Introducing G2.ai, the future of software buying.Try now
Compare Fullstory and Looker 
Featured Products
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(858)4.5 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,592)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in creating interactive and customizable reports, making it a favorite for users who need to visualize data effectively. One user mentioned, "I use Looker Studio to create visual reports for my clients and projects," highlighting its user-friendly interface and diverse chart options.
- Users say Fullstory shines in providing detailed insights into user behavior, which is invaluable for understanding customer frustrations. A reviewer noted, "What I like best about Fullstory is how well it helps validate and bring customer survey feedback to life," showcasing its ability to connect qualitative feedback with real user actions.
- According to verified reviews, Looker has a strong reputation for its ease of use and setup, with users appreciating the intuitive onboarding process. One user remarked on its ability to "track sales performance, top-selling products, and trends over time," indicating that it effectively meets the needs of e-commerce professionals.
- Reviewers mention that Fullstory's capability to analyze user journeys is a standout feature, allowing teams to identify errors and improve user experience. A user highlighted, "Being able to review a user's journey and identify the errors they have encountered is a valuable feature," emphasizing its practical application in troubleshooting.
- Users report that while Looker offers robust reporting features, Fullstory's quality of support is slightly higher, with users appreciating the responsiveness and helpfulness of the Fullstory team. One user stated, "It has been invaluable in our assessments of our platforms," reflecting the support's impact on their operations.
- G2 reviewers indicate that both products are well-suited for mid-market companies, but Looker has a broader user base, which may lead to more community support and resources. Users have noted its extensive integrations and functionalities, stating, "It does the job of creating meaningful dashboards pretty well," which can be a significant advantage for teams looking for comprehensive analytics solutions.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Looker
No pricing availableFree Trial
Fullstory
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.7
753
8.7
1,089
Ease of Use
8.1
765
8.2
1,094
Ease of Setup
8.2
435
8.2
573
Ease of Admin
8.7
237
8.3
430
Quality of Support
9.0
579
8.6
927
Has the product been a good partner in doing business?
8.9
230
8.9
408
Product Direction (% positive)
8.8
737
8.8
1,021
Features by Category
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Data Modeling and Blending
Not enough data
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.0
36
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
35
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
8.5
269
8.8
237
8.6
263
8.7
238
8.3
252
8.4
224
8.7
270
8.4
226
8.4
276
8.4
215
7.8
245
8.3
225
7.7
245
8.4
219
8.2
257
8.5
230
8.5
258
8.3
222
Reporting
8.7
276
8.4
241
8.3
261
Feature Not Available
7.9
262
8.6
242
8.7
267
8.6
245
7.9
235
8.1
199
7.8
241
8.4
204
8.4
261
9.0
254
Other
8.3
265
8.7
226
7.8
232
8.6
209
8.0
254
8.4
201
7.6
226
8.7
215
7.4
226
8.7
206
6.6
222
8.2
178
7.6
214
8.3
191
Agentic AI - Digital Analytics
6.1
11
7.6
16
6.5
12
7.9
16
6.4
13
7.8
16
6.4
13
7.9
16
Administration
7.5
253
8.4
217
7.8
257
8.3
193
8.7
271
8.5
245
8.3
271
8.6
240
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
74
Not enough data
8.8
78
Not enough data
8.7
79
Not enough data
8.8
78
Not enough data
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
User Behavior
9.0
375
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
372
|
Verified
Not enough data
A/B Testing
8.4
349
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
353
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
364
|
Verified
Not enough data
Agentic AI - Session Replay
5.8
22
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
76
Not enough data
8.2
82
Not enough data
8.4
82
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
177
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
170
Not enough data
8.7
171
Not enough data
Reporting
8.9
187
Not enough data
9.3
196
Not enough data
8.7
182
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Metrics
8.8
80
Not enough data
8.6
74
Not enough data
8.2
73
Not enough data
8.0
73
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Looker are categorized as Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Analytics, Mobile App Optimization, and Generative AI Infrastructure
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.0%
Information Technology and Services
10.0%
Financial Services
8.7%
Retail
5.7%
Marketing and Advertising
4.1%
Other
49.4%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
