# Fullstory vs Google Analytics Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Analytics excels in user experience, with many praising its **intuitive interface** and seamless integration with AI features. Users appreciate the ability to ask specific questions, enhancing usability and making data analysis more accessible.
- **Users say** that Fullstory stands out for its **session replay** capabilities, allowing teams to see exactly how users interact with their website or app. This feature is particularly valued for its clarity in showing user behavior, which can lead to actionable insights.
- **Reviewers mention** that Google Analytics has a robust **custom dashboard** feature, which is especially useful for sharing insights with stakeholders. Users find it easy to create and share dashboards that help C-level executives make informed decisions based on traffic patterns.
- **According to verified reviews** , Fullstory users highlight the **exceptional support** they receive, with many noting that their Customer Success Managers go above and beyond to assist with implementation and ongoing challenges, fostering a strong partnership.
- **G2 reviewers report** that Google Analytics has a quicker implementation process, with users noting that the initial setup is straightforward and user-friendly, making it easier for teams to get started without extensive technical knowledge.
- **Users say** that while Fullstory offers a user-friendly experience, it faces challenges in terms of **market presence** compared to Google Analytics, which has a significantly larger user base and more extensive resources, leading to a broader range of features and integrations.



| | Fullstory | Google Analytics | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,050 | 6,846 | 
| **Largest Market Segment** | Mid-Market (43.5% of reviews) | Small-Business (60.0% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Fullstory

Pros:
- Ease of Use (55 reviews)
- Insights (51 reviews)

Cons:
- Learning Curve (25 reviews)
- Limitations (24 reviews)

### Google Analytics

Pros:
- Insights (200 reviews)
- Analytics (160 reviews)

Cons:
- Learning Curve (99 reviews)
- Complexity (69 reviews)

---
## Ratings Comparison
| Rating | Fullstory | Google Analytics | 
|---|---|---|
  | **Meets Requirements** | 8.7 (890 reviews) | 9.0 (5685 reviews) | 
  | **Ease of Use** | 8.3 (902 reviews) | 7.8 (5723 reviews) | 
  | **Ease of Setup** | 8.4 (536 reviews) | 8.0 (2930 reviews) | 
  | **Ease of Admin** | 8.7 (319 reviews) | 8.3 (2633 reviews) | 
  | **Quality of Support** | 9.0 (689 reviews) | 7.5 (4738 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (301 reviews) | 8.3 (2411 reviews) | 
  | **Product Direction (% positive)** | 8.8 (850 reviews) | 8.5 (5543 reviews) | 

---
## Pricing

### Fullstory

#### Entry-Level Pricing

Plan: Business

Price: Contact Us

Description: For teams that need total cross-functional clarity into their digital portfolio.

Key Features:
- Autocapture
- Session Insights
- Core Product Analytics

[Browse all 4 editions](https://www.g2.com/products/fullstory/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 341 |
| **Google Analytics** | 8.4/10 | 4731 |

#### Metrics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.5 (271 reviews) | 9.0 (4109 reviews) | 
| **Engagement** | 8.6 (265 reviews) | 8.8 (4057 reviews) | 
| **Entry and Exit Pages** | 8.3 (254 reviews) | 8.7 (3960 reviews) | 
| **Standard Event Tracking** | 8.7 (272 reviews) | 8.6 (3637 reviews) | 
| **Custom Event Tracking** | 8.4 (278 reviews) | 8.4 (3417 reviews) | 
| **Retention** | 7.8 (246 reviews) | 8.4 (3604 reviews) | 
| **Return** | 7.7 (246 reviews) | 8.5 (3647 reviews) | 
| **Conversions** | 8.2 (259 reviews) | 8.6 (3769 reviews) | 
| **Funnels** | 8.5 (261 reviews) | 8.2 (3327 reviews) | 

#### Reporting

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Real-Time Reporting** | 8.7 (276 reviews) | Feature Not Available | 
| **Trending** | 8.3 (264 reviews) | 8.5 (3562 reviews) | 
| **Retroactive Reporting** | 7.9 (263 reviews) | 8.2 (3262 reviews) | 
| **Segmentation** | 8.7 (268 reviews) | 8.4 (3522 reviews) | 
| **Mobile Reporting** | 7.9 (235 reviews) | 8.5 (3435 reviews) | 
| **Unification Across Devices** | 7.8 (241 reviews) | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (264 reviews) | 8.5 (3720 reviews) | 

#### Other

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **User Data** | 8.3 (265 reviews) | 8.5 (3729 reviews) | 
| **Site Search Reporting** | 7.8 (232 reviews) | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | 8.0 (256 reviews) | 8.3 (3286 reviews) | 
| **Campaign Tracking** | 7.6 (227 reviews) | 8.7 (3511 reviews) | 
| **E-Commerce** | 7.4 (227 reviews) | 8.5 (2704 reviews) | 
| **Promotional Messages** | 6.6 (222 reviews) | 8.0 (2420 reviews) | 
| **Administration Alerts** | 7.6 (215 reviews) | 8.2 (2800 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 6.1 (11 reviews) | 7.8 (83 reviews) | 
| **Cross-system Integration** | 6.5 (12 reviews) | 8.1 (88 reviews) | 
| **Proactive Assistance** | 6.4 (13 reviews) | 7.8 (90 reviews) | 
| **Decision Making** | 6.4 (13 reviews) | 8.4 (94 reviews) | 

#### Administration

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **API / Integrations** | 7.5 (254 reviews) | 8.5 (2675 reviews) | 
| **QA Testing** | 7.8 (258 reviews) | 8.2 (2334 reviews) | 
| **Performance and Reliability** | 8.7 (272 reviews) | 8.9 (3484 reviews) | 
| **User, Role, and Access Management** | 8.3 (272 reviews) | 8.9 (3567 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 94 |
| **Google Analytics** | 8.8/10 | 1366 |

#### User Identification

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Demographics** | 7.7 (75 reviews) | 8.9 (1176 reviews) | 
| **User Segmentation** | 8.5 (78 reviews) | 8.8 (1132 reviews) | 
| **Geolocation** | 8.8 (78 reviews) | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Custom Event Tracking** | 8.5 (77 reviews) | 8.6 (1017 reviews) | 
| **Real-Time Insights** | 9.0 (76 reviews) | 8.9 (1163 reviews) | 
| **Attribution** | 8.2 (75 reviews) | 8.5 (1067 reviews) | 
| **Dashboard** | 8.8 (80 reviews) | 8.9 (1177 reviews) | 
| **User Path Tracking** | 8.7 (82 reviews) | 8.7 (1121 reviews) | 
| **User Activity History** | 8.8 (81 reviews) | 8.6 (1094 reviews) | 

#### Metrics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 8.7 (230 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.8 (236 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.2/10 | 438 |
| **Google Analytics** | N/A | N/A |

#### User Behavior

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Click Tracking** | 9.0 (378 reviews) ✓ Verified | Not enough data | 
| **Mouse Movement ** | 8.6 (356 reviews) ✓ Verified | Not enough data | 
| **Frustration Tracking** | 8.5 (380 reviews) ✓ Verified | Not enough data | 

#### A/B Testing 

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Error and Bug Tracking** | 8.5 (358 reviews) ✓ Verified | Not enough data | 
| **Split URL Testing** | 8.1 (72 reviews) | Not enough data | 
| **Data Analysis** | 8.3 (362 reviews) ✓ Verified | Not enough data | 
| **Notes** | 8.2 (328 reviews) ✓ Verified | Not enough data | 

#### Visitor Information

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **User Identification** | 8.5 (368 reviews) ✓ Verified | Not enough data | 
| **Search Box** | 8.2 (366 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Session Replay

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Cross-system Integration** | 6.1 (25 reviews) | Not enough data | 

### Digital Adoption Platform

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 69 |
| **Google Analytics** | N/A | N/A |

#### User Analysis

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Survey Implementation** | 8.4 (40 reviews) | Not enough data | 
| **Data Analysis** | 8.1 (38 reviews) | Not enough data | 

#### User Support

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **User Segmentation** | 8.4 (42 reviews) | Not enough data | 
| **Multi-Language Support** | 8.0 (36 reviews) | Not enough data | 
| **Behavior-responsive Messaging** | 8.8 (38 reviews) | Not enough data | 

#### Walkthrough Type

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Audio-visual Walkthroughs** | Feature Not Available | Not enough data | 
| **Text Bubble Walkthroughs** | 9.1 (53 reviews) | Not enough data | 

#### Platform Basics - Digital Adoption Platform

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Communications** | Not enough data | Not enough data | 

#### Analytics - Digital Adoption Platform

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 

#### Functions - Digital Adoption Platform

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Customer self-service** | Not enough data | Not enough data | 
| **In-app guidance** | Not enough data | Not enough data | 

#### Agentic AI - Digital Adoption Platform

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.1/10 | 232 |
| **Google Analytics** | N/A | N/A |

#### Product Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Account-Level Analytics** | 7.8 (190 reviews) | Not enough data | 
| **User-Level Analytics** | 8.6 (205 reviews) | Not enough data | 
| **Segmentation** | 8.5 (199 reviews) | Not enough data | 
| **Funnels** | 8.4 (213 reviews) | Not enough data | 
| **Alerts** | 7.3 (197 reviews) | Not enough data | 
| **Multi-Product Analytics** | 7.7 (175 reviews) | Not enough data | 
| **User Scoring** | 7.3 (189 reviews) | Not enough data | 
| **Integrations** | 7.5 (176 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.9 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (9 reviews) | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **User scoring** | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 6.4/10 | 90 |
| **Google Analytics** | N/A | N/A |

#### Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Reports** | 7.8 (76 reviews) | Not enough data | 
| **Dashboard** | 8.2 (83 reviews) | Not enough data | 
| **Web Analytics** | 8.4 (84 reviews) | Not enough data | 
| **Campaign Tracking** | 7.5 (78 reviews) | Not enough data | 
| **Customer Demographics** | 7.1 (77 reviews) | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Administration

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Data Storage** | 7.8 (78 reviews) | Not enough data | 
| **A/B Testing** | 6.7 (80 reviews) | Not enough data | 
| **Integrations** | 7.2 (77 reviews) | Not enough data | 

#### Generative AI

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **AI Text Generation** | 5.8 (77 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 5.3 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.2 (6 reviews) | Not enough data | 
| **Decision Making** | 4.8 (7 reviews) | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.3/10 | 100 |
| **Google Analytics** | N/A | N/A |

#### Data Sourcing

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Data Enrichment** | 7.4 (100 reviews) | Not enough data | 
| **Expandability** | 7.7 (98 reviews) | Not enough data | 
| **Content Marketing** | Feature Not Available | Not enough data | 
| **Multiple Devices** | 7.9 (99 reviews) | Not enough data | 

#### Intelligence

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Marketing Metrics** | 6.9 (97 reviews) | Not enough data | 
| **Predictive Modeling** | 6.8 (99 reviews) | Not enough data | 
| **Recommendation Engine** | 7.0 (96 reviews) | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Data Transmission** | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Market Data Acquisition** | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Source and Destination Selection** | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | 9.2 (14 reviews) | 

### Customer Self-Service

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.6/10 | 38 |
| **Google Analytics** | N/A | N/A |

#### Generative AI

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **AI Text Summarization** | 6.7 (10 reviews) | Not enough data | 

#### Self-Service Experience

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Knowledge Base** | Feature Not Available | Not enough data | 
| **Searchable Articles** | Feature Not Available | Not enough data | 
| **Community Forums** | Feature Not Available | Not enough data | 
| **Mobile Optimization** | 7.2 (24 reviews) | Not enough data | 
| **Personalization** | 7.9 (27 reviews) | Not enough data | 

#### Self-Service Platform

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Branding** | 8.1 (33 reviews) | Not enough data | 
| **Automation** | 8.9 (32 reviews) | Not enough data | 
| **Artificial Intelligence** | 6.3 (25 reviews) | Not enough data | 
| **Integrations** | 8.1 (27 reviews) | Not enough data | 

#### Agentic AI - Customer Self-Service

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Generative AI Infrastructure

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Scalability and Performance - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **AI High Availability** | Not enough data | Not enough data | 
| **AI Model Training Scalability** | Not enough data | Not enough data | 
| **AI Inference Speed** | Not enough data | Not enough data | 

#### Cost and Efficiency - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **AI Cost per API Call** | Not enough data | Not enough data | 
| **AI Resource Allocation Flexibility** | Not enough data | Not enough data | 
| **AI Energy Efficiency** | Not enough data | Not enough data | 

#### Integration and Extensibility - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **AI Multi-cloud Support** | Not enough data | Not enough data | 
| **AI Data Pipeline Integration** | Not enough data | Not enough data | 
| **AI API Support and Flexibility** | Not enough data | Not enough data | 

#### Security and Compliance - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **AI GDPR and Regulatory Compliance** | Not enough data | Not enough data | 
| **AI Role-based Access Control** | Not enough data | Not enough data | 
| **AI Data Encryption** | Not enough data | Not enough data | 

#### Usability and Support - Generative AI Infrastructure

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **AI Documentation Quality** | Not enough data | Not enough data | 
| **AI Community Activity** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 7.9/10 | 214 |
| **Google Analytics** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 7.1 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (8 reviews) | Not enough data | 
| **Adaptive Learning** | 6.7 (6 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.2 (6 reviews) | Not enough data | 
| **Decision Making** | 7.2 (6 reviews) | Not enough data | 

#### Analysis

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Conversion Opportunities** | 8.3 (179 reviews) | Not enough data | 
| **Side-By-Side Analysis** | 8.3 (172 reviews) | Not enough data | 
| **Mobile Device Analysis** | 8.2 (159 reviews) | Not enough data | 
| **Data Quantification** | 8.1 (171 reviews) | Not enough data | 
| **Webpage Element Analysis** | 8.7 (172 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Heat Maps** | 8.9 (189 reviews) | Not enough data | 
| **Session Replays** | 9.3 (199 reviews) | Not enough data | 
| **Monitoring** | 8.7 (186 reviews) | Not enough data | 
| **Data Segmentation** | 8.4 (173 reviews) | Not enough data | 

### SAP Store

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Agentic AI - SAP Store

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Contact Collection** | Not enough data | 8.3 (1120 reviews) | 
| **Audience Insights** | Not enough data | 8.9 (1496 reviews) | 
| **Social Sharing** | Not enough data | 8.3 (1253 reviews) | 

#### Metrics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Entry and Exit Pages** | Not enough data | 8.9 (1463 reviews) | 
| **Sessions** | Not enough data | 8.9 (1502 reviews) | 
| **Engagement** | Not enough data | 8.9 (1499 reviews) | 
| **Return** | Not enough data | 8.7 (1414 reviews) | 
| **Conversions** | Not enough data | 8.7 (1430 reviews) | 
| **Search Rank** | Not enough data | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | Not enough data | 8.0 (41 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.5/10 | 85 |
| **Google Analytics** | 8.7/10 | 268 |

#### Metrics

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Engagement** | 8.8 (80 reviews) | 8.8 (234 reviews) | 
| **Exit Tracking** | 8.5 (75 reviews) | 8.7 (230 reviews) | 
| **Retention** | 8.2 (73 reviews) | 8.8 (223 reviews) | 
| **Return** | 8.1 (74 reviews) | 8.6 (233 reviews) | 
| **Conversions** | 8.7 (78 reviews) | 8.8 (236 reviews) | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **Fullstory** | 8.3/10 | 62 |
| **Google Analytics** | N/A | N/A |

#### Variation Testing

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **A/B Testing** | 7.5 (50 reviews) | Not enough data | 
| **WYSIWYG Editor** | 7.0 (48 reviews) | Not enough data | 
| **Conversion Goal** | 8.1 (49 reviews) | Not enough data | 
| **Percentage of Traffic** | 8.5 (51 reviews) | Not enough data | 
| **Confidence Level** | 7.7 (49 reviews) | Not enough data | 
| **Multivariant Testing** | 7.1 (47 reviews) | Not enough data | 

#### Reporting

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Segmentation** | 9.3 (55 reviews) | Not enough data | 
| **Reports and Dashboards** | 9.0 (54 reviews) | Not enough data | 

#### Personalization

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **Standard Targeting** | 8.2 (52 reviews) | Not enough data | 
| **Custom Targeting** | 7.8 (48 reviews) | Not enough data | 
| **Data Segmentation** | 9.0 (52 reviews) | Not enough data | 

#### Administration

| Feature | Fullstory | Google Analytics | 
|---|---|---|
| **API / Integrations** | 8.3 (48 reviews) | Not enough data | 
| **QA Testing** | 8.3 (47 reviews) | Not enough data | 
| **Performance and Reliability** | 9.3 (53 reviews) | Not enough data | 
| **User, Role, and Access Management** | 9.0 (53 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Fullstory (10):** [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure), [SAP Store Software](https://www.g2.com/categories/sap-store), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Customer Self-Service Software](https://www.g2.com/categories/customer-self-service), [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform)

**Unique to Google Analytics (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Fullstory | Google Analytics | 
|---|---|---|
| **Small-Business** | 38.2% | 60.0% | 
| **Mid-Market** | 43.5% | 28.3% | 
| **Enterprise** | 18.3% | 11.7% | 

### By Industry

#### Fullstory

- **Computer Software:** 22.5%
- **Information Technology and Services:** 10.9%
- **Financial Services:** 7.8%
- **Marketing and Advertising:** 5.6%
- **Retail:** 5.1%
- **Insurance:** 3.3%
- **Internet:** 3.1%
- **Leisure, Travel & Tourism:** 2.2%
- **Education Management:** 2.1%
- **Computer & Network Security:** 1.9%
- **Other:** 35.6%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.1%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.3%

---
## Alternatives

### Alternatives to Fullstory

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2372 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [Hotjar by Contentsquare](https://www.g2.com/products/hotjar-by-contentsquare/reviews) — 4.3/5 stars (342 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3951 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2928 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1218 reviews)
- [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) — 4.4/5 stars (1097 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Contentsquare](https://www.g2.com/products/contentsquare/reviews) — 4.6/5 stars (634 reviews)

---
## Top Discussions

### Fullstory

- Title: [Is there a possibility to add videos or images to the popups?](https://www.g2.com/discussions/is-there-a-possibility-to-add-videos-or-images-to-the-popups) — 2 comments, 1 upvote
  > **Top comment:** "I have seen the media upload. Now is it possible to add buttons to smart tips?"
- Title: [What is Session Replay?](https://www.g2.com/discussions/what-is-session-replay) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Session replay is the reproduction of a user’s interactions on a website or web application exactly or as closely as possible to how the user actually..."
- Title: [Is there anything FullStory doesn't support?](https://www.g2.com/discussions/is-there-anything-fullstory-doesn-t-support) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Alas, there are still a few things we can't do. This isn't necessarily an exhaustive list, since new technology is constantly popping up, but these are the..."
- Title: [What is FullStory used for?](https://www.g2.com/discussions/what-is-fullstory-used-for) — 1 comment, 1 upvote
  > **Top comment:** "FullStory is used for analysing user behaviour on websites and apps. It records user sessions, showing how visitors interact, helping businesses fix issues,..."
- Title: [What is Usetiful used for?](https://www.g2.com/discussions/what-is-usetiful-used-for) — 1 comment
  > **Top comment:** "Usetiful is a software platform designed to create and manage interactive onboarding and user guidance experiences for web applications and websites. It is..."

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullstory-vs-google-analytics)