Compare Fullstory and Mixpanel 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (52.7% of reviews)
Entry-Level Pricing
Contact Us
Free Per Year
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,282)4.6 out of 5
Market Segments
Small-Business (52.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, with many users praising its intuitive interface that makes navigation easy, even for those who aren't data-savvy. This ease of use allows users to quickly digest information and make informed decisions.
- Users say that Fullstory provides valuable insights into customer interactions, particularly highlighting its ability to track user sessions and identify drop-off points. This feature helps teams pinpoint areas for improvement in their product design and user experience.
- Reviewers mention that Mixpanel offers robust tracking capabilities for marketing journeys, allowing users to see the full customer journey across various channels. This visibility is crucial for understanding what drives user behavior and optimizing marketing strategies.
- According to verified reviews, Fullstory shines in its troubleshooting capabilities, providing technical information during user sessions that can help teams determine whether issues are isolated or widespread. This feature is particularly beneficial for product design teams looking to enhance user experience.
- G2 reviewers highlight that while Mixpanel has a strong focus on analytics and reporting, some users find its setup process slightly challenging compared to Fullstory, which is noted for its smoother implementation experience. This can impact how quickly teams can start leveraging the tool effectively.
- Users report that Mixpanel's support quality is commendable, with many appreciating the responsiveness and helpfulness of the support team. In contrast, Fullstory users have rated its support slightly higher, indicating a strong emphasis on customer service that can be crucial for teams needing assistance.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Fullstory
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
887
8.8
974
Ease of Use
8.2
898
8.5
984
Ease of Setup
8.4
533
8.1
446
Ease of Admin
8.7
319
8.6
369
Quality of Support
9.0
686
8.4
750
Has the product been a good partner in doing business?
9.0
301
8.8
337
Product Direction (% positive)
8.8
850
8.6
894
Features by Category
Metrics
8.5
271
8.8
271
8.6
265
8.8
341
8.3
254
8.2
295
8.7
272
8.9
354
8.4
278
8.9
351
7.8
246
8.5
317
7.7
246
8.4
290
8.2
259
8.8
319
8.5
261
8.9
342
Reporting
8.7
276
8.7
311
8.3
264
8.6
292
7.9
263
8.4
213
8.7
268
8.7
333
7.9
235
8.3
240
7.8
241
8.2
244
8.4
264
8.6
334
Other
8.3
265
8.7
330
7.8
232
8.2
182
8.0
256
8.0
174
7.6
227
8.3
233
7.4
227
8.1
181
6.6
222
7.9
175
7.6
215
8.0
186
Agentic AI - Digital Analytics
6.1
11
7.1
18
6.5
12
7.4
19
6.4
13
7.4
17
6.4
13
7.7
20
Administration
7.5
254
8.5
278
7.8
258
8.3
246
8.7
272
8.7
342
8.3
272
8.8
286
User Identification
7.7
75
8.3
256
8.5
78
8.8
276
8.8
78
8.4
265
Tracking & Reporting
8.5
77
9.2
300
9.0
76
8.8
289
8.2
75
8.3
244
8.8
80
8.9
304
8.6
81
8.5
249
8.8
80
8.9
292
Metrics
8.8
80
9.0
255
8.5
75
8.3
212
8.2
73
8.7
245
8.1
74
8.7
216
8.7
78
9.0
236
User Behavior
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
Not enough data
A/B Testing
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
8.6
412
8.6
205
8.9
508
8.5
199
8.6
452
8.4
213
8.8
494
7.3
197
7.5
333
7.7
175
8.3
368
7.3
189
7.5
305
7.5
176
7.8
359
Agentic AI - Product Analytics
5.2
9
5.3
74
5.2
9
6.3
75
5.9
9
5.8
72
5.2
9
5.8
72
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
9.2
111
8.2
83
8.9
113
8.4
83
9.0
100
7.5
78
8.8
90
7.1
77
8.7
95
Feature Not Available
Feature Not Available
Administration
7.8
78
8.7
84
6.7
80
8.3
85
7.2
77
8.6
89
Generative AI
5.8
77
6.9
13
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
7.5
6
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
9.0
255
8.5
75
8.3
212
8.2
73
8.7
245
8.1
74
8.7
216
8.7
78
9.0
236
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Mixpanel are categorized as E-Commerce Analytics, Product Analytics, Mobile App Analytics, and Digital Analytics
Unique Categories
Fullstory is categorized as Generative AI Infrastructure, SAP Store, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Optimization, Customer Self-Service, and Digital Adoption Platform
Mixpanel has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.6%
Internet
6.5%
Health, Wellness and Fitness
5.2%
Other
42.1%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
