# Fullstory vs Google Analytics 360 Comparison
---
## AI Generated Summary
- **Users say** that Fullstory excels in providing a detailed visual representation of customer experiences, allowing teams to pinpoint where users drop off and make necessary updates to improve performance. This feature is particularly beneficial for product design teams looking to gather insights that would otherwise remain hidden.
- **Reviewers mention** that Google Analytics 360 is highly effective for handling large-scale, complex data with impressive speed and accuracy. Users appreciate its advanced reporting capabilities and access to unsampled data, which are crucial for enterprises needing robust segmentation options.
- **According to verified reviews** , Fullstory's implementation process is praised for its ease, with users highlighting the intuitive onboarding that helps teams quickly start tracking user sessions and custom events. This contrasts with Google Analytics 360, where some users have noted a steeper learning curve.
- **G2 reviewers report** that Fullstory offers superior support quality, with a score of 9.0, indicating that users feel well-supported in their analytics journey. This is a significant advantage for teams that require ongoing assistance and troubleshooting.
- **Users highlight** that Google Analytics 360 provides seamless integration with other Google services, such as Google Ads and Google Search Console, making it a powerful tool for marketers looking to leverage comprehensive data across platforms.
- **Reviewers note** that while Fullstory shines in user experience tracking, Google Analytics 360 offers more robust features for e-commerce tracking and campaign performance analysis, making it a better fit for businesses focused on sales and marketing metrics.



| | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,048 | 597 | 
| **Largest Market Segment** | Mid-Market (43.4% of reviews) | Small-Business (50.3% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (63 reviews)
- Insights (58 reviews)

Cons:
- Learning Curve (32 reviews)
- Limitations (27 reviews)

### Google Analytics 360

Pros:
- Insights (9 reviews)
- Easy Integrations (6 reviews)

Cons:
- Learning Curve (5 reviews)
- Complex Features (4 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Google Analytics 360 | 
|---|---|---|
  | **Meets Requirements** | 8.7 (889 reviews) | 8.8 (450 reviews) | 
  | **Ease of Use** | 8.2 (900 reviews) | 8.1 (453 reviews) | 
  | **Ease of Setup** | 8.3 (535 reviews) | 8.0 (199 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.4 (189 reviews) | 
  | **Quality of Support** | 9.0 (688 reviews) | 8.0 (409 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.5 (185 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.4 (434 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Google Analytics 360

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Google Analytics 360** | 8.4/10 | 378 |

#### Metrics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 8.7 (325 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.5 (333 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 8.5 (323 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 8.6 (305 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.4 (299 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.4 (304 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.2 (303 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 8.4 (311 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 8.2 (287 reviews) | 

#### Reporting

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Feature Not Available | 
| **Trending** | 8.3 (264 reviews) | 8.6 (310 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 8.4 (279 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 8.5 (297 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.4 (291 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.2 (268 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.6 (314 reviews) | 

#### Other

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.5 (301 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | 8.4 (306 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | 8.3 (291 reviews) | 
| **Campaign Tracking** | 7.6 (227 reviews) | 8.6 (304 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 8.5 (267 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | 8.2 (248 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | 8.3 (266 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 6.5 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 6.4 (13 reviews) | Not enough data | 
| **Decision Making** | 6.4 (13 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 8.5 (246 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 8.2 (243 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.6 (294 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.6 (293 reviews) | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 93 |
| **Google Analytics 360** | 8.8/10 | 131 |

#### User Identification

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | 9.1 (112 reviews) | 
| **User Segmentation** | 8.5 (78 reviews) | 9.0 (109 reviews) | 
| **Geolocation** | 8.8 (78 reviews) | 9.0 (104 reviews) | 

#### Tracking & Reporting

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | 8.9 (99 reviews) | 
| **Real-Time Insights** | 9.0 (76 reviews) | 8.8 (110 reviews) | 
| **Attribution** | 8.2 (75 reviews) | 8.9 (103 reviews) | 
| **Dashboard** | 8.8 (80 reviews) | 9.0 (109 reviews) | 
| **User Path Tracking** | 8.6 (81 reviews) | 8.8 (104 reviews) | 
| **User Activity History** | 8.8 (80 reviews) | 8.8 (101 reviews) | 

#### Metrics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 8.6 (33 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.6 (34 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.5 (33 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.6 (33 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 436 |
| **Google Analytics 360** | N/A | N/A |

#### User Behavior

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (356 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.1 (72 reviews) | Not enough data | 
| **Data Analysis** | 8.3 (360 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Cross-system Integration** | 6.0 (24 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Google Analytics 360** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Google Analytics 360** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 89 |
| **Google Analytics 360** | N/A | N/A |

#### Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (83 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Google Analytics 360** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Google Analytics 360** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Google Analytics 360** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (171 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | Not enough data | 
| **Session Replays** | 9.3 (199 reviews) | Not enough data | 
| **Monitoring** | 8.7 (186 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (173 reviews) | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Google Analytics 360** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Google Analytics 360** | 8.7/10 | 36 |

#### Metrics

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 9.0 (33 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 8.6 (33 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.6 (34 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.5 (33 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.6 (33 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Google Analytics 360** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Google Analytics 360 | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (10):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)



---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Google Analytics 360 | 
|---|---|---|
| **Small-Business** | 38.2% | 50.3% | 
| **Mid-Market** | 43.4% | 31.0% | 
| **Enterprise** | 18.3% | 18.7% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### Google Analytics 360

- **Marketing and Advertising:** 20.7%
- **Information Technology and Services:** 6.2%
- **Computer Software:** 5.1%
- **Education Management:** 3.1%
- **Retail:** 3.1%
- **Internet:** 2.9%
- **Higher Education:** 2.5%
- **Hospital & Health Care:** 2.2%
- **Real Estate:** 2.2%
- **Apparel & Fashion:** 2.0%
- **Other:** 50.1%

---
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- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (717 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (631 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1048 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (651 reviews)

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## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Google Analytics 360

- Title: [Very good](https://www.g2.com/discussions/very-good-199e69ba-f1d8-445b-9155-60dfd372c62f) — 2 comments, 1 upvote
  > **Top comment:** "good work"
- Title: [Iron](https://www.g2.com/discussions/50936-best) — 2 comments, 2 upvotes
  > **Top comment:** "Setup mode"
- Title: [What is next to do best.](https://www.g2.com/discussions/31360-what-is-next-to-do-best) — 2 comments, 1 upvote
  > **Top comment:** "Using the social network for advertising"
- Title: [How much does Google Analytics 360 cost?](https://www.g2.com/discussions/how-much-does-google-analytics-360-cost) — 1 comment
  > **Top comment:** "It costs $150,000-00 to $200,000-00 to the company."
- Title: [How does Google Analytics 360 work?](https://www.g2.com/discussions/how-does-google-analytics-360-work) — 1 comment, 1 upvote
  > **Top comment:** "i liked this website "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-google-analytics-360)