Compare Fullstory and Heap 
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Mid-Market (54.0% of reviews)
Entry-Level Pricing
Contact Us
Free 10000 Sessions Per Month
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansHeap
Star Rating
(1,098)4.4 out of 5
Market Segments
Mid-Market (54.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10000 Sessions Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing detailed insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate the ability to visualize customer experiences and access technical information for troubleshooting, which enhances their understanding of user behavior.
- Users say that Heap stands out for its ease of use and seamless integration of product and website data. Many find it refreshing that they can log in and immediately access the data they need without worrying about future measurement configurations, making it a user-friendly option for teams.
- Reviewers mention that Fullstory's robust session tracking capabilities enable product design teams to gather insights they might otherwise miss. This feature has proven invaluable for understanding user interactions and improving product performance based on real-time feedback.
- According to verified reviews, Heap is praised for its supportive work culture that encourages skill growth and collaboration. Users appreciate the platform's focus on continuous improvement, which fosters a positive environment for teams working on real projects.
- G2 reviewers highlight that while Fullstory has a slightly higher overall satisfaction score, Heap's users commend its strong support quality. Heap users report feeling well-supported in their endeavors, which contributes to a positive experience when navigating the platform.
- Users note that both products have their strengths, but Fullstory's higher G2 score in e-commerce analytics indicates a stronger performance in that area. Users in e-commerce find Fullstory particularly beneficial for tracking customer journeys and optimizing conversion rates.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Heap
Free
Free
10000 Sessions Per Month
Find product-market fit
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources
Free Trial
Fullstory
Free Trial is available
Heap
Free Trial is available
Ratings
Meets Requirements
8.7
887
8.5
858
Ease of Use
8.2
898
8.1
868
Ease of Setup
8.4
533
8.5
316
Ease of Admin
8.7
319
8.6
317
Quality of Support
9.0
686
8.7
681
Has the product been a good partner in doing business?
9.0
301
8.8
299
Product Direction (% positive)
8.8
850
8.7
797
Features by Category
Metrics
8.5
271
8.6
397
8.6
265
8.4
365
8.3
254
8.3
327
8.7
272
9.0
398
8.4
278
8.8
391
7.8
246
8.0
305
7.7
246
8.1
279
8.2
259
8.7
347
8.5
261
8.7
368
Reporting
8.7
276
8.6
365
8.3
264
8.0
293
7.9
263
8.7
330
8.7
268
8.3
358
7.9
235
8.2
205
7.8
241
8.4
225
8.4
264
8.3
375
Other
8.3
265
8.4
339
7.8
232
8.0
185
8.0
256
7.6
192
7.6
227
8.2
214
7.4
227
8.1
149
6.6
222
8.0
45
7.6
215
7.9
47
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
8.4
274
7.8
258
8.6
99
8.7
272
8.6
412
8.3
272
8.7
388
User Identification
7.7
75
8.1
41
8.5
78
8.6
94
8.8
78
8.5
68
Tracking & Reporting
8.5
77
8.6
102
9.0
76
8.4
93
8.2
75
8.1
80
8.8
80
8.1
97
8.6
81
8.2
96
8.8
80
8.4
90
Metrics
8.8
80
8.3
65
8.5
75
7.9
51
8.2
73
8.0
56
8.1
74
8.2
57
8.7
78
8.4
68
User Behavior
9.0
378
|
Verified
9.4
83
8.6
356
|
Verified
9.0
73
8.5
378
|
Verified
9.0
69
A/B Testing
8.5
355
|
Verified
9.1
52
Feature Not Available
8.9
24
8.3
359
|
Verified
9.3
61
8.2
328
|
Verified
9.3
44
Visitor Information
8.5
368
|
Verified
9.3
66
8.2
366
|
Verified
8.9
61
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
8.3
300
8.6
205
8.7
359
8.5
199
8.5
327
8.4
213
8.7
352
7.3
197
7.9
105
7.7
175
8.4
223
7.3
189
7.8
92
7.5
176
8.3
255
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
8.6
85
8.2
83
8.4
87
8.4
83
8.6
83
7.5
78
8.2
69
7.1
77
7.8
72
Feature Not Available
7.3
49
Administration
7.8
78
8.1
69
6.7
80
8.2
50
7.2
77
8.5
65
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Platform Basics
Not enough data
9.2
30
Not enough data
9.2
31
Platform Data
Not enough data
9.1
32
Not enough data
8.7
34
Not enough data
9.2
33
Not enough data
8.9
33
Platform Additional Functionality
Not enough data
9.2
33
Not enough data
8.9
31
Not enough data
7.9
15
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
Not enough data
8.7
18
Not enough data
9.1
23
Not enough data
9.0
26
Not enough data
9.3
25
Process Management
Not enough data
9.1
23
Not enough data
9.1
23
Not enough data
9.4
26
Not enough data
9.3
25
System Management
Not enough data
9.4
20
Not enough data
9.3
14
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
8.3
65
8.5
75
7.9
51
8.2
73
8.0
56
8.1
74
8.2
57
8.7
78
8.4
68
Variation Testing
7.5
50
8.5
37
7.0
48
Feature Not Available
8.1
49
8.7
45
8.5
51
8.6
45
7.7
49
8.3
43
7.1
47
8.2
29
Reporting
9.3
55
8.4
64
9.0
54
8.2
65
Personalization
8.2
52
Feature Not Available
7.8
48
Feature Not Available
9.0
52
8.3
38
Administration
8.3
48
8.1
52
8.3
47
7.8
15
9.3
53
8.5
62
9.0
53
8.9
63
Categories
Categories
Shared Categories
Fullstory and Heap are categorized as E-Commerce Analytics, Product Analytics, Session Replay, Mobile App Analytics, Mobile App Optimization, and Digital Analytics
Unique Categories
Fullstory is categorized as Generative AI Infrastructure, SAP Store, Customer Data Platform (CDP), Heatmap Tools, Customer Self-Service, and Digital Adoption Platform
Heap is categorized as Enterprise Feedback Management and Customer Journey Analytics
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Heap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Computer Software
16.5%
Information Technology and Services
12.1%
Financial Services
9.0%
Marketing and Advertising
7.6%
Internet
5.4%
Other
49.3%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
Does Heap work with multiple domains or websites?
1 Comment
MM
yes it supports, for instance we have 5 different websites, and you can create each project for each websites and do you analysis, all you need is to just...Read more
Does Heap support multiple projects on the same account?
1 Comment
MM
yes it supports multiple projects, Under the menu accounts, settings u can add multi projects. Read more
Does Heap work well with single-page web apps built on Backbone, Angular, and other frameworks?
1 Comment
MM
It should work for sure, heap will look for user visit on the page, and event actions triggered on the components on the object the present in your page. Read more
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