enough data
8.7
41
Analytics - Digital Adoption Platform
Not enough data
8.3
40
Functions - Digital Adoption Platform
Not enough data
8.2
39
Not enough data
8.6
44
Agentic AI - Digital Adoption Platform
Not enough data
7.2
28
Product Analytics
7.8
189
8.1
51
8.6
202
8.1
51
8.5
199
7.8
47
8.4
213
7.6
46
7.3
196
7.5
46
7.6
174
7.2
41
7.3
189
7.0
36
7.5
176
7.4
43
Agentic AI - Product Analytics
5.2
9
8.0
5
5.2
9
7.7
5
5.9
9
8.0
5
5.2
9
8.3
5
Analytics
7.8
74
Not enough data
8.1
80
Not enough data
8.3
77
Not enough data
7.5
77
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Generative AI
Not enough data
7.6
51
Self-Service Experience
Not enough data
8.9
146
Not enough data
8.8
141
Not enough data
8.1
93
Not enough data
7.0
68
Not enough data
8.2
84
Self-Service Platform
Not enough data
8.6
91
Not enough data
8.1
88
Not enough data
7.6
77
Not enough data
8.0
89
Agentic AI - Customer Self-Service
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
6.8
13
Not enough data
7.1
14
Not enough data
6.8
12
Not enough data
7.7
13
Not enough data
7.1
13
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Not enough data
Reporting
8.9
182
Not enough data
9.3
187
Not enough data
8.6
178
Not enough data
8.3
170
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
54
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Whatfix are categorized as SAP Store and Product Analytics
Unique Categories
Fullstory is categorized as E-Commerce Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Generative AI Infrastructure
Whatfix is categorized as Digital Adoption Platform and Customer Self-Service
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatfix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.1%
Financial Services
8.7%
Retail
5.4%
Marketing and Advertising
4.1%
Other
49.2%
Computer Software
16.1%
Information Technology and Services
14.0%
Financial Services
4.0%
Insurance
3.8%
Banking
3.1%
Other
59.1%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
What does Whatfix do?
3 Comments
GF
Overall, Whatfix aims to enhance user productivity, reduce support costs, and drive digital transformation within organizations.
How? Whatfix is a digital...Read more
What is the best way to showcase videos using the platform?
1 Comment
KE
Hi Christopher
I have added a video to the self-help tab.
You can do this if you have created the video and have it saved. I use Vimeo. Once you...Read more
Which one of them is a direct competitor of Whatfix?
1 Comment
GF
Digital Adoption Platforms are a category of their own. Because of the unique features and capabilities, it is hard to compare them to other types of...Read more
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