# Meilleur Logiciel d'attribution

## How Many Logiciel d'attribution Products Does G2 Track?

**Total Products under this Category:** 151

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ThoughtMetric (+0.17%) - Among all products in this category, ThoughtMetric recorded the largest rating increase compared to last month

_Last updated: August 05, 2026_

## How Does G2 Rank Logiciel d'attribution Products?

**Pourquoi vous pouvez faire confiance aux classements de logiciels de G2:**

- 30 Analystes et experts en données
- 48,400+ Avis authentiques
- 151+ Produits
- Classements impartiaux

Les classements de logiciels de G2 sont basés sur des avis d'utilisateurs vérifiés, une modération rigoureuse et une méthodologie de recherche cohérente maintenue par une équipe d'analystes et d'experts en données. Chaque produit est mesuré selon les mêmes critères transparents, sans placement payant ni influence du vendeur. Bien que les avis reflètent des expériences utilisateur réelles, qui peuvent être subjectives, ils offrent un aperçu précieux de la performance des logiciels entre les mains de professionnels. Ensemble, ces contributions alimentent le G2 Score, une manière standardisée de comparer les outils dans chaque catégorie.

## G2 Grid® for Logiciel d'attribution
 ![G2 Grid® for Logiciel d'attribution plotting products by satisfaction and market presence](https://www.g2.com/fr/categories/attribution/grids.png?focus%5B%5D=364&focus%5B%5D=3326&focus%5B%5D=19813&focus%5B%5D=15218&focus%5B%5D=126318&focus%5B%5D=1351571&focus%5B%5D=3063&focus%5B%5D=47029)

Highlighted products: HubSpot Marketing HubetCallRailetimpact.cometWhatConvertsetDreamdataetFibbleretInvocaetRedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/fr/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

**Sponsored**

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[Visiter le site web](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=367&secure%5Bchosen_at%5D=2026-08-09T07%3A03%3A57Z&secure%5Bdisplayable_resource_id%5D=367&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=367&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=163896&secure%5Bresource_id%5D=367&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Ffr%2Fcategories%2Fattribution&secure%5Btoken%5D=b8248c318f6d22c203c5542471470db64e165b5a9e4011b0fb64abc41d5ca4f6&secure%5Burl%5D=https%3A%2F%2Fwww.giftsenda.com%2F&secure%5Burl_type%5D=custom_url)

### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)

Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,250

#### How Do G2 Users Rate HubSpot Marketing Hub?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind HubSpot Marketing Hub?

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** hubspot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, Massachusetts, United States
- **Twitter:** @HubSpot  
784,270 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website)  
12,158 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Coordinator
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 52% Small, 41% Medium

#### What Do G2 Reviewers Say About HubSpot Marketing Hub?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform.
- Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes.
- Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes.
- Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management.
- Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts.

##### Cons

- Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features.
- Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors.
- Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts.
- Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow.
- Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features.

#### What Are Recent G2 Reviews of HubSpot Marketing Hub?

**["Streamlines Workflows with Robust Features and Easy Collaboration"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)**

**Rating:** 4.5/5.0 stars

_— Chris C._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13214749)

**["Centralized Excellence for CRM Management"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)**

**Rating:** 5.0/5.0 stars

_— Brenda T._

[Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-7359266)

#### What Are G2 Users Discussing About HubSpot Marketing Hub?

- [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments
- [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes
- [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes
- [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes
- [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments

### [CallRail](https://www.g2.com/products/callrail/reviews)

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1,742

#### How Do G2 Users Rate CallRail?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.6/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.7/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CallRail?

- **Seller:** [CallRail](https://www.g2.com/sellers/callrail)
- **Company Website:** www.callrail.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @CallRail  
6,067 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=82fca7a26343309ac83a51e2c155ddd9ac6130b3ba2b4b54bc117ccc56375be6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2567008%2F&secure%5Burl_type%5D=linkedin_company_website)  
353 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Real Estate
- **Company Size:** 73% Small, 22% Medium

#### What Do G2 Reviewers Say About CallRail?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of CallRail, which simplifies call management and improves tracking efficiency.
- Users appreciate the **ease of use and effective tracking features** of CallRail, enhancing call management and campaign visibility.
- Users value the **detailed call tracking** capabilities of CallRail, providing clear insights into effective marketing campaigns.
- Users love the **insightful tracking capabilities** of CallRail, enabling clear campaign analysis and improved marketing strategies.
- Users value the **attribution accuracy** of CallRail, which effectively links calls to specific marketing efforts for better insights.

##### Cons

- Users find the lack of **group text messaging and outbound call recording** frustrating and limiting for their needs.
- Users experience **integration issues** with CallRail, particularly with niche CRMs and patient management software connections.
- Users find the **learning curve steep** due to unclear navigation and insufficient support for less common features.
- Users experience **call issues** with delays in call reflections and unhelpful customer support during integration challenges.
- Users often face **number issues** , including spam calls and concerns about billing based on call minutes.

#### What Are Recent G2 Reviews of CallRail?

**["Voice Assist Is a Game Changer—Clean UI, Smooth Integrations, Solid Performance"](https://www.g2.com/survey_responses/callrail-review-12646622)**

**Rating:** 4.5/5.0 stars

_— Manind G._

[Read full review](https://www.g2.com/survey_responses/callrail-review-12646622)

**["Effortless Call Tracking with AI Insights, Needs Setup Simplification"](https://www.g2.com/survey_responses/callrail-review-11188871)**

**Rating:** 4.5/5.0 stars

_— Kevin D._

[Read full review](https://www.g2.com/survey_responses/callrail-review-11188871)

#### What Are G2 Users Discussing About CallRail?

- [I'm new to CallRail and can't figure out how to integrate it with my marketing analytics. Any guidance?](https://www.g2.com/discussions/i-m-new-to-callrail-and-can-t-figure-out-how-to-integrate-it-with-my-marketing-analytics-any-guidance)
- [What is CallRail used for?](https://www.g2.com/discussions/callrail-what-is-callrail-used-for)
- [How do I temporarily disable Chrome Remote Desktop?](https://www.g2.com/discussions/how-do-i-temporarily-disable-chrome-remote-desktop)
- [How do I cancel CallRail?](https://www.g2.com/discussions/how-do-i-cancel-callrail) - 1 comment
- [Is CallRail free?](https://www.g2.com/discussions/is-callrail-free) - 2 comments

### [impact.com](https://www.g2.com/products/impact-com/reviews)

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

**Average Rating:** 4.4/5.0

**Total Reviews:** 2,351

#### How Do G2 Users Rate impact.com?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.1/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 7.8/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.5/10 (Category avg: 8.8/10)

#### Who Is the Company Behind impact.com?

- **Seller:** [Impact](https://www.g2.com/sellers/impact-d892873b-b1cd-447a-b4c8-a0f039e62cdb)
- **Company Website:** www.Impact.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @impactdotcom  
7,723 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=49323cd7a80387e6a92d746fefcebe116eed5718cb061b3d5da7270ae33df468&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fimpact-partech%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,625 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** CEO, Owner
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 16% Medium

#### What Do G2 Reviewers Say About impact.com?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of impact.com, enhancing their affiliate marketing experience and overall satisfaction.
- Users value impact.com for its **all-in-one affiliate management solution** , excelling in onboarding, performance measurement, and payments.
- Users appreciate the **clear and user-friendly interface** of impact.com, making navigation and functionality seamless for all users.
- Users value the **seamless all-in-one solution** of impact.com for efficient affiliate management and positive financial impact.
- Users value the **all-in-one solution** of impact.com, appreciating its seamless handling of affiliate management tasks.

##### Cons

- Users find the interface **not intuitive** , struggling with accessibility issues and difficulty navigating the settings.
- Users find the **learning curve steep** , making initial setup and navigation challenging for newcomers to impact.com.
- Users find **poor usability** in Impact.com, especially on smaller screens and due to frustrating interface bugs.
- Users find the **initial setup process confusing** , leading to frustrations and challenges during onboarding with impact.com.
- Users experience **technical issues** with the interface and occasional crashes, making navigation frustrating and cumbersome.

#### What Are Recent G2 Reviews of impact.com?

**["Comprehensive, Scalable Platform for Managing Partnerships with Powerful Reporting"](https://www.g2.com/survey_responses/impact-com-review-13098671)**

**Rating:** 5.0/5.0 stars

_— Savanah B._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13098671)

**["Intuitive UI with Some Payment Method Frustrations"](https://www.g2.com/survey_responses/impact-com-review-13065706)**

**Rating:** 4.0/5.0 stars

_— Jubayer H._

[Read full review](https://www.g2.com/survey_responses/impact-com-review-13065706)

#### What Are G2 Users Discussing About impact.com?

- [What is impact.com used for?](https://www.g2.com/discussions/what-is-impact-com-used-for) - 4 comments
- [What is SaaSquatch used for?](https://www.g2.com/discussions/what-is-saasquatch-used-for) - 1 upvote
- [What is Forensiq used for?](https://www.g2.com/discussions/what-is-forensiq-used-for) - 1 comment

### [WhatConverts](https://www.g2.com/products/whatconverts/reviews)

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

**Average Rating:** 4.9/5.0

**Total Reviews:** 314

#### How Do G2 Users Rate WhatConverts?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.4/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind WhatConverts?

- **Seller:** [WhatConverts](https://www.g2.com/sellers/whatconverts)
- **Company Website:** www.whatconverts.com
- **Year Founded:** 2014
- **HQ Location:** Charlotte, NC
- **Twitter:** @whatconverts  
273 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eaeea90873ead46b3791cf1d26810356ffd62f5d7d298d9708fc5177d5fc6c49&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313296%2F&secure%5Burl_type%5D=linkedin_company_website)  
47 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Construction
- **Company Size:** 87% Small, 12% Medium

#### What Do G2 Reviewers Say About WhatConverts?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **outstanding customer support** of WhatConverts, appreciating their quick responses and effective problem resolution.
- Users praise the **outstanding support** at WhatConverts, highlighting its quick and knowledgeable assistance for seamless integration.
- Users appreciate the **ease of use** of WhatConverts, enjoying its quick setup and intuitive interface for tracking leads.
- Users praise the **quick and easy setup** of WhatConverts, ensuring reliable tracking and seamless integration for campaigns.
- Users praise the **attribution accuracy** of WhatConverts, finding its tracking capabilities unmatched in digital marketing.

##### Cons

- Users acknowledge that WhatConverts is not the cheapest solution, though they believe it offers **great value for its higher price**.
- Users experience a **steep learning curve** with WhatConverts, particularly in integrating codes and transitioning accounts.
- Users note that the **integration issues** with third-party tools require improvements for a smoother experience.
- Users desire **enhanced lead segmentation** and better CRM integration, highlighting current limitations in tracking and journey visibility.
- Users find the **learning difficulty** challenging due to the complex features and user interface of WhatConverts.

#### What Are Recent G2 Reviews of WhatConverts?

**["Complete Tracking Stack with Rock-Solid Integrations and Fast, Reliable Support"](https://www.g2.com/survey_responses/whatconverts-review-13118946)**

**Rating:** 5.0/5.0 stars

_— Asim N._

[Read full review](https://www.g2.com/survey_responses/whatconverts-review-13118946)

**["Excellent UX and a Well-Built Tracking Framework with significant unexplored potential."](https://www.g2.com/survey_responses/whatconverts-review-13123686)**

**Rating:** 4.5/5.0 stars

_— Luiz Henrique R._

[Read full review](https://www.g2.com/survey_responses/whatconverts-review-13123686)

#### What Are G2 Users Discussing About WhatConverts?

- [What is WhatConverts used for?](https://www.g2.com/discussions/what-is-whatconverts-used-for) - 1 comment

### [Dreamdata](https://www.g2.com/products/dreamdata/reviews)

Dreamdata is a B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere - so they always know what's working and where to invest next. Built for B2B marketers who need to show impact, Dreamdata lets you answer any question on marketing's revenue contribution instantly. Every number traces back to the source including those generated by AI. No waiting for Ops. No black-box reporting. Just numbers that you can stake your reputation on. Scalable Reporting: Measure the ROI of every GTM activity across your full customer journey - from first anonymous touch to closed deal. Campaign Optimization: See exactly which channels, campaigns, and content drive pipeline, so you know where to invest more and where to cut. Audience Targeting: Build dynamic audiences from your pipeline data and sync them directly to your ad platforms to target in-market accounts. Conversions Sync: Feed enriched pipeline data back to your ad platforms automatically, so your campaigns optimize for revenue not just clicks. Try Dreamdata with your own data before you commit.

**Average Rating:** 4.7/5.0

**Total Reviews:** 267

#### How Do G2 Users Rate Dreamdata?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.5/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.2/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Dreamdata?

- **Seller:** [dreamdata.io](https://www.g2.com/sellers/dreamdata-io)
- **Company Website:** dreamdata.io
- **Year Founded:** 2018
- **HQ Location:** Copenhagen, Capital Region
- **Twitter:** @DreamdataIO  
291 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc383c216dc63b5372f4b1da6884c5378767ac07eaa6453e61d32d053292e0d3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdreamdata-io&secure%5Burl_type%5D=linkedin_company_website)  
103 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Head of Marketing, Marketing Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 60% Medium, 33% Small

#### What Do G2 Reviewers Say About Dreamdata?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **in-depth insights** from Dreamdata, enhancing their understanding of customer journeys and marketing strategies.
- Users value the **detailed analytics** from Dreamdata, enhancing their understanding of customer journeys and performance insights.
- Users value the **attribution accuracy** of Dreamdata, providing insight into customer journeys and marketing effectiveness.
- Users praise the **invaluable insights** from Dreamdata, enabling deep understanding of customer journeys and enhancing overall strategy.
- Users praise the **easy integration** process of Dreamdata, significantly enhancing their marketing efforts with continuous updates.

##### Cons

- Users face a **steep learning curve** with Dreamdata due to setup time and complexities in data navigation.
- Users find **missing features** like time comparison and funnel reports limit Dreamdata's effectiveness for analytics.
- Users are frustrated by **inadequate reporting** , lacking custom reports and essential funnel insights for effective analysis.
- Users find the platform **not intuitive** , as it has a steep learning curve and can feel overwhelming initially.
- Users note that the **complex setup** of Dreamdata requires time and effort to ensure accurate data integration.

#### What Are Recent G2 Reviews of Dreamdata?

**["Game-changing customer journey visualization for B2B Marketing"](https://www.g2.com/survey_responses/dreamdata-review-10833036)**

**Rating:** 4.5/5.0 stars

_— Daria G._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-10833036)

**["New Customer - Powerful platform with excellent onboarding"](https://www.g2.com/survey_responses/dreamdata-review-13168688)**

**Rating:** 4.5/5.0 stars

_— Adam C._

[Read full review](https://www.g2.com/survey_responses/dreamdata-review-13168688)

#### What Are G2 Users Discussing About Dreamdata?

- [What is Dreamdata used for?](https://www.g2.com/discussions/what-is-dreamdata-used-for)

### [Fibbler](https://www.g2.com/products/fibbler/reviews)

Fibbler helps you see which companies view or engage with your LinkedIn and Google Ads, connect them to pipeline and revenue in your CRM, and alert sales when it's time to reach out.

**Average Rating:** 4.9/5.0

**Total Reviews:** 32

#### How Do G2 Users Rate Fibbler?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.3/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Fibbler?

- **Seller:** [Fibbler](https://www.g2.com/sellers/fibbler)
- **Year Founded:** 2024
- **HQ Location:** Sweden, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=828406aebe5a3d10c7214388848557193fd42b5c77d5b06abed8b6d70aab58b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffibbler&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 50% Medium, 28% Small

#### What Do G2 Reviewers Say About Fibbler?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise Fibbler for its **simple setup and intuitive usability** , streamlining the ad performance analysis process effectively.
- Users find the **easy setup** of Fibbler remarkable, allowing for quick integrations and immediate access to valuable insights.
- Users praise Fibbler for its **seamless integrations** with LinkedIn and HubSpot, enhancing data accessibility and actionable insights.
- Users find Fibbler **exceptionally helpful** for providing detailed insights on ad performance and campaign effectiveness.
- Users value the **attribution accuracy** of Fibbler, enabling clear insights into ad impact on pipeline and conversions.

##### Cons

- Users find the **date filtering too limited** , hindering detailed analysis and longer lookback periods in Fibbler.
- Users desire a **stronger integration with LinkedIn Ads** for improved campaign management and data utilization.
- Users suggest that improved **LinkedIn Ads integration** would enhance cleaning up campaigns using Fibbler's data.
- Users find the **limited date filtering options** of Fibbler restrict their ability to conduct detailed analysis.
- Users find the **lack of Teams integration** inconvenient, affecting their communication and workflow efficiency.

#### What Are Recent G2 Reviews of Fibbler?

**["Effortless Attribution Analysis with Fibbler"](https://www.g2.com/survey_responses/fibbler-review-11971850)**

**Rating:** 5.0/5.0 stars

_— Anand V._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-11971850)

**["One Stop Shop to get Pipeline Visibility for your LinkedIn ABM Program"](https://www.g2.com/survey_responses/fibbler-review-12103387)**

**Rating:** 5.0/5.0 stars

_— Mithun R._

[Read full review](https://www.g2.com/survey_responses/fibbler-review-12103387)

### [Invoca](https://www.g2.com/products/invoca/reviews)

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance and conversion rates by 100% • Multi-location businesses — like Renewal by Andersen — are increasing appointments set over the phone by nearly 50% Invoca is trusted by the world’s top brands, including AutoNation, Flagstar Bank, Mayo Clinic, Orkin, Subaru, and Verizon, as well as: • 6 of the top 10 US health systems • 4 of the top 6 US mortgage lenders • 5 of the top 10 US property & casualty insurance companies • 5 of the top 7 US telecommunications companies To see more customer results, visit www.invoca.com/customers.

**Average Rating:** 4.5/5.0

**Total Reviews:** 926

#### How Do G2 Users Rate Invoca?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Invoca?

- **Seller:** [Invoca](https://www.g2.com/sellers/invoca)
- **Company Website:** www.invoca.com
- **Year Founded:** 2008
- **HQ Location:** Santa Barbara, CA
- **Twitter:** @Invoca  
4,204 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10eb86be2549c90566d2b5d62a7baaeb2f5da1276c058e401b43f5cc99e87fd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F210676%2F&secure%5Burl_type%5D=linkedin_company_website)  
387 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, Marketing Manager
- **Top Industries:** Marketing and Advertising, Hospital & Health Care
- **Company Size:** 38% Small, 33% Medium

#### What Do G2 Reviewers Say About Invoca?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **intuitive usability** of Invoca, which facilitates quick adoption and effective performance tracking.
- Users find Invoca to be **intuitive and easy to use** , enabling rapid adoption and improving team efficiency.
- Users appreciate the **intuitive analytics** of Invoca, enhancing visibility into marketing performance and improving conversion rates.
- Users commend Invoca's **knowledgeable and responsive customer support** , enhancing their experience with proactive assistance and tutorials.
- Users value the **attribution accuracy** of Invoca, enhancing visibility into leads and improving marketing performance insights.

##### Cons

- Users find the **learning curve steep** due to a lack of user-friendly design and inadequate training resources for new users.
- Users find Invoca's **missing features** frustrating, especially regarding integration complexities and unclear communication about enhancements.
- Users express frustrations with **call issues** , including privacy concerns, support challenges, and integration difficulties.
- Users find the **reporting setup complex** , requiring time and effort to customize dashboards effectively.
- Users find the **complex setup** of Invoca time-consuming and challenging, often requiring careful configuration for optimal use.

#### What Are Recent G2 Reviews of Invoca?

**["Smarter Call Routing and Campaign Tracking That Boosts Efficiency"](https://www.g2.com/survey_responses/invoca-review-12640140)**

**Rating:** 4.5/5.0 stars

_— Prajwal E._

[Read full review](https://www.g2.com/survey_responses/invoca-review-12640140)

**["Deep Call Insights and Proactive Support That Elevate Our Media Strategy"](https://www.g2.com/survey_responses/invoca-review-12570137)**

**Rating:** 5.0/5.0 stars

_— Verified User in Telecommunications_

[Read full review](https://www.g2.com/survey_responses/invoca-review-12570137)

#### What Are G2 Users Discussing About Invoca?

- [What is Invoca used for?](https://www.g2.com/discussions/what-is-invoca-used-for)

### [RedTrack.io](https://www.g2.com/products/redtrack-io/reviews)

RedTrack is all-in-one performance marketing platform built for media buyers built on owned & AI-ready data. It brings ad tracking, conversion attribution, Conversion API (CAPI) integrations, and ad automation together in a single workspace. Instead of relying on third-party cookies and browser pixels, RedTrack runs on server-side and first-party tracking, capturing the conversions that pixels lose to ad blockers, privacy settings, and iOS restrictions, as raw, unsampled first-party data you own. That owned first-party data is then enriched and fed back to Meta, Google, TikTok, Snapchat, ChatGPT Ads, and other ad platforms through high-match-score Conversion API connections, so platform algorithms learn from accurate signals. RedTrack stays platform-agnostic — no single channel locks you in — with Shopify and WooCommerce integrations at the front of the stack. A built-in Match Quality Score shows you exactly how well your conversions are landing. And ad spend data refreshes every 5–30 minutes, right down to the ad level, so you get near real-time ROAS across every channel — the update frequency and granularity performance buyers actually run on. RedTrack is more than just a tracker. It's a full performance infrastructure layer. Beyond click and conversion tracking, RedTrack gives you a customer data layer with CDP and LTV reporting, in-platform data views that bring RedTrack's numbers right into your ad platform UI so you're not tab-hopping to read campaign performance, and partner and referral tracking, all on one screen. The automation is where the calm comes in. You set the rules, and RedTrack acts on the data you own: pausing the losers, scaling the winners, reallocating budget away from weak markets. The work keeps happening when you're not watching, so you're not refreshing a dashboard at 2am to catch a campaign burning budget. RedTrack fits three core users: 1. Affiliate and lead-gen media buyers who need click-level tracking, persistent click IDs across complex funnels, and automation rules to pause losers and scale winners. 2. DTC and eCommerce brands on Shopify and WooCommerce who need accurate multi-channel attribution and true ROAS, not platform-reported guesses. 3. Performance and lead-gen agencies managing multiple clients with shareable dashboards, multi-user access, and automated reporting. Buyers often evaluate RedTrack alongside Triple Whale, Voluum, Binom, Keitaro, ClickFlare, AnyTrack, and ThriveTracker. RedTrack's edge is combining click-level precision with business-level profit metrics in a cloud platform (no self-hosting to maintain) while giving you one clean, unified place to see what's actually making you money.

**Average Rating:** 4.5/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate RedTrack.io?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 10.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 10.0/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 10.0/10 (Category avg: 8.8/10)

#### Who Is the Company Behind RedTrack.io?

- **Seller:** [RedTrack](https://www.g2.com/sellers/redtrack)
- **Company Website:** www.redtrack.io
- **Year Founded:** 2018
- **HQ Location:** Vilnius, Vilnius region
- **Twitter:** @redtrackio  
566 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8f85327f94868e109d69b5cf58f8dd9382e2ec06b3d8292122162020d4c13d3f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fredtrackio%2F&secure%5Burl_type%5D=linkedin_company_website)  
65 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 77% Small, 15% Medium

#### What Do G2 Reviewers Say About RedTrack.io?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend RedTrack.io for its **excellent customer support** , providing responsive and knowledgeable assistance whenever needed.
- Users appreciate the **ease of use** of RedTrack.io, highlighting its intuitive design and straightforward setup process.
- Users praise the **seamless integrations** of RedTrack, enhancing their tracking experience with major platforms effortlessly.
- Users value the **performance tracking** of RedTrack, benefiting from accurate, real-time insights for effective marketing strategies.
- Users value the **real-time insights and user-friendly design** of RedTrack, enhancing their marketing strategies effectively.

##### Cons

- Users find the **ads integration complex** , leading them to prefer custom solutions over RedTrack's dashboard analysis.
- Users find the **complexity of the dashboard** challenging, preferring simpler data management solutions like Excel.
- Users report **complexity issues** with RedTrack.io's dashboard, preferring custom solutions over its data analysis capabilities.
- Users find the **dashboard's complexity** hinders effective data analysis, preferring custom solutions over RedTrack.io.
- Users find RedTrack.io's setup to have a **complex implementation** , making it difficult to run and analyze campaigns effectively.

#### What Are Recent G2 Reviews of RedTrack.io?

**["Reliable tracking platform for serious advertisers"](https://www.g2.com/survey_responses/redtrack-io-review-12964586)**

**Rating:** 5.0/5.0 stars

_— Ramūnas P._

[Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12964586)

**["I use it every day"](https://www.g2.com/survey_responses/redtrack-io-review-12962353)**

**Rating:** 5.0/5.0 stars

_— Andrei Z._

[Read full review](https://www.g2.com/survey_responses/redtrack-io-review-12962353)

#### What Are G2 Users Discussing About RedTrack.io?

- [What is RedTrack.io used for?](https://www.g2.com/discussions/what-is-redtrack-io-used-for)

### [CTM](https://www.g2.com/products/ctm-ctm/reviews)

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI. Powered by rich conversation analytics, CTM unifies fragmented call, text, chat, and form interactions into a single, actionable view of customer behavior. With deep integrations across leading marketing, advertising, and CRM platforms—and partnership opportunities for agencies, affiliates, and technology providers—CTM makes it simple to align data, teams, and results. Guided by our purpose to create a better human experience through technology, CTM empowers businesses to make every conversation count.

**Average Rating:** 4.5/5.0

**Total Reviews:** 727

#### How Do G2 Users Rate CTM?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.1/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.5/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.7/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CTM?

- **Seller:** [CTM](https://www.g2.com/sellers/ctm)
- **Company Website:** www.ctm.com
- **Year Founded:** 2009
- **HQ Location:** 231 Najoles Rd Suite 500, Millersville, MD 21108
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e90e1ba65d05b8a5b4f0d3bd6c992024b816c8b1feafc4f490ff94cd66b60a39&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5377709%2F&secure%5Burl_type%5D=linkedin_company_website)  
119 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, President
- **Top Industries:** Marketing and Advertising, Internet
- **Company Size:** 65% Small, 30% Medium

#### What Do G2 Reviewers Say About CTM?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **exceptional customer support** of CallTrackingMetrics, emphasizing their reliability and dedication to assisting users.
- Users appreciate the **user-friendly interface** of CTM, making setup and navigation straightforward and efficient.
- Users appreciate the **excellent customer service** provided by CallTrackingMetrics, enhancing their overall experience and satisfaction.
- Users appreciate the **easy access to data** for tracking marketing success and improved call routing features.
- Users value the **user-friendly interface** and exceptional support of CallTrackingMetrics, enhancing efficiency and scalability in operations.

##### Cons

- Users find the **learning curve steep** , making navigation and reporting functionalities challenging to master over time.
- Users find the **complexity of navigating reports** and settings challenging, impacting their efficiency with CTM.
- Users find the **difficult navigation** of CTM frustrating, making data access and reporting a complex task.
- Users face a **steep learning curve** with CTM, requiring time to master the UI and features effectively.
- Users face significant **missing functionality** issues, leading to unresolved problems and a frustrating experience with CTM.

#### What Are Recent G2 Reviews of CTM?

**["CallTrackingMetrics the #1 call center VOIP software."](https://www.g2.com/survey_responses/ctm-review-5310809)**

**Rating:** 5.0/5.0 stars

_— Alex F._

[Read full review](https://www.g2.com/survey_responses/ctm-review-5310809)

**["CallTrackingMetrics: A Strong Solution for Optimizing Call Tracking and Marketing Performance"](https://www.g2.com/survey_responses/ctm-review-10369199)**

**Rating:** 4.5/5.0 stars

_— Loganathan V._

[Read full review](https://www.g2.com/survey_responses/ctm-review-10369199)

#### What Are G2 Users Discussing About CTM?

- [What is CallTrackingMetrics used for?](https://www.g2.com/discussions/what-is-calltrackingmetrics-used-for)

### [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews)

Every-touch revenue attribution and advanced AI-driven revenue planning to enable every marketer—from CMO to channel manager—to discover customer journeys, impact digital transformations, and power company growth.

**Average Rating:** 4.7/5.0

**Total Reviews:** 142

#### How Do G2 Users Rate Adobe Marketo Measure (formerly Bizible)?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 7.5/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.6/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Adobe Marketo Measure (formerly Bizible)?

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe  
956,842 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website)  
42,087 employees on LinkedIn®
- **Ownership:** NASDAQ:ADBE

#### Who Uses This Product?

- **Who Uses This:** Marketing Operations Manager, Digital Marketing Manager
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 71% Medium, 18% Small

#### What Are Recent G2 Reviews of Adobe Marketo Measure (formerly Bizible)?

**["Aligning with my Marketing Goals"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)**

**Rating:** 4.0/5.0 stars

_— Kanhaiya B._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-7323946)

**["Clearly Shows Which Marketing Efforts Drive Deals and Revenue"](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)**

**Rating:** 4.5/5.0 stars

_— Akshay M._

[Read full review](https://www.g2.com/survey_responses/adobe-marketo-measure-formerly-bizible-review-12285045)

### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)

ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools.

**Average Rating:** 4.4/5.0

**Total Reviews:** 14,242

#### How Do G2 Users Rate ActiveCampaign?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 7.9/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 7.3/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 7.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind ActiveCampaign?

- **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign)
- **Company Website:** www.activecampaign.com
- **Year Founded:** 2003
- **HQ Location:** Chicago, IL
- **Twitter:** @ActiveCampaign  
13,203 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ecaffa7a4dd54b3f72ef9abc63c48d5efe51974c2974dfaa5d09b34c1e0c97bd&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F221390%2F&secure%5Burl_type%5D=linkedin_company_website)  
848 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, CEO
- **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
- **Company Size:** 92% Small, 7% Medium

#### What Do G2 Reviewers Say About ActiveCampaign?

_AI-generated summary from verified user reviews_

##### Pros

- Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features.
- Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively.
- Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement.
- Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently.
- Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting.

##### Cons

- Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently.
- Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost.
- Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities.
- Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics.
- Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate.

#### What Are Recent G2 Reviews of ActiveCampaign?

**["Powerful Automations and Reporting That Drive Strategic Decisions"](https://www.g2.com/survey_responses/activecampaign-review-13200587)**

**Rating:** 4.5/5.0 stars

_— Pamela S._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13200587)

**["Super Intuitive Email & Automation Builder That’s Easy to Use"](https://www.g2.com/survey_responses/activecampaign-review-13195469)**

**Rating:** 4.5/5.0 stars

_— Irit L._

[Read full review](https://www.g2.com/survey_responses/activecampaign-review-13195469)

#### What Are G2 Users Discussing About ActiveCampaign?

- [What are some creative ways businesses are using ActiveCampaign to automate their marketing efforts?](https://www.g2.com/discussions/what-are-some-creative-ways-businesses-are-using-activecampaign-to-automate-their-marketing-efforts) - 1 comment
- [How much does ActiveCampaign cost?](https://www.g2.com/discussions/how-much-does-activecampaign-cost) - 1 comment
- [What is ActiveCampaign CRM?](https://www.g2.com/discussions/what-is-activecampaign-crm) - 1 comment
- [Does ActiveCampaign have a CRM?](https://www.g2.com/discussions/does-activecampaign-have-a-crm) - 7 comments
- [What is ActiveCampaign used for?](https://www.g2.com/discussions/what-is-activecampaign-used-for) - 20 comments

### [CAKE](https://www.g2.com/products/cake/reviews)

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide. Affiliate marketers waste valuable time on administrative tasks like providing performance reports to partners, sending campaign and creative assets, reconciling billing and paying partners, plus so much more. CAKE solves these challenges by enabling advertisers and affiliates to manage an entire performance marketing program in one platform.

**Average Rating:** 4.5/5.0

**Total Reviews:** 60

#### How Do G2 Users Rate CAKE?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.3/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.9/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind CAKE?

- **Seller:** [Perseus Group](https://www.g2.com/sellers/perseus-group)
- **Year Founded:** 1995
- **HQ Location:** Markham, ON
- **Twitter:** @perseus  
3,394 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f9e07a31095d972aa9c3a6ddf22c0f652f1c67ea0ca956204c6de62727215f66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25050544%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,982 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 70% Small, 25% Medium

#### What Do G2 Reviewers Say About CAKE?

_AI-generated summary from verified user reviews_

##### Pros

- Users value CAKE for its **customization options** , adapting perfectly to specific affiliate program needs.
- Users value the **ease of use** of CAKE, enjoying its intuitive design and straightforward affiliate management features.
- Users value the **responsive support team** of CAKE, always available to assist with any inquiries or issues.
- Users value CAKE for its **customizability** , easily adapting to their specific affiliate program needs for enhanced performance.
- Users appreciate the **integrated data management** of CAKE, allowing seamless collaboration and task organization in one platform.

##### Cons

- Users find the **reporting and analytics complex** and underdeveloped compared to more mature enterprise solutions.
- Users feel that the **reporting and analytics** features of CAKE are less mature compared to competitors, affecting usability.
- Users find the **reporting and analytics** in CAKE lacking maturity compared to more established enterprise solutions.
- Users express concern over **slow reporting** , with requests for more flexible options and better customization for efficiency.
- Users experience a **steep learning curve** with CAKE, finding advanced features and navigation challenging to master.

#### What Are Recent G2 Reviews of CAKE?

**["Great platform! Very intuitive. Amazing Customer Service!"](https://www.g2.com/survey_responses/cake-review-4518751)**

**Rating:** 5.0/5.0 stars

_— Noy E._

[Read full review](https://www.g2.com/survey_responses/cake-review-4518751)

**["Modern all-in-one workspace with a lightweight UI and easy onboarding"](https://www.g2.com/survey_responses/cake-review-12264205)**

**Rating:** 5.0/5.0 stars

_— Rahul c._

[Read full review](https://www.g2.com/survey_responses/cake-review-12264205)

### [Factors.AI](https://www.g2.com/products/factors-ai/reviews)

Factors.ai is an AI ABM built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and turn that activity into a qualified pipeline. At its core, Factors.ai is built on a strong first-party data foundation. The platform identifies more than 75% of companies visiting your website, the highest in the industry, and tracks how those accounts move across pages, channels, and campaigns. This gives marketing and sales teams a reliable account-level view of buyer activity, even when visitors never fill out forms. Factors also include LinkedIn AdPilot and Google AdPilot, purpose-built tools for running ABM on LinkedIn and Google. AdPilot activates high-intent accounts throughout your campaigns, helping teams reach the right companies, control ad exposure, and understand how advertising influences the pipeline. Factors.ai enriches this activity with third-party company and firmographic data to provide more context about visiting accounts and help teams understand which companies match their ideal customer profile. Teams use Factors.ai to understand which accounts are researching them and activate that data across marketing and sales workflows. Key capabilities include: • Scout agents: Agents automate your marketing and sales tasks like account research, email creation & reach-out, campaign optimization, list maintenance and so much more based on boundaries you define. • Scout assistant: Scout keeps an eye on your revenue pipeline and surfaces any anomalies, while helping you build your GTM playbook. Within seconds, Scout can answer questions on revenue dips, campaign performance, high-intent accounts, and anything you want to know about your pipeline. • Website visitor identification: Identify more than 75% of companies visiting your website and track how those accounts move across pages, campaigns, and channels. • First-party and third-party data enrichment: Combine website activity with firmographic and company data to better understand who visiting accounts are. • Account segmentation and targeting: Segment accounts based on ICP fit, intent signals, and engagement activity to prioritize outreach and campaigns. • Lead and account scoring: Score accounts based on firmographic attributes, engagement signals, and behavioral data to identify high-potential opportunities. • LinkedIn and Google ad activation: Automatically create audiences and improve ad targeting through LinkedIn AdPilot and Google AdPilot. More than 1,000 GTM teams, including Sprinklr, Freshworks, and Celonis, use Factors.ai to run ABM programs, optimize advertising, and generate pipeline faster. Explore Factors.ai in action: https://www.factors.ai/

**Average Rating:** 4.5/5.0

**Total Reviews:** 210

#### How Do G2 Users Rate Factors.AI?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 8.9/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.1/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 9.1/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Factors.AI?

- **Seller:** [Factors.AI](https://www.g2.com/sellers/factors-ai)
- **Company Website:** www.factors.ai
- **Year Founded:** 2020
- **HQ Location:** Stamford, US
- **Twitter:** @factorsai  
219 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cee9baa56b2aed181bca779b82b519d82d7e027fa34fed311bbb4e62416fa082&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffactors-ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
102 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 53% Medium, 35% Small

#### What Do G2 Reviewers Say About Factors.AI?

_AI-generated summary from verified user reviews_

##### Pros

- Users find the **ease of use** in Factors.AI to be superior, enhancing their everyday data analysis experience.
- Users value the **rich data and insights** from Factors.AI, enabling swift, informed decision-making effortlessly.
- Users value the **detailed analytics** of Factors.AI, enabling swift insights and informed decision-making effortlessly.
- Users praise the **outstanding customer support** from Factors.AI, highlighting proactive assistance and weekly syncs for optimal use.
- Users find that Factors.AI provides valuable **intent data** , enhancing outreach effectiveness by revealing real-time website visitor insights.

##### Cons

- Users note a **lack of information** on individual prospects when personal data is unavailable, limiting the tool’s effectiveness.
- Users note a **steep learning curve** with Factors.AI, suggesting better tutorials for easier navigation of its features.
- Users find the lack of **granular data and basic reporting views** a limitation in utilizing Factors.AI effectively.
- Users note a **steep learning curve** with Factors.AI, wishing for better tutorials to aid in mastering the platform.
- Users desire improved **identification capabilities** from Factors.AI, as it often lacks precise data on individual visitors.

#### What Are Recent G2 Reviews of Factors.AI?

**["Our go-to layer for account prioritization and deanonymization, signals for our sales team to act on"](https://www.g2.com/survey_responses/factors-ai-review-13088481)**

**Rating:** 4.5/5.0 stars

_— Sai K._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-13088481)

**["Clear Account-Level Attribution and Easy High-Intent Audience Activation"](https://www.g2.com/survey_responses/factors-ai-review-11775163)**

**Rating:** 4.0/5.0 stars

_— Muthukumar A._

[Read full review](https://www.g2.com/survey_responses/factors-ai-review-11775163)

#### What Are G2 Users Discussing About Factors.AI?

- [What is Factors.AI used for?](https://www.g2.com/discussions/what-is-factors-ai-used-for) - 1 comment

### [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews)

Constant Contact Advanced Automation helps you send the right message at the right time. From Social to SMS and email to ecommerce, we deliver tools to help you build deeper relationships with your audience. Our powerful digital marketing platform helps you be more efficient with your marketing so you can focus on your building your business. Engage Your Audience where They are with Multi-Channel Campaigns - Create comprehensive marketing campaigns with just a few clicks. Our Campaign Builder tool will help you launch a multi-channel campaign across email, social, and SMS to help you achieve your goals. Get Started Fast With Pre-Built Automation Templates - Setup your automations quickly with pre-built automation templates to help you send timely SMS and email messages. Easily Manage Your Contacts - Manage customer segments automatically using customer tags. Then, trigger automations based on how customers engage with your businesses. Automate Your Messaging - Deliver timely, relevant content with SMS and email marketing automation using our drag-and-drop Automation Path Builder. Make sure that your audience receives the right message, at the right time: automatically. Learn more at www.constantcontact.com

**Average Rating:** 4.4/5.0

**Total Reviews:** 938

#### How Do G2 Users Rate Constant Contact Advanced Automation?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 9.0/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 9.1/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.8/10 (Category avg: 8.8/10)

#### Who Is the Company Behind Constant Contact Advanced Automation?

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact  
67,137 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8b1f70774b20876cbd6f2e58e03d1e39c91352c8e3e3b2c4795aca37ecef11c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconstant-contact%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,156 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 80% Small, 17% Medium

#### What Do G2 Reviewers Say About Constant Contact Advanced Automation?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Constant Contact Advanced Automation, making email marketing simple and efficient.
- Users appreciate the **automatic posting and email automation** features of Constant Contact, streamlining their workflow efficiently.
- Users love the **automation features** of Constant Contact, making email management effortless during busy times.
- Users find the **time-saving automation** of Constant Contact invaluable for managing email sequences effortlessly.
- Users appreciate the **advanced automation tools** for seamless cold outreach and effective lead nurturing.

##### Cons

- Users find that the **limited customization** options hinder their ability to fully tailor the automation features.
- Users express frustration with the **missing features** in Constant Contact's Advanced Automation, impacting customization and editing capabilities.
- Users find the **limited features** of Constant Contact Advanced Automation restrict workflow customization and deeper analytics.
- Users find the **automation issues** in Constant Contact Advanced Automation hinder effective workflow management and limit functionality.
- Users experience **editing issues** with Constant Contact, facing frustration from glitches and limited customization options.

#### What Are Recent G2 Reviews of Constant Contact Advanced Automation?

**["Simple, All-in-One Marketing Platform with Easy Email Campaigns"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-11542733)

**["Easy Set-Up, Multi-Domain Capability"](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)**

**Rating:** 5.0/5.0 stars

_— James C._

[Read full review](https://www.g2.com/survey_responses/constant-contact-advanced-automation-review-8969236)

#### What Are G2 Users Discussing About Constant Contact Advanced Automation?

- [What is SharpSpring used for?](https://www.g2.com/discussions/what-is-sharpspring-used-for)
- [How do I cancel SharpSpring?](https://www.g2.com/discussions/how-do-i-cancel-sharpspring) - 1 comment
- [How much does SharpSpring cost?](https://www.g2.com/discussions/how-much-does-sharpspring-cost) - 1 comment, 1 upvote
- [Is SharpSpring a CRM?](https://www.g2.com/discussions/is-sharpspring-a-crm) - 1 comment
- [What is SharpSpring?](https://www.g2.com/discussions/what-is-sharpspring) - 2 comments

### [AdRoll](https://www.g2.com/products/adroll/reviews)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels. Targeting a diverse audience, AdRoll serves industries such as ecommerce, technology, financial services, and education. The platform is particularly beneficial for marketers who seek to enhance their advertising strategies through multi-channel advertising and audience insights. With its robust analytics and reporting features, users can gain a deeper understanding of their target demographics, enabling them to tailor their campaigns for maximum impact. This data-driven approach allows businesses to make informed decisions that drive engagement and conversion rates. One of the standout features of AdRoll is its ability to provide cross-channel attribution, which helps marketers track the effectiveness of their campaigns across different platforms. This means that users can see how their advertising efforts on social media, search engines, and display networks contribute to overall performance. Additionally, for B2B teams, AdRoll offers Account-Based Marketing (ABM) capabilities, allowing for account-specific targeting and multi-touch campaigns that cater to the unique needs of individual buyers. This level of precision ensures that marketing efforts are not only broad-reaching but also highly relevant to potential customers. AdRoll's nearly two decades of data and award-winning support further enhance its value proposition. The platform is designed to help marketing teams operate more efficiently, enabling them to advertise smarter and move faster in a competitive landscape. By consolidating various marketing functions into one platform, AdRoll allows users to manage their advertising strategies with greater ease, ultimately leading to improved outcomes and business growth. The combination of advanced technology, user-friendly tools, and comprehensive support makes AdRoll a valuable resource for marketers looking to optimize their advertising efforts and drive success.

**Average Rating:** 4.1/5.0

**Total Reviews:** 765

#### How Do G2 Users Rate AdRoll?

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 9.4/10)
- **Third-Party Integrations:** 7.7/10 (Category avg: 8.7/10)
- **Multi-Channel Marketing:** 8.2/10 (Category avg: 9.1/10)
- **Single-Touch Attribution:** 8.3/10 (Category avg: 8.8/10)

#### Who Is the Company Behind AdRoll?

- **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll)
- **Company Website:** www.nextroll.com
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @NextRoll\_Inc  
274 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website)  
175 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Digital Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 56% Small, 35% Medium

#### What Do G2 Reviewers Say About AdRoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users find **AdRoll's ease of use** exceptional, making it accessible for beginners in digital marketing.
- Users value the **ease of multi-channel retargeting** with AdRoll, appreciating its user-friendly setup and clear reporting.
- Users value the **user-friendly campaign management** of AdRoll, appreciating its accessibility and effectiveness across multiple channels.
- Users appreciate the **easy setup** of AdRoll, enabling quick launch and payment method integration.
- Users highlight the **responsive customer support** of AdRoll, providing timely assistance and enhancing platform usability.

##### Cons

- Users find the **limited features** of AdRoll restrict their control and precision in targeted advertising campaigns.
- Users find the **campaign setup confusing** and wish for improved management tools and targeting accuracy in AdRoll.
- Users find **reporting limitations** in AdRoll frustrating, lacking flexibility and customization for their needs.
- Users find AdRoll's pricing to be **expensive** , particularly challenging for smaller businesses with limited budgets.
- Users find the **difficult reporting** on conversions and brand awareness metrics frustrating and in need of improvement.

#### What Are Recent G2 Reviews of AdRoll?

**["Effortless Campaign Launch with Powerful Retargeting"](https://www.g2.com/survey_responses/adroll-review-13128954)**

**Rating:** 4.0/5.0 stars

_— Raad S._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13128954)

**["Fast Setup and Effective Retargeting That Drives Conversions"](https://www.g2.com/survey_responses/adroll-review-13138681)**

**Rating:** 4.0/5.0 stars

_— Muhammed Kawsar A._

[Read full review](https://www.g2.com/survey_responses/adroll-review-13138681)

#### What Are G2 Users Discussing About AdRoll?

- [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) - 1 comment
- [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) - 1 comment
- [How do you remarket something on Google?](https://www.g2.com/discussions/how-do-you-remarket-something-on-google)
- [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) - 1 comment
- [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) - 1 comment

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Catégories phares

[Logiciel de santé et de sécurité environnementale](https://www.g2.com/fr/categories/environmental-health-and-safety)

[Logiciel de gestion des risques des tiers et des fournisseurs](https://www.g2.com/fr/categories/third-party-supplier-risk-management)

[Logiciel de salle de données virtuelle](https://www.g2.com/fr/categories/virtual-data-room-vdr)

[Plateformes de marketing d'influence](https://www.g2.com/fr/categories/influencer-marketing-platforms)

[Logiciel d'intelligence conversationnelle](https://www.g2.com/fr/categories/conversation-intelligence)

Catégories similaires

- [Publicité basée sur le compte](/fr/categories/account-based-advertising)

- [Courrier Direct Basé sur le Compte](/fr/categories/account-based-direct-mail)

- [Expériences Web et de Contenu Basées sur le Compte](/fr/categories/account-based-web-and-content-experiences)

[Browse Attribution Themes](/fr/categories/attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Recherché et rédigé par [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated April 10, 2026

Les logiciels d'attribution aident les entreprises à déterminer comment les points de contact marketing et commerciaux contribuent au succès des conversions, en attribuant une valeur aux interactions à travers les canaux en utilisant des modèles tels que l'attribution à un seul point de contact, fractionnée et algorithmique pour aider les équipes à comprendre quelles activités génèrent les meilleurs résultats.

### Capacités principales des logiciels d'attribution

Pour être inclus dans la catégorie Attribution, un produit doit :

- Suivre plusieurs canaux de marketing et de communication, y compris la télévision, les réseaux sociaux, le téléphone, l'email et la publicité numérique, pour capturer des données sur les interactions entre l'entreprise et ses prospects ou clients
- Utiliser plusieurs modèles d'attribution tels que l'attribution à un seul point de contact, fractionnée (égale ou pondérée), ou algorithmique
- Fournir des tableaux de bord et des visualisations basés sur des données historiques et des indicateurs clés de performance définis par l'utilisateur pour comprendre quelles activités ont mieux performé et pourquoi
- S'intégrer avec les solutions logicielles utilisées par les départements de vente, de marketing ou de relations publiques

### Cas d'utilisation courants des logiciels d'attribution

Les équipes marketing et de revenus utilisent [les logiciels d'attribution](https://learn.g2.com/best-attribution-software) pour optimiser l'allocation des dépenses et comprendre le véritable retour sur investissement de leurs campagnes. Les cas d'utilisation courants incluent :

- Identifier quels canaux et points de contact influencent le plus la génération de pipeline et les revenus clôturés
- Comparer les modèles d'attribution pour évaluer la contribution des campagnes et interactions individuelles
- Consolider les données de performance inter-canaux pour informer les décisions budgétaires et la stratégie marketing

### Comment les logiciels d'attribution diffèrent des autres outils

Les logiciels d'attribution agissent généralement comme un centre de données, s'intégrant avec des outils à travers les piles de vente et de marketing, y compris les [logiciels CRM](https://www.g2.com/fr/categories/crm), les [logiciels d'automatisation marketing](https://www.g2.com/fr/categories/marketing-automation), les [logiciels de marketing par email](https://www.g2.com/fr/categories/email-marketing), les [logiciels de suivi des emails](https://www.g2.com/fr/categories/email-tracking), et les [logiciels d'analyse des ventes](https://www.g2.com/fr/categories/sales-analytics). Certaines plateformes tout-en-un incluent l'attribution comme une fonctionnalité aux côtés de capacités marketing plus larges, tandis que les outils d'attribution autonomes se concentrent exclusivement sur cette fonction.

### Informations de G2 sur les logiciels d'attribution

Basé sur les tendances de la catégorie sur G2, la modélisation d'attribution multi-touch et les tableaux de bord de reporting inter-canaux se distinguent comme les fonctionnalités les plus valorisées. Des décisions d'allocation budgétaire améliorées et une visibilité plus claire du retour sur investissement se distinguent comme les principaux résultats de l'adoption.

Meilleurs outils en un coup d'œil

| Product | Idéal pour | User Review |
| --- | --- | --- |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/hubspot-marketing-hub/reviews)[HubSpot Marketing Hub](https://www.g2.com/fr/products/hubspot-marketing-hub/reviews)[4.4/5(14,908)](https://www.g2.com/fr/products/hubspot-marketing-hub/reviews) | Attribution de campagne multi-touch native CRM | "Excellence centralisée pour la gestion CRM" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e90f804c2657749825f68807ea7c193/callrail.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/callrail/reviews)[CallRail](https://www.g2.com/fr/products/callrail/reviews)[4.5/5(1,835)](https://www.g2.com/fr/products/callrail/reviews) | Attribution des appels téléphoniques aux campagnes au niveau des mots-clés | "Voice Assist est un changeur de jeu—Interface utilisateur propre, intégrations fluides, performance solide" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_49eb198937c53a11ad12cb8166165b16/impact-com.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/impact-com/reviews)[impact.com](https://www.g2.com/fr/products/impact-com/reviews)[4.4/5(2,403)](https://www.g2.com/fr/products/impact-com/reviews) | Attribution multi-touch des affiliés avec une commission flexible | "Plateforme complète et évolutive pour gérer les partenariats avec des rapports puissants" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e98867ccb75b0a1b2d6e055d6ec8f0f5/whatconverts.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/whatconverts/reviews)[WhatConverts](https://www.g2.com/fr/products/whatconverts/reviews)[4.9/5(316)](https://www.g2.com/fr/products/whatconverts/reviews) | Attribution multi-canal des prospects avec suivi des conversions hors ligne | "Pile de suivi complète avec des intégrations solides et un support rapide et fiable" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_83059ed9cb36448594a23f7db15bac3c/dreamdata.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/dreamdata/reviews)[Dreamdata](https://www.g2.com/fr/products/dreamdata/reviews)[4.7/5(270)](https://www.g2.com/fr/products/dreamdata/reviews) | Attribution des revenus B2B multi-touch avec des parcours au niveau du compte | "Nouveau client - Plateforme puissante avec un excellent processus d'intégration" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9456ecd20ad198ae5162a4ff989b1a3c/fibbler.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/fibbler/reviews)[Fibbler](https://www.g2.com/fr/products/fibbler/reviews)[4.9/5(32)](https://www.g2.com/fr/products/fibbler/reviews) | LinkedIn ad attribution to CRM pipeline | "Analyse d'attribution sans effort avec Fibbler" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_67a0c56efc52b62414d9237d57d7f52a/invoca.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/invoca/reviews)[Invoca](https://www.g2.com/fr/products/invoca/reviews)[4.5/5(967)](https://www.g2.com/fr/products/invoca/reviews) | Attribution de conversion d'appel en ligne à hors ligne | "Routage d'appels plus intelligent et suivi de campagne qui augmentent l'efficacité" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0975c1053df1dfb503190df3cb4c9036/redtrack-io.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/redtrack-io/reviews)[RedTrack.io](https://www.g2.com/fr/products/redtrack-io/reviews)[4.5/5(39)](https://www.g2.com/fr/products/redtrack-io/reviews) | Attribution de conversion multi-canal avec CAPI côté serveur | "Plateforme de suivi fiable pour les annonceurs sérieux" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2fbd26e86afed37ec5f26c5310428ae/ctm-ctm.jpg "Image de l'avatar du produit")](https://www.g2.com/fr/products/ctm-ctm/reviews)[CTM (formerly...](https://www.g2.com/fr/products/ctm-ctm/reviews)[4.5/5(761)](https://www.g2.com/fr/products/ctm-ctm/reviews) | Attribution des appels entrants avec intégration Google Ads | "CallTrackingMetrics : Une solution solide pour optimiser le suivi des appels et la performance marketing" |
| [![Image de l'avatar du produit](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Image de l'avatar du produit")](https://www.g2.com/fr/products/adobe-marketo-measure-formerly-bizible/reviews)[Adobe Marketo Measure...](https://www.g2.com/fr/products/adobe-marketo-measure-formerly-bizible/reviews)[4.7/5(147)](https://www.g2.com/fr/products/adobe-marketo-measure-formerly-bizible/reviews) | Attribution des revenus B2B multi-touch native à Salesforce | "Alignement avec mes objectifs marketing" |

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### Sujets Attribution

- [Qu'est-ce que le logiciel d'attribution ?](#qu-est-ce-que-le-logiciel-d-attribution)
- [Quelles sont les fonctionnalités courantes des logiciels d'attribution ? ](#quelles-sont-les-fonctionnalites-courantes-des-logiciels-d-attribution)
- [Quels sont les avantages du logiciel d'attribution ? ](#quels-sont-les-avantages-du-logiciel-d-attribution)
- [Qui utilise le logiciel d'attribution ? ](#qui-utilise-le-logiciel-d-attribution)
- [Défis avec le logiciel d'attribution](#defis-avec-le-logiciel-d-attribution)
- [Quelles entreprises devraient acheter un logiciel d'attribution ?](#quelles-entreprises-devraient-acheter-un-logiciel-d-attribution)
- [Comment acheter un logiciel d'attribution](#comment-acheter-un-logiciel-d-attribution)
- [Quel est le coût du logiciel d'attribution ?](#quel-est-le-cout-du-logiciel-d-attribution)
- [Mise en œuvre du logiciel d'attribution](#mise-en-oeuvre-du-logiciel-d-attribution)
- [Tendances du logiciel d'attribution](#tendances-du-logiciel-d-attribution)

[
### Sujets Attribution
Développer/Réduire ](#)
- [Qu'est-ce que le logiciel d'attribution ?](#qu-est-ce-que-le-logiciel-d-attribution)
- [Quelles sont les fonctionnalités courantes des logiciels d'attribution ? ](#quelles-sont-les-fonctionnalites-courantes-des-logiciels-d-attribution)
- [Quels sont les avantages du logiciel d'attribution ? ](#quels-sont-les-avantages-du-logiciel-d-attribution)
- [Qui utilise le logiciel d'attribution ? ](#qui-utilise-le-logiciel-d-attribution)
- [Défis avec le logiciel d'attribution](#defis-avec-le-logiciel-d-attribution)
- [Quelles entreprises devraient acheter un logiciel d'attribution ?](#quelles-entreprises-devraient-acheter-un-logiciel-d-attribution)
- [Comment acheter un logiciel d'attribution](#comment-acheter-un-logiciel-d-attribution)
- [Quel est le coût du logiciel d'attribution ?](#quel-est-le-cout-du-logiciel-d-attribution)
- [Mise en œuvre du logiciel d'attribution](#mise-en-oeuvre-du-logiciel-d-attribution)
- [Tendances du logiciel d'attribution](#tendances-du-logiciel-d-attribution)

## En savoir plus sur Logiciel d'attribution

### Qu'est-ce que le logiciel d'attribution ?

Le logiciel d'attribution, ou logiciel d'attribution marketing, est utilisé pour déterminer les tactiques marketing qui contribuent aux ventes ou aux conversions. Les équipes marketing utilisent une variété de logiciels et d'outils marketing pour canaliser les prospects de la prise de conscience du produit jusqu'à l'achat. Au cours de ce parcours client, les prospects passent par divers canaux ou points de contact ; il y a généralement un moment où un prospect passe d'un intérêt à un engagement d'achat. Les plateformes d'attribution permettent aux marketeurs de déterminer quel point de contact ou canal a été le plus efficace pour convaincre ce prospect de devenir un acheteur engagé et finalement de faire un achat.

Il existe divers modèles d'attribution que les marketeurs utilisent pour déterminer quels points de contact sont les plus efficaces pour leur entreprise, tels que l'attribution au premier contact, au dernier contact et l'attribution multi-touch. Pour choisir un modèle, il est important pour une entreprise d'évaluer son cycle de vente et de déterminer quelle part de celui-ci est réalisée en ligne et hors ligne. Par exemple, la plupart des sites de commerce électronique s'appuient fortement sur des points de contact tels que [la publicité display](https://www.g2.com/categories/display-advertising) et [la publicité native](https://www.g2.com/categories/native-advertising). À l'inverse, un service local tel qu'un mécanicien automobile peut préférer des méthodes traditionnelles comme la publicité dans les journaux. En fin de compte, la plupart des organisations peuvent utiliser plusieurs modèles d'attribution pour évaluer quelles campagnes marketing sont les plus efficaces. La meilleure façon de commencer à utiliser un logiciel d'attribution est de cartographier un parcours client typique et d'identifier quels canaux et points de contact sont les plus importants pour le modèle commercial particulier. 

Enfin, il est important de noter que le logiciel d'attribution ne doit pas être confondu avec le [logiciel d'attribution mobile](https://www.g2.com/categories/mobile-attribution). Plutôt que de se concentrer sur les points de contact qui convertissent un prospect en acheteur, le logiciel d'attribution mobile se concentre spécifiquement sur les techniques qui ont poussé chaque utilisateur à installer une application mobile. L'attribution mobile fournit un aperçu de l'origine de chaque installation d'application mobile à travers chaque canal marketing, appareil et réseau publicitaire.

#### Quels types de logiciels d'attribution existent ? 

Étant donné qu'il existe de nombreux points de contact et canaux différents qu'un acheteur traverse pendant l'entonnoir de vente, il existe divers types de logiciels d'attribution pour aider à déterminer le canal qui a le plus influencé un achat. Voici quelques-uns des types de logiciels d'attribution : 

**Attribution multi-touch**

L'attribution multi-touch aide à déterminer quel point de contact est le plus responsable d'une vente finale. Plutôt que de tester les principaux canaux de vente, l'attribution multi-touch se concentre sur des points de contact granulaires tels que les messages marketing et les publicités natives. Par exemple, si un client recherche de nouveaux téléphones sur Internet, il peut bientôt voir des publicités de diverses entreprises de téléphonie. Si un client voit une publicité pour un téléphone qui lui plaît et se rend immédiatement sur le site Web de l'entreprise, les marketeurs peuvent alors déterminer avec précision que cette publicité particulière est ce qui a influencé cet acheteur à venir sur le site Web. L'attribution multi-touch est bénéfique car elle offre des données granulaires spécifiques pour les marketeurs plutôt que des hypothèses générales sur ce qui a contribué à une vente. 

De plus, il existe deux principaux types d'attribution multi-touch : l'attribution au premier contact et l'attribution au dernier contact. L'attribution au premier contact attribue le crédit au premier point de contact marketing comme étant le point de contact le plus influent qui a contribué à une vente. Par exemple, si la première interaction d'un client avec une entreprise est de cliquer sur une publicité display, alors la publicité display serait considérée comme le point de contact le plus important dans un modèle d'attribution au premier contact. Même si le client a traversé divers autres points de contact après avoir cliqué sur la publicité display, cela n'aurait pas d'importance dans ce modèle car le premier point de contact est considéré comme le plus important. L'attribution au dernier contact est le contraire complet, où le dernier point de contact est considéré comme le plus important. Supposons qu'un client ait cliqué sur la publicité display puis soit passé à une publicité vidéo avant de faire l'achat final. Dans un modèle d'attribution au dernier contact, la publicité vidéo serait considérée comme le point de contact le plus important puisque c'est le dernier point de contact avant l'achat.

Il existe d'autres modèles d'attribution multi-touch qui considèrent tous les points de contact comme également importants ou qui pondèrent chaque point de contact différemment. La clé est que le logiciel d'attribution permet aux marketeurs de choisir parmi de nombreux modèles différents pour mesurer les points de contact et leur importance. Les marketeurs peuvent expérimenter divers modèles et choisir ceux qu'ils considèrent les plus efficaces dans leur stratégie. 

**Modélisation du mix marketing**

La modélisation du mix marketing est un type d'attribution plus complexe car elle prend en compte une variété de facteurs qui contribuent à une vente. Les quatre principaux facteurs sur lesquels se concentre la modélisation du mix marketing incluent le produit, le prix, le lieu et la promotion. La modélisation du mix marketing essaie de trouver l'équilibre optimal entre ces quatre efforts marketing pour déterminer l'importance qui devrait être accordée à chacun. Cela offre un aperçu des canaux marketing qui fonctionnent et de ceux qui ne fonctionnent pas.

### Quelles sont les fonctionnalités courantes des logiciels d'attribution ? 

De la [modélisation d'attribution personnalisée](https://www.g2.com/categories/attribution/f/custom-attribution) aux rapports de synthèse de conversion, le logiciel d'attribution fournit tous les outils nécessaires pour suivre comment les acheteurs ont traversé le parcours client et se sont convertis en achat. 

**Modélisation d'attribution :** La modélisation d'attribution permet aux utilisateurs de sélectionner parmi une variété de modèles d'attribution. Qu'il s'agisse d'une attribution à un seul contact ou multi-touch, les utilisateurs peuvent choisir parmi une variété de modèles d'attribution qui accordent une importance variable aux points de contact marketing tout au long du parcours client.

**Attribution cross-canal :** Il est important que les marketeurs puissent utiliser le logiciel d'attribution pour connecter les campagnes à travers les canaux et comprendre pleinement le parcours d'un client. L'attribution cross-canal signifie que les marketeurs peuvent suivre les prospects et comprendre les différentes étapes qu'ils prennent tout au long du parcours client. 

**Attribution hors ligne :** [L'attribution hors ligne](https://www.g2.com/categories/attribution/f/offline-attribution) permet aux utilisateurs de suivre les points de contact à travers des canaux hors ligne tels que les publicités traditionnelles, les événements marketing ou les promotions en magasin.

**Tableaux de bord** : Les tableaux de bord marketing consolident toutes les données sur les points de contact et la performance des canaux marketing. Cela permet aux utilisateurs de visualiser et de gérer ces données pour évaluer quelles campagnes fonctionnent mieux que les autres.

**Analyse des promotions** : Les outils d'analyse des promotions permettent aux utilisateurs de mesurer la performance des ventes et des promotions. En évaluant la fréquence à laquelle les utilisateurs cliquent sur des publicités affichant des promotions ou des ventes, les utilisateurs peuvent évaluer l'efficacité des réductions de prix.

**Intégrations** : Il est important que le logiciel d'attribution s'intègre avec différents outils et systèmes, comme les logiciels CRM et les logiciels d'automatisation marketing, pour s'assurer que toutes les données marketing sont utilisées dans l'ensemble de la stratégie marketing. 

### Quels sont les avantages du logiciel d'attribution ? 

**Optimisation des dépenses :** Les plateformes d'attribution permettent aux entreprises d'optimiser les dépenses dans tous les efforts marketing. Par exemple, les marketeurs peuvent utiliser le logiciel d'attribution pour extraire les données de coût de toutes les principales plateformes publicitaires, corréler ces coûts à des comptes spécifiques, puis suivre les revenus des points de contact au fil du temps. 

**Contenu personnalisé :** Les marketeurs peuvent utiliser le logiciel d'attribution pour présenter un contenu personnalisé plus efficace aux acheteurs potentiels. Ce logiciel fournit aux entreprises une visibilité sur la façon dont les actifs numériques impactent les opportunités de vente et les revenus, ce qui permet aux marketeurs d'optimiser automatiquement les parcours utilisateurs avec des recommandations personnalisées axées sur les revenus. 

**Amélioration du développement de produits :** Ce type de logiciel permet aux entreprises d'améliorer le développement de produits grâce à l'analyse des données d'attribution. L'attribution au niveau des contacts offre un aperçu unique des besoins et des désirs des clients, et ces données peuvent être référencées lors des mises à jour de produits afin que les équipes puissent se concentrer sur les fonctionnalités et les fonctionnalités qui comptent le plus. 

**Suivi des revenus :** Le logiciel d'attribution permet aux marketeurs de déterminer avec précision si les ventes et les promotions sont des moteurs efficaces de revenus. Ce type de logiciel permet aux marketeurs de suivre, de connecter et de créditer les efforts marketing à leur génération de revenus en aval. 

### Qui utilise le logiciel d'attribution ? 

Les plateformes d'attribution sont utilisées dans une grande variété d'industries. Des fournisseurs de logiciels d'entreprise aux industries de services, chaque entreprise doit évaluer la performance de ses efforts marketing. Avec cela à l'esprit, le logiciel d'attribution se trouve généralement au sein des départements marketing de ces entreprises. Voici quelques-unes des industries les plus courantes qui tirent parti du logiciel d'attribution : 

**E-commerce :** Toute entreprise qui vend des biens en ligne peut grandement bénéficier de l'utilisation d'un logiciel d'attribution. Les entreprises de commerce électronique canalisent généralement leurs consommateurs à travers de nombreux points de contact et canaux marketing, ce qui rend difficile de déterminer lesquels ont le plus contribué à une vente finale. Des publicités natives à la publicité vidéo, le logiciel d'attribution aide les entreprises de commerce électronique à déterminer quels canaux sont les plus efficaces.

**Détaillants :** Alors que les entreprises de commerce électronique doivent uniquement se concentrer sur les conversions en ligne, les détaillants doivent se concentrer à la fois sur les conversions en ligne et hors ligne. Bien qu'il puisse être plus difficile à suivre, les détaillants qui enregistrent des ventes en magasin peuvent recueillir des informations sur les clients telles que les e-mails pour cibler leurs efforts marketing sur ce client particulier. Cela peut aider à suivre si les e-mails promotionnels conduisent à des conversions de clients en magasin.

#### Logiciels liés au logiciel d'attribution

Les solutions connexes qui peuvent être utilisées avec le logiciel d'attribution incluent :

[Logiciel CRM](https://www.g2.com/categories/crm) : Un CRM est généralement l'un des produits de base dans la pile logicielle d'une entreprise qui les aide à suivre et à gérer les interactions avec les clients dans un système d'enregistrement unique. Il abrite toutes les données client pertinentes, y compris les informations de contact, l'historique et les résumés des transactions. Il est logique pour les utilisateurs d'intégrer le logiciel d'attribution avec le logiciel CRM pour surveiller comment une certaine affaire se conclut dans l'entonnoir de vente. Une fois cela enregistré, les utilisateurs peuvent également utiliser les informations client pour réitérer dans le processus d'attribution. Cela facilite l'utilisation des informations client pour comprendre les produits qu'ils aiment et envoyer des messages et des offres personnalisés. Les deux peuvent travailler en tandem pour conclure des ventes de manière plus régulière.

[Plateformes de commerce électronique](https://www.g2.com/categories/e-commerce-platforms) **:** Il peut être très bénéfique d'intégrer le logiciel d'attribution avec les plateformes de commerce électronique pour suivre plus précisément les conversions de ventes. Chaque fois qu'un achat est effectué en ligne, les utilisateurs peuvent alors analyser si la vente du produit était due à une publicité particulière ou à tout autre point de contact marketing.

[Logiciel d'automatisation marketing](https://www.g2.com/categories/marketing-automation) : Le logiciel d'automatisation marketing automatise les actions ou tâches marketing, rationalise les flux de travail marketing et mesure les résultats des campagnes marketing. Étant donné que le logiciel d'attribution se concentre également sur la mesure des résultats des campagnes marketing, il est logique d'intégrer à la fois le logiciel d'automatisation marketing et le logiciel d'attribution.

### Défis avec le logiciel d'attribution

Beaucoup des problèmes qui surviennent avec le logiciel d'attribution sont dus à une attribution incorrecte. Cela peut être causé par des biais dans les données ou d'autres facteurs. Voici quelques-uns des pièges les plus courants à surveiller.

**Biais basés sur la corrélation :** Les biais basés sur la corrélation se produisent lorsque les marketeurs croient que certains efforts marketing ont causé une chaîne d'événements alors qu'ils ne l'ont pas fait. Par exemple, si le logiciel d'attribution détecte le clic sur une publicité display comme étant le premier point de contact dans le parcours client alors qu'il s'agissait en réalité d'un client se rendant au magasin physique, cela peut être une corrélation incorrecte. Cela peut amener les marketeurs à accorder plus d'importance à la publicité display, conduisant à des efforts mal orientés.

**Biais de marché :** Le biais de marché se réfère aux clients qui auraient acheté un produit qu'ils aient cliqué ou non sur une publicité au départ. Encore une fois, cela peut amener les marketeurs à augmenter les dépenses en publicité display parce que c'est ce qu'ils pensent avoir causé l'achat du client.

**Intégrations :** Il y a une abondance de points de contact marketing, ou toute interaction entre l'entreprise et un acheteur potentiel, que les clients expérimentent. Ces points de contact pourraient être n'importe quelle activité, de la visualisation de contenu marketing mentionné sur les réseaux sociaux à la participation à un événement virtuel ou à un webinaire de l'entreprise. À mesure que le nombre de points de contact marketing augmente, il est encore plus impératif que toute la pile technologique marketing d'une entreprise s'intègre correctement avec le logiciel d'attribution afin que les marketeurs puissent mesurer l'impact de tous ces points de contact. 

### Quelles entreprises devraient acheter un logiciel d'attribution ?

Toute entreprise qui investit dans des efforts marketing pourrait bénéficier de l'achat d'un logiciel d'attribution. Le logiciel d'attribution aide les entreprises à déterminer le canal le plus approprié sur lequel concentrer leurs efforts marketing et le meilleur moment pour atteindre les acheteurs. Les entreprises ne veulent pas dépenser de l'argent sur une campagne marketing ou un canal particulier qui ne génère pas de résultats ; le logiciel d'attribution aide à résoudre ce problème. 

**E-commerce :** Lorsqu'une entreprise vend des produits en ligne, il est important de commercialiser efficacement ces produits en utilisant divers canaux. L'attribution marketing est impérative pour les entreprises de commerce électronique pour suivre la performance de leurs campagnes marketing à travers divers canaux car de nombreuses marques de commerce électronique ont une stratégie de marketing numérique multicanal. 

### Comment acheter un logiciel d'attribution

#### Sélection du logiciel d'attribution

Lorsqu'une entreprise est prête à commencer à évaluer différents outils d'attribution, il y a quelques aspects importants à considérer.

**Sécurité :** Il est important de choisir un logiciel d'attribution qui est sécurisé et qui hébergera en toute sécurité les données des clients. En raison d'un nombre croissant de réglementations sur la confidentialité des données, comme le RGPD et le CCPA, il est impératif que le logiciel d'attribution ait des fonctionnalités de sécurité exceptionnelles. 

**Intégrations :** La facilité et l'étendue des intégrations sont également un facteur important à considérer lors du choix d'un outil d'attribution. Il y a une abondance de sources à partir desquelles le logiciel d'attribution extrait des données, et cela dépend d'avoir des intégrations exceptionnelles avec d'autres types de logiciels (c'est-à-dire, CRM, automatisation marketing, [email marketing](https://www.g2.com/categories/email-marketing), publicité numérique, [SEO](https://www.g2.com/categories/seo), etc.). 

**Sources d'attribution :** Les différents logiciels d'attribution se spécialisent dans certains types d'attribution, donc les entreprises devraient évaluer quels types d'activités marketing elles veulent suivre et mesurer. Certains outils d'attribution se spécialisent dans le suivi des activités marketing hors ligne, des activités marketing uniquement mobiles, [les activités de publicité sur les réseaux sociaux](https://www.g2.com/categories/social-media-advertising), etc. Lors de l'évaluation de l'outil d'attribution le mieux adapté à l'organisation, les acheteurs doivent considérer s'ils ont besoin d'un outil spécialisé ou général. 

### Quel est le coût du logiciel d'attribution ?

Le coût du logiciel d'attribution varie en fonction de plusieurs facteurs, y compris le nombre de canaux qu'il prend en charge, l'étendue et la facilité des API et des intégrations, la robustesse des rapports et des capacités d'analyse, les heures de support, et la capacité à configurer des modèles d'attribution personnalisés. 

#### Retour sur investissement (ROI)

Bien que certains outils d'attribution incluent des canaux d'activité marketing hors ligne, d'autres outils d'attribution peuvent facturer un supplément pour configurer l'attribution marketing hors ligne. De plus, les outils d'attribution qui prennent en charge les méthodes multicanaux peuvent coûter plus cher car ils permettent aux marketeurs de voir le ROI à travers tous les canaux marketing, ce qui peut garantir que les budgets marketing sont alloués efficacement. Pour mesurer le ROI de l'outil d'attribution choisi, les acheteurs devraient examiner l'analyse de chaque clic, conversion et allocation budgétaire pour toutes les campagnes marketing et déterminer comment ces campagnes se comportent par rapport aux revenus entrant dans l'entreprise. 

### Mise en œuvre du logiciel d'attribution

**Comment le logiciel d'attribution est-il mis en œuvre ?**

Il y a plusieurs étapes que les marketeurs devraient suivre avant de mettre en œuvre un logiciel d'attribution. Tout d'abord, il est important pour les marketeurs d'évaluer quelles questions ils veulent que leur outil d'attribution réponde. Par exemple, si le directeur de la réussite client est impliqué dans ce processus de décision, il pourrait être important de voir si l'outil d'attribution peut mesurer l'impact des campagnes marketing sur les renouvellements de clients. 

Ensuite, lors de la mise en œuvre, les marketeurs devraient être prêts à connecter leur autre technologie marketing. Les marketeurs devraient penser à tous les outils qui rendent ces points de contact possibles afin que tous les outils communiquent entre eux. Les équipes informatiques peuvent avoir besoin d'aider lors de la connexion de divers systèmes avec l'outil d'attribution sélectionné. Enfin, lors de la mise en œuvre du logiciel d'attribution, les marketeurs devraient garder à l'esprit qu'il faut du temps pour mettre en œuvre le modèle d'attribution qui fonctionne le mieux pour une entreprise. Il faudra du temps pour comprendre et tester quel modèle fonctionne bien par rapport aux objectifs de l'entreprise. 

### Tendances du logiciel d'attribution

**Attribution marketing basée sur les comptes **

Certains outils d'attribution se spécialisent dans l'attribution marketing basée sur les comptes, qui met en évidence chaque point de contact pour chaque lead et contact sous des comptes spécifiques. Ces outils aident les marketeurs à mieux comprendre l'engagement avec plusieurs contacts associés à un compte ou un groupe d'achat, ainsi qu'à obtenir une visibilité complète sur les points de contact à travers les contacts et les leads au sein d'un compte correspondant. Les outils d'attribution avec cette spécialisation peuvent également lier combien de revenus chaque engagement au sein d'un compte vaut et mesurer la progression d'un parcours de compte personnalisé. 

**Suivi hors ligne**

Le suivi hors ligne, en combinaison avec le suivi des canaux numériques, devient de plus en plus important pour les marketeurs. Suivre les leads, les conversions et l'engagement à partir de canaux hors ligne (c'est-à-dire, événements) aux côtés de canaux comme la publicité numérique permet aux marketeurs de mesurer l'efficacité de tous les points de contact marketing tout au long d'un parcours client.