# FullContact vs LinkedIn Sales Navigator Comparison
---
## AI Generated Summary
- **G2 reviewers report** that LinkedIn Sales Navigator excels in prospecting capabilities, with users highlighting its effective filters and detailed search options that help them identify key decision-makers in their target industries. This feature is particularly beneficial for sales professionals looking to streamline their outreach efforts.
- **Users say** that FullContact offers a user-friendly experience, especially for small businesses, with its Enrich API allowing users to gather comprehensive information about individuals from just an email address. This capability is praised for enhancing lead qualification processes.
- **Reviewers mention** that LinkedIn Sales Navigator provides a robust notification system, alerting users to significant changes such as job transitions within their saved leads. This feature helps users stay informed and engaged with their prospects, making it a valuable tool for maintaining relationships.
- **According to verified reviews** , FullContact is recognized for its affordability and ease of use, making it a critical component of many small businesses' infrastructures. Users appreciate the quick search functionality in their address book, which saves time and enhances productivity.
- **G2 reviewers highlight** that while LinkedIn Sales Navigator has a higher overall satisfaction score, FullContact's support quality is noted as a strong point, with users feeling well-supported throughout their experience. This aspect can be crucial for businesses that require reliable assistance.
- **Users report** that LinkedIn Sales Navigator's integration capabilities with CRM and marketing automation tools are somewhat limited compared to FullContact, which is praised for its seamless integration. This difference can impact how effectively teams can manage their sales processes and data workflows.



| | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 100 | 2,205 | 
| **Largest Market Segment** | Small-Business (74.5% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | Pay As You Go Per Month | Contact Us | 

---
## Top Pros & Cons

### FullContact

**Not enough data**

### LinkedIn Sales Navigator

Pros:
- Lead Generation (98 reviews)
- Ease of Use (86 reviews)

Cons:
- Expensive (44 reviews)
- Missing Features (37 reviews)

---
## Ratings Comparison
| Rating | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
  | **Meets Requirements** | 8.4 (89 reviews) | 8.7 (1810 reviews) | 
  | **Ease of Use** | 8.8 (89 reviews) | 8.6 (1836 reviews) | 
  | **Ease of Setup** | 8.9 (57 reviews) | 9.0 (537 reviews) | 
  | **Ease of Admin** | 8.9 (56 reviews) | 8.7 (283 reviews) | 
  | **Quality of Support** | 8.7 (72 reviews) | 8.1 (1475 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (55 reviews) | 8.2 (280 reviews) | 
  | **Product Direction (% positive)** | 7.1 (88 reviews) | 7.9 (1757 reviews) | 

---
## Pricing

### FullContact

#### Entry-Level Pricing

Plan: Person Under Management

Price: Pay As You Go Per Month

Description: Subscribe to updates on an individual and receive all you can eat results.

Key Features:
- Scale to Millions of Matches
- Data Packs & Subscriptions
- Private Plan

[Learn more about FullContact](https://www.g2.com/products/fullcontact/reviews)

#### Free Trial

Yes

### LinkedIn Sales Navigator

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Key Features:
- Advanced lead & company search
- Alerts on your saved leads and accounts 
- Create Custom Lists

[Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **FullContact** | 7.6/10 | 47 |
| **LinkedIn Sales Navigator** | 8.2/10 | 1532 |

#### Data Availability

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | 7.3 (37 reviews) | 7.9 (1388 reviews) | 
| **Company Data Availability** | 7.4 (30 reviews) | 8.5 (1393 reviews) | 
| **Industry Research Availability** | 6.4 (23 reviews) ✓ Verified | 8.2 (1325 reviews) ✓ Verified | 
| **Technographic Data Availability** | Not enough data | 7.8 (160 reviews) | 

#### Data Accuracy

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Accuracy** | 7.7 (37 reviews) | 8.1 (1385 reviews) | 
| **Company Data Accuracy** | 7.5 (26 reviews) | 8.4 (1372 reviews) | 
| **Technographic Data Accuracy** | Not enough data | 7.8 (158 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.8 (64 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (62 reviews) | 
| **Adaptive Learning** | Not enough data | 8.1 (62 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (61 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (63 reviews) | 
| **Decision Making** | Not enough data | 8.2 (63 reviews) | 

#### Platform

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Internationalization** | 6.7 (11 reviews) | 8.5 (401 reviews) | 
| **User, Role, and Access Management** | 7.9 (20 reviews) ✓ Verified | 8.5 (427 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (28 reviews) | 8.7 (464 reviews) | 
| **Reporting/Dashboards** | 7.9 (20 reviews) ✓ Verified | 7.8 (424 reviews) ✓ Verified | 
| **Mobile User Support** | 8.2 (10 reviews) ✓ Verified | 8.1 (406 reviews) ✓ Verified | 
| **APIs** | 9.4 (33 reviews) | Feature Not Available | 

#### Features

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Lead Builder** | 7.5 (14 reviews) | 8.5 (1340 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.6 (19 reviews) | 7.7 (1090 reviews) | 
| **Data Cleaning/Enrichment** | 8.2 (25 reviews) ✓ Verified | 7.9 (451 reviews) | 
| **Data Segmentation/Filtering** | 7.7 (13 reviews) ✓ Verified | 8.2 (1285 reviews) ✓ Verified | 
| **Search** | 7.7 (22 reviews) ✓ Verified | 8.7 (1438 reviews) ✓ Verified | 
| **News/People Alerts** | 6.9 (9 reviews) ✓ Verified | 8.5 (1336 reviews) ✓ Verified | 
| **Connections** | 8.2 (15 reviews) ✓ Verified | 8.9 (1373 reviews) ✓ Verified | 
| **Reporting** | 6.7 (12 reviews) ✓ Verified | 7.7 (1070 reviews) ✓ Verified | 
| **Messaging** | 6.2 (7 reviews) | 8.2 (1354 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **FullContact** | N/A | N/A |
| **LinkedIn Sales Navigator** | N/A | N/A |

#### Lead Generation

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **FullContact** | N/A | N/A |
| **LinkedIn Sales Navigator** | 8.4/10 | 127 |

#### Data Availability

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (123 reviews) | 
| **Account Data Availability** | Not enough data | 8.7 (123 reviews) | 
| **Offline Data** | Not enough data | 7.4 (113 reviews) | 

#### Platform Additional Functionality

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Integrations** | Not enough data | 8.5 (124 reviews) | 
| **Topic Customization** | Not enough data | 8.3 (119 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.3 (110 reviews) | 
| **Alerts** | Not enough data | 8.6 (118 reviews) | 
| **Real-time Intent** | Not enough data | 8.5 (118 reviews) | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **FullContact** | N/A | N/A |
| **LinkedIn Sales Navigator** | N/A | N/A |

#### Lead Intelligence

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Lead Validation** | Not enough data | Not enough data | 
| **Lead Enrichment** | Not enough data | Not enough data | 
| **Lead Quality** | Not enough data | Not enough data | 
| **Lead Analysis** | Not enough data | Not enough data | 
| **Browser Extension** | Not enough data | Not enough data | 

#### Agentic AI - Lead Intelligence

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Identity Resolution

| Product | Score | Reviews |
|---|---|---|
| **FullContact** | N/A | N/A |
| **LinkedIn Sales Navigator** | N/A | N/A |

#### Agentic AI - Firewall Software

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **FullContact** | 7.6/10 | 17 |
| **LinkedIn Sales Navigator** | N/A | N/A |

#### Agentic AI - Marketing Account Intelligence

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Market Insights ** | 7.3 (13 reviews) | Not enough data | 
| **Account-level Insights ** | 7.0 (10 reviews) | Not enough data | 
| **Lead Analysis ** | 8.0 (11 reviews) | Not enough data | 

#### Lead Management

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Segmentation ** | 8.1 (9 reviews) | Not enough data | 
| **Predictive Scoring ** | 6.4 (7 reviews) | Not enough data | 
| **Account Identification ** | 8.7 (10 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | 
| **Revenue Planning ** | Feature Not Available | Not enough data | 
| **Media Attribution ** | Not enough data | Not enough data | 
| **Opportunity Timeline ** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 

#### Data Availability - Marketing Account Intelligence 

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to FullContact (3):** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)

**Unique to LinkedIn Sales Navigator (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | FullContact | LinkedIn Sales Navigator | 
|---|---|---|
| **Small-Business** | 74.5% | 32.8% | 
| **Mid-Market** | 20.4% | 48.3% | 
| **Enterprise** | 5.1% | 18.9% | 

### By Industry

#### FullContact

- **Computer Software:** 23.5%
- **Marketing and Advertising:** 18.4%
- **Information Technology and Services:** 10.2%
- **Internet:** 8.2%
- **Real Estate:** 6.1%
- **Financial Services:** 5.1%
- **Hospitality:** 3.1%
- **Health, Wellness and Fitness:** 2.0%
- **Online Media:** 2.0%
- **Political Organization:** 2.0%
- **Other:** 19.4%

#### LinkedIn Sales Navigator

- **Computer Software:** 26.3%
- **Information Technology and Services:** 20.2%
- **Marketing and Advertising:** 8.1%
- **Internet:** 5.8%
- **Financial Services:** 3.5%
- **Staffing and Recruiting:** 2.4%
- **Market Research:** 1.6%
- **Telecommunications:** 1.5%
- **Information Services:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to FullContact

- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
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- [Datanyze](https://www.g2.com/products/datanyze/reviews) — 4.1/5 stars (447 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews)
- [Adapt](https://www.g2.com/products/adapt-adapt/reviews) — 4.6/5 stars (2793 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)

### Alternatives to LinkedIn Sales Navigator

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9690 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1369 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1347 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)

---
## Top Discussions

### FullContact

No discussions available for this product.

### LinkedIn Sales Navigator

- Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments
  > **Top comment:** "To target the right set of accounts and generate leads"
- Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes
  > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..."
- Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote
  > **Top comment:** "when upgrading you get a full list..."
- Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote
  > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly.  I've been contacted on..."
- Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote
  > **Top comment:** "Mapping the right prospects and building meaningful connections !"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/fullcontact-vs-linkedin-sales-navigator)