Compare Fullstory and Whatfix 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Enterprise (45.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansWhatfix
Star Rating
(518)4.6 out of 5
Market Segments
Enterprise (45.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatfixSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Whatfix excels in user experience, with many praising its intuitive content creation tools. Users appreciate the ability to create pop-ups, smart tips, and beacons while seeing them in context, which significantly reduces guesswork during the building process.
- Users say that Fullstory provides valuable insights into customer interactions, helping teams identify where users drop off. This capability allows for targeted updates to improve performance, making it a strong choice for teams focused on user behavior analysis.
- Reviewers mention that Whatfix's implementation process is notably quick and straightforward. Many users highlight the easy-to-understand training sessions and help content, which have streamlined onboarding and eliminated the need for extensive end-user job aids.
- According to verified reviews, Fullstory shines in its ability to provide a comprehensive view of the customer experience, combining visual insights with technical data. This dual approach aids troubleshooting and helps teams determine if issues are isolated or widespread.
- G2 reviewers report that Whatfix stands out for its exceptional support quality, with users rating it highly for responsiveness and helpfulness. This level of support fosters a strong partnership, as many users feel that their feedback is valued and incorporated into product improvements.
- Users say that while Fullstory offers robust analytics features, some find it less user-friendly compared to Whatfix. Reviewers have noted challenges in navigating certain functionalities, which can hinder the overall experience for teams looking for a seamless analytics solution.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Whatfix
No pricing availableFree Trial
Fullstory
Free Trial is available
Whatfix
Free Trial is available
Ratings
Meets Requirements
8.7
887
8.8
352
Ease of Use
8.2
898
8.6
419
Ease of Setup
8.4
533
8.3
367
Ease of Admin
8.7
319
8.5
285
Quality of Support
9.0
686
9.7
352
Has the product been a good partner in doing business?
9.0
301
9.5
284
Product Direction (% positive)
8.8
850
9.7
336
Features by Category
Metrics
8.5
271
Not enough data
8.6
265
Not enough data
8.3
254
Not enough data
8.7
272
Not enough data
8.4
278
Not enough data
7.8
246
Not enough data
7.7
246
Not enough data
8.2
259
Not enough data
8.5
261
Not enough data
Reporting
8.7
276
Not enough data
8.3
264
Not enough data
7.9
263
Not enough data
8.7
268
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
264
Not enough data
Other
8.3
265
Not enough data
7.8
232
Not enough data
8.0
256
Not enough data
7.6
227
Not enough data
7.4
227
Not enough data
6.6
222
Not enough data
7.6
215
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
Not enough data
7.8
258
Not enough data
8.7
272
Not enough data
8.3
272
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
80
Not enough data
8.6
81
Not enough data
8.8
80
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
User Behavior
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
Not enough data
A/B Testing
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
8.0
158
8.1
38
8.1
174
User Support
8.4
42
8.2
167
8.0
36
8.0
144
8.8
38
8.0
144
Walkthrough Type
8.9
43
8.5
167
9.1
53
8.9
192
Platform Basics - Digital Adoption Platform
Not enough data
8.3
41
Not enough data
8.8
49
Analytics - Digital Adoption Platform
Not enough data
8.3
43
Functions - Digital Adoption Platform
Not enough data
8.4
46
Not enough data
8.7
54
Agentic AI - Digital Adoption Platform
Not enough data
7.2
29
Product Analytics
7.8
190
8.1
51
8.6
205
8.1
52
8.5
199
7.9
49
8.4
213
7.7
47
7.3
197
7.5
46
7.7
175
7.2
42
7.3
189
7.0
36
7.5
176
7.4
43
Agentic AI - Product Analytics
5.2
9
8.1
6
5.2
9
7.7
5
5.9
9
8.0
5
5.2
9
8.3
5
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Generative AI
6.7
10
7.6
51
Self-Service Experience
7.9
27
8.9
150
7.9
24
8.8
143
6.7
23
8.2
95
7.2
24
7.0
68
7.9
27
8.2
84
Self-Service Platform
8.1
33
8.6
92
8.9
32
8.1
89
6.3
25
7.6
77
8.1
27
8.0
90
Agentic AI - Customer Self-Service
Not enough data
7.1
13
Not enough data
7.3
13
Not enough data
6.8
13
Not enough data
7.1
14
Not enough data
6.8
12
Not enough data
7.7
13
Not enough data
7.1
13
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Whatfix are categorized as Product Analytics, Customer Self-Service, and Digital Adoption Platform
Unique Categories
Fullstory is categorized as Generative AI Infrastructure, SAP Store, E-Commerce Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Whatfix has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatfix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Computer Software
15.7%
Information Technology and Services
13.9%
Financial Services
3.9%
Insurance
3.7%
Banking
3.3%
Other
59.6%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
What does Whatfix do?
3 Comments
GF
Overall, Whatfix aims to enhance user productivity, reduce support costs, and drive digital transformation within organizations.
How? Whatfix is a digital...Read more
What is the best way to showcase videos using the platform?
1 Comment
KE
Hi Christopher
I have added a video to the self-help tab.
You can do this if you have created the video and have it saved. I use Vimeo. Once you...Read more
At what rate is Whatfix growing year on year?
1 Comment
GF
I don't have a number, but having a keen interest in this category I can tell you this... the digital adoption platform (DAP) market has been experiencing...Read more
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