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At a Glance
Market Segments
Mid-Market (49.8% of reviews)
Small-Business (50.4% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(828)4.5 out of 5
Market Segments
Mid-Market (49.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansGoogle Analytics 360
Star Rating
(594)4.4 out of 5
Market Segments
Small-Business (50.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Fullstory excels in session replays, with a score of 9.2, allowing teams to visualize user interactions effectively. In contrast, Google Analytics 360, while strong in reporting, does not offer the same depth in user behavior visualization.
- Reviewers mention that Fullstory's heat maps feature, rated at 8.9, provides valuable insights into user engagement on specific elements of a webpage, whereas Google Analytics 360's heat mapping capabilities are less robust, focusing more on overall traffic metrics.
- G2 users highlight that Fullstory's frustration tracking feature, rated at 8.4, helps identify pain points in the user experience, which is a unique offering compared to Google Analytics 360, which lacks this specific functionality.
- Users on G2 appreciate Google Analytics 360's superior demographics and user segmentation capabilities, scoring 9.1 and 9.0 respectively, which allow for more targeted marketing strategies compared to Fullstory's lower scores in these areas.
- Reviewers say that Fullstory's custom event tracking is rated at 8.5, providing flexibility in monitoring specific user actions, while Google Analytics 360 offers a slightly better score of 8.9, indicating a more comprehensive approach to event tracking.
- Users report that Google Analytics 360 shines in real-time reporting, with a score of 8.9, enabling businesses to make immediate data-driven decisions, while Fullstory's real-time capabilities, although good, do not match this level of immediacy.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Google Analytics 360
No pricing availableFree Trial
Fullstory
Free Trial is available
Google Analytics 360
No trial information availableRatings
Meets Requirements
8.7
727
8.8
447
Ease of Use
8.1
738
8.1
450
Ease of Setup
8.2
419
8.0
195
Ease of Admin
8.7
224
8.4
188
Quality of Support
8.9
552
8.0
406
Has the product been a good partner in doing business?
8.8
217
8.4
184
Product Direction (% positive)
8.7
710
8.4
431
Features by Category
Metrics
8.5
267
8.7
324
8.6
261
8.5
332
8.3
250
8.5
322
8.7
269
8.6
304
8.4
271
8.4
298
7.8
245
8.4
304
7.7
245
8.2
303
8.2
256
8.4
310
8.5
257
8.2
286
Reporting
8.7
275
Feature Not Available
8.3
261
8.6
310
7.9
262
8.4
279
8.7
265
8.5
296
7.9
235
8.4
290
7.8
241
8.2
268
8.4
260
8.7
311
Other
8.3
264
8.5
300
7.8
232
8.4
305
8.0
253
8.3
290
7.7
225
8.6
302
7.4
225
8.5
267
6.6
222
8.2
248
7.6
213
8.3
266
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
12
Not enough data
6.4
13
Not enough data
6.4
13
Not enough data
Administration
7.5
249
8.5
243
7.8
256
8.2
243
8.7
268
8.6
293
8.3
270
8.6
293
User Identification
7.7
75
9.1
111
8.5
78
9.0
108
8.8
78
9.0
103
Tracking & Reporting
8.5
77
8.9
99
9.0
76
8.8
109
8.2
74
8.9
102
8.8
78
9.0
108
8.8
77
8.8
103
8.9
77
8.8
101
Metrics
8.8
80
9.0
33
8.6
74
8.6
32
8.2
73
8.6
33
8.0
73
8.5
33
8.7
78
8.6
33
User Behavior
9.0
370
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
362
|
Verified
Not enough data
A/B Testing
8.4
344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
348
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Not enough data
Agentic AI - Session Replay
5.7
20
Not enough data
Product Analytics
7.8
189
Not enough data
8.6
202
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
196
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
74
Not enough data
8.1
80
Not enough data
8.3
77
Not enough data
7.5
77
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Not enough data
Reporting
8.9
182
Not enough data
9.3
187
Not enough data
8.6
178
Not enough data
8.3
170
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
80
9.0
33
8.6
74
8.6
32
8.2
73
8.6
33
8.0
73
8.5
33
8.7
78
8.6
33
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
54
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Google Analytics 360 are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Optimization, and Generative AI Infrastructure
Google Analytics 360 has no unique categories
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.1%
Financial Services
8.7%
Retail
5.4%
Marketing and Advertising
4.1%
Other
49.2%
Marketing and Advertising
20.8%
Information Technology and Services
6.2%
Computer Software
4.9%
Retail
3.1%
Education Management
3.1%
Other
61.9%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
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