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Compare FullContact and Lytics 
Featured Products
At a Glance
Market Segments
Small-Business (74.5% of reviews)
Mid-Market (57.6% of reviews)
Entry-Level Pricing
Pay As You Go Per Month
Contact Us
FullContact
Star Rating
(100)4.3 out of 5
Market Segments
Small-Business (74.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Pay As You Go Per Month
Learn more about FullContactLytics
Star Rating
(69)3.9 out of 5
Market Segments
Mid-Market (57.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansFullContact vs Lytics
When assessing the two solutions, reviewers found FullContact easier to use, set up, and administer. Reviewers also preferred doing business with FullContact overall.
- Reviewers felt that FullContact meets the needs of their business better than Lytics.
- When comparing quality of ongoing product support, reviewers felt that FullContact is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Lytics over FullContact.
Pricing
Entry-Level Pricing
FullContact
Person Under Management
Pay As You Go
Per Month
Subscribe to updates on an individual and receive all you can eat results.
- Scale to Millions of Matches
- Data Packs & Subscriptions
- Private Plan
Lytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Free Trial
FullContact
Free Trial is available
Lytics
Free Trial is available
Ratings
Meets Requirements
8.4
89
7.6
61
Ease of Use
8.8
89
7.8
61
Ease of Setup
8.9
57
7.1
29
Ease of Admin
8.9
56
7.6
30
Quality of Support
8.7
72
8.1
60
Has the product been a good partner in doing business?
8.8
55
8.0
30
Product Direction (% positive)
7.1
88
7.8
58
Features by Category
Data Availability
7.3
37
Not enough data
7.4
30
Not enough data
6.4
23
|
Verified
Not enough data
Not enough data
Not enough data
Data Accuracy
7.7
37
Not enough data
7.5
26
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
6.7
11
Not enough data
7.9
20
|
Verified
Not enough data
8.9
28
Not enough data
7.9
20
|
Verified
Not enough data
8.2
10
|
Verified
Not enough data
9.4
33
Not enough data
Features
7.5
14
Not enough data
8.6
19
Not enough data
8.2
25
|
Verified
Not enough data
7.7
13
|
Verified
Not enough data
7.7
22
|
Verified
Not enough data
6.9
9
|
Verified
Not enough data
8.2
15
|
Verified
Not enough data
6.7
12
|
Verified
Not enough data
6.2
7
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.1
15
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.0
16
|
Verified
Not enough data
8.2
16
|
Verified
Intelligence
Not enough data
8.2
15
|
Verified
Not enough data
7.7
15
|
Verified
Not enough data
8.6
13
|
Verified
Lead Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.3
13
Not enough data
7.0
10
Not enough data
8.0
11
Not enough data
Lead Management
8.1
9
Not enough data
6.4
7
Not enough data
8.7
10
Not enough data
Marketing Campaigns
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
FullContact and Lytics are categorized as Identity Resolution
Unique Categories
FullContact is categorized as Marketing Account Intelligence, Lead Intelligence, and Sales Intelligence
Lytics is categorized as Customer Data Platform (CDP), ETL Tools, Reverse ETL, and Personalization Engines
Reviews
Reviewers' Company Size
FullContact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
23.5%
Marketing and Advertising
18.4%
Information Technology and Services
10.2%
Internet
8.2%
Real Estate
6.1%
Other
33.7%
Publishing
31.8%
Marketing and Advertising
10.6%
Financial Services
10.6%
Media Production
7.6%
Computer Software
6.1%
Other
33.3%
Alternatives
Discussions
FullContact has no discussions with answers
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 Comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
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