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Compare Fullstory and Siteimprove 
Featured Products
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(851)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansSiteimprove
Star Rating
(431)4.6 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SiteimproveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Siteimprove excels in user-friendliness, with many users appreciating its intuitive design and layout. One user mentioned that it has become their "daily companion for identifying and monitoring quality improvements," highlighting how easy it is to navigate the platform.
- Users say that Fullstory provides valuable insights into customer behavior, allowing teams to validate survey feedback by observing real user interactions. Reviewers noted that it is "incredibly useful and detailed for complex enterprise use cases," making it a strong choice for organizations needing in-depth analysis.
- According to verified reviews, Siteimprove stands out for its robust reporting capabilities. Users have praised its report UI, stating that it allows them to gather any data related to their websites effectively, which is crucial for tracking enhancements and ensuring accessibility.
- Reviewers mention that Fullstory's ability to track user journeys and identify errors is a significant advantage. Users find it "super easy to find a user via email or identity criteria," which simplifies troubleshooting and enhances the overall user experience.
- G2 reviewers highlight that Siteimprove offers exceptional support, with a high quality of assistance reported by users. One reviewer noted that the platform has been a "good partner in doing business," reflecting the positive experiences many have had with their support team.
- Users express mixed feelings about Fullstory's ease of use compared to Siteimprove. While Fullstory is praised for its detailed insights, some users find it less intuitive, with one noting that it can be challenging to set up, especially for those unfamiliar with complex analytics tools.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Siteimprove
No pricing availableFree Trial
Fullstory
Free Trial is available
Siteimprove
No trial information availableRatings
Meets Requirements
8.7
748
9.1
351
Ease of Use
8.1
760
8.7
352
Ease of Setup
8.2
432
8.9
230
Ease of Admin
8.7
236
8.8
229
Quality of Support
8.9
574
9.2
329
Has the product been a good partner in doing business?
8.9
229
9.4
227
Product Direction (% positive)
8.8
732
9.0
341
Features by Category
Metrics
8.5
269
8.8
122
8.6
263
8.7
113
8.3
252
8.6
113
8.7
269
8.4
102
8.4
275
8.3
94
7.8
245
8.4
100
7.7
245
8.3
97
8.2
257
8.1
90
8.5
258
8.2
91
Reporting
8.7
276
8.5
109
8.3
261
8.4
108
7.9
262
8.2
50
8.7
267
8.4
98
7.9
235
8.2
100
7.8
241
Feature Not Available
8.4
261
8.7
115
Other
8.3
265
8.6
112
7.8
232
8.5
112
8.0
254
8.6
106
7.6
226
8.3
86
7.4
226
Feature Not Available
6.6
222
Feature Not Available
7.6
214
Feature Not Available
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
252
7.9
89
7.8
256
8.5
93
8.7
271
8.9
133
8.3
271
8.8
132
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.7
78
Not enough data
8.9
77
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Monitoring
Not enough data
7.4
45
Not enough data
8.9
122
|
Verified
Not enough data
6.5
40
Administration
Not enough data
8.7
129
|
Verified
Not enough data
8.9
125
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
122
|
Verified
Standards
Not enough data
8.2
108
|
Verified
Not enough data
8.6
111
|
Verified
Not enough data
7.9
69
Not enough data
9.1
89
|
Verified
Agentic AI - Digital Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Behavior
9.0
375
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
370
|
Verified
Not enough data
A/B Testing
8.4
347
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
353
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
362
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
21
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
204
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
75
Not enough data
8.2
82
Not enough data
8.4
81
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
SEO Auditing & Monitoring
Not enough data
8.0
70
Not enough data
8.5
63
Not enough data
8.1
62
Not enough data
8.5
62
Agentic AI - SEO Tools
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
5.7
5
Not enough data
5.3
5
Not enough data
5.0
5
Not enough data
5.7
5
Not enough data
5.7
5
SEO Content & Rankings
Not enough data
7.8
90
Not enough data
7.8
109
Not enough data
7.4
80
Not enough data
7.3
66
Not enough data
7.7
53
SEO Reporting
Not enough data
7.3
90
Not enough data
8.2
81
Not enough data
7.8
85
Not enough data
7.4
62
Generative AI
Not enough data
6.1
34
Not enough data
6.0
34
Monitoring
Not enough data
8.8
189
Not enough data
7.7
66
Not enough data
8.6
183
Not enough data
8.0
99
Reporting
Not enough data
8.7
105
Not enough data
7.9
90
Automation
Not enough data
8.2
96
Not enough data
8.6
101
Functionality
Not enough data
Feature Not Available
Not enough data
8.0
133
Not enough data
8.0
112
Not enough data
8.2
136
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Agentic AI - Digital Accessibility Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
177
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
170
Not enough data
Reporting
8.9
186
Not enough data
9.3
195
Not enough data
8.7
182
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Siteimprove are categorized as Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Generative AI Infrastructure
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Siteimprove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.1%
Information Technology and Services
10.1%
Financial Services
8.5%
Retail
5.8%
Marketing and Advertising
4.1%
Other
49.3%
Higher Education
30.8%
Education Management
9.3%
Financial Services
6.5%
Government Administration
6.1%
Information Technology and Services
4.9%
Other
42.4%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
I want to explore additional modules features like Analytics, Ads and Performance
3 Comments
KM
Have you tried reaching out to your Account Manager at Siteimprove? Ours has been very helpful in getting us access to whatever we need.Read more
How many users can I have?
2 Comments
MK
At my org, we have five users, but there is the option to add more, so I add and remove users at will. Read more
Similar to Siteimprove?
2 Comments
JB
If Website Accessibility is what you are after - you can find a huge list of vendors on the W3C website - https://www.w3.org/WAI/ER/tools/Read more
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