Compare Fullstory and Triple Whale 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (88.0% of reviews)
Entry-Level Pricing
Contact Us
Free
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansTriple Whale
Star Rating
(479)4.5 out of 5
Market Segments
Small-Business (88.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and the ability to add custom events, which enhance their understanding of user behavior.
- Users say that Triple Whale shines in campaign performance monitoring, which is crucial for evaluating marketing strategies. The platform's AI capabilities help consolidate data from multiple sources, creating a single source of truth that simplifies decision-making.
- Reviewers mention that Fullstory's overall user experience is enhanced by its robust troubleshooting tools, offering technical information during customer sessions. This feature is particularly valued by product design teams looking to improve performance based on real user data.
- According to verified reviews, Triple Whale provides a unified dashboard that consolidates marketing data and eCommerce information, making it easier for users to track revenue and monitor paid media. This integration is a significant advantage for small businesses looking to streamline their analytics.
- G2 reviewers highlight that while Fullstory has a higher overall satisfaction score, Triple Whale matches it in ease of use and setup, making it accessible for users who may not have extensive technical expertise. This balance makes Triple Whale a strong contender for small businesses.
- Users note that Fullstory's higher G2 Score reflects its comprehensive feature set, but some may find the entry-level pricing a barrier. In contrast, Triple Whale's free entry-level option allows users to explore its capabilities without financial commitment, appealing to startups and smaller enterprises.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Triple Whale
Free
Free
Essential tools for tracking the metrics that matter most, in real time.
- Key Channel Performance Across Ads, Amazon, Email, SMS, & more
- First- and Last-Click Attribution Models
- Standard Shop Performance & Logistics
Free Trial
Fullstory
Free Trial is available
Triple Whale
Free Trial is available
Ratings
Meets Requirements
8.7
887
8.7
423
Ease of Use
8.2
898
8.7
428
Ease of Setup
8.4
533
8.7
240
Ease of Admin
8.7
319
8.7
238
Quality of Support
9.0
686
8.9
392
Has the product been a good partner in doing business?
9.0
301
9.1
236
Product Direction (% positive)
8.8
850
9.6
438
Features by Category
Metrics
8.5
271
Not enough data
8.6
265
Not enough data
8.3
254
Not enough data
8.7
272
Not enough data
8.4
278
Not enough data
7.8
246
Not enough data
7.7
246
Not enough data
8.2
259
Not enough data
8.5
261
Not enough data
Reporting
8.7
276
Not enough data
8.3
264
Not enough data
7.9
263
Not enough data
8.7
268
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
264
Not enough data
Other
8.3
265
Not enough data
7.8
232
Not enough data
8.0
256
Not enough data
7.6
227
Not enough data
7.4
227
Not enough data
6.6
222
Not enough data
7.6
215
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
Not enough data
7.8
258
Not enough data
8.7
272
Not enough data
8.3
272
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
80
Not enough data
8.6
81
Not enough data
8.8
80
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
User Behavior
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
Not enough data
A/B Testing
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
8.8
337
8.2
83
9.0
349
8.4
83
8.7
309
7.5
78
8.9
330
7.1
77
7.6
258
Feature Not Available
7.7
198
Administration
7.8
78
8.3
186
6.7
80
7.7
170
7.2
77
8.7
313
Generative AI
5.8
77
5.9
17
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Attribution Modeling
Not enough data
8.7
247
Not enough data
8.8
259
Not enough data
8.7
204
Not enough data
8.4
222
Not enough data
Feature Not Available
Not enough data
8.1
151
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
6.9
82
Not enough data
8.8
202
Not enough data
8.9
255
Not enough data
8.8
245
Reporting
Not enough data
8.8
269
Not enough data
8.6
254
Not enough data
8.2
202
Development
Not enough data
9.0
135
Not enough data
7.7
79
Management
Not enough data
9.1
155
Not enough data
8.6
136
Integration Options
Not enough data
Feature Not Available
Not enough data
7.3
67
Not enough data
8.2
87
Not enough data
Feature Not Available
Data Management
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.0
20
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
22
Not enough data
9.1
27
Not enough data
9.2
27
Not enough data
8.8
27
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.3
24
Not enough data
8.3
30
Not enough data
8.3
25
Not enough data
8.1
23
Not enough data
8.2
30
Analytics
Not enough data
8.9
37
Not enough data
8.6
32
Not enough data
9.1
44
Not enough data
8.8
31
Mobile
Not enough data
8.9
28
Not enough data
8.8
26
Platform Additional Functionality
Not enough data
8.3
17
Not enough data
Feature Not Available
Integration
Not enough data
8.7
23
Not enough data
8.2
20
Not enough data
8.5
16
Generative AI
Not enough data
8.7
5
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Triple Whale are categorized as E-Commerce Analytics
Unique Categories
Triple Whale is categorized as Retail Analytics, E-Commerce Data Integration, Attribution, and Retail Intelligence
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Triple Whale
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Marketing and Advertising
22.8%
Retail
18.6%
Apparel & Fashion
15.4%
Consumer Goods
11.2%
Health, Wellness and Fitness
8.2%
Other
23.7%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
Triple Whale has no discussions with answers
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