# Fullstory, OWOX vs Smartlook Comparison

| | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,049 | 296 | 874 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Small-Business (47.8% of reviews) | Small-Business (85.4% of reviews) | 
| **Entry Level Price** | Contact Us | Free Per Month | $0.00 | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### OWOX

Pros:
- Ease of Use (21 reviews)
- Helpful (15 reviews)

Cons:
- Data Management Issues (4 reviews)
- Error Handling (3 reviews)

### Smartlook

Pros:
- Ease of Use (3 reviews)
- Insights (3 reviews)

Cons:
- Cluttered Interface (1 reviews)
- Complex Features (1 reviews)

---
## Ratings Comparison
| Rating | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 9.7 (267 reviews) | 8.9 (657 reviews) | 
  | **Ease of Use** | 8.3 (901 reviews) | 8.8 (266 reviews) | 8.9 (663 reviews) | 
  | **Ease of Setup** | 8.4 (536 reviews) | 9.0 (66 reviews) | 9.1 (460 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 9.1 (69 reviews) | 9.1 (451 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 9.8 (260 reviews) | 8.8 (471 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 9.4 (67 reviews) | 9.0 (385 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 9.5 (259 reviews) | 9.0 (621 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### OWOX

#### Entry-Level Pricing

Plan: Community

Price: Free Per Month

Description: Ideal for teams automating business reporting while valuing data autonomy: gaining full control over data connectivity and enablement.


Key Features:
- Everything in Community Apps Script, plus:
- Store your data in Snowflake, Databricks, AWS Athena, Azure Synapse
- Data Mart Management

[Browse all 3 editions](https://www.g2.com/products/owox/pricing)

#### Free Trial

Yes

### Smartlook

#### Entry-Level Pricing

Plan: Free

Price: $0.00

Description: For small projects

Key Features:
- 3000 sessions per month 
- 1 month data history
- 10 events definitions

[Browse all 3 editions](https://www.g2.com/products/smartlook/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Reports

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

#### Data Preparation

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Connectors** | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | Not enough data | 

#### Data Modeling and Blending

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Querying** | Not enough data | Not enough data | Not enough data | 
| **Data Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Self Service 

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | Not enough data | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | Not enough data | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | Not enough data | Not enough data | 
| **Data Source Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | Not enough data | Not enough data | 
| **Concurrent User Support** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | Not enough data | Not enough data | 
| **Notebook and Script Integration** | Not enough data | Not enough data | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Queries** | Not enough data | Not enough data | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | Not enough data | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | Not enough data | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | Not enough data | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | Not enough data | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **OWOX** | N/A | N/A |
| **Smartlook** | 8.5/10 | 475 |

#### Metrics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | Not enough data | 8.8 (157 reviews) | 
| **Engagement** | 8.6 (265 reviews) | Not enough data | 8.7 (78 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | Not enough data | 8.5 (153 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | Not enough data | 8.6 (149 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | Not enough data | 8.6 (130 reviews) | 
| **Retention** | 7.8 (246 reviews) | Not enough data | 8.2 (65 reviews) | 
| **Return** | 7.7 (246 reviews) | Not enough data | 8.4 (68 reviews) | 
| **Conversions** | 8.2 (259 reviews) | Not enough data | 8.6 (126 reviews) | 
| **Funnels** | 8.5 (261 reviews) | Not enough data | 8.7 (126 reviews) | 

#### Reporting

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Not enough data | 8.8 (149 reviews) | 
| **Trending** | 8.3 (264 reviews) | Not enough data | 8.5 (63 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | Not enough data | 8.6 (121 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | Not enough data | 8.6 (117 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | Not enough data | 8.3 (108 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | Not enough data | 7.8 (18 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | Not enough data | 8.7 (119 reviews) | 

#### Other

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **User Data** | 8.3 (265 reviews) | Not enough data | 8.7 (135 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | Not enough data | 8.6 (109 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | Not enough data | Feature Not Available | 
| **Campaign Tracking** | 7.6 (227 reviews) | Not enough data | 8.5 (91 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | Not enough data | 8.4 (90 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | Not enough data | Feature Not Available | 
| **Administration Alerts** | 7.6 (215 reviews) | Not enough data | 8.3 (91 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | Not enough data | 

#### Administration

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | Not enough data | 8.4 (208 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | Not enough data | 8.6 (100 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | Not enough data | 8.8 (316 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | Not enough data | Feature Not Available | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **OWOX** | N/A | N/A |
| **Smartlook** | 8.5/10 | 90 |

#### User Identification

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | Feature Not Available | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 8.4 (59 reviews) | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 8.7 (64 reviews) | 

#### Tracking & Reporting

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 8.3 (64 reviews) | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 8.6 (69 reviews) | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 8.5 (60 reviews) | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 8.6 (77 reviews) | 
| **User Path Tracking** | 8.7 (82 reviews) | Not enough data | 8.9 (72 reviews) | 
| **User Activity History** | 8.8 (81 reviews) | Not enough data | 8.7 (74 reviews) | 

#### Metrics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 8.8 (34 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 8.5 (33 reviews) | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 8.1 (29 reviews) | 
| **Return** | 8.1 (74 reviews) | Not enough data | 8.0 (29 reviews) | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 8.5 (28 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 437 |
| **OWOX** | N/A | N/A |
| **Smartlook** | 8.5/10 | 253 |

#### User Behavior

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | Not enough data | 9.1 (221 reviews) ✓ Verified | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | Not enough data | 8.9 (205 reviews) ✓ Verified | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | Not enough data | 8.4 (166 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Error and Bug Tracking** | 8.5 (357 reviews) ✓ Verified | Not enough data | 8.4 (127 reviews) ✓ Verified | 
| **Split URL Testing** | 8.1 (72 reviews) | Not enough data | 8.0 (86 reviews) ✓ Verified | 
| **Data Analysis** | 8.3 (361 reviews) ✓ Verified | Not enough data | 8.3 (124 reviews) ✓ Verified | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | Not enough data | 8.3 (104 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | Not enough data | 8.4 (167 reviews) ✓ Verified | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | Not enough data | 8.4 (125 reviews) ✓ Verified | 

#### Agentic AI - Session Replay

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | Not enough data | 

### Data Preparation

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Data Source Access

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Breadth of Data Sources** | Not enough data | Not enough data | Not enough data | 
| **Ease of Data Connectivity** | Not enough data | Not enough data | Not enough data | 
| **API Connectivity** | Not enough data | Not enough data | Not enough data | 

#### Data Interaction

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Profiling and Classification** | Not enough data | Not enough data | Not enough data | 
| **Metadata Management** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **Data Joining** | Not enough data | Not enough data | Not enough data | 
| **Data Blending** | Not enough data | Not enough data | Not enough data | 
| **Data Quality and Cleansing** | Not enough data | Not enough data | Not enough data | 
| **Data Sharing** | Not enough data | Not enough data | Not enough data | 
| **Data Governance** | Not enough data | Not enough data | Not enough data | 

#### Data Exporting

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Breadth of Integrations** | Not enough data | Not enough data | Not enough data | 
| **Ease of Integrations** | Not enough data | Not enough data | Not enough data | 
| **Data Workflows** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | Not enough data | 

#### User Support

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Integration** | Not enough data | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **OWOX** | N/A | N/A |
| **Smartlook** | 8.5/10 | 137 |

#### Product Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | Feature Not Available | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 8.7 (109 reviews) | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 8.5 (91 reviews) | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 8.7 (97 reviews) | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 8.4 (72 reviews) | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 8.1 (44 reviews) | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | Feature Not Available | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 8.9 (83 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### Data Governance

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Administration

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Modelling** | Not enough data | Not enough data | Not enough data | 
| **Recommendations** | Not enough data | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | Not enough data | 
| **Dashboards and Visualizations** | Not enough data | Not enough data | Not enough data | 

#### Management

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Business Glossary** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Data Profililng** | Not enough data | Not enough data | Not enough data | 
| **Reporting and Visualization** | Not enough data | Not enough data | Not enough data | 
| **Data Lineage** | Not enough data | Not enough data | Not enough data | 

#### Compliance

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Sensitive Data Compliance** | Not enough data | Not enough data | Not enough data | 
| **Training and Guidelines** | Not enough data | Not enough data | Not enough data | 
| **Policy Enforcement** | Not enough data | Not enough data | Not enough data | 
| **Compliance Monitoring** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Access Control** | Not enough data | Not enough data | Not enough data | 
| **Roles Management** | Not enough data | Not enough data | Not enough data | 
| **Compliance Management** | Not enough data | Not enough data | Not enough data | 

#### Data Quality

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Preparation** | Not enough data | Not enough data | Not enough data | 
| **Data Distribution** | Not enough data | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | Not enough data | 

#### Maintainence

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Quality Management** | Not enough data | Not enough data | Not enough data | 
| **Policy Management** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Governance

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **OWOX** | 9.3/10 | 128 |
| **Smartlook** | N/A | N/A |

#### Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Reports** | 7.8 (76 reviews) | 9.7 (122 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | 9.7 (121 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (84 reviews) | 9.8 (121 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | 9.7 (118 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | 9.2 (105 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | 9.7 (105 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | 9.8 (115 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | 8.8 (98 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | 9.7 (118 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | Not enough data | 

#### Intelligence

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | Not enough data | 

### Data Mapping

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Functionality

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Data visualisation** | Not enough data | Not enough data | Not enough data | 
| **Data transformation** | Not enough data | Not enough data | Not enough data | 
| **Data migration** | Not enough data | Not enough data | Not enough data | 
| **Process various formats** | Not enough data | Not enough data | Not enough data | 
| **No-code functionality** | Not enough data | Not enough data | Not enough data | 
| **Data manipulation** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **OWOX** | N/A | N/A |
| **Smartlook** | 8.7/10 | 355 |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | Not enough data | 8.6 (252 reviews) | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | Not enough data | 8.5 (229 reviews) | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | Not enough data | 8.4 (220 reviews) | 
| **Data Quantification** | 8.1 (171 reviews) | Not enough data | 8.5 (207 reviews) | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | Not enough data | 8.7 (140 reviews) | 

#### Reporting

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | Not enough data | 8.7 (279 reviews) | 
| **Session Replays** | 9.3 (199 reviews) | Not enough data | 9.1 (312 reviews) | 
| **Monitoring** | 8.7 (186 reviews) | Not enough data | 9.0 (275 reviews) | 
| **Data Segmentation** | 8.4 (173 reviews) | Not enough data | 8.4 (223 reviews) | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **OWOX** | N/A | N/A |
| **Smartlook** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **OWOX** | 9.6/10 | 233 |
| **Smartlook** | N/A | N/A |

#### Marketing Operations

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 9.8 (205 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | Not enough data | 9.9 (215 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | Not enough data | 9.5 (201 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | Not enough data | 9.5 (204 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Not enough data | 9.6 (69 reviews) ✓ Verified | Not enough data | 
| **White Label** | Not enough data | 9.1 (56 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 9.7 (203 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | Not enough data | 9.8 (215 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | Not enough data | 9.2 (200 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | Not enough data | 9.8 (206 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | Not enough data | 9.3 (189 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Not enough data | 9.6 (58 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **OWOX** | N/A | N/A |
| **Smartlook** | 8.4/10 | 39 |

#### Metrics

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 8.8 (34 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 8.5 (33 reviews) | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 8.1 (29 reviews) | 
| **Return** | 8.1 (74 reviews) | Not enough data | 8.0 (29 reviews) | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 8.5 (28 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **OWOX** | N/A | N/A |
| **Smartlook** | 9.0/10 | 61 |

#### Variation Testing

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | Feature Not Available | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | Feature Not Available | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | Feature Not Available | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | Feature Not Available | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | Feature Not Available | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | Feature Not Available | 

#### Reporting

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 9.0 (29 reviews) | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 8.9 (33 reviews) | 

#### Personalization

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 9.2 (28 reviews) | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 9.0 (28 reviews) | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 8.9 (30 reviews) | 

#### Administration

| Feature | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 8.9 (41 reviews) | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | Feature Not Available | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 8.9 (45 reviews) | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | Feature Not Available | 

---
## Categories

**Unique to Fullstory (12):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to OWOX (6):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Mapping Software](https://www.g2.com/categories/data-mapping), [Data Preparation Software](https://www.g2.com/categories/data-preparation)

**Unique to Smartlook (6):** [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | OWOX | Smartlook | 
|---|---|---|---|
| **Small-Business** | 38.2% | 47.8% | 85.4% | 
| **Mid-Market** | 43.5% | 43.3% | 12.1% | 
| **Enterprise** | 18.3% | 9.0% | 2.5% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 11.0%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.5%

#### OWOX

- **Marketing and Advertising:** 19.7%
- **Information Technology and Services:** 12.5%
- **Computer Software:** 10.7%
- **Retail:** 9.3%
- **Internet:** 4.2%
- **Financial Services:** 3.8%
- **Education Management:** 3.1%
- **E-Learning:** 2.4%
- **Entertainment:** 2.4%
- **Accounting:** 1.7%
- **Other:** 30.1%

#### Smartlook

- **Computer Software:** 10.4%
- **Information Technology and Services:** 8.1%
- **Marketing and Advertising:** 7.9%
- **Retail:** 5.4%
- **Internet:** 4.9%
- **Financial Services:** 3.1%
- **Apparel & Fashion:** 3.0%
- **Consumer Goods:** 2.8%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 50.1%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)

### Alternatives to OWOX

- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1358 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3654 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)

### Alternatives to Smartlook

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2360 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [UXCam](https://www.g2.com/products/uxcam/reviews) — 4.6/5 stars (211 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1786 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2895 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### OWOX

- Title: [What is OWOX BI used for?](https://www.g2.com/discussions/what-is-owox-bi-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "OWOX BI is an all-in-one marketing analytics platform that covers everything from data collection and user behavior tracking to attribution modeling and..."

### Smartlook

- Title: [How can I exclude myself from the recordings?](https://www.g2.com/discussions/14356-how-can-i-exclude-myself-from-the-recordings) — 2 comments, 1 upvote
  > **Top comment:** "Hi Enrico,

thank you for your question. You can exclude your IP address by going to the "IP blocking" tab in your account settings.

You can also open..."
- Title: [Is there any reason why smartlook would not record some portions of the user session?](https://www.g2.com/discussions/is-there-any-reason-why-smartlook-would-not-record-some-portions-of-the-user-session) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Inbaraj, 
We’d like to look into this for you but we’d need some more details about this specific case. Please reach out to our support team at..."
- Title: [What's the best approach for using smart look for mobile app optimisation ?](https://www.g2.com/discussions/what-s-the-best-approach-for-using-smart-look-for-mobile-app-optimisation) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi Joshua,
There are many different approaches you could take but here is our suggestion. You could first leverage automated insights like heatmaps and..."
- Title: [How do I turn off the black box masks over EditTextViews in Android](https://www.g2.com/discussions/30601-how-do-i-turn-off-the-black-box-masks-over-edittextviews-in-android) — 1 comment
  > **Top comment:** "Hi Pavel,
thanks for your question.
Note that EditText and WebView are blacklisted by default and can be removed using..."
- Title: [What integration does Smartlook currently offer that cannot be missing from the platform implementation?](https://www.g2.com/discussions/27734-what-integration-does-smartlook-currently-offer-that-cannot-be-missing-from-the-platform-implementation) — 1 comment
  > **Top comment:** "Hi Fernanda,
check our most important integrations here: https://help.smartlook.com/en/collections/1948380-integrations
Lukas"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-owox-vs-smartlook)