# Best Identity Resolution Software - Page 2

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Identity resolution software helps businesses recognize the unique digital identity of individual customers so they can develop highly personalized campaigns to target them. As a consumer moves across multiple devices, companies aggregate disjointed datasets about their online behavior. Identity resolution software reconciles all available data points from first-, second-, and third-party sources to provide businesses with a comprehensive customer profile. Marketing teams and advertising agencies use identity resolution tools to develop an understanding of individual consumer behavior across channels, helping them customize the messaging their customers receive through website personalization, targeted ads, email remarketing, and more.

Identity resolution is sometimes offered as a feature of other customer data management solutions, such as [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [data management platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), and [customer identity and access management](https://www.g2.com/categories/customer-identity-and-access-management) software.

To qualify for inclusion in the Identity Resolution category, a product must:

- Gather and store customer data from first-, second-, and/or third-party sources
- Create identity graphs using data points collected across devices and channels, such as email addresses, device IDs, cookie data, social media, and online purchases
- Make connections between disparate identifiers to provide a 360-degree view of the customer




  ## How Many Identity Resolution Software Products Does G2 Track?
**Total Products under this Category:** 68

  
## How Does G2 Rank Identity Resolution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 2,800+ Authentic Reviews
- 68+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Identity Resolution Software Is Best for Your Use Case?

- **Leader:** [Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews)
- **Highest Performer:** [Prime 360](https://www.g2.com/products/prime-360/reviews)
- **Easiest to Use:** [Retention.com](https://www.g2.com/products/retention-com/reviews)
- **Top Trending:** [Hightouch](https://www.g2.com/products/hightouch/reviews)
- **Best Free Software:** [FullContact](https://www.g2.com/products/fullcontact/reviews)

  
---

**Sponsored**

### Saleswings

SalesWings is an AI-powered revenue acceleration platform that helps marketing, sales, and emerging agentic teams make every engagement timely, relevant, and impactful. It provides a holistic, first-party view of buyer interests, intent, and sales-readiness across leads and accounts, and is purpose-built to complement B2C marketing clouds with the missing “B2B layer.” Built for Salesforce-centric stacks and adjacent engagement tools, SalesWings delivers best-in-class native integrations with Salesforce Sales Cloud, Marketing Cloud (all editions), Data Cloud and Agentforce, plus Braze, Segment, and others—so insights land where teams already work. It is a certified Salesforce ISV and Braze Alloys partner. Core capabilities include rich behavioral data collection, lead/account scoring (point-based, predictive, and fit/grading), interest tagging, real-time sales alerts (email/Slack/browser), an AI sales assistant for next-best actions, and CRM-native attribution and campaign impact reporting. SalesWings Interactions adds high-performing, behaviorally targeted on-site pop-ups to capture and qualify demand without heavy ops lift. Who benefits: Demand gen and marketing operations improve audience targeting, channel ROI, and attribution; SDR/BDR teams boost speed-to-lead and conversion with prioritized lists and alerts; Sales operations orchestrate cleaner hand-offs; AEs gain account-level interest maps to expand deal size and timing. Differentiation: Versus Salesforce Einstein Lead Scoring, SalesWings adds native first-party behavioral signals, actionable interest areas (not just a number), real-time alerts, and MAP activation inside Salesforce Marketing Cloud and Braze. Against 6sense and Demandbase, SalesWings stays lightweight—no third-party intent/data credits or DSP to run—while deepening first-party signal activation inside SFMC/Braze and Salesforce. Compared with Qualified, SalesWings augments existing journeys with scoring, tags, and Interactions rather than replacing them with an autonomous AI SDR. Outfunnel focuses on sync and rules-based scoring; SalesWings provides AI assistance, CRM-native attribution, and on-site engagement. Why it matters now: For teams running Salesforce/Braze who need B2B precision without stack sprawl, SalesWings offers faster time-to-value, lower change-management, and decision-grade reporting—power with simplicity, embedded where revenue work happens.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1448&secure%5Bdisplayable_resource_id%5D=495&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1674&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=27744&secure%5Bresource_id%5D=1448&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fidentity-resolution&secure%5Btoken%5D=60df31bb6d7a69319e517f892c014813f500ec4631b626887560fb9d750a7cc5&secure%5Burl%5D=https%3A%2F%2Fwww.saleswingsapp.com&secure%5Burl_type%5D=company_website)

---

  ## What Are the Top-Rated Identity Resolution Software Products in 2026?
### 1. [BritePool](https://www.g2.com/products/britepool/reviews)
  BritePool, the replacement for third-party cookies will integrate seamlessly within today's complex adtech ecosystem.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate BritePool?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind BritePool?**

- **Seller:** [BritePool](https://www.g2.com/sellers/britepool)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 80% Small-Business, 20% Mid-Market


#### What Are BritePool's Pros and Cons?

**Pros:**

- Audience Activation (2 reviews)
- Marketing Campaigns (2 reviews)

**Cons:**

- Limited Functionality (2 reviews)

### 2. [Optable](https://www.g2.com/products/optable/reviews)
  \*Optable is the Agentic Audience Platform for publishers and media companies.\* Optable provides the infrastructure publishers need to build identity, activate premium audiences, and transact efficiently in an era of AI-powered advertising. Trusted by leading publishers and media companies including Hearst, iHeartMedia, Unity, Mediavine, and Raptive, Optable is the infrastructure for publishers who want to own their data, scale their audience business, and prepare for the agentic advertising ecosystem. \*Agentic Collaboration\* As a founding member of the Ad Context Protocol (AdCP) — the open standard for machine-to-machine communication across the advertising ecosystem – Optable’s platform is already interoperable with the AI-powered buying workflows that are reshaping how premium inventory is discovered and transacted. Optable is also a member of the IAB Tech Lab and chairs the Prebid Agentic PMC Taskforce, helping define the standards that will govern agentic advertising across the industry. Optable's Audience Agent expedites audience planning. Audience Agent can ingest RFP briefs in natural language, synthesize audiences across first-party data, third-party signals, and behavioral events, and return ranked recommendations with confidence scores in minutes rather than days. It only builds against data that actually exists in the publisher's platform and activates approved audiences directly to connected SSPs and ad servers without manual setup. Building on this foundation, Optable's Sales Agent sits at the center of the deal lifecycle, receiving inbound requests from AI-powered buyers, applying publisher-defined rules, and coordinating with buyer agents to execute deals automatically. Publishers use these agentic tools to win more RFPs, tap into new advertising partners, and grow their advertising business. Together, these agents form the early architecture of the Agentic Collaboration Marketplace: an emerging ecosystem that allows premium publishers to become discoverable and transactable to AI-powered buyers through open protocols. \*Identity & Signal Enrichment\* Optable gives publishers a private identity graph that the publisher owns outright. Authenticated emails, device IDs, MAIDs, household IPs, and CRM records are resolved into unified user clusters. The ID Switchboard sits on top of this graph and centralizes resolution across 8+ identity partners in a single control plane. UID2, ID5, LiveRamp, Criteo, Yahoo Connect, and more enrich bid requests in real time with full provenance labeling. Customers see CPM lifts, addressability expansion, and programmatic revenue gains as a result. \*Audience Management & Activation\* Optable's audience management layer turns a publisher's existing content and user signals into packaged, sellable audience products from day one. Optable Attributes delivers pre-integrated third-party enrichment directly into a publisher's platform at onboarding, so sales teams can start pitching fully-packaged, enriched audience segments right away. Optable's contextual classification engine uses LLMs to map publisher content to IAB taxonomy as well as custom audiences in real time, expanding on the keyword-matching systems most competitors still rely on. Publishers can build, enrich, and activate first-party and third-party audiences across ad platforms like Google Ad Manager, The Trade Desk, Amazon DSP, Meta, and all major SSPs. Privacy-preserving & interoperable data clean room applications allow collaboration with advertisers without exposing raw user data; partners can onboard in as little as 10 minutes with a no-code interface or direct integration with AWS Clean Rooms, Snowflake, and more. \*Enterprise Scale & Interoperability\* Optable serves publishers and media companies representing 25K+ domains and $3B+ in annual ad spend, resolving 500M+ IDs per day across 30B+ active profiles. With 75+ integrations spanning all major DSPs, SSPs, and clouds, Optable replaces the fragmented stack of DMPs, CDPs, identity vendors, and clean room tools with a single, modular platform. This convenience reduces total cost of ownership while giving publishers the identity foundation and audience activation capabilities they need to compete with walled gardens and thrive in the emerging agentic marketplace.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Optable?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.8/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Optable?**

- **Seller:** [Optable](https://www.g2.com/sellers/optable)
- **Year Founded:** 2020
- **HQ Location:** Montreal, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/optableco (61 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 57% Mid-Market, 43% Enterprise


#### What Are Optable's Pros and Cons?

**Pros:**

- Audience Activation (3 reviews)
- Audience Targeting (3 reviews)
- Customer Support (3 reviews)
- Marketing Campaigns (3 reviews)
- Customer Engagement (2 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Learning Curve (1 reviews)
- Limited Customization (1 reviews)
- Technical Expertise (1 reviews)

### 3. [Verisk Marketing Solutions](https://www.g2.com/products/verisk-marketing-solutions/reviews)
  Verisk Marketing Solutions is a strategic partner providing foundational data and insights to help brands achieve predictable, profitable, personalized, and privacy-compliant consumer interactions across all stages of the customer funnel. Our award-winning identity resolution and enrichment solutions—coupled with shopping behavior data delivering millions of signals per day—empower brands to craft informed lead management decisions in real time, while maximizing ROI from their campaigns with more precise targeting and propensity capabilities.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 6
**How Do G2 Users Rate Verisk Marketing Solutions?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind Verisk Marketing Solutions?**

- **Seller:** [Verisk](https://www.g2.com/sellers/verisk)
- **Year Founded:** 1971
- **HQ Location:** Jersey City, NJ
- **LinkedIn® Page:** https://www.linkedin.com/company/580619/ (5,735 employees on LinkedIn®)
- **Ownership:** NASDAQ: VRSK

**Who Uses This Product?**
  - **Company Size:** 33% Mid-Market, 33% Enterprise


#### What Are Verisk Marketing Solutions's Pros and Cons?

**Pros:**

- Customer Insights (1 reviews)
- Insights (1 reviews)
- Lead Generation (1 reviews)
- Real-Time Processing (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Poor Dashboard (1 reviews)

### 4. [AtData](https://www.g2.com/products/atdata/reviews)
  AtData's flagship email verification service, SafeToSend, leads the industry in accuracy, security, speed, and ease of use to provide comprehensive email data hygiene and protection against costly, problematic addresses. SafeToSend will confirm the email address is valid by determining if not only the syntax is correct but also if the address meets ISP-specific requirements. We will fix typos, formatting, syntax and other input errors while weeding out damaging addresses to alleviate risk and save your sender reputation. We also provide an engagement score that examines activity signals to identify actively used emails for improved deliverability, better segmentation, and qualifying leads. Our 100% SafeToSend guarantee gives your the peace of mind that your emails are validated, corrected, and safe so your messaging gets to the right audience on the right channel. The results are higher response rates, conversion and profits. Getting started is easy. We make it simple to clean your data through our self-service portal, InstantData. Create a free account and either select your email list from your local device, upload it via FTP or import it from your email marketing platform.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 26
**How Do G2 Users Rate AtData?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 3.3/10 (Category avg: 10/10)

**Who Is the Company Behind AtData?**

- **Seller:** [Atdata](https://www.g2.com/sellers/atdata)
- **Year Founded:** 1999
- **HQ Location:** Newton, MA
- **Twitter:** @atdata (3,948 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/atdataemailexperts (51 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 54% Small-Business, 31% Mid-Market


### 5. [LayerFive](https://www.g2.com/products/layerfive/reviews)
  LayerFive is a privacy-safe, first-party data based identity resolution and identity management platform that resolved cross-device known and anonymous consumer interactions. LayerFive Identity Platform is a brand-owned comprehensive consumer identity management solution that brands use for improving consumer experience, better marketing attribution and analytics and to improve sales and marketing effectiveness.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate LayerFive?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind LayerFive?**

- **Seller:** [LayerFive](https://www.g2.com/sellers/layerfive)
- **Year Founded:** 2019
- **HQ Location:** Fremont, US
- **LinkedIn® Page:** https://www.linkedin.com/company/10680438 (19 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Enterprise


### 6. [Narrative](https://www.g2.com/products/narrative-i-o-narrative/reviews)
  Narrative is a data commerce platform that makes it fast and easy to buy, sell, and share data.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate Narrative?**

- **Quality of Support:** 7.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Narrative?**

- **Seller:** [Narrative I/O](https://www.g2.com/sellers/narrative-i-o)
- **Year Founded:** 2016
- **HQ Location:** New York, NY
- **Twitter:** @narrative_io (384 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/15176097 (33 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 60% Small-Business, 40% Mid-Market


### 7. [NetOwl Name Matcher](https://www.g2.com/products/netowl-name-matcher/reviews)
  NetOwl NameMatcher, the winner of the MITRE Multicultural Name Matching Challenge, offers the most accurate, fast, and scalable name matching available. Using a revolutionary machine learning-based approach, NetOwl addresses complex name matching challenges.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate NetOwl Name Matcher?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind NetOwl Name Matcher?**

- **Seller:** [NetOwl](https://www.g2.com/sellers/netowl)
- **Year Founded:** 1996
- **HQ Location:** Falls Church, US
- **Twitter:** @NetOwlAnalytics (101 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netowl (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Enterprise, 33% Small-Business


### 8. [Neustar PlatformOne](https://www.g2.com/products/neustar-platformone/reviews)
  Neustar PlatformOne is an integrated marketing solution that gives marketers a complete, real-time portrait of their customers and prospects based on accurate data, enabling a personalized dialogue across all marketing channels.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Neustar PlatformOne?**

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 9.1/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind Neustar PlatformOne?**

- **Seller:** [Neustar](https://www.g2.com/sellers/neustar)
- **Year Founded:** 1996
- **HQ Location:** Sterling, VA
- **Twitter:** @Neustar (10,876 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5349/ (978 employees on LinkedIn®)
- **Ownership:** NYSE: NSR

**Who Uses This Product?**
  - **Company Size:** 75% Mid-Market, 25% Small-Business


#### What Are Neustar PlatformOne's Pros and Cons?

**Pros:**

- Attribution Accuracy (1 reviews)
- Audience Activation (1 reviews)
- Data Management (1 reviews)
- Integrations (1 reviews)
- Real-Time Processing (1 reviews)

**Cons:**

- Sync Issues (1 reviews)
- Tracking Issues (1 reviews)

### 9. [33Across](https://www.g2.com/products/33across/reviews)
  33Across makes the programmatic advertising ecosystem work without cookies, across supply-side platforms, demand-side platforms, publishers, data companies, agencies, and everything in between. Leading global advertisers, platforms, and publishers rely on 33Across to move past cookies and reach consumers in a simple, fair, and transparent manner.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 125
**How Do G2 Users Rate 33Across?**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.4/10 (Category avg: 8.9/10)
- **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10)

**Who Is the Company Behind 33Across?**

- **Seller:** [33Across](https://www.g2.com/sellers/33across)
- **Year Founded:** 2007
- **HQ Location:** NY, US
- **Twitter:** @33Across (1,229 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/33across-inc./ (46 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 58% Small-Business, 30% Mid-Market


#### What Are 33Across's Pros and Cons?

**Pros:**

- Innovation (1 reviews)
- Reliability (1 reviews)

**Cons:**

- Complexity (1 reviews)
- Difficult Learning (1 reviews)
- Inefficient Reporting (1 reviews)

### 10. [4Cite](https://www.g2.com/products/4cite/reviews)
  4Cite offers a full range of real time, triggered, and direct mail marketing services.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate 4Cite?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Quality of Support:** 8.9/10 (Category avg: 8.9/10)

**Who Is the Company Behind 4Cite?**

- **Seller:** [4cite](https://www.g2.com/sellers/4cite)
- **Year Founded:** 2010
- **HQ Location:** Albany, US
- **Twitter:** @4citemarketing (310 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1829818 (16 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 75% Small-Business, 25% Enterprise


### 11. [Capturify.io](https://www.g2.com/products/capturify-io/reviews)
  Capturify.io is an identity resolution platform that turns anonymous website visitors into real, contactable leads. Capturify.io reveals full name, email, physical address, and up to 40 data points on high-intent website visitors - all in real-time and fully privacy-compliant. With seamless integrations, built-in audience segmentation, and automated sales and marketing workflows, Capturify.io empowers sales and marketing teams to dramatically boost conversions, lower acquisition costs, and unlock hidden revenue from existing web traffic/ Whether B2B or B2C, Capturify transforms interest into identity, and identity into opportunity.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Capturify.io?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Capturify.io?**

- **Seller:** [Capturify](https://www.g2.com/sellers/capturify)
- **Year Founded:** 2023
- **HQ Location:** Las Condes, CL
- **LinkedIn® Page:** https://www.linkedin.com/company/capturify/ (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 450% Mid-Market, 100% Small-Business


#### What Are Capturify.io's Pros and Cons?

**Pros:**

- Platform Integration (5 reviews)
- Efficiency Improvement (4 reviews)
- Data Accuracy (3 reviews)
- Real-Time Processing (2 reviews)
- Automation (1 reviews)

**Cons:**

- Difficult Setup (2 reviews)
- Data Management (1 reviews)
- Difficult Learning (1 reviews)
- Expensive (1 reviews)
- Limited Customization (1 reviews)

### 12. [ID5 IdentityCloud](https://www.g2.com/products/id5-identitycloud/reviews)
  ID5 IdentityCloud solves the complexity of identification in digital advertising by offering privacy-first user recognition and measurement capabilities. IdentityCloud enables publishers, brands and technology platforms to operate more efficiently and to better monetize their assets in all digital advertising environments. IdentityCloud's suite of services includes a Partner Graph and a Device Graph, both enriched by the ID5 ID - a first-party, encrypted identifier that is distributed at scale across the digital advertising ecosystem.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate ID5 IdentityCloud?**

- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind ID5 IdentityCloud?**

- **Seller:** [ID5](https://www.g2.com/sellers/id5)
- **Year Founded:** 2017
- **HQ Location:** London, GB
- **LinkedIn® Page:** https://www.linkedin.com/company/id5.io/ (65 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


#### What Are ID5 IdentityCloud's Pros and Cons?

**Pros:**

- Audience Activation (1 reviews)
- Data Management (1 reviews)
- Marketing Campaigns (1 reviews)

**Cons:**

- Integration Issues (1 reviews)
- Limited Functionality (1 reviews)

### 13. [Intent IQ](https://www.g2.com/products/intent-iq/reviews)
  Intent IQ is a cross-channel advertising solution.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Intent IQ?**

- **Quality of Support:** 9.2/10 (Category avg: 8.9/10)

**Who Is the Company Behind Intent IQ?**

- **Seller:** [Intent IQ](https://www.g2.com/sellers/intent-iq)
- **Year Founded:** 2009
- **HQ Location:** Long Island City, US
- **LinkedIn® Page:** https://www.linkedin.com/company/intent-iq/ (56 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 14. [Katch](https://www.g2.com/products/katch/reviews)
  Katch is the only software platform that enables brands to engage and monetize every buyer - even those that don't transact.


  **Average Rating:** 2.3/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Katch?**

- **Quality of Support:** 1.7/10 (Category avg: 8.9/10)

**Who Is the Company Behind Katch?**

- **Seller:** [Katch](https://www.g2.com/sellers/katch)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 15. [OnAudience Graph](https://www.g2.com/products/onaudience-graph/reviews)
  OnAudience Graph is a cookieless solution that allows marketers to find data about users on the basis on any kind of ID, such as Unified ID 2.0, Xandr ID, or Connected TV IDs. OnAudience Graph also allow marketers to target one user on various devices. Cross-device targeting makes it possible to target your mobile user on desktop too. Our service of ID management is unique on the market. The key benefits of using our OnAudience Graph are: 1. Big scale - we use a large base of IDs, including Public IDs, CTV IDs and MAIDs, to match target audiences with data from other databases 2. We operate on the most popular and the most important IDs on the data market 3. We use our own DMP, which is fast, efficient, and is not generating additional costs, e.g. licensing cost. The product is addressed to every size companies with their own data science team.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate OnAudience Graph?**

- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind OnAudience Graph?**

- **Seller:** [OnAudience](https://www.g2.com/sellers/onaudience)
- **Year Founded:** 2016
- **HQ Location:** London, England
- **LinkedIn® Page:** https://www.linkedin.com/company/onaudience/ (20 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Enterprise, 50% Mid-Market


#### What Are OnAudience Graph's Pros and Cons?

**Pros:**

- Audience Activation (1 reviews)
- Connectivity (1 reviews)
- Marketing Campaigns (1 reviews)

**Cons:**

- UX Improvement (1 reviews)

### 16. [Semcasting](https://www.g2.com/products/semcasting/reviews)
  Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Semcasting?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Semcasting?**

- **Seller:** [Semcasting](https://www.g2.com/sellers/semcasting)
- **Company Website:** https://semcasting.com
- **Year Founded:** 2009
- **HQ Location:** North Andover, Massachusetts, United States
- **Twitter:** @semcasting (996 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/semcasting-inc (41 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


#### What Are Semcasting's Pros and Cons?

**Pros:**

- Audience Activation (1 reviews)
- Automation (1 reviews)
- Customer Support (1 reviews)
- Integrations (1 reviews)
- Lead Generation (1 reviews)

**Cons:**

- Difficult Learning (1 reviews)
- Inadequate Analytics (1 reviews)
- Restrictions (1 reviews)
- Segmentation Issues (1 reviews)

### 17. [ActiveIQ](https://www.g2.com/products/activeiq/reviews)
  ActiveIQ is an intent technology that transforms B2B ads and content into leads and sales growth. ActiveIQ helps you improve sales efficiency, shorten the sales cycle and increase revenue by optimizing your sales funnel and filling the pipeline with only the most qualified leads from targeted accounts.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate ActiveIQ?**

- **Quality of Support:** 7.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind ActiveIQ?**

- **Seller:** [ActiveIQ](https://www.g2.com/sellers/activeiq)
- **HQ Location:** Calgary, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/activeiqco/ (19 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 18. [BDEX](https://www.g2.com/products/bdex-s-identity-graph-bdex/reviews)
  BDEX is one of the Inc 5000 fastest-growing privately-owned U.S. companies. Combining hundreds of data sources in real-time into one unique data infrastructure, BDEX offers the most powerful, most accurate identity graph available in the U.S. There’s plenty to love about our ID Resolution’s comprehensive data. Enjoy access to dozens of vetted data sources in one place, including SDKs, App Publishers, and Aggregators, plus real-time API for accessing identity linkages in milliseconds. The company also provides privacy-focused machine learning modeling technology that allows marketers to effortlessly understand and target their audience. BDEX empowers B2C companies to use the power of data to understand consumer behaviors and intents, helping them reach the right people at the right time.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate BDEX?**

- **Quality of Support:** 5.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind BDEX?**

- **Seller:** [BDEX's Identity Graph](https://www.g2.com/sellers/bdex-s-identity-graph)
- **Year Founded:** 2014
- **HQ Location:** Miami, US
- **LinkedIn® Page:** https://www.linkedin.com/company/bdex (13 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 19. [Delivr.ai](https://www.g2.com/products/delivr-ai/reviews)
  Delivr.ai is a cutting-edge platform specializing in identity resolution and person-based intent intelligence to revolutionize digital marketing and sales strategies. Founded in 2023 and headquartered in Satellite Beach, Florida, the company leverages AI and advanced data analytics to help businesses identify and engage with high-intent prospects at both the individual and account levels. By analyzing over trillions of behavioral signals daily and categorizing them into 23k standard topics and 57k technographic topics matching the G2 taxonomy. Delivr.ai enables companies to target those actively doing research. This enables marketers to focus on those people and companies actively in a buying cycle, optimizing go-to-market strategies and advertising spend. The platform excels in tracking individual buyer behaviors across domains, identifying anonymous website visitors, and integrating real-time insights into customer relationship management (CRM) systems. Unlike traditional account-based intent platforms, Delivr.ai focuses on individual decision-makers within buying groups, offering unparalleled precision and actionable insights. This approach enhances marketing efficiency by eliminating irrelevant targeting and enabling personalized outreach strategies.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 2
**How Do G2 Users Rate Delivr.ai?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Quality of Support:** 7.5/10 (Category avg: 8.9/10)

**Who Is the Company Behind Delivr.ai?**

- **Seller:** [Delivr.ai](https://www.g2.com/sellers/delivr-ai)
- **Year Founded:** 2023
- **HQ Location:** Satellite Beach , US
- **LinkedIn® Page:** https://www.linkedin.com/company/delivrai (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


#### What Are Delivr.ai's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Audience Activation (1 reviews)
- Customer Insights (1 reviews)
- Easy Integrations (1 reviews)
- Integrations (1 reviews)

**Cons:**

- Difficult Navigation (1 reviews)
- Integration Issues (1 reviews)
- Limited Functionality (1 reviews)

### 20. [Identity Resolution](https://www.g2.com/products/delivr-ai-identity-resolution/reviews)
  Identity resolution is the process of connecting multiple identifiers across devices and touchpoints to build a cohesive, unified view of individuals, ultimately culminating in personally identifiable information. With our identity resolution, you're not just guessing about customer behavior – you're knowing. This leads to more informed decisions and more effective strategies.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Identity Resolution?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Identity Resolution?**

- **Seller:** [Delivr.ai](https://www.g2.com/sellers/delivr-ai)
- **Year Founded:** 2023
- **HQ Location:** Satellite Beach , US
- **LinkedIn® Page:** https://www.linkedin.com/company/delivrai (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 21. [IQM](https://www.g2.com/products/iqm/reviews)
  IQM is a specialized demand-side platform (DSP) designed to assist advertisers and agencies in high-stakes advertising verticals, where campaign outcomes can lead to significant real-world decisions, such as casting a vote, writing a prescription, or making substantial financial commitments. This platform is tailored for industries like political campaigning and healthcare, where precision and compliance are paramount. IQM enables users to transform complex audience data into actionable insights, ensuring that advertising efforts are both effective and compliant with industry regulations. Unlike traditional, general purpose DSPs that are built for mass-market applications, IQM focuses on the unique needs of high-stakes environments. These legacy platforms often lack the necessary compliance frameworks, granular targeting tools, and specialized workflows that are essential for advertisers operating in regulated sectors. As a result, many advertisers find themselves compromising on accuracy in favor of broader reach, which can be detrimental in scenarios where every decision counts. IQM addresses this critical gap by providing a platform that prioritizes precision over generalization. The key features of IQM include an integrated DSP and data management platform (DMP) architecture that enhances media efficiency and data integrity without relying on third-party identity resolution. This allows advertisers to maintain direct control over their audience strategies. The platform also facilitates seamless first-party data integration, enabling advertisers to match and activate their own audience assets directly within IQM. This capability significantly improves targeting precision and campaign outcomes, particularly in high-stakes scenarios. Additionally, IQM offers access to premium, brand-safe inventory across various channels, including connected TV (CTV), over-the-top television (OTT), and online video (OLV). This ensures that advertisers can deliver impactful storytelling at scale in trusted environments. Advanced geo-targeting features allow for precise, localized activation, which is crucial for campaigns that require surgical accuracy, such as those targeting specific districts or clinics. Furthermore, IQM includes Power Segments tailored for policy and legislative influence campaigns, where audience composition is directly linked to real-world impact. IQM also serves as a strategic extension for agency and in-house teams navigating the complexities of time-sensitive campaigns. Its focus on regulated and high consequence verticals means that the platform's development and service model are directly informed by the needs of its users. This results in a product that not only provides the necessary vertical expertise and data infrastructure but also offers operational responsiveness that is essential for outcomes driven advertising. With features like AI-driven optimization and chat-based campaign building, IQM streamlines workflows while ensuring full transparency and control for advertisers.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**Who Is the Company Behind IQM?**

- **Seller:** [IQM](https://www.g2.com/sellers/iqm)
- **Company Website:** https://iqm.com
- **Year Founded:** 2014
- **HQ Location:** Manhasset, US
- **LinkedIn® Page:** https://www.linkedin.com/company/10274942 (136 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Mid-Market


### 22. [NetOwl EntityMatcher](https://www.g2.com/products/netowl-entitymatcher/reviews)
  NetOwl EntityMatcher provides accurate, fast, and scalable identity resolution based not only on similarities of the entity names but also other key entity attributes such as date of birth, place of birth, address, and nationality. Identity resolution can also be based on social network information such as employer, spouse, associate, etc.


  **Average Rating:** 2.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate NetOwl EntityMatcher?**

- **Quality of Support:** 6.7/10 (Category avg: 8.9/10)

**Who Is the Company Behind NetOwl EntityMatcher?**

- **Seller:** [NetOwl](https://www.g2.com/sellers/netowl)
- **Year Founded:** 1996
- **HQ Location:** Falls Church, US
- **Twitter:** @NetOwlAnalytics (101 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netowl (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 23. [Roq.ad](https://www.g2.com/products/roq-ad/reviews)
  Using probabilistic modeling and machine learning, Roq.ad connects all devices to a consumer to serve synchronized advertising. Understanding your audience and their online behavioral patterns are crucial to define the perfect strategy to increase engagement between your brand and consumers. Roq.ad has helped a number of major brands with identity resolution.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Roq.ad?**

- **Quality of Support:** 8.3/10 (Category avg: 8.9/10)

**Who Is the Company Behind Roq.ad?**

- **Seller:** [Roq.Ad](https://www.g2.com/sellers/roq-ad)
- **Year Founded:** 2016
- **HQ Location:** New York , US
- **LinkedIn® Page:** https://www.linkedin.com/company/roqad/ (22 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 24. [Throtle](https://www.g2.com/products/throtle-onboarding-throtle/reviews)
  Throtle is a data centric identity resolution and data onboarding company. We pride ourselves on accurately connecting people to data and devices, and driving personalized marketing based on real individuals. With decades of data expertise at our core, Throtle developed technology and data processes to ensure brands obtain and understand their customers at the highest levels of fidelity. Our Mission: To securely connect identities in the digital and offline world, helping brands leverage the power of our data and identity solutions to empower individual-based marketing and create personalized and relevant experiences. Our solutions include identity resolution, data onboarding, data intelligence, and connected TV.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1
**How Do G2 Users Rate Throtle?**

- **Quality of Support:** 10.0/10 (Category avg: 8.9/10)

**Who Is the Company Behind Throtle?**

- **Seller:** [Throtle Onboarding](https://www.g2.com/sellers/throtle-onboarding)
- **Year Founded:** 2015
- **HQ Location:** Red Bank, US
- **Twitter:** @throtle_io (115 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/throtle (64 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 25. [Acxiom InfoBase®](https://www.g2.com/products/acxiom-infobase/reviews)
  With InfoBase, Acxiom’s data-driven marketing tool, you get access to over 400 anonymised customer insights based on a rich, unique combination of public and historic data. Ethically sourced over decades, our data provides the deepest level of customer intelligence. This powerful platform uses cohorts to consolidate personal information, maximizing accuracy and predictability while keeping identities secure. Plus, with full coverage of all UK addresses, you’ll never miss a valuable lead!



**Who Is the Company Behind Acxiom InfoBase®?**

- **Seller:** [Acxiom](https://www.g2.com/sellers/acxiom)
- **Year Founded:** 1969
- **HQ Location:** Conway, Arkansas, United States
- **Twitter:** @Acxiom (18,115 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/acxiom (3,871 employees on LinkedIn®)
- **Ownership:** NASDAQ: ACXM




    ## What Is Identity Resolution Software?
  [Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)
  ## What Software Categories Are Similar to Identity Resolution Software?
    - [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)
    - [Personalization Software](https://www.g2.com/categories/personalization)