# Fullstory vs Matomo (Formerly Piwik) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate the ability to track user sessions and add custom events, which enhances their understanding of user behavior and informs design improvements.
- **Users say** Matomo stands out for its **customization capabilities** , with many praising its straightforward approach to sorting and viewing data. Reviewers highlight the tool's precision and ease of use, particularly in customizing reports and customer journeys, making it a strong choice for those seeking control over their analytics.
- **According to verified reviews** , Fullstory's support quality is notably high, with users rating it highly for responsiveness and helpfulness. This level of support is crucial for teams looking to troubleshoot issues quickly and effectively, enhancing the overall user experience.
- **Reviewers mention** that while Matomo offers a free download, which is appealing for small businesses, it may not have the same level of market presence or user engagement as Fullstory, which has a more extensive user base and a higher G2 Score, indicating greater overall satisfaction.
- **Users report** that Fullstory's ease of setup is a significant advantage, with many finding the onboarding process intuitive. This contrasts with Matomo, where some users have noted challenges in configuration, which can impact the initial user experience.
- **G2 reviewers highlight** that while both products provide valuable analytics features, Fullstory's focus on user experience and session tracking gives it an edge in understanding customer journeys, whereas Matomo is praised for its independence and control, particularly for those implementing on private servers.



| | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,048 | 96 | 
| **Largest Market Segment** | Mid-Market (43.4% of reviews) | Small-Business (55.3% of reviews) | 
| **Entry Level Price** | Contact Us | FREE download | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (63 reviews)
- Insights (58 reviews)

Cons:
- Learning Curve (32 reviews)
- Limitations (27 reviews)

### Matomo (Formerly Piwik)

Pros:
- Customization (1 reviews)
- Data Collection (1 reviews)


---
## Ratings Comparison
| Rating | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 8.2 (900 reviews) | 8.0 (82 reviews) | 
  | **Ease of Setup** | 8.3 (535 reviews) | 7.7 (53 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 7.9 (48 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 7.7 (49 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.4 (31 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.1 (80 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Matomo (Formerly Piwik)

#### Entry-Level Pricing

Plan: On-Premise (Self-Hosted)

Price: FREE download

Description: GPL v3+ licensed. Premium Features & Support options available.

Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/

Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.


[Browse all 3 editions](https://www.g2.com/products/matomo-formerly-piwik/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Matomo (Formerly Piwik)** | 8.2/10 | 69 |

#### Metrics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.5 (63 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.5 (57 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 8.8 (58 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 8.5 (60 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.2 (58 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.1 (49 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.1 (51 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 7.9 (47 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 7.5 (38 reviews) | 

#### Reporting

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | 8.3 (58 reviews) | 
| **Trending** | 8.3 (264 reviews) | 8.1 (40 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 8.3 (43 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 7.9 (49 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.1 (37 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.0 (42 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.3 (55 reviews) | 

#### Other

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.4 (55 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | 8.5 (52 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | 7.8 (41 reviews) | 
| **Campaign Tracking** | 7.6 (227 reviews) | 8.3 (45 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 7.9 (30 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | 7.4 (22 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | 8.3 (40 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 8.4 (39 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 7.8 (34 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.6 (50 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.9 (54 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Content Creation

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 93 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Identification

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | Not enough data | 
| **User Segmentation** | 8.5 (78 reviews) | Not enough data | 
| **Geolocation** | 8.8 (78 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | Not enough data | 
| **Real-Time Insights** | 9.0 (76 reviews) | Not enough data | 
| **Attribution** | 8.2 (75 reviews) | Not enough data | 
| **Dashboard** | 8.8 (80 reviews) | Not enough data | 
| **User Path Tracking** | 8.6 (81 reviews) | Not enough data | 
| **User Activity History** | 8.8 (80 reviews) | Not enough data | 

#### Metrics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 436 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Behavior

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (356 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.1 (72 reviews) | Not enough data | 
| **Data Analysis** | 8.3 (360 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 89 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (83 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (171 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | Not enough data | 
| **Session Replays** | 9.3 (199 reviews) | Not enough data | 
| **Monitoring** | 8.7 (186 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (173 reviews) | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Matomo (Formerly Piwik)** | 8.9/10 | 23 |

#### Tools

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.2 (13 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (20 reviews) | 
| **Social Sharing** | Not enough data | 8.7 (15 reviews) | 

#### Metrics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 9.1 (18 reviews) | 
| **Sessions** | Not enough data | 8.9 (20 reviews) | 
| **Engagement** | Not enough data | 9.2 (19 reviews) | 
| **Return** | Not enough data | 9.0 (19 reviews) | 
| **Conversions** | Not enough data | 9.0 (17 reviews) | 
| **Search Rank** | Not enough data | 8.6 (14 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Metrics

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | Not enough data | 
| **Exit Tracking** | 8.5 (75 reviews) | Not enough data | 
| **Retention** | 8.2 (73 reviews) | Not enough data | 
| **Return** | 8.1 (74 reviews) | Not enough data | 
| **Conversions** | 8.7 (78 reviews) | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Matomo (Formerly Piwik)** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (11):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Matomo (Formerly Piwik) (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Matomo (Formerly Piwik) | 
|---|---|---|
| **Small-Business** | 38.2% | 55.3% | 
| **Mid-Market** | 43.4% | 30.6% | 
| **Enterprise** | 18.3% | 14.1% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### Matomo (Formerly Piwik)

- **Marketing and Advertising:** 14.4%
- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.9%
- **Internet:** 8.9%
- **Retail:** 5.6%
- **Publishing:** 4.4%
- **Airlines/Aviation:** 3.3%
- **Automotive:** 3.3%
- **Government Administration:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **Other:** 35.6%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2352 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (268 reviews)

### Alternatives to Matomo (Formerly Piwik)

- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6826 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2879 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1334 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1768 reviews)
- [Clicky](https://www.g2.com/products/clicky/reviews) — 4.5/5 stars (33 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (597 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) — 4.6/5 stars (437 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Matomo (Formerly Piwik)

- Title: [Is the data your own?](https://www.g2.com/discussions/is-the-data-your-own) — 3 comments, 1 upvote
  > **Top comment:** "What happens with the data you collect ? It's yours, it's hosted on your server, in your database, and yours to use or do with for whatever reason you need..."
- Title: [Deleted](https://www.g2.com/discussions/37573-deleted) — 2 comments, 1 upvote
  > **Top comment:** "I no delete it"
- Title: [How do I? What is the best way?](https://www.g2.com/discussions/34180-how-do-i-what-is-the-best-way) — 1 comment, 1 upvote
  > **Top comment:** "Because your platform is very helpful"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-matomo-formerly-piwik)