Compare Fullstory and Google Analytics 360 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (50.3% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansGoogle Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users say that Fullstory excels in providing a detailed visual representation of customer experiences, allowing teams to pinpoint where users drop off and make necessary updates to improve performance. This feature is particularly beneficial for product design teams looking to gather insights that would otherwise remain hidden.
- Reviewers mention that Google Analytics 360 is highly effective for handling large-scale, complex data with impressive speed and accuracy. Users appreciate its advanced reporting capabilities and access to unsampled data, which are crucial for enterprises needing robust segmentation options.
- According to verified reviews, Fullstory's implementation process is praised for its ease, with users highlighting the intuitive onboarding that helps teams quickly start tracking user sessions and custom events. This contrasts with Google Analytics 360, where some users have noted a steeper learning curve.
- G2 reviewers report that Fullstory offers superior support quality, with a score of 9.0, indicating that users feel well-supported in their analytics journey. This is a significant advantage for teams that require ongoing assistance and troubleshooting.
- Users highlight that Google Analytics 360 provides seamless integration with other Google services, such as Google Ads and Google Search Console, making it a powerful tool for marketers looking to leverage comprehensive data across platforms.
- Reviewers note that while Fullstory shines in user experience tracking, Google Analytics 360 offers more robust features for e-commerce tracking and campaign performance analysis, making it a better fit for businesses focused on sales and marketing metrics.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Google Analytics 360
No pricing availableFree Trial
Fullstory
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.7
887
8.8
450
Ease of Use
8.2
898
8.1
453
Ease of Setup
8.4
533
8.0
199
Ease of Admin
8.7
319
8.4
189
Quality of Support
9.0
686
8.0
409
Has the product been a good partner in doing business?
9.0
301
8.5
185
Product Direction (% positive)
8.8
850
8.4
434
Features by Category
Metrics
8.5
271
8.7
325
8.6
265
8.5
333
8.3
254
8.5
323
8.7
272
8.6
305
8.4
278
8.4
299
7.8
246
8.4
304
7.7
246
8.2
303
8.2
259
8.4
311
8.5
261
8.2
287
Reporting
8.7
276
Feature Not Available
8.3
264
8.6
310
7.9
263
8.4
279
8.7
268
8.5
297
7.9
235
8.4
291
7.8
241
8.2
268
8.4
264
8.6
314
Other
8.3
265
8.5
301
7.8
232
8.4
306
8.0
256
8.3
291
7.6
227
8.6
304
7.4
227
8.5
267
6.6
222
8.2
248
7.6
215
8.3
266
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
254
8.5
246
7.8
258
8.2
243
8.7
272
8.6
294
8.3
272
8.6
293
User Identification
7.7
75
9.1
112
8.5
78
9.0
109
8.8
78
9.0
104
Tracking & Reporting
8.5
77
8.9
99
9.0
76
8.8
110
8.2
75
8.9
103
8.8
80
9.0
109
8.6
81
8.8
104
8.8
80
8.8
101
Metrics
8.8
80
9.0
33
8.5
75
8.6
33
8.2
73
8.6
34
8.1
74
8.5
33
8.7
78
8.6
33
User Behavior
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
Not enough data
A/B Testing
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
9.0
33
8.5
75
8.6
33
8.2
73
8.6
34
8.1
74
8.5
33
8.7
78
8.6
33
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
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