Compare Fullstory and Google Tag Manager 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (54.3% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansGoogle Tag Manager
Star Rating
(426)4.6 out of 5
Market Segments
Small-Business (54.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Tag ManagerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Fullstory excels in providing deep insights into user interactions, allowing teams to pinpoint where customers drop off. Users appreciate features like session tracking and the ability to add custom events, which help in understanding user behavior and improving performance.
- Users say Google Tag Manager is highly effective for managing and updating tracking without needing to modify site code constantly. This flexibility allows for quick deployment and adjustments, making it easier for teams to maintain accurate tracking without heavy reliance on developers.
- Reviewers mention that Fullstory's quality of support stands out, with many users highlighting the responsiveness and helpfulness of the support team. This level of assistance is crucial for teams looking to troubleshoot issues effectively and enhance their user experience.
- According to verified reviews, Google Tag Manager is praised for its ease of use, particularly for small businesses. Users find it straightforward to integrate with other applications, which helps in capturing valuable customer data seamlessly.
- G2 reviewers report that while Fullstory has a slightly lower overall satisfaction score, its detailed analytics capabilities provide a unique advantage for mid-market companies looking to understand customer journeys in depth.
- Users say that Google Tag Manager's robust features for event tracking and campaign management make it a strong choice for businesses focused on marketing analytics, although some users feel it may lack the depth of insights offered by Fullstory.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Google Tag Manager
No pricing availableFree Trial
Fullstory
Free Trial is available
Google Tag Manager
No trial information availableRatings
Meets Requirements
8.7
887
9.2
349
Ease of Use
8.2
898
8.0
350
Ease of Setup
8.4
533
7.9
210
Ease of Admin
8.7
319
8.3
193
Quality of Support
9.0
686
7.1
287
Has the product been a good partner in doing business?
9.0
301
8.1
168
Product Direction (% positive)
8.8
850
8.9
339
Features by Category
Metrics
8.5
271
9.0
214
8.6
265
8.9
211
8.3
254
8.7
205
8.7
272
9.2
239
8.4
278
9.0
245
7.8
246
8.4
187
7.7
246
8.3
184
8.2
259
9.1
233
8.5
261
8.6
190
Reporting
8.7
276
Feature Not Available
8.3
264
8.4
169
7.9
263
8.1
160
8.7
268
Feature Not Available
7.9
235
Feature Not Available
7.8
241
8.6
173
8.4
264
Feature Not Available
Other
8.3
265
8.6
188
7.8
232
8.5
171
8.0
256
8.3
169
7.6
227
9.0
203
7.4
227
8.8
160
6.6
222
8.0
126
7.6
215
8.2
153
Agentic AI - Digital Analytics
6.1
11
5.7
5
6.5
12
6.7
5
6.4
13
7.0
5
6.4
13
7.7
5
Administration
7.5
254
8.8
161
7.8
258
8.7
177
8.7
272
9.0
219
8.3
272
9.1
229
User Identification
7.7
75
Not enough data
8.5
78
Not enough data
8.8
78
Not enough data
Tracking & Reporting
8.5
77
Not enough data
9.0
76
Not enough data
8.2
75
Not enough data
8.8
80
Not enough data
8.6
81
Not enough data
8.8
80
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
User Behavior
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
Not enough data
A/B Testing
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
Not enough data
8.5
75
Not enough data
8.2
73
Not enough data
8.1
74
Not enough data
8.7
78
Not enough data
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Google Tag Manager are categorized as Digital Analytics
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Tag Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Marketing and Advertising
34.0%
Computer Software
9.0%
Information Technology and Services
8.6%
Internet
5.9%
Financial Services
3.2%
Other
39.4%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
What is the difference between Google Analytics and Google Tag Manager?
2 Comments
MM
GTM: you create events/tags to use to track on GA4
Read more
How does Google Tag Manager integrate with Google Analytics?
1 Comment
SP
Google Analytics is connected with GTM using Messuerement ID. You need to configure GA M-ID to GTM ( create config event ) in order to connect.Read more
Google Tag Manager has no more discussions with answers
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