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FullSession
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At a Glance
Market Segments
Mid-Market (49.9% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Fullstory
Star Rating
(830)4.5 out of 5
Market Segments
Mid-Market (49.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 4 pricing plansGoogle Analytics
Star Rating
(6,631)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Google Analytics excels in providing a comprehensive and user-friendly dashboard, which many users appreciate for its default metrics that require minimal customization. This ease of access allows users to quickly grasp their website performance without the need for extensive setup.
- Users say that Fullstory shines in its ability to visualize user journeys, making it easier to identify errors and frustrations. Reviewers highlight the value of watching real user behaviors in context, which helps teams understand customer feedback more deeply and improve their platforms accordingly.
- According to verified reviews, Google Analytics is praised for its seamless integration with other Google tools, such as Google Ads and Google Search Console. This integration is particularly beneficial for users looking to streamline their analytics processes across multiple platforms.
- Reviewers mention that Fullstory is particularly useful for complex enterprise use cases, providing detailed insights that help teams assess their platforms effectively. Users appreciate the ability to find specific users easily and track their interactions, which can lead to more informed decision-making.
- G2 reviewers highlight that while Google Analytics has a higher overall satisfaction score, Fullstory offers a more robust support experience, with users noting its quality of support as a strong point. This can be crucial for teams that require assistance during implementation and ongoing usage.
- Users report that Google Analytics, despite its strengths, may feel overwhelming for new users due to its extensive features. In contrast, Fullstory's setup is described as straightforward, making it easier for teams to get started quickly and focus on analyzing user behavior without a steep learning curve.
Pricing
Entry-Level Pricing
Fullstory
Business
Contact Us
For teams that need total cross-functional clarity into their digital portfolio.
- Autocapture
- Session Insights
- Core Product Analytics
Google Analytics
No pricing availableFree Trial
Fullstory
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
8.7
729
9.0
5,517
Ease of Use
8.1
740
7.8
5,550
Ease of Setup
8.2
421
8.0
2,754
Ease of Admin
8.7
224
8.3
2,607
Quality of Support
8.9
554
7.5
4,591
Has the product been a good partner in doing business?
8.8
217
8.3
2,388
Product Direction (% positive)
8.7
712
8.5
5,396
Features by Category
Metrics
8.5
267
9.0
4023
8.6
261
8.8
4000
8.3
250
8.7
3936
8.7
269
8.6
3617
8.4
271
8.4
3387
7.8
245
8.4
3594
7.7
245
8.5
3640
8.2
256
8.6
3711
8.5
257
8.2
3298
Reporting
8.7
275
Feature Not Available
8.3
261
8.5
3543
7.9
262
8.2
3252
8.7
265
8.4
3496
7.9
235
8.5
3433
7.8
241
8.3
3111
8.4
260
8.5
3664
Other
8.3
264
8.5
3684
7.8
232
8.5
3496
8.0
253
8.3
3288
7.7
225
8.7
3434
7.4
225
8.5
2697
6.6
222
8.0
2424
7.6
213
8.2
2799
Agentic AI - Digital Analytics
6.1
11
7.8
85
6.5
12
8.1
86
6.4
13
7.8
85
6.4
13
8.5
91
Administration
7.5
249
8.5
2623
7.8
256
8.2
2330
8.7
268
8.9
3458
8.3
270
8.9
3564
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.7
75
8.9
1178
8.5
78
8.8
1136
8.8
78
9.1
1150
Tracking & Reporting
8.5
77
8.6
1021
9.0
76
8.9
1166
8.2
74
8.5
1070
8.8
78
8.9
1180
8.8
77
8.7
1123
8.9
77
8.6
1098
Metrics
8.8
80
8.8
237
8.6
74
8.7
232
8.2
73
8.8
226
8.0
73
8.6
236
8.7
78
8.8
239
User Behavior
9.0
371
|
Verified
Not enough data
8.6
356
|
Verified
Not enough data
8.4
362
|
Verified
Not enough data
A/B Testing
8.4
344
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
348
|
Verified
Not enough data
8.2
327
|
Verified
Not enough data
Visitor Information
8.5
367
|
Verified
Not enough data
8.3
359
|
Verified
Not enough data
Agentic AI - Session Replay
5.7
20
Not enough data
Product Analytics
7.8
189
Not enough data
8.6
202
Not enough data
8.5
199
Not enough data
8.4
213
Not enough data
7.3
196
Not enough data
7.6
174
Not enough data
7.3
189
Not enough data
7.5
176
Not enough data
Agentic AI - Product Analytics
5.2
9
Not enough data
5.2
9
Not enough data
5.9
9
Not enough data
5.2
9
Not enough data
Analytics
7.8
74
Not enough data
8.1
81
Not enough data
8.3
78
Not enough data
7.5
77
Not enough data
7.1
77
Not enough data
Feature Not Available
Not enough data
Administration
7.8
78
Not enough data
6.6
78
Not enough data
7.2
77
Not enough data
Generative AI
5.8
77
Not enough data
Agentic AI - E-Commerce Analytics
4.2
6
Not enough data
4.2
6
Not enough data
5.3
6
Not enough data
4.2
6
Not enough data
4.2
6
Not enough data
Data Sourcing
7.4
100
Not enough data
7.7
98
Not enough data
Feature Not Available
Not enough data
7.9
99
Not enough data
Intelligence
6.9
97
Not enough data
6.8
99
Not enough data
7.0
96
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Scalability and Performance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cost and Efficiency - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration and Extensibility - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security and Compliance - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Usability and Support - Generative AI Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
6.7
8
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.7
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
Analysis
8.3
176
Not enough data
8.3
171
Not enough data
8.2
159
Not enough data
8.1
169
Not enough data
8.7
168
Not enough data
Reporting
8.9
182
Not enough data
9.3
187
Not enough data
8.6
178
Not enough data
8.3
170
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
8.3
1124
Not enough data
8.9
1495
Not enough data
8.3
1257
Metrics
Not enough data
8.9
1466
Not enough data
8.9
1500
Not enough data
8.9
1500
Not enough data
8.7
1418
Not enough data
8.7
1432
Not enough data
8.4
1368
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Metrics
8.8
80
8.8
237
8.6
74
8.7
232
8.2
73
8.8
226
8.0
73
8.6
236
8.7
78
8.8
239
Variation Testing
7.5
50
Not enough data
7.0
48
Not enough data
8.1
49
Not enough data
8.5
51
Not enough data
7.7
49
Not enough data
7.1
47
Not enough data
Reporting
9.3
55
Not enough data
9.0
54
Not enough data
Personalization
8.2
52
Not enough data
7.8
48
Not enough data
9.0
52
Not enough data
Administration
8.4
47
Not enough data
8.3
47
Not enough data
9.3
53
Not enough data
9.0
53
Not enough data
Categories
Categories
Shared Categories
Fullstory and Google Analytics are categorized as Mobile App Analytics and Digital Analytics
Unique Categories
Fullstory is categorized as SAP Store, E-Commerce Analytics, Product Analytics, Session Replay, Customer Data Platform (CDP), Heatmap Tools, Mobile App Optimization, and Generative AI Infrastructure
Google Analytics is categorized as Content Analytics and Data Exchange Platforms
Reviews
Reviewers' Company Size
Fullstory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
22.4%
Information Technology and Services
10.1%
Financial Services
8.6%
Retail
5.4%
Marketing and Advertising
4.1%
Other
49.3%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Is there anything FullStory doesn't support?
2 Comments
Official Response from Fullstory
Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the...Read more
What is Session Replay?
2 Comments
PW
Session Replay allows you to playback a customer interacting with your site. It's a fully-animated experience that includes every action that a customer...Read more
How does FullStory work?
1 Comment
Official Response from Fullstory
If you’ve ever built or modified a website, then you’ve seen HTML. The tags in HTML (e.g., <p>Here’s a paragraph.</p>) generate what are called Document...Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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