Link copied to clipboard # Fullstory vs Microsoft Clarity Comparison - What are their main differences? Share [ Export ](/compare/fullstory/microsoft-microsoft-clarity/export.csv) FullstoryClarity[+ Add Product](#) Reviews **Fullstory** [ 4.5/5(1,052) ](https://www.g2.com/products/fullstory/reviews#reviews) **Microsoft Clarity** [ 4.5/5(55) ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews#reviews) Pricing **Fullstory** Free Trial **Contact Us** · Business **Microsoft Clarity** No pricing available **Pricing Insights** from reviews Time to Implement **Fullstory** 1 month Based on 57 responses **Microsoft Clarity** 1 month Based on 8 responses Return on Investment **Fullstory** 9 months Based on 52 responses **Microsoft Clarity** 3 months6 months sooner Based on 7 responses Perceived Cost **Fullstory** $$$$$ **Microsoft Clarity** Not enough reviews yet Average Discount **Fullstory** 11% **Microsoft Clarity** Not enough reviews yet ![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory") ![Microsoft Clarity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Microsoft Clarity") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Fullstory** [ Ease of Use (55) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1537564&qs=pros-and-cons#reviews)[ Insights (51) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539791&qs=pros-and-cons#reviews)[ Learning Curve (25) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539669&qs=pros-and-cons#reviews)[ Limitations (24) ](https://www.g2.com/products/fullstory/reviews?filters%5Bsentiment_snippet%5D=1539871&qs=pros-and-cons#reviews) **Microsoft Clarity** [ Recording (6) ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=1083666&qs=pros-and-cons#reviews)[ Ease of Use (5) ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=1083460&qs=pros-and-cons#reviews)[ Filtering Issues (3) ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=1938069&qs=pros-and-cons#reviews)[ Limited Analysis (2) ](https://www.g2.com/products/microsoft-microsoft-clarity/reviews?filters%5Bsentiment_snippet%5D=2224006&qs=pros-and-cons#reviews) Integrations **Fullstory** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5a7938ffd6497884772dc39786f9e1e2/adobe-adobe-target.png "Product Avatar Image") Adobe Target ](https://www.g2.com/products/adobe-adobe-target/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d08938b2bcd0f8cc93eb9321f26c74c4/claude-2025-12-11.jpeg "Product Avatar Image") Claude ](https://www.g2.com/products/claude-2025-12-11/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9803d39be140521184fda3ea825efa01/digistorm-funnel.png "Product Avatar Image") Digistorm Funnel ](https://www.g2.com/products/digistorm-funnel/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image") Dynamic Yield ](https://www.g2.com/products/dynamic-yield/reviews)[ View all ](https://www.g2.com/products/fullstory/integrations) **Microsoft Clarity** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_7b4119209e6144203235149bd7024c8b/google-tag-manager.jpg "Product Avatar Image") Google Tag Manager ](https://www.g2.com/products/google-tag-manager/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_cf3585642187318ab772bcc30b80ad5a/wordpress-org.png "Product Avatar Image") WordPress.org ](https://www.g2.com/products/wordpress-org/reviews)[ View all ](https://www.g2.com/products/microsoft-microsoft-clarity/integrations) Screenshots **Fullstory** ![Fullstory screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/136918/Data-Studio.gif) **Microsoft Clarity** ![Microsoft Clarity screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1316822/FeatureHeatmap.png) Ratings Meets Requirements **Fullstory** 8.7 8.7892 **Microsoft Clarity** 8.8 8.842 Ease of Use **Fullstory** 8.3 8.3904 **Microsoft Clarity** 9.1 9.144 Ease of Setup **Fullstory** 8.3 8.3538 **Microsoft Clarity** 9.5 9.528 Ease of Admin **Fullstory** 8.7 8.7320 **Microsoft Clarity** 9.4 9.417 Quality of Support **Fullstory** 9.0 9.0691 **Microsoft Clarity** 7.9 7.930 Has the product been a good partner in doing business? **Fullstory** 9.0 9.0302 **Microsoft Clarity** 9.4 9.416 Product Direction (% positive) **Fullstory** 8.8 8.8851 **Microsoft Clarity** 10.0 10.038 Features Session Replay[Hide 10 FeaturesShow 10 Features](javascript:void(0);) 8.2 440 7.8 24 User Behavior Click Tracking 9.0 379 | Verified 9.2(won by 0.2) 22 Mouse Movement 8.6(won by 0.7) 356 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.9 21 Frustration Tracking 8.5(won by 0.4) 382 | Verified 8.1 18 A/B Testing Error and Bug Tracking 8.5(won by 1.3) 359 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.2 19 Data Analysis 8.3(won by 0.1) 364 | Verified 8.2 19 Notes 8.2(won by 0.9) 328 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.3 16 Split URL Testing 8.1(won by default) 72 Feature Not Available Visitor Information User Identification 8.5(won by 0.7) 369 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 7.8 20 Search Box 8.2(won by 1.4) 366 | Verified (There is a greater than 0.5 difference between this product's rating and its competitors) 6.8 14 Agentic AI - Session Replay Cross-system Integration 6.1(won by default) 25 Not enough data Heatmap Tools[Hide 67 FeaturesShow 67 Features](javascript:void(0);) 8.0 215 8.3 22 Agentic AI - Heatmap Tools Autonomous Task Execution 6.7(won by default) 8 Not enough data Multi-step Planning 7.1(won by default) 7 Not enough data Cross-system Integration 7.1(won by default) 8 Not enough data Adaptive Learning 6.7(won by default) 6 Not enough data Natural Language Interaction 7.2(won by default) 6 Not enough data Decision Making 7.6(won by default) 7 Not enough data Third-Party Integrations Not enough data Not enough data Analysis Conversion Opportunities 8.3 179 8.6(won by 0.3) 19 Side-By-Side Analysis 8.3(won by 0.6) 172 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.7 17 Mobile Device Analysis 8.2 160 8.3(won by 0.1) 18 Data Quantification 8.1(won by 0.3) 171 7.8 18 Webpage Element Analysis 8.7(won by 0.4) 172 8.3 18 Funnel Analysis Not enough data Not enough data Sales Trend Analysis Not enough data Not enough data Reporting Heat Maps 8.9 190 9.0(won by 0.1) 20 Session Replays 9.3(won by 0.1) 200 9.2 20 Monitoring 8.7(won by 0.1) 186 8.6 19 Data Segmentation 8.4(won by 0.9) 173 (There is a greater than 0.5 difference between this product's rating and its competitors) 7.5 19 Real-Time Data Not enough data Not enough data Customer Segmentation Not enough data Not enough data Scroll Maps Not enough data Not enough data Geographic Maps Not enough data Not enough data Floor Plans & Maps Not enough data Not enough data Hover Maps Not enough data Not enough data Additional Functionality Web Traffic Reporting Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data AI Copilot Not enough data Not enough data Activity Tracking Not enough data Not enough data Image Overlay Not enough data Not enough data Visitor Tracking Not enough data Not enough data Engagement Tracking Not enough data Not enough data Dynamic Content Not enough data Not enough data Data Visualization Not enough data Not enough data Drag & Drop Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Embeddable Widget Not enough data Not enough data Conversion Tracking Not enough data Not enough data Search/Filter Not enough data Not enough data Generative AI Not enough data Not enough data Behavior Tracking Not enough data Not enough data Customizable Reports Not enough data Not enough data A/B Testing Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Hierarchical Mapping Not enough data Not enough data Radial Mapping Not enough data Not enough data For Science Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data Screen Activity Recording Not enough data Not enough data Dashboard Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Website Analytics Not enough data Not enough data Form Analytics Not enough data Not enough data Templates Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Customizable Templates Not enough data Not enough data API Not enough data Not enough data Tagging Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Data Analysis Tools Not enough data Not enough data Element Analytics Not enough data Not enough data Mobile Access Not enough data Not enough data Visual Analytics Not enough data Not enough data Territorial Mapping Not enough data Not enough data Embeddable Not enough data Not enough data Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);) 7.9 341 Not enough data Metrics Sessions - Digital Analytics 8.5(won by default) 271 Not enough data Engagement 8.6(won by default) 265 Not enough data Entry and Exit Pages 8.3(won by default) 254 Not enough data Standard Event Tracking 8.7(won by default) 272 Not enough data Custom Event Tracking 8.4(won by default) 278 Not enough data Retention 7.8(won by default) 246 Not enough data Return 7.7(won by default) 246 Not enough data Conversions 8.2(won by default) 259 Not enough data Funnels 8.5(won by default) 261 Not enough data Reporting Real-Time Reporting 8.7(won by default) 276 Not enough data Trending 8.3(won by default) 264 Not enough data Retroactive Reporting 7.9(won by default) 263 Not enough data Segmentation 8.7(won by default) 268 Not enough data Mobile Reporting 7.9(won by default) 235 Not enough data Unification Across Devices 7.8(won by default) 241 Not enough data Custom Reports and Dashboards 8.4(won by default) 264 Not enough data Other User Data 8.3(won by default) 265 Not enough data Site Search Reporting 7.8(won by default) 232 Not enough data Load Time Monitoring 8.0(won by default) 256 Not enough data Campaign Tracking 7.6(won by default) 227 Not enough data E-Commerce 7.4(won by default) 227 Not enough data Promotional Messages 6.6(won by default) 222 Not enough data Administration Alerts 7.6(won by default) 215 Not enough data Agentic AI - Digital Analytics Autonomous Task Execution 6.1(won by default) 11 Not enough data Cross-system Integration 6.5(won by default) 12 Not enough data Proactive Assistance 6.4(won by default) 13 Not enough data Decision Making 6.4(won by default) 13 Not enough data Administration API / Integrations 7.5(won by default) 254 Not enough data QA Testing 7.8(won by default) 258 Not enough data Performance and Reliability 8.7(won by default) 272 Not enough data User, Role, and Access Management 8.3(won by default) 272 Not enough data Mobile App Analytics[Hide 59 FeaturesShow 59 Features](javascript:void(0);) 8.5 94 Not enough data User Identification Demographics 7.7(won by default) 75 Not enough data User Segmentation 8.5(won by default) 78 Not enough data Geolocation 8.8(won by default) 78 Not enough data Predictive Analytics Not enough data Not enough data Tracking & Reporting Custom Event Tracking 8.5(won by default) 77 Not enough data Real-Time Insights 9.0(won by default) 76 Not enough data Attribution 8.2(won by default) 75 Not enough data Activity Dashboard 8.8(won by default) 80 Not enough data User Path Tracking 8.7(won by default) 82 Not enough data User Activity History 8.8(won by default) 81 Not enough data Multi-Channel Attribution Not enough data Not enough data In-App Events Tracking Not enough data Not enough data Metrics Engagement 8.8(won by default) 80 Not enough data Exit Tracking 8.5(won by default) 75 Not enough data Retention 8.2(won by default) 73 Not enough data Return 8.1(won by default) 74 Not enough data Conversions 8.7(won by default) 78 Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Additional Functionality Monitoring Not enough data Not enough data Push Notifications Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Campaign Management Not enough data Not enough data Data Modeling Not enough data Not enough data Funnel Analysis Not enough data Not enough data For Marketers Not enough data Not enough data Single Sign On Not enough data Not enough data Workflow Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Trend Analysis Not enough data Not enough data Mobile Access Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Data Import/Export Not enough data Not enough data Collaboration Tools Not enough data Not enough data Session Recording Not enough data Not enough data Data Visualization Not enough data Not enough data Root Cause Analysis Not enough data Not enough data Drag & Drop Not enough data Not enough data Performance Metrics Not enough data Not enough data Generative AI Not enough data Not enough data Cohort Analysis Not enough data Not enough data Issue Management Not enough data Not enough data Compliance Management Not enough data Not enough data Heatmaps Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data AI Copilot Not enough data Not enough data Event Triggered Actions Not enough data Not enough data API Not enough data Not enough data Reporting/Analytics Not enough data Not enough data A/B Testing Not enough data Not enough data Digital Adoption Platform[Hide 62 FeaturesShow 62 Features](javascript:void(0);) 8.5 69 Not enough data User Analysis Survey Implementation 8.4(won by default) 40 Not enough data Data Analysis 8.1(won by default) 38 Not enough data Real-Time Data Not enough data Not enough data Real-Time Notifications Not enough data Not enough data User Support User Segmentation 8.4(won by default) 42 Not enough data Multi-Language Support 8.0(won by default) 36 Not enough data Behavior-responsive Messaging 8.8(won by default) 38 Not enough data Walkthrough Type Text Bubble Walkthroughs 9.1(won by default) 53 Not enough data Audio-visual Walkthroughs Feature Not Available Not enough data Platform Basics - Digital Adoption Platform Integration Not enough data Not enough data Communications Not enough data Not enough data Analytics - Digital Adoption Platform Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Visual Analytics Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Functions - Digital Adoption Platform Customer self-service Not enough data Not enough data In-app guidance Not enough data Not enough data Contextual Guidance Not enough data Not enough data Agentic AI - Digital Adoption Platform Adaptive Learning Not enough data Not enough data Asynchronous Learning Not enough data Not enough data Blended Learning Not enough data Not enough data Self-paced Learning Not enough data Not enough data Additional Functionality Customer Experience Management Not enough data Not enough data Generative AI Not enough data Not enough data Workflow Management Not enough data Not enough data AI Copilot Not enough data Not enough data Task Management Not enough data Not enough data Progress Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data In-App Training Not enough data Not enough data Behavior Tracking Not enough data Not enough data Gamification Not enough data Not enough data Knowledge Base Management Not enough data Not enough data Audience Targeting Not enough data Not enough data Customizable Fields Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Customizable Reports Not enough data Not enough data Performance Metrics Not enough data Not enough data Launch Management Not enough data Not enough data Content Library Not enough data Not enough data API Not enough data Not enough data User Onboarding Not enough data Not enough data Customizable Branding Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Engagement Tracking Not enough data Not enough data Self Service Portal Not enough data Not enough data Data Quality Control Not enough data Not enough data Data Import/Export Not enough data Not enough data Employee Onboarding Not enough data Not enough data Self Service Tools Not enough data Not enough data Survey/Poll Management Not enough data Not enough data Learning Management Not enough data Not enough data Content Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Interactive Content Not enough data Not enough data Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Monitoring Not enough data Not enough data Training Management Not enough data Not enough data Communication Management Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Content Creation Not enough data Not enough data Product Analytics[Hide 39 FeaturesShow 39 Features](javascript:void(0);) 7.1 233 Not enough data Product Analytics Account-Level Analytics 7.8(won by default) 190 Not enough data User-Level Analytics 8.6(won by default) 205 Not enough data Segmentation 8.5(won by default) 199 Not enough data Funnels 8.4(won by default) 213 Not enough data Alerts 7.3(won by default) 197 Not enough data Multi-Product Analytics 7.7(won by default) 175 Not enough data User Scoring 7.3(won by default) 189 Not enough data Integrations 7.5(won by default) 176 Not enough data Usage Tracking/Analytics Not enough data Not enough data Agentic AI - Product Analytics Autonomous Task Execution 5.2(won by default) 9 Not enough data Cross-system Integration 5.2(won by default) 9 Not enough data Adaptive Learning 5.9(won by default) 9 Not enough data Proactive Assistance 5.5(won by default) 10 Not enough data Machine Learning Not enough data Not enough data Behavioral Analytics - Product Analytics Multi-Product Analytics Not enough data Not enough data User level Analytics Not enough data Not enough data Account level Analytics Not enough data Not enough data Segmentation Not enough data Not enough data Funnels Not enough data Not enough data Platform Infrastructure - Product Analytics Cross System integrations Not enough data Not enough data Alerts Not enough data Not enough data Integrations Not enough data Not enough data AI driven optimization - Product Analytics User scoring Not enough data Not enough data Adaptive learning Not enough data Not enough data Automated insights Not enough data Not enough data Autonomous task execution Not enough data Not enough data Additional Functionality Conversion Tracking Not enough data Not enough data Funnel Analysis Not enough data Not enough data Product Data Management Not enough data Not enough data Engagement Tracking Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Cohort Analysis Not enough data Not enough data Session Recording Not enough data Not enough data AI Copilot Not enough data Not enough data Data Visualization Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data Interactive Reports Not enough data Not enough data A/B Testing Not enough data Not enough data E-Commerce Analytics[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 6.4 90 Not enough data Analytics Reports 7.8(won by default) 76 Not enough data Dashboard 8.2(won by default) 83 Not enough data Web Analytics 8.4(won by default) 84 Not enough data Campaign Tracking 7.5(won by default) 78 Not enough data Customer Demographics 7.1(won by default) 77 Not enough data Predictive Analytics Feature Not Available Not enough data Administration Data Storage 7.8(won by default) 78 Not enough data A/B Testing 6.7(won by default) 80 Not enough data Integrations 7.2(won by default) 77 Not enough data Generative AI AI Text Generation 5.8(won by default) 77 Not enough data Agentic AI - E-Commerce Analytics Multi-step Planning 4.2(won by default) 6 Not enough data Cross-system Integration 4.2(won by default) 6 Not enough data Adaptive Learning 5.3(won by default) 6 Not enough data Proactive Assistance 4.2(won by default) 6 Not enough data Decision Making 4.8(won by default) 7 Not enough data Customer Data Platform (CDP)[Hide 53 FeaturesShow 53 Features](javascript:void(0);) 7.3 100 Not enough data Data Sourcing Data Enrichment 7.4(won by default) 100 Not enough data Expandability 7.7(won by default) 98 Not enough data Multiple Devices 7.9(won by default) 99 Not enough data Content Marketing Feature Not Available Not enough data Email Marketing Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Real-Time Data Not enough data Not enough data Intelligence Marketing Metrics 6.9(won by default) 97 Not enough data Predictive Modeling 6.8(won by default) 99 Not enough data Recommendation Engine 7.0(won by default) 96 Not enough data Additional Functionality Engagement Tracking Not enough data Not enough data Contact Management Not enough data Not enough data Customer Journey Mapping Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data A/B Testing Not enough data Not enough data Lead Generation Not enough data Not enough data Data Integration Not enough data Not enough data Customer Activity Tracking Not enough data Not enough data Activity Dashboard Not enough data Not enough data Activity Tracking Not enough data Not enough data Campaign Segmentation Not enough data Not enough data Lead Capture Not enough data Not enough data Contact Database Not enough data Not enough data Campaign Management Not enough data Not enough data Behavior Tracking Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Email Management Not enough data Not enough data Lead Qualification Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Template Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Predictive Analytics Not enough data Not enough data Surveys & Feedback Not enough data Not enough data Personalization Not enough data Not enough data Campaign Planning Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Behavioral Analytics Not enough data Not enough data Email Tracking Not enough data Not enough data Campaign Analytics Not enough data Not enough data Customer Segmentation Not enough data Not enough data Multi-Channel Communication Not enough data Not enough data Lead Management Not enough data Not enough data Channel Management Not enough data Not enough data AI Copilot Not enough data Not enough data Audience Targeting Not enough data Not enough data GDPR Compliance Not enough data Not enough data Customer Profiles Not enough data Not enough data Customer Database Not enough data Not enough data Multiple Data Sources Not enough data Not enough data Event Triggered Actions Not enough data Not enough data Tagging Not enough data Not enough data Customizable Templates Not enough data Not enough data Customer Self-Service[Hide 17 FeaturesShow 17 Features](javascript:void(0);) 7.6 38 Not enough data Generative AI AI Text Summarization 6.7(won by default) 10 Not enough data Self-Service Experience Mobile Optimization 7.2(won by default) 24 Not enough data Personalization 7.9(won by default) 27 Not enough data Knowledge Base Feature Not Available Not enough data Searchable Articles Feature Not Available Not enough data Community Forums Feature Not Available Not enough data Self-Service Platform Branding 8.1(won by default) 33 Not enough data Automation 8.9(won by default) 32 Not enough data Artificial Intelligence 6.3(won by default) 25 Not enough data Integrations 8.1(won by default) 27 Not enough data Agentic AI - Customer Self-Service Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data Mobile Analytics[Hide 14 FeaturesShow 14 Features](javascript:void(0);) 8.5 85 Not enough data Metrics Engagement 8.8(won by default) 80 Not enough data Exit Tracking 8.5(won by default) 75 Not enough data Retention 8.2(won by default) 73 Not enough data Return 8.1(won by default) 74 Not enough data Conversions 8.7(won by default) 78 Not enough data Engagement Tracking Not enough data Not enough data Uninstall Tracking Not enough data Not enough data Conversion Tracking Not enough data Not enough data Location Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data Retention Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Behavior Tracking Not enough data Not enough data Revenue Tracking Not enough data Not enough data Mobile App Optimization[Hide 15 FeaturesShow 15 Features](javascript:void(0);) 8.3 63 Not enough data Variation Testing A/B Testing 7.5(won by default) 50 Not enough data WYSIWYG Editor 7.0(won by default) 48 Not enough data Conversion Goal 8.2(won by default) 50 Not enough data Percentage of Traffic 8.5(won by default) 51 Not enough data Confidence Level 7.7(won by default) 49 Not enough data Multivariant Testing 7.1(won by default) 47 Not enough data Reporting Segmentation 9.3(won by default) 56 Not enough data Reports and Dashboards 9.0(won by default) 55 Not enough data Personalization Standard Targeting 8.2(won by default) 52 Not enough data Custom Targeting 7.8(won by default) 48 Not enough data Data Segmentation 9.0(won by default) 53 Not enough data Administration API / Integrations 8.3(won by default) 48 Not enough data QA Testing 8.3(won by default) 47 Not enough data Performance and Reliability 9.4(won by default) 54 Not enough data User, Role, and Access Management 9.0(won by default) 54 Not enough data Show 5 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Collaboration & Productivity[Hide 45 FeaturesShow 45 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Third-Party Integrations Not enough data Not enough data To-Do List Not enough data Not enough data @mentions Not enough data Not enough data Single Sign On Not enough data Not enough data File Management Not enough data Not enough data Activity Dashboard Not enough data Not enough data Drag & Drop Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Prioritization Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Screen Sharing Not enough data Not enough data Content Management Not enough data Not enough data Brainstorming Not enough data Not enough data AI Copilot Not enough data Not enough data File Transfer Not enough data Not enough data Calendar Management Not enough data Not enough data Status Tracking Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Version Control Not enough data Not enough data Task Management Not enough data Not enough data Activity Tracking Not enough data Not enough data Real Time Editing Not enough data Not enough data Communication Management Not enough data Not enough data Chat/Messaging Not enough data Not enough data Tagging Not enough data Not enough data Generative AI Not enough data Not enough data Assignment Management Not enough data Not enough data Task Scheduling Not enough data Not enough data Project Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Workflow Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data File Sharing Not enough data Not enough data Document Storage Not enough data Not enough data Task Progress Tracking Not enough data Not enough data Discussions/Forums Not enough data Not enough data Commenting/Notes Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Contact Management Not enough data Not enough data Video Conferencing Not enough data Not enough data Progress Tracking Not enough data Not enough data Mobile Access Not enough data Not enough data API Not enough data Not enough data Document Management Not enough data Not enough data Customizable Branding Not enough data Not enough data Generative AI[Hide 22 FeaturesShow 22 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Code Generation Not enough data Not enough data Text to Image Not enough data Not enough data Generative AI Not enough data Not enough data API Not enough data Not enough data Natural Language Processing Not enough data Not enough data Virtual Characters and Avatars Not enough data Not enough data Content Generation Not enough data Not enough data Personalization and Recommendation Not enough data Not enough data Conditional Generation Not enough data Not enough data Transformer Model Not enough data Not enough data Automated Image & Video Editing Not enough data Not enough data Interactive and Co-Creative Systems Not enough data Not enough data Text Summarization Not enough data Not enough data Data Augmentation Not enough data Not enough data Variation Autoencoder Models Not enough data Not enough data Adversarial Training Not enough data Not enough data Transfer Learning and Fine-tuning Not enough data Not enough data Simulation and Scenario Generation Not enough data Not enough data Creative Design Not enough data Not enough data AI Copilot Not enough data Not enough data Prompt Engineering Not enough data Not enough data Foundation Model Not enough data Not enough data Generative AI Infrastructure[Hide 14 FeaturesShow 14 Features](javascript:void(0);) Not enough data Not enough data Scalability and Performance - Generative AI Infrastructure AI High Availability Not enough data Not enough data AI Model Training Scalability Not enough data Not enough data AI Inference Speed Not enough data Not enough data Cost and Efficiency - Generative AI Infrastructure AI Cost per API Call Not enough data Not enough data AI Resource Allocation Flexibility Not enough data Not enough data AI Energy Efficiency Not enough data Not enough data Integration and Extensibility - Generative AI Infrastructure AI Multi-cloud Support Not enough data Not enough data AI Data Pipeline Integration Not enough data Not enough data AI API Support and Flexibility Not enough data Not enough data Security and Compliance - Generative AI Infrastructure AI GDPR and Regulatory Compliance Not enough data Not enough data AI Role-based Access Control Not enough data Not enough data AI Data Encryption Not enough data Not enough data Usability and Support - Generative AI Infrastructure AI Documentation Quality Not enough data Not enough data AI Community Activity Not enough data Not enough data SAP Store[Hide 7 FeaturesShow 7 Features](javascript:void(0);) Not enough data Not enough data Agentic AI - SAP Store Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Natural Language Interaction Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data User Insights Reviewers' Company Size [![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")](https://www.g2.com/products/fullstory/reviews) Fullstory Small-Business(50 or fewer emp.) 38.1% Mid-Market(51-1000 emp.) 43.7% Enterprise(\> 1000 emp.) 18.3% [![Microsoft Clarity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Microsoft Clarity")](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) Microsoft Clarity Small-Business(50 or fewer emp.) 64.8% Mid-Market(51-1000 emp.) 25.9% Enterprise(\> 1000 emp.) 9.3% Small-Business (50 or fewer emp.) 38.1% 64.8% Mid-Market (51-1000 emp.) 43.7% 25.9% Enterprise (\> 1000 emp.) 18.3% 9.3% Reviewers' Industry [![Fullstory](https://images.g2crowd.com/uploads/product/hd_favicon/25da526f26fb19d775e4c307ca88eaee/fullstory.svg "Fullstory")](https://www.g2.com/products/fullstory/reviews) Fullstory Computer Software 22.4% Information Technology and Services 11.0% Financial Services 7.8% Marketing and Advertising 5.6% Retail 5.2% Other 48.0% [![Microsoft Clarity](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5f3495afb6dce71c88bf8e0e17e8f216/microsoft-microsoft-clarity.png "Microsoft Clarity")](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) Microsoft Clarity Information Technology and Services 25.0% Marketing and Advertising 13.5% Computer Software 13.5% Non-Profit Organization Management 3.8% Financial Services 3.8% Other 40.4% FAQs ## Fullstory vs Clarity FAQs Generated using AI Last updated: August 16, 2026 ### What is the difference between Fullstory vs Clarity? Fullstory and Clarity are both highly rated session replay tools, but Fullstory stands out for its customer support and advanced analytics, while Clarity is favored for ease of setup and administration. | [Fullstory](https://www.g2.com/products/fullstory/reviews) | [Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) | | --- | --- | | 4.5/5 (1,052 reviews) | 4.5/5 (55 reviews) | | Mid-Market | Small-Business | | 8.3 | 9.5 | | 9.0 | 7.9 | | Customer Support (45 all-time mentions) | Ease of Setup (3 recent mentions) | ### How do the pricing models of Fullstory and Clarity compare? Clarity is considered the stronger value due to its free pricing and high satisfaction on cost-related dimensions. - **Fullstory:** Reviewers note Fullstory can become expensive at scale, but appreciate its robust analytics and support. - **Clarity:** Reviewers consistently highlight that Clarity is free, provides valuable insights, and does not impose additional costs. - **Switching-reason:** Several reviewers mention choosing Clarity over paid tools like Hotjar due to its zero-cost model and comparable core features. ### What are the best alternatives to Fullstory and Clarity? The top three alternatives to Fullstory and Clarity are Hotjar by Contentsquare, Glassbox, and Heap by Contentsquare. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5 (1,052 reviews) | Mid-Market | Can become expensive at scale | Customer Support (45 all-time mentions) | | [Clarity](https://www.g2.com/products/microsoft-microsoft-clarity/reviews) | 4.5/5 (55 reviews) | Small-Business | Free, no additional cost | Ease of Setup (3 recent mentions) | | [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) | 4.3/5 (345 reviews) | Small-Business | Reviewers note cost can be high for advanced features | Session Replay and Heatmaps | | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5 (809 reviews) | Enterprise | — | Enterprise-Grade Analytics | | [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) | 4.4/5 (1,097 reviews) | Mid-Market | — | Automatic Data Capture | ### Which Session Replay features should I prioritize when comparing Fullstory and Clarity? Buyers should prioritize Analytics, Ease of Setup, Session Replay Quality, Integrations, and Customer Support when comparing Fullstory and Clarity. - **Analytics:** Fullstory (36 all-time mentions), Clarity (2 all-time mentions) - **Ease of Setup:** Fullstory (8.3), Clarity (9.5) - **Session Replay Quality:** Fullstory (33 all-time mentions), Clarity (5 all-time mentions) - **Integrations:** Fullstory integrates with Snowflake and Claude; Clarity integrates with Google Analytics (12 all-time mentions) and Google Tag Manager - **Customer Support:** Fullstory (9.0), Clarity (7.9) ### What are the pros and cons of Fullstory vs Clarity? Fullstory's headline strength is customer support and advanced analytics, while Clarity's is ease of setup and free access. - **Fullstory strengths:** Customer Support (45 all-time mentions), Insights (51), Data Analytics (36), Session Replay (33), Ease of Use (55) - **Fullstory trade-offs:** Learning Curve (25), Limitations (24), Can become expensive at scale - **Clarity strengths:** Recording (6), Ease of Use (5), Insights (5), Free pricing, Heatmaps (3), Ease of Implementation (3) - **Clarity trade-offs:** Filtering Issues (3), Limited Analysis (2), Limited Reporting (2), Recording Issues (2) ### Is Fullstory or Clarity better for small businesses? Clarity is the better fit for small businesses, as it is most popular in the Small-Business segment and praised for its free pricing and easy setup. - **Fullstory:** Most popular in the Mid-Market segment; reviewers highlight robust analytics and support but note higher costs and a learning curve. - **Clarity:** Most popular in the Small-Business segment; reviewers consistently cite ease of setup, free access, and valuable insights for small teams. ### Which Session Replay platform has better integrations? Clarity is favored for integrations, especially with Google Analytics and Google Tag Manager. - **Fullstory:** Integrates with Snowflake (2 all-time mentions) and Claude (recent mention). - **Clarity:** Integrates with Google Analytics (12 all-time mentions) and Google Tag Manager (recent mention). ### How do Fullstory and Clarity compare on customer support? Fullstory leads on Quality of Support with a 1.1-point advantage over Clarity (9.0 vs 7.9). - **Fullstory:** Reviewers frequently praise responsive, knowledgeable support teams and dedicated customer success managers. - **Clarity:** Reviewers describe support as generally helpful, but with fewer mentions of proactive or personalized assistance. ### Which is easier to implement, Fullstory or Clarity? Clarity is easier to implement, with a 1.2-point lead in Ease of Setup (9.5 vs 8.3). - **Fullstory:** Reviewers note a moderate learning curve and some complexity in setup, especially for advanced features, but generally find web implementation straightforward. - **Clarity:** Reviewers consistently highlight quick, simple setup—often just adding a code snippet or using Google Tag Manager—with minimal technical barriers. ### Which product has better Analytics? Fullstory is stronger on Analytics, with more advanced analytics features and higher reviewer-cited analytics mentions. - **Fullstory:** Analytics (36 all-time mentions), advanced analytics features, Meets Requirements score 8.7 - **Clarity:** Analytics (2 all-time mentions), Meets Requirements score 8.8 Alternatives **Fullstory Alternatives** ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Heap by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/88d6685d7cf4f7cc4439e35562551831/heap-by-contentsquare.svg "Heap by Contentsquare") [ Heap by Contentsquare ](/products/heap-by-contentsquare/reviews) ![Smartlook](https://images.g2crowd.com/uploads/product/hd_favicon/1539616598/smartlook.svg "Smartlook") [ Smartlook ](/products/smartlook/reviews) ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") [ Contentsquare ](/products/contentsquare/reviews) **Microsoft Clarity Alternatives** ![Hotjar by Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/882f58fdd9f66f7fb6f26e4c3ecabed8/hotjar-by-contentsquare.svg "Hotjar by Contentsquare") [ Hotjar by Contentsquare ](/products/hotjar-by-contentsquare/reviews) ![Glassbox](https://images.g2crowd.com/uploads/product/hd_favicon/0e92ee7cb332bc287c7337ecd9f352be/glassbox.svg "Glassbox") [ Glassbox ](/products/glassbox/reviews) ![Contentsquare](https://images.g2crowd.com/uploads/product/hd_favicon/65e33ca9d459546fe0def649d5bfb459/contentsquare.svg "Contentsquare") [ Contentsquare ](/products/contentsquare/reviews) ![Mouseflow](https://images.g2crowd.com/uploads/product/hd_favicon/656105f9f4043362adf04f48e4300760/mouseflow.svg "Mouseflow") [ Mouseflow ](/products/mouseflow/reviews)