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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (47.7% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Fullstory
Star Rating
(825)4.5 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 5 pricing plansTwilio Segment
Star Rating
(562)4.5 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fullstory excels in "Session Replays," with a score of 9.2, allowing teams to visually analyze user interactions, while Segment's session replay capabilities are less emphasized, leading to a more traditional analytics approach.
- Reviewers mention that Fullstory's "Click Tracking" feature scores a remarkable 9.0, providing detailed insights into user engagement, whereas Segment's tracking features, while robust, do not offer the same level of granularity, scoring 8.7.
- G2 users highlight Fullstory's superior "Frustration Tracking" at 8.4, which helps identify user pain points effectively, while Segment's user behavior analytics, although strong, do not focus as much on frustration metrics, scoring lower in this area.
- Users on G2 appreciate Segment's "Data Enrichment" capabilities, scoring 8.6, which allows for enhanced user profiles, while Fullstory's data modeling features, although solid at 8.6, do not provide the same depth in user data enhancement.
- Reviewers say that Fullstory's "Custom Event Tracking" feature, scoring 8.5, is user-friendly and intuitive, making it easy to set up specific tracking events, while Segment's custom tracking, although powerful, can be more complex to implement, leading to a score of 8.3.
- Users report that Fullstory's "User-Level Analytics" feature, with a score of 8.7, provides detailed insights into individual user journeys, while Segment's analytics, while comprehensive, tend to focus more on aggregate data, scoring slightly lower at 8.6.
Pricing
Entry-Level Pricing
Fullstory
Data Direct
Contact Us
For data science and analytics teams to build predictive models or use data for GenAI and LLMs.
- Clean, structured, AI-ready behavioral data synced directly to your warehouse.
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Fullstory
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
8.7
724
8.9
427
Ease of Use
8.1
735
8.7
429
Ease of Setup
8.2
418
8.5
245
Ease of Admin
8.7
224
8.9
237
Quality of Support
8.9
549
8.6
367
Has the product been a good partner in doing business?
8.8
216
8.8
225
Product Direction (% positive)
8.7
707
8.3
387
Features by Category
Metrics
8.5
267
Not enough data
8.6
261
Not enough data
8.3
250
Not enough data
8.7
269
Not enough data
8.4
271
Not enough data
7.8
245
Not enough data
7.7
245
Not enough data
8.2
256
Not enough data
8.5
257
Not enough data
Reporting
8.7
275
Not enough data
8.3
261
Not enough data
7.9
262
Not enough data
8.7
265
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
260
Not enough data
Other
8.3
264
Not enough data
7.8
232
Not enough data
8.0
253
Not enough data
7.7
225
Not enough data
7.4
225
Not enough data
6.6
222
Not enough data
7.6
213
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
Administration
7.5
249
Not enough data
7.8
256
Not enough data
8.7
267
Not enough data
8.3
270
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.8
77
Not enough data
8.9
77
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
User Behavior
9.0
370
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
361
|
Verified
Not enough data
A/B Testing
8.4
343
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
347
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Not enough data
Agentic AI - Session Replay
5.7
20
Not enough data
Product Analytics
7.8
189
Not enough data
8.6
202
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
196
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
74
Not enough data
8.1
80
Not enough data
8.3
77
Not enough data
7.5
77
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
8.5
142
|
Verified
7.7
98
8.7
147
|
Verified
Feature Not Available
Feature Not Available
7.9
99
8.6
138
|
Verified
Intelligence
6.9
97
8.0
123
|
Verified
6.8
99
6.9
85
|
Verified
7.0
96
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
21
Not enough data
8.7
21
Not enough data
9.1
24
Not enough data
8.3
21
Not enough data
8.5
18
Not enough data
8.6
23
Not enough data
8.7
20
Not enough data
8.3
15
Not enough data
8.7
18
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.9
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Not enough data
Reporting
8.9
181
Not enough data
9.3
187
Not enough data
8.6
178
Not enough data
8.4
169
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
54
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Twilio Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Generative AI Infrastructure
Twilio Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.6%
Information Technology and Services
10.2%
Financial Services
8.7%
Retail
5.1%
Marketing and Advertising
4.1%
Other
49.4%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.9%
Alternatives
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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