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Compare Fullstory and Snowplow 
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
Contact Us
Contact Us Per Year
Fullstory
Star Rating
(850)4.5 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSnowplow
Star Rating
(31)4.6 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing a user-friendly experience, particularly highlighting its ability to validate customer feedback through real user behavior analysis. Users appreciate how it helps them understand the "why" behind customer frustrations, making it a valuable tool for enhancing user experience.
- Users say that Snowplow offers exceptional flexibility with its granular data capabilities, allowing businesses to tailor their analytics to specific needs. This autonomy is particularly praised by users who value the ability to build customized downstream products, showcasing Snowplow's adaptability in various business environments.
- Reviewers mention that Fullstory's implementation process is notably smooth, with many users finding it easy to set up and navigate. The ability to quickly identify user journeys and errors is a standout feature, making it a go-to choice for teams looking to enhance their product's usability.
- According to verified reviews, Snowplow's strength lies in its open architecture, which allows for significant customization. Users appreciate that it can be adjusted to fit unique business requirements, contrasting with more rigid SaaS tools, which can limit flexibility.
- G2 reviewers highlight that both platforms receive high marks for quality of support, but Fullstory's recent user feedback indicates a slight edge in overall satisfaction. Users have noted that Fullstory's support is responsive and helpful, which can be crucial for teams needing quick resolutions to issues.
- Users report that while Fullstory has a larger user base and more reviews, Snowplow's dedicated user community and long-term users, like those at General Assembly, emphasize its reliability and effectiveness over time, particularly for organizations with complex data needs.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Snowplow
Cloud BDP
Contact Us
Per Year
BDP Cloud is designed to help teams begin their journey with behavioral data. Access Snowplow’s Industry leading Behavioral Data Platform with your pipeline is hosted and managed by Snowplow. BDP Cloud offers entry level pricing to help you realize the power of Behaviour data.
- Access to Snowplow’s leading Behavioural Data Platform
- Securely share, manage, and evolve data from the console and APIs
- Up to 80 million events a month
Free Trial
Fullstory
Free Trial is available
Snowplow
Free Trial is available
Ratings
Meets Requirements
8.7
747
9.2
28
Ease of Use
8.1
758
8.1
28
Ease of Setup
8.2
432
6.4
18
Ease of Admin
8.6
234
7.5
19
Quality of Support
8.9
572
8.9
25
Has the product been a good partner in doing business?
8.9
227
9.0
16
Product Direction (% positive)
8.8
730
10.0
28
Features by Category
Metrics
8.5
269
Not enough data
8.6
263
Not enough data
8.3
252
Not enough data
8.7
269
Not enough data
8.4
275
Not enough data
7.8
245
Not enough data
7.7
245
Not enough data
8.2
257
Not enough data
8.5
258
Not enough data
Reporting
8.7
276
Not enough data
8.3
261
Not enough data
7.9
262
Not enough data
8.7
267
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
261
Not enough data
Other
8.3
265
Not enough data
7.8
232
Not enough data
8.0
254
Not enough data
7.6
226
Not enough data
7.4
225
Not enough data
6.6
222
Not enough data
7.6
214
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
252
Not enough data
7.8
256
Not enough data
8.7
271
Not enough data
8.3
271
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.7
78
Not enough data
8.9
77
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
User Behavior
9.0
375
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
369
|
Verified
Not enough data
A/B Testing
8.4
346
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
353
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
362
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
21
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
204
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Compliance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Maintainence
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
75
Not enough data
8.2
82
Not enough data
8.4
81
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
79
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
169
Not enough data
Reporting
8.9
185
Not enough data
9.3
194
Not enough data
8.6
181
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
9.0
17
Not enough data
8.8
13
Not enough data
8.3
12
Integrations
Not enough data
9.7
5
Not enough data
8.8
7
Platform
Not enough data
9.0
12
Not enough data
8.9
12
Not enough data
8.8
7
Processing
Not enough data
9.2
15
Not enough data
9.0
16
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Snowplow are categorized as Product Analytics and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Generative AI Infrastructure
Snowplow is categorized as Big Data Processing and Distribution and Data Governance
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Snowplow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.2%
Information Technology and Services
10.1%
Financial Services
8.6%
Retail
5.8%
Marketing and Advertising
4.0%
Other
49.3%
Computer Software
16.7%
Retail
10.0%
Marketing and Advertising
10.0%
Information Technology and Services
10.0%
Financial Services
10.0%
Other
43.3%
Alternatives
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
Snowplow has no discussions with answers
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