# Fullstory vs Heap Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate the ability to visualize customer experiences and access technical information for troubleshooting, which enhances their understanding of user behavior.
- **Users say** that Heap stands out for its ease of use and seamless integration of product and website data. Many find it refreshing that they can log in and immediately access the data they need without worrying about future measurement configurations, making it a user-friendly option for teams.
- **Reviewers mention** that Fullstory's robust session tracking capabilities enable product design teams to gather insights they might otherwise miss. This feature has proven invaluable for understanding user interactions and improving product performance based on real-time feedback.
- **According to verified reviews** , Heap is praised for its supportive work culture that encourages skill growth and collaboration. Users appreciate the platform's focus on continuous improvement, which fosters a positive environment for teams working on real projects.
- **G2 reviewers highlight** that while Fullstory has a slightly higher overall satisfaction score, Heap's users commend its strong support quality. Heap users report feeling well-supported in their endeavors, which contributes to a positive experience when navigating the platform.
- **Users note** that both products have their strengths, but Fullstory's higher G2 score in e-commerce analytics indicates a stronger performance in that area. Users in e-commerce find Fullstory particularly beneficial for tracking customer journeys and optimizing conversion rates.



| | Fullstory | Heap | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,048 | 1,097 | 
| **Largest Market Segment** | Mid-Market (43.4% of reviews) | Mid-Market (54.1% of reviews) | 
| **Entry Level Price** | Contact Us | Free 10000 Sessions Per Month | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (63 reviews)
- Insights (58 reviews)

Cons:
- Learning Curve (32 reviews)
- Limitations (27 reviews)

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Heap | 
|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 8.6 (857 reviews) | 
  | **Ease of Use** | 8.2 (900 reviews) | 8.1 (867 reviews) | 
  | **Ease of Setup** | 8.3 (535 reviews) | 8.5 (315 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.6 (317 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 8.7 (680 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.8 (299 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.7 (796 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Heap** | 8.3/10 | 564 |

#### Metrics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.6 (397 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.4 (365 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 8.3 (327 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 9.0 (398 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.8 (391 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.0 (305 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.1 (279 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 8.7 (347 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 8.7 (368 reviews) | 

#### Reporting

| Feature | Fullstory | Heap | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | 8.6 (365 reviews) | 
| **Trending** | 8.3 (264 reviews) | 8.0 (293 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 8.7 (330 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 8.3 (358 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.2 (205 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.4 (225 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.3 (375 reviews) | 

#### Other

| Feature | Fullstory | Heap | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.4 (339 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | 8.0 (185 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | 7.6 (192 reviews) | 
| **Campaign Tracking** | 7.6 (227 reviews) | 8.2 (214 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 8.1 (149 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | 8.0 (45 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | 7.9 (47 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Heap | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 8.4 (274 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 8.6 (99 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.6 (412 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.7 (388 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 93 |
| **Heap** | 8.3/10 | 118 |

#### User Identification

| Feature | Fullstory | Heap | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | 8.1 (41 reviews) | 
| **User Segmentation** | 8.5 (78 reviews) | 8.6 (94 reviews) | 
| **Geolocation** | 8.8 (78 reviews) | 8.5 (68 reviews) | 

#### Tracking & Reporting

| Feature | Fullstory | Heap | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | 8.6 (102 reviews) | 
| **Real-Time Insights** | 9.0 (76 reviews) | 8.4 (93 reviews) | 
| **Attribution** | 8.2 (75 reviews) | 8.1 (80 reviews) | 
| **Dashboard** | 8.8 (80 reviews) | 8.1 (97 reviews) | 
| **User Path Tracking** | 8.6 (81 reviews) | 8.2 (96 reviews) | 
| **User Activity History** | 8.8 (80 reviews) | 8.4 (90 reviews) | 

#### Metrics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 8.3 (65 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 7.9 (51 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.0 (56 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.2 (57 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.4 (68 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 436 |
| **Heap** | 9.1/10 | 85 |

#### User Behavior

| Feature | Fullstory | Heap | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | 9.4 (83 reviews) | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | 9.0 (73 reviews) | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | 9.0 (69 reviews) | 

#### A/B Testing 

| Feature | Fullstory | Heap | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (356 reviews) ✓ Verified | 9.1 (52 reviews) | 
| **Split URL Testing** | 8.1 (72 reviews) | 8.9 (24 reviews) | 
| **Data Analysis** | 8.3 (360 reviews) ✓ Verified | 9.3 (61 reviews) | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | 9.3 (44 reviews) | 

#### Visitor Information

| Feature | Fullstory | Heap | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | 9.3 (66 reviews) | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | 8.9 (61 reviews) | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Heap | 
|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Heap** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Heap | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Heap | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Heap | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Heap | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Heap | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Heap | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Heap | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Heap** | 8.3/10 | 413 |

#### Product Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | 8.3 (299 reviews) | 
| **User-Level Analytics** | 8.6 (205 reviews) | 8.7 (358 reviews) | 
| **Segmentation** | 8.5 (199 reviews) | 8.5 (326 reviews) | 
| **Funnels** | 8.4 (213 reviews) | 8.7 (351 reviews) | 
| **Alerts** | 7.3 (197 reviews) | 7.9 (104 reviews) | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | 8.4 (222 reviews) | 
| **User Scoring** | 7.3 (189 reviews) | 7.8 (91 reviews) | 
| **Integrations** | 7.5 (176 reviews) | 8.3 (254 reviews) | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 89 |
| **Heap** | 8.2/10 | 95 |

#### Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | 8.6 (85 reviews) | 
| **Dashboard** | 8.2 (83 reviews) | 8.4 (87 reviews) | 
| **Web Analytics** | 8.4 (83 reviews) | 8.6 (83 reviews) | 
| **Campaign Tracking** | 7.5 (78 reviews) | 8.2 (69 reviews) | 
| **Customer Demographics** | 7.1 (77 reviews) | 7.8 (72 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.3 (49 reviews) | 

#### Administration

| Feature | Fullstory | Heap | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | 8.1 (69 reviews) | 
| **A/B Testing** | 6.7 (80 reviews) | 8.2 (50 reviews) | 
| **Integrations** | 7.2 (77 reviews) | 8.5 (65 reviews) | 

#### Generative AI

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Heap** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Heap | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Heap | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Heap** | 8.9/10 | 36 |

#### Platform Basics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.2 (30 reviews) | 
| **Journey Optimization** | Not enough data | 9.2 (31 reviews) | 

#### Platform Data

| Feature | Fullstory | Heap | 
|---|---|---|
| **Journey Reporting** | Not enough data | 9.1 (32 reviews) | 
| **Trends Reporting** | Not enough data | 8.7 (34 reviews) | 
| **Dashboards** | Not enough data | 9.2 (33 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.9 (33 reviews) | 

#### Platform Additional Functionality

| Feature | Fullstory | Heap | 
|---|---|---|
| **Journey Mapping** | Not enough data | 9.2 (33 reviews) | 
| **Integrations** | Not enough data | 8.9 (31 reviews) | 
| **Automated Alerts** | Not enough data | 7.9 (15 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Heap** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Heap | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Heap | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Heap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Heap** | 9.2/10 | 32 |

#### Generative AI

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Fullstory | Heap | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | 8.7 (18 reviews) | 
| **Survey Deployment** | Not enough data | 9.1 (23 reviews) | 
| **Feedback Collection** | Not enough data | 9.0 (26 reviews) | 
| **Device Responsiveness** | Not enough data | 9.3 (25 reviews) | 

#### Process Management

| Feature | Fullstory | Heap | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | 9.1 (23 reviews) | 
| **Trigger Alerts** | Not enough data | 9.1 (23 reviews) | 
| **Real-Time Analysis** | Not enough data | 9.4 (26 reviews) | 
| **Real-Time Action** | Not enough data | 9.3 (25 reviews) | 

#### System Management

| Feature | Fullstory | Heap | 
|---|---|---|
| **Security** | Not enough data | 9.4 (20 reviews) | 
| **System Monitoring** | Not enough data | 9.3 (14 reviews) | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Heap** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Heap | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Heap** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Heap | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Heap | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (171 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Heap | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | Not enough data | 
| **Session Replays** | 9.3 (199 reviews) | Not enough data | 
| **Monitoring** | 8.7 (186 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (173 reviews) | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Heap** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Heap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Heap** | 8.2/10 | 78 |

#### Metrics

| Feature | Fullstory | Heap | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 8.3 (65 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 7.9 (51 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.0 (56 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.2 (57 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.4 (68 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Heap** | 8.4/10 | 80 |

#### Variation Testing

| Feature | Fullstory | Heap | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | 8.5 (37 reviews) | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Feature Not Available | 
| **Conversion Goal** | 8.1 (49 reviews) | 8.7 (45 reviews) | 
| **Percentage of Traffic** | 8.5 (51 reviews) | 8.6 (45 reviews) | 
| **Confidence Level** | 7.7 (49 reviews) | 8.3 (43 reviews) | 
| **Multivariant Testing** | 7.1 (47 reviews) | 8.2 (29 reviews) | 

#### Reporting

| Feature | Fullstory | Heap | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | 8.4 (64 reviews) | 
| **Reports and Dashboards** | 9.0 (54 reviews) | 8.2 (65 reviews) | 

#### Personalization

| Feature | Fullstory | Heap | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Feature Not Available | 
| **Custom Targeting** | 7.8 (48 reviews) | Feature Not Available | 
| **Data Segmentation** | 9.0 (52 reviews) | 8.3 (38 reviews) | 

#### Administration

| Feature | Fullstory | Heap | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | 8.1 (52 reviews) | 
| **QA Testing** | 8.3 (47 reviews) | 7.8 (15 reviews) | 
| **Performance and Reliability** | 9.3 (53 reviews) | 8.5 (62 reviews) | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | 8.9 (63 reviews) | 

---
## Categories
**Shared Categories (6):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (6):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Heap (2):** [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Heap | 
|---|---|---|
| **Small-Business** | 38.2% | 34.6% | 
| **Mid-Market** | 43.4% | 54.1% | 
| **Enterprise** | 18.3% | 11.3% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (629 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (366 reviews)
- [Hotjar](https://www.g2.com/products/hotjar/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (268 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1289 reviews)

### Alternatives to Heap

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2350 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1289 reviews)
- [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews) — 4.1/5 stars (168 reviews)
- [Appier AIRIS (formerly Woopra)](https://www.g2.com/products/appier-airis-formerly-woopra/reviews) — 4.4/5 stars (207 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2873 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6821 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-heap)