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Compare Fullstory and Optimove 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Mid-Market (51.3% of reviews)
Entry-Level Pricing
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Contact Us
Fullstory
Star Rating
(837)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansOptimove
Star Rating
(234)4.6 out of 5
Market Segments
Mid-Market (51.3% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OptimoveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Optimove excels in providing a comprehensive ecosystem, with many built-in features that reduce the need for third-party integrations. Users appreciate the straightforward setup process, making it easier to get started without extensive configuration.
- Users say that Fullstory is particularly effective in validating customer feedback through real user behavior analysis. This capability allows teams to understand customer frustrations better, as they can see the context behind survey data, enhancing their ability to address issues.
- Reviewers mention that Optimove stands out for its strong customer support, with many users highlighting the high quality of assistance they receive. This support is crucial for businesses looking to leverage the platform's advanced segmentation and campaign management features.
- According to verified reviews, Fullstory provides valuable insights into user journeys, allowing teams to identify errors and improve user experience. Users find it easy to track individual journeys, which is especially beneficial for complex enterprise use cases.
- G2 reviewers note that while Optimove has a higher ease of use rating, Fullstory's setup process is also praised for its simplicity. Users appreciate how quickly they can implement Fullstory and start analyzing user interactions, although some find Optimove's interface more intuitive overall.
- Users highlight that Optimove's predictive modeling and recommendation engine capabilities are particularly strong, enabling businesses to create highly personalized customer journeys. This feature is a significant advantage for companies focused on data-driven marketing strategies.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Optimove
Optimove Pricing
Contact Us
- Maximize personalization’s impact with AI-mapped CRM journeys as part of Optimove’s Scale package.
- Gain unlimited access to strategic customer insights to build hyper-segmented customer groups that significantly increase personalization.
- Let Optimove’s AI map CRM journeys ensure that only the optimal message(s) is sent to each customer, across any channel, every time.
Free Trial
Fullstory
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
8.7
733
8.7
200
Ease of Use
8.1
744
8.6
201
Ease of Setup
8.2
424
8.0
117
Ease of Admin
8.7
225
8.8
66
Quality of Support
8.9
558
9.3
199
Has the product been a good partner in doing business?
8.8
218
9.1
67
Product Direction (% positive)
8.7
716
9.3
195
Features by Category
Email Marketing
Not enough data
9.2
131
|
Verified
Not enough data
9.3
139
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
8.7
125
|
Verified
Online Marketing
Not enough data
7.6
95
Not enough data
8.1
114
|
Verified
Not enough data
9.2
138
|
Verified
Not enough data
8.6
117
|
Verified
Not enough data
8.2
97
Lead Management
Not enough data
8.5
107
|
Verified
Not enough data
8.6
112
Not enough data
9.3
136
|
Verified
Not enough data
8.3
102
|
Verified
Not enough data
8.3
103
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.3
104
|
Verified
Not enough data
8.6
114
|
Verified
Campaign Management
Not enough data
8.8
120
|
Verified
Not enough data
8.1
97
Not enough data
8.5
119
|
Verified
Not enough data
7.5
94
Social
Not enough data
7.2
85
Not enough data
7.5
89
Not enough data
7.5
92
Not enough data
7.2
86
Not enough data
7.2
89
Reporting & Analytics
Not enough data
8.9
128
|
Verified
Not enough data
8.1
101
|
Verified
Not enough data
8.4
115
|
Verified
Not enough data
8.5
126
|
Verified
Not enough data
7.2
87
Platform
Not enough data
8.4
106
|
Verified
Not enough data
8.4
96
Not enough data
9.0
104
|
Verified
Not enough data
8.3
86
Not enough data
7.9
89
|
Verified
Not enough data
8.5
101
|
Verified
Not enough data
8.4
88
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.9
9
Not enough data
7.2
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.0
10
Integration
Not enough data
8.2
105
|
Verified
Not enough data
8.0
102
|
Verified
Not enough data
8.0
91
|
Verified
Metrics
8.5
267
Not enough data
8.6
261
Not enough data
8.3
250
Not enough data
8.7
269
Not enough data
8.4
272
Not enough data
7.8
245
Not enough data
7.7
245
Not enough data
8.2
256
Not enough data
8.5
257
Not enough data
Reporting
8.7
275
Not enough data
8.3
261
Not enough data
7.9
262
Not enough data
8.7
265
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
260
Not enough data
Other
8.3
265
Not enough data
7.8
232
Not enough data
8.0
253
Not enough data
7.7
225
Not enough data
7.4
225
Not enough data
6.6
222
Not enough data
7.6
213
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
249
Not enough data
7.8
256
Not enough data
8.7
269
Not enough data
8.3
270
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.8
77
Not enough data
8.9
77
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
User Behavior
9.0
372
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
362
|
Verified
Not enough data
A/B Testing
8.4
344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
348
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Not enough data
Agentic AI - Session Replay
5.7
20
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
203
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
196
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
74
Not enough data
8.1
81
Not enough data
8.3
79
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
8.5
72
|
Verified
7.7
98
8.6
73
|
Verified
Feature Not Available
8.3
64
7.9
99
8.6
79
|
Verified
Intelligence
6.9
97
8.7
83
|
Verified
6.8
99
8.7
86
|
Verified
7.0
96
8.4
79
|
Verified
Platform Basics
Not enough data
9.2
95
|
Verified
Not enough data
9.2
99
|
Verified
Platform Data
Not enough data
8.9
93
|
Verified
Not enough data
8.6
99
|
Verified
Not enough data
8.9
101
|
Verified
Not enough data
9.0
97
|
Verified
Platform Additional Functionality
Not enough data
8.9
89
|
Verified
Not enough data
8.4
92
|
Verified
Not enough data
8.4
86
|
Verified
Agentic AI - Customer Journey Analytics
Not enough data
6.0
7
Not enough data
8.1
7
Not enough data
7.5
6
Not enough data
8.1
6
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Not enough data
Reporting
8.9
183
Not enough data
9.3
188
Not enough data
8.6
178
Not enough data
8.4
171
Not enough data
Agentic AI - Personalization
Not enough data
5.6
9
Not enough data
6.9
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.7
8
Not enough data
6.9
8
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
93
|
Verified
Not enough data
8.9
99
|
Verified
Not enough data
9.1
99
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
103
|
Verified
Not enough data
9.1
100
|
Verified
Not enough data
8.7
92
|
Verified
Not enough data
9.0
96
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
8.7
82
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.7
7
Not enough data
8.3
6
Not enough data
8.1
6
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Optimove are categorized as Customer Data Platform (CDP)
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Heatmap Tools, Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Generative AI Infrastructure
Optimove is categorized as Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.3%
Information Technology and Services
10.1%
Financial Services
8.6%
Retail
5.4%
Marketing and Advertising
4.0%
Other
49.6%
Gambling & Casinos
68.7%
Marketing and Advertising
5.2%
Entertainment
4.3%
Financial Services
3.5%
Telecommunications
1.7%
Other
16.5%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
How much does Optimove cost?
1 Comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 Comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 Comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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