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Compare Fullstory and Mixpanel 
At a Glance
Market Segments
Mid-Market (50.1% of reviews)
Small-Business (52.8% of reviews)
Entry-Level Pricing
Contact Us
Free Per Year
Fullstory
Star Rating
(840)4.5 out of 5
Market Segments
Mid-Market (50.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansMixpanel
Star Rating
(1,259)4.6 out of 5
Market Segments
Small-Business (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Year
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Mixpanel excels in user experience, particularly with its intuitive interface and powerful reporting capabilities. Users appreciate the ability to build reports on the fly and track user funnel journeys, making it a favorite among product managers.
- Users say that Fullstory shines in providing context to customer feedback, allowing teams to validate survey data by observing real user behaviors. This feature is particularly valuable for understanding user frustrations and improving the overall user experience.
- Reviewers mention that Mixpanel's session replay functionality is a standout feature, helping teams visualize user interactions and identify drop-off points in conversion funnels. This capability is praised for its effectiveness in A/B testing and user behavior analysis.
- According to verified reviews, Fullstory is noted for its ease of setup, with users finding it simple to integrate into their existing products. This ease of implementation is a significant advantage for teams looking to quickly leverage analytics without extensive configuration.
- G2 reviewers highlight that while Mixpanel has a higher overall satisfaction score, Fullstory's quality of support is frequently praised, with users appreciating the responsiveness and helpfulness of the support team when addressing complex enterprise use cases.
- Users report that Mixpanel's focus on product analytics makes it particularly effective for small businesses, while Fullstory's strengths lie in its detailed user journey analysis, making it more suitable for mid-market enterprises looking for in-depth insights.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Mixpanel
Free
Free
Per Year
Essentials to find product-market fit
- 1M events / month
- All core report types for user journey analysis
- Templates to get started quickly
Free Trial
Fullstory
Free Trial is available
Mixpanel
Free Trial is available
Ratings
Meets Requirements
8.7
733
8.8
960
Ease of Use
8.1
744
8.5
969
Ease of Setup
8.2
424
8.1
431
Ease of Admin
8.7
225
8.5
366
Quality of Support
8.9
558
8.4
742
Has the product been a good partner in doing business?
8.8
218
8.8
334
Product Direction (% positive)
8.7
716
8.6
879
Features by Category
Metrics
8.5
267
8.8
266
8.6
261
8.8
337
8.3
250
8.2
293
8.7
269
8.9
350
8.4
272
8.9
347
7.8
245
8.5
313
7.7
245
8.4
287
8.2
256
8.8
316
8.5
257
8.9
338
Reporting
8.7
275
8.7
308
8.3
261
8.6
291
7.9
262
8.4
212
8.7
265
8.7
329
7.9
235
8.3
239
7.8
241
8.2
245
8.4
260
8.6
332
Other
8.3
265
8.7
328
7.8
232
8.2
182
8.0
253
8.0
174
7.7
225
8.3
232
7.4
225
8.1
180
6.6
222
7.9
175
7.6
213
8.0
186
Agentic AI - Digital Analytics
6.1
11
7.3
19
6.5
12
7.4
19
6.4
13
7.5
18
6.4
13
7.7
19
Administration
7.5
249
8.5
277
7.8
256
8.3
245
8.7
269
8.7
340
8.3
270
8.8
285
User Identification
7.7
75
8.3
255
8.5
78
8.8
275
8.8
78
8.4
264
Tracking & Reporting
8.5
77
9.1
299
9.0
76
8.8
288
8.2
74
8.2
243
8.8
78
8.9
303
8.8
77
8.5
248
8.9
77
8.9
291
Metrics
8.8
80
9.0
254
8.6
74
8.3
211
8.2
73
8.7
244
8.0
73
8.7
215
8.7
78
9.0
235
User Behavior
9.0
372
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
362
|
Verified
Not enough data
A/B Testing
8.4
344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
348
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Not enough data
Agentic AI - Session Replay
5.7
20
Not enough data
Product Analytics
7.8
190
8.6
413
8.6
203
8.9
502
8.5
199
8.6
451
8.4
213
8.8
486
7.3
196
7.5
334
7.6
174
8.3
370
7.3
189
7.6
306
7.5
176
7.8
359
Agentic AI - Product Analytics
5.2
9
5.4
76
5.2
9
6.4
77
5.9
9
5.9
74
5.2
9
5.9
74
Analytics
7.8
74
9.2
109
8.1
81
8.9
111
8.3
79
9.0
100
7.5
78
8.8
90
7.1
77
8.7
95
Feature Not Available
Feature Not Available
Administration
7.8
78
8.7
84
6.6
78
8.3
85
7.2
77
8.6
88
Generative AI
5.8
77
6.9
13
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
7.0
5
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Not enough data
Reporting
8.9
183
Not enough data
9.3
188
Not enough data
8.6
178
Not enough data
8.4
171
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
9.0
254
8.6
74
8.3
211
8.2
73
8.7
244
8.0
73
8.7
215
8.7
78
9.0
235
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Mixpanel are categorized as E-Commerce Analytics, Product Analytics, Mobile App Analytics, and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Optimization, and Generative AI Infrastructure
Mixpanel has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Mixpanel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.3%
Information Technology and Services
10.1%
Financial Services
8.6%
Retail
5.4%
Marketing and Advertising
4.0%
Other
49.6%
Computer Software
25.2%
Information Technology and Services
11.5%
Financial Services
9.4%
Internet
6.6%
Health, Wellness and Fitness
5.2%
Other
42.0%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
C
1 Comment
SN
C is a general-purpose computer programming language. It was created in the 1970s by Dennis Ritchie, and remains very widely used and influential.Read more
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