Compare Fullstory and Google Analytics 
Featured Products
At a Glance
Market Segments
Mid-Market (43.5% of reviews)
Small-Business (59.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(1,047)4.5 out of 5
Market Segments
Mid-Market (43.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,708)4.5 out of 5
Market Segments
Small-Business (59.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive view of website traffic, with users praising its ability to track visitors from various sources, including social media. This makes it a robust tool for understanding overall site performance and user engagement.
- Users say that Fullstory shines in its ability to visualize customer experiences, allowing teams to pinpoint where users drop off. This feature is particularly beneficial for product design teams looking to enhance user interactions based on real session data.
- Reviewers mention that Google Analytics offers a more extensive range of features, with many users highlighting its ease of integration and the ability to implement tracking across multiple channels seamlessly. This versatility is a significant advantage for businesses aiming to consolidate their analytics efforts.
- According to verified reviews, Fullstory provides exceptional support, with users noting the quality of assistance they receive. This is a strong point for teams that may require more hands-on help during implementation and troubleshooting.
- G2 reviewers highlight that while Google Analytics has a slightly steeper learning curve, its depth of features ultimately leads to more powerful insights. Users appreciate the detailed reporting capabilities, which help in making informed decisions based on user behavior.
- Users report that Fullstory's focus on session tracking and technical insights allows for effective troubleshooting, making it easier to identify whether issues are isolated or widespread. This capability is crucial for teams looking to enhance their product's performance based on user feedback.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Google Analytics
No pricing availableFree Trial
Fullstory
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.7
887
9.0
5,576
Ease of Use
8.2
898
7.8
5,611
Ease of Setup
8.4
533
8.0
2,816
Ease of Admin
8.7
319
8.3
2,628
Quality of Support
9.0
686
7.5
4,644
Has the product been a good partner in doing business?
9.0
301
8.4
2,406
Product Direction (% positive)
8.8
850
8.5
5,453
Features by Category
Metrics
8.5
271
9.0
4053
8.6
265
8.8
4020
8.3
254
8.7
3943
8.7
272
8.6
3622
8.4
278
8.4
3398
7.8
246
8.4
3595
7.7
246
8.5
3644
8.2
259
8.6
3734
8.5
261
8.2
3312
Reporting
8.7
276
Feature Not Available
8.3
264
8.5
3548
7.9
263
8.2
3255
8.7
268
8.4
3505
7.9
235
8.5
3434
7.8
241
8.3
3114
8.4
264
8.5
3683
Other
8.3
265
8.5
3698
7.8
232
8.5
3496
8.0
256
8.3
3289
7.6
227
8.7
3459
7.4
227
8.5
2700
6.6
222
8.0
2424
7.6
215
8.2
2800
Agentic AI - Digital Analytics
6.1
11
7.8
83
6.5
12
8.0
85
6.4
13
7.7
85
6.4
13
8.4
90
Administration
7.5
254
8.5
2640
7.8
258
8.2
2332
8.7
272
8.9
3461
8.3
272
8.9
3565
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.7
75
8.9
1177
8.5
78
8.8
1135
8.8
78
9.1
1151
Tracking & Reporting
8.5
77
8.6
1020
9.0
76
8.9
1165
8.2
75
8.5
1070
8.8
80
8.9
1179
8.6
81
8.7
1123
8.8
80
8.6
1097
Metrics
8.8
80
8.8
237
8.5
75
8.7
232
8.2
73
8.8
226
8.1
74
8.6
236
8.7
78
8.8
239
User Behavior
9.0
378
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.5
378
|
Verified
Not enough data
A/B Testing
8.5
355
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
359
|
Verified
Not enough data
8.2
328
|
Verified
Not enough data
Visitor Information
8.5
368
|
Verified
Not enough data
8.2
366
|
Verified
Not enough data
Agentic AI - Session Replay
5.9
23
Not enough data
User Analysis
8.4
40
Not enough data
8.1
38
Not enough data
User Support
8.4
42
Not enough data
8.0
36
Not enough data
8.8
38
Not enough data
Walkthrough Type
8.9
43
Not enough data
9.1
53
Not enough data
Platform Basics - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Digital Adoption Platform
Not enough data
Not enough data
Functions - Digital Adoption Platform
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Adoption Platform
Not enough data
Not enough data
Product Analytics
7.8
190
Not enough data
8.6
205
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
197
Not enough data
7.7
175
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
7.8
76
Not enough data
8.2
83
Not enough data
8.4
83
Not enough data
7.5
78
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.7
80
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.8
7
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Exchange Functions
Not enough data
9.4
16
Not enough data
9.4
16
Data as a Service
Not enough data
9.4
16
Not enough data
9.2
16
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.1
15
Not enough data
9.3
15
Not enough data
8.9
14
Not enough data
9.2
14
Generative AI
6.7
10
Not enough data
Self-Service Experience
7.9
27
Not enough data
7.9
24
Not enough data
6.7
23
Not enough data
7.2
24
Not enough data
7.9
27
Not enough data
Self-Service Platform
8.1
33
Not enough data
8.9
32
Not enough data
6.3
25
Not enough data
8.1
27
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
179
Not enough data
8.3
172
Not enough data
8.2
159
Not enough data
8.1
171
Not enough data
8.7
172
Not enough data
Reporting
8.9
189
Not enough data
9.3
199
Not enough data
8.7
186
Not enough data
8.4
173
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1123
Not enough data
8.9
1496
Not enough data
8.3
1256
Metrics
Not enough data
8.9
1465
Not enough data
8.9
1501
Not enough data
8.9
1500
Not enough data
8.7
1417
Not enough data
8.7
1432
Not enough data
8.4
1367
Agentic AI - Content Analytics
Not enough data
7.6
39
Not enough data
8.1
39
Not enough data
7.8
39
Not enough data
7.8
39
Not enough data
7.9
41
Metrics
8.8
80
8.8
237
8.5
75
8.7
232
8.2
73
8.8
226
8.1
74
8.6
236
8.7
78
8.8
239
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.3
48
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.5%
Information Technology and Services
10.9%
Financial Services
7.9%
Marketing and Advertising
5.6%
Retail
5.0%
Other
48.1%
Marketing and Advertising
21.3%
Information Technology and Services
7.9%
Computer Software
6.8%
Internet
4.4%
Retail
2.9%
Other
56.7%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
Is there a possibility to add videos or images to the popups?
2 Comments
OD
Hi Charly,
Sure thing! You can simply show a picture, animation or even embed a video within your Usetiful content.
All the best,
OndrejRead more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
6 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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