# Fullstory vs VWO Insights - Web Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and custom event tagging, which help in understanding user behavior more deeply.
- **Users say** that VWO Insights - Web offers a user-friendly interface, making it easy to navigate and utilize its features. The integration with GA4 is highlighted as seamless, and the AI-driven summarization of recordings is seen as a significant advantage for quick insights.
- **Reviewers mention** that Fullstory's comprehensive session replay capabilities are a standout feature, with many users noting the ability to troubleshoot issues effectively. The combination of visual customer experiences and technical data helps teams identify whether problems are isolated or widespread.
- **According to verified reviews** , VWO Insights - Web shines in its qualitative tools, which empower UX researchers to conduct thorough audits. Users find the heatmaps and funnel analysis particularly useful for uncovering areas for improvement in user experience.
- **G2 reviewers highlight** that Fullstory has a higher overall satisfaction score compared to VWO Insights - Web, indicating a stronger performance in meeting user needs. Users appreciate the depth of analytics provided, which supports informed decision-making for product improvements.
- **Users report** that while VWO Insights - Web has good customer support, Fullstory's support quality is also highly rated, with users feeling that both products are reliable partners in their business processes. However, Fullstory's larger user base and more extensive feature set may provide an edge in long-term value.



| | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,051 | 62 | 
| **Largest Market Segment** | Mid-Market (43.6% of reviews) | Mid-Market (55.0% of reviews) | 
| **Entry Level Price** | Contact Us | Starting at $139.00 Per Month | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### VWO Insights - Web

Pros:
- Ease of Use (3 reviews)
- Features (2 reviews)

Cons:
- Limited Features (2 reviews)
- Complexity Issues (1 reviews)

---
## Ratings Comparison
| Rating | Fullstory | VWO Insights - Web | 
|---|---|---|
  | **Meets Requirements** | 8.7 (891 reviews) | 8.1 (55 reviews) | 
  | **Ease of Use** | 8.3 (903 reviews) | 8.3 (55 reviews) | 
  | **Ease of Setup** | 8.4 (537 reviews) | 8.8 (36 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.9 (35 reviews) | 
  | **Quality of Support** | 9.0 (690 reviews) | 9.0 (53 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.7 (33 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.5 (53 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### VWO Insights - Web

#### Entry-Level Pricing

Plan: GROWTH

Price: Starting at $139.00 Per Month

Description: For small businesses looking to expand their user behavior analysis.

Key Features:
- Unlimited Recordings
- A/B Test Variation Heatmaps
- Heatmap Comparison

[Browse all 3 editions](https://www.g2.com/products/vwo-insights-web/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **VWO Insights - Web** | 7.6/10 | 42 |

#### Metrics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | Not enough data | 
| **Engagement** | 8.6 (265 reviews) | Not enough data | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | Not enough data | 
| **Standard Event Tracking** | 8.7 (272 reviews) | Not enough data | 
| **Custom Event Tracking** | 8.4 (278 reviews) | Not enough data | 
| **Retention** | 7.8 (246 reviews) | Not enough data | 
| **Return** | 7.7 (246 reviews) | Not enough data | 
| **Conversions** | 8.2 (259 reviews) | Not enough data | 
| **Funnels** | 8.5 (261 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Not enough data | 
| **Trending** | 8.3 (264 reviews) | Not enough data | 
| **Retroactive Reporting** | 7.9 (263 reviews) | Not enough data | 
| **Segmentation** | 8.7 (268 reviews) | Not enough data | 
| **Mobile Reporting** | 7.9 (235 reviews) | Not enough data | 
| **Unification Across Devices** | 7.8 (241 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | Not enough data | 

#### Other

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | Not enough data | 
| **Site Search Reporting** | 7.8 (232 reviews) | Not enough data | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Not enough data | 
| **Campaign Tracking** | 7.6 (227 reviews) | Not enough data | 
| **E-Commerce** | 7.4 (227 reviews) | Not enough data | 
| **Promotional Messages** | 6.6 (222 reviews) | Not enough data | 
| **Administration Alerts** | 7.6 (215 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 7.3 (17 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 7.0 (11 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 7.9 (35 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.2 (39 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **VWO Insights - Web** | N/A | N/A |

#### User Identification

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.7 (82 reviews) | Not enough data | 
| **User Activity History** | 8.8 (81 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### User Response Methods

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Survey** | Not enough data | Not enough data | 
| **Video Snippets** | Not enough data | Not enough data | 
| **Video Interview** | Not enough data | Not enough data | 
| **Photo Submission** | Not enough data | Not enough data | 
| **Text/Notes** | Not enough data | Not enough data | 

#### Participant Selection

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **In-App** | Not enough data | Not enough data | 
| **In-Store** | Not enough data | Not enough data | 
| **On-Site** | Not enough data | Not enough data | 
| **Recruitment Pool** | Not enough data | Not enough data | 

#### Insights

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Collaboration** | Not enough data | Not enough data | 
| **Sorting** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI Text Summarization** | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 439 |
| **VWO Insights - Web** | 7.6/10 | 10 |

#### User Behavior

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 7.8 (9 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 6.9 (8 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (381 reviews) ✓ Verified | 6.2 (7 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (358 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.1 (72 reviews) | 9.0 (7 reviews) ✓ Verified | 
| **Data Analysis** | 8.3 (363 reviews) ✓ Verified | 8.1 (8 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 7.0 (5 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 4.7 (5 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 5.0 (5 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Cross-system Integration** | 6.1 (25 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **VWO Insights - Web** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **VWO Insights - Web** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **VWO Insights - Web** | N/A | N/A |

#### Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (84 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Segmentation

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Feature Not Available | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Feature Not Available | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Experience

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Session Replay** | Not enough data | Not enough data | 
| **Behavioral Analysis** | Not enough data | Not enough data | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Management

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Budget Analysis** | Not enough data | Not enough data | 

#### Performance

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Not enough data | 
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Issue Tracking** | Not enough data | Not enough data | 
| **Resource Monitoring** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **VWO Insights - Web** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Survey Management

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | 

#### Survey Customization

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | 

#### Survey Insights

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **VWO Insights - Web** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 
| **Survey Deployment** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Device Responsiveness** | Not enough data | Not enough data | 

#### Process Management

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 
| **Trigger Alerts** | Not enough data | Not enough data | 
| **Real-Time Analysis** | Not enough data | Not enough data | 
| **Real-Time Action** | Not enough data | Not enough data | 

#### System Management

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **System Monitoring** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **VWO Insights - Web** | 7.5/10 | 24 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | 7.6 (16 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | 7.7 (14 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | 7.4 (15 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | 7.5 (18 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | 8.3 (15 reviews) | 

#### Reporting

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | 7.2 (23 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | 7.0 (17 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | 7.6 (14 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | 7.4 (18 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **VWO Insights - Web** | N/A | N/A |

#### Marketing Operations

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **VWO Insights - Web** | N/A | N/A |

#### Metrics

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **VWO Insights - Web** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | VWO Insights - Web | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (5):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (7):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to VWO Insights - Web (6):** [User Research Tools](https://www.g2.com/categories/user-research), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Survey Software](https://www.g2.com/categories/survey), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | VWO Insights - Web | 
|---|---|---|
| **Small-Business** | 38.1% | 33.3% | 
| **Mid-Market** | 43.6% | 55.0% | 
| **Enterprise** | 18.3% | 11.7% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.2%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.1%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

#### VWO Insights - Web

- **Marketing and Advertising:** 19.7%
- **Internet:** 8.2%
- **Retail:** 6.6%
- **Computer Software:** 6.6%
- **Information Technology and Services:** 6.6%
- **Financial Services:** 3.3%
- **Higher Education:** 3.3%
- **Computer Games:** 3.3%
- **Leisure, Travel & Tourism:** 3.3%
- **Non-Profit Organization Management:** 3.3%
- **Other:** 36.1%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2379 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1797 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (274 reviews)

### Alternatives to VWO Insights - Web

- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1052 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (635 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1395 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2379 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2940 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### VWO Insights - Web

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-vwo-insights-web)