Introducing G2.ai, the future of software buying.Try now
Compare Fullstory and Microsoft Clarity 
At a Glance
Market Segments
Mid-Market (50.2% of reviews)
Small-Business (63.0% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(842)4.5 out of 5
Market Segments
Mid-Market (50.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansMicrosoft Clarity
Star Rating
(48)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Microsoft ClaritySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user behavior, allowing teams to validate customer feedback effectively. Users appreciate how it helps visualize frustrations by watching real behaviors in context, making it invaluable for complex enterprise use cases.
- Users say Microsoft Clarity offers a user-friendly interface with robust visual tools, such as heatmaps and session recordings. This feature helps quickly identify friction points and optimize web pages based on real interaction patterns, which many find essential for improving user experience.
- Reviewers mention that Fullstory's ability to track user journeys and identify errors is a standout feature. The ease of finding users via email or identity criteria is highlighted as a significant advantage, making troubleshooting more efficient.
- According to verified reviews, Microsoft Clarity shines in its integration with Google Analytics, providing a seamless experience for users who want to combine behavioral insights with existing analytics data. This connection is often praised for enhancing overall data analysis capabilities.
- G2 reviewers note that while Fullstory has a higher overall satisfaction score, Microsoft Clarity's ease of setup and administration is frequently commended. Users appreciate the straightforward onboarding process, which allows them to start analyzing user behavior quickly.
- Users highlight that Fullstory's quality of support is a strong point, with many reviewers expressing satisfaction with the assistance they receive. In contrast, while Microsoft Clarity's support is adequate, some users feel it could be improved to match the level of service provided by Fullstory.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Microsoft Clarity
No pricing availableFree Trial
Fullstory
Free Trial is available
Microsoft Clarity
No trial information availableRatings
Meets Requirements
8.7
739
8.9
37
Ease of Use
8.1
750
9.1
39
Ease of Setup
8.2
428
9.5
23
Ease of Admin
8.6
230
9.4
16
Quality of Support
8.9
564
8.1
26
Has the product been a good partner in doing business?
8.9
223
9.3
15
Product Direction (% positive)
8.8
722
10.0
33
Features by Category
Metrics
8.5
268
Not enough data
8.6
262
Not enough data
8.3
251
Not enough data
8.7
269
Not enough data
8.4
274
Not enough data
7.8
245
Not enough data
7.7
245
Not enough data
8.2
256
Not enough data
8.5
257
Not enough data
Reporting
8.7
276
Not enough data
8.3
261
Not enough data
7.9
262
Not enough data
8.7
267
Not enough data
7.9
235
Not enough data
7.8
241
Not enough data
8.4
261
Not enough data
Other
8.3
265
Not enough data
7.8
232
Not enough data
8.0
254
Not enough data
7.6
226
Not enough data
7.4
225
Not enough data
6.6
222
Not enough data
7.6
214
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
251
Not enough data
7.8
256
Not enough data
8.7
271
Not enough data
8.3
271
Not enough data
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.7
78
Not enough data
8.9
77
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
User Behavior
9.0
373
|
Verified
9.0
18
8.6
356
|
Verified
7.6
18
8.4
364
|
Verified
7.8
16
A/B Testing
8.4
346
|
Verified
7.1
17
Feature Not Available
Feature Not Available
8.2
349
|
Verified
8.1
18
8.2
327
|
Verified
7.3
16
Visitor Information
8.5
368
|
Verified
7.5
18
8.3
361
|
Verified
6.8
14
Agentic AI - Session Replay
5.9
21
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
204
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
74
Not enough data
8.1
81
Not enough data
8.3
79
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
8.5
18
8.3
171
7.8
16
8.2
159
8.2
17
8.1
169
7.8
17
8.7
168
8.2
17
Reporting
8.9
184
8.9
18
9.3
191
9.0
17
8.6
179
8.5
18
8.4
172
7.6
18
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Microsoft Clarity are categorized as Session Replay and Heatmap Tools
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Customer Data Platform (CDP), Mobile App Analytics, Mobile App Optimization, Digital Analytics, and Generative AI Infrastructure
Microsoft Clarity has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Microsoft Clarity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.3%
Information Technology and Services
10.1%
Financial Services
8.5%
Retail
5.6%
Marketing and Advertising
4.0%
Other
49.5%
Information Technology and Services
25.5%
Marketing and Advertising
14.9%
Computer Software
14.9%
Non-Profit Organization Management
4.3%
Financial Services
4.3%
Other
36.2%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
How can I customize the dashboard to what I would like at a very simplified high level overview?
1 Comment
MC
Hi Andrea!
Thanks for the inquiry, we currently don't support this feature. We will take this feedback into consideration for our future roadmap. Read more
What is Microsoft Clarity used for?
1 Comment
RM
To monitor the user behaviour of the website and tracking the heatmap of the entire website.Read more
Microsoft Clarity has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
