# Full Circle Insights, LeadsRx vs CRMNEXT Comparison

| | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 135 | 57 | 20 | 
| **Largest Market Segment** | Mid-Market (82.7% of reviews) | Small-Business (46.9% of reviews) | Enterprise (70.0% of reviews) | 
| **Entry Level Price** | No pricing available | Call | No pricing available | 

---
## Top Pros & Cons

### Full Circle Insights

Pros:
- Collaboration (1 reviews)
- Contact Management (1 reviews)

Cons:
- Dashboard Issues (1 reviews)
- Inefficient Reporting (1 reviews)

### LeadsRx

**Not enough data**

### CRMNEXT

**Not enough data**

---
## Ratings Comparison
| Rating | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
  | **Meets Requirements** | 8.2 (116 reviews) | 8.8 (39 reviews) | 8.1 (19 reviews) | 
  | **Ease of Use** | 6.6 (115 reviews) | 8.8 (38 reviews) | 8.5 (19 reviews) | 
  | **Ease of Setup** | 5.4 (82 reviews) | 8.6 (18 reviews) | 7.7 (11 reviews) | 
  | **Ease of Admin** | 6.4 (85 reviews) | 8.5 (17 reviews) | 7.9 (11 reviews) | 
  | **Quality of Support** | 7.9 (115 reviews) | 9.4 (37 reviews) | 7.8 (19 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (86 reviews) | 9.4 (18 reviews) | 7.9 (11 reviews) | 
  | **Product Direction (% positive)** | 6.5 (113 reviews) | 9.1 (38 reviews) | 8.7 (18 reviews) | 

---
## Pricing

### Full Circle Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### LeadsRx

#### Entry-Level Pricing

Plan: Enterprise Attribution

Price: Call

Description: Enterprise brands use LeadsRx to connect the dots between advertising and customer acquisition.


[Browse all 3 editions](https://www.g2.com/products/leadsrx/pricing)

#### Free Trial

No

### CRMNEXT

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | 7.9/10 | 23 |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Lead Intelligence

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Market Insights ** | 7.3 (17 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Account-level Insights ** | 7.6 (17 reviews) | Not enough data | Not enough data | 
| **Lead Analysis ** | 8.1 (18 reviews) | Not enough data | Not enough data | 

#### Lead Management

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Segmentation ** | 7.8 (18 reviews) | Not enough data | Not enough data | 
| **Predictive Scoring ** | Not enough data | Not enough data | Not enough data | 
| **Account Identification ** | 7.2 (15 reviews) | Not enough data | Not enough data | 

#### Marketing Campaigns

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 8.5 (18 reviews) | Not enough data | Not enough data | 
| **Revenue Planning ** | 7.8 (18 reviews) | Not enough data | Not enough data | 
| **Media Attribution ** | 8.4 (15 reviews) | Not enough data | Not enough data | 
| **Opportunity Timeline ** | 8.3 (18 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customization ** | 8.0 (19 reviews) | Not enough data | Not enough data | 

#### Campaign Execution

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | 7.7 (15 reviews) | Not enough data | Not enough data | 
| **Trending Accounts ** | 7.5 (14 reviews) | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Account Data Management

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Budgeting and Forecasting

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Budget Creation

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Data Import** | Feature Not Available | Not enough data | Not enough data | 
| **Budget Hierarchies** | Feature Not Available | Not enough data | Not enough data | 
| **Versioning** | Feature Not Available | Not enough data | Not enough data | 
| **Formulas** | Feature Not Available | Not enough data | Not enough data | 
| **What-If** | Not enough data | Not enough data | Not enough data | 
| **Budget Periods** | Feature Not Available | Not enough data | Not enough data | 

#### Budget Management

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Consolidation** | Feature Not Available | Not enough data | Not enough data | 
| **Adjustments** | Feature Not Available | Not enough data | Not enough data | 
| **Workflows** | Feature Not Available | Not enough data | Not enough data | 

#### Forecasting

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Historical Data** | Not enough data | Not enough data | Not enough data | 
| **Reforecast** | Not enough data | Not enough data | Not enough data | 
| **Forecast Types** | Feature Not Available | Not enough data | Not enough data | 
| **Rolling Forecasts** | Not enough data | Not enough data | Not enough data | 
| **AI** | Feature Not Available | Not enough data | Not enough data | 

#### Analytics

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Variance Analysis** | Not enough data | Not enough data | Not enough data | 
| **Forecasts Comparison** | Feature Not Available | Not enough data | Not enough data | 
| **Forward Looking** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Budgeting and Forecasting

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | 8.6/10 | 7 |
| **LeadsRx** | 8.1/10 | 17 |
| **CRMNEXT** | N/A | N/A |

#### Attribution Modeling

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Single-Touch Attribution** | 8.8 (7 reviews) ✓ Verified | 8.5 (9 reviews) ✓ Verified | Not enough data | 
| **Multi-Touch Attribution** | 8.6 (6 reviews) ✓ Verified | 7.9 (8 reviews) ✓ Verified | Not enough data | 
| **Algorithmic Attribution** | Not enough data | 7.5 (8 reviews) ✓ Verified | Not enough data | 
| **Cross-Device Attribution** | Not enough data | 8.5 (8 reviews) ✓ Verified | Not enough data | 
| **Offline Attribution** | Not enough data | 7.4 (7 reviews) ✓ Verified | Not enough data | 
| **Custom Attribution** | Not enough data | 7.7 (10 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Attribution

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Marketing

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **B2B Attribution** | 8.9 (6 reviews) ✓ Verified | 8.5 (11 reviews) ✓ Verified | Not enough data | 
| **B2C Attribution** | Not enough data | 7.6 (11 reviews) ✓ Verified | Not enough data | 
| **Marketing Channels** | 9.3 (5 reviews) ✓ Verified | 7.9 (11 reviews) ✓ Verified | Not enough data | 
| **Integrations** | Not enough data | 8.2 (10 reviews) ✓ Verified | Not enough data | 

#### Reporting

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Dashboards** | 8.1 (7 reviews) ✓ Verified | 8.8 (14 reviews) ✓ Verified | Not enough data | 
| **Data Visualizations** | 7.6 (7 reviews) ✓ Verified | 8.7 (13 reviews) ✓ Verified | Not enough data | 
| **Custom Reporting** | 8.7 (5 reviews) ✓ Verified | 8.3 (13 reviews) ✓ Verified | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Platform Basics

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | Not enough data | 

#### Platform Data

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Automated Alerts** | Feature Not Available | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Matching

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Priority Matching** | Not enough data | Not enough data | Not enough data | 
| **Account Tiebreakers** | Not enough data | Not enough data | Not enough data | 
| **Fuzzy Matching** | Not enough data | Not enough data | Not enough data | 

#### Routing

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Match and Route** | Not enough data | Not enough data | Not enough data | 
| **Multi-Objects** | Not enough data | Not enough data | Not enough data | 
| **Territories** | Not enough data | Not enough data | Not enough data | 
| **Working Hours** | Not enough data | Not enough data | Not enough data | 

#### Platform Operations

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Service level Agreements** | Not enough data | Not enough data | Not enough data | 
| **Audit Logs** | Not enough data | Not enough data | Not enough data | 
| **Duplicate Match** | Not enough data | Not enough data | Not enough data | 
| **Capping** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts &amp; Notifications** | Not enough data | Not enough data | Not enough data | 
| **AI Lead Matching &amp; Routing** | Not enough data | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | Not enough data | 
| **Exporting &amp; Sharing Data** | Not enough data | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | Not enough data | 
| **Live Forecasting** | Not enough data | Not enough data | Not enough data | 

#### Sales Management

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | Not enough data | 
| **Sales Gamification** | Feature Not Available | Not enough data | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | Not enough data | 

### Accounting &amp; Finance

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Agentic AI - Accounting &amp; Finance

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Marketing Distribution

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | 7.7/10 | 67 |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | N/A | N/A |

#### Marketing Operations

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **ROI Tracking** | 7.8 (53 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Data Collection** | 8.1 (55 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Customer Insights** | 6.6 (38 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multi-User Access** | 8.1 (48 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Campaign Insights** | 8.3 (64 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Reports and Dashboards** | 8.2 (64 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Campaign Stickiness** | 7.6 (52 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Multichannel Tracking** | 7.7 (56 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Brand Optimization** | 6.6 (41 reviews) ✓ Verified | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Financial Services CRM

| Product | Score | Reviews |
|---|---|---|
| **Full Circle Insights** | N/A | N/A |
| **LeadsRx** | N/A | N/A |
| **CRMNEXT** | 8.4/10 | 16 |

#### Content

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Automation** | Not enough data | Not enough data | 8.3 (12 reviews) | 

#### Platform Additional Functionality

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Pre-Built Connectors** | Not enough data | Not enough data | 8.8 (12 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 7.8 (13 reviews) | 
| **Cloud** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Mobility** | Not enough data | Not enough data | 7.9 (11 reviews) | 
| **Messaging** | Not enough data | Not enough data | 9.0 (7 reviews) | 

#### Platform Reporting and Analytics

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 7.6 (12 reviews) | 
| **Forecasting** | Not enough data | Not enough data | 9.3 (5 reviews) | 

#### Customer Support

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Case Management** | Not enough data | Not enough data | 8.5 (14 reviews) | 
| **Customer Support Portal** | Not enough data | Not enough data | 7.7 (8 reviews) | 
| **Knowledge Base** | Not enough data | Not enough data | 8.3 (6 reviews) | 
| **Support Analytics** | Not enough data | Not enough data | 6.3 (9 reviews) | 

#### Marketing Automation

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Campaign Management** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Lead Management** | Not enough data | Not enough data | 9.0 (10 reviews) | 
| **Marketing Analytics** | Not enough data | Not enough data | 9.0 (7 reviews) | 

#### Sales Force Automation

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Pipeline Management** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Task Management** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Product and Price List Management** | Not enough data | Not enough data | 9.7 (5 reviews) | 
| **Quote and Order Management** | Not enough data | Not enough data | Not enough data | 
| **Contract Management** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Financial Services CRM

| Feature | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Full Circle Insights (8):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing), [Budgeting and Forecasting Software](https://www.g2.com/categories/budgeting-and-forecasting)

**Unique to LeadsRx (1):** [Attribution Software](https://www.g2.com/categories/attribution)

**Unique to CRMNEXT (1):** [Financial Services CRM Software](https://www.g2.com/categories/financial-services-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | Full Circle Insights | LeadsRx | CRMNEXT | 
|---|---|---|---|
| **Small-Business** | 3.0% | 46.9% | 0% | 
| **Mid-Market** | 82.7% | 20.4% | 30.0% | 
| **Enterprise** | 14.3% | 32.7% | 70.0% | 

### By Industry

#### Full Circle Insights

- **Computer Software:** 39.8%
- **Information Technology and Services:** 16.5%
- **Computer &amp; Network Security:** 7.5%
- **Internet:** 5.3%
- **Marketing and Advertising:** 3.8%
- **Human Resources:** 3.8%
- **Insurance:** 3.0%
- **Financial Services:** 3.0%
- **Automotive:** 2.3%
- **E-Learning:** 2.3%
- **Other:** 12.8%

#### LeadsRx

- **Marketing and Advertising:** 34.7%
- **Broadcast Media:** 18.4%
- **Internet:** 10.2%
- **Computer Software:** 8.2%
- **Food &amp; Beverages:** 4.1%
- **Accounting:** 2.0%
- **Arts and Crafts:** 2.0%
- **Banking:** 2.0%
- **Construction:** 2.0%
- **Consumer Services:** 2.0%
- **Other:** 14.3%

#### CRMNEXT

- **Insurance:** 35.0%
- **Banking:** 30.0%
- **Financial Services:** 10.0%
- **Professional Training &amp; Coaching:** 5.0%
- **Medical Devices:** 5.0%
- **Mechanical or Industrial Engineering:** 5.0%
- **Internet:** 5.0%
- **Computer Software:** 5.0%

---
## Alternatives

### Alternatives to Full Circle Insights

- [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) — 4.7/5 stars (147 reviews)
- [LeanData](https://www.g2.com/products/leandata/reviews) — 4.6/5 stars (1018 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25791 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1430 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)

### Alternatives to LeadsRx

- [Adobe Marketo Measure (formerly Bizible)](https://www.g2.com/products/adobe-marketo-measure-formerly-bizible/reviews) — 4.7/5 stars (147 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14690 reviews)
- [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [CallRail](https://www.g2.com/products/callrail/reviews) — 4.5/5 stars (1715 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (776 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4462 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)

### Alternatives to CRMNEXT

- [Maximizer](https://www.g2.com/products/maximizer/reviews) — 4.0/5 stars (673 reviews)
- [Agentforce Financial Services (formerly Salesforce Financial Services Cloud)](https://www.g2.com/products/agentforce-financial-services-formerly-salesforce-financial-services-cloud/reviews) — 4.3/5 stars (226 reviews)
- [Redtail Technology](https://www.g2.com/products/redtail-technology/reviews) — 4.3/5 stars (268 reviews)
- [Total Expert](https://www.g2.com/products/total-expert/reviews) — 4.5/5 stars (150 reviews)
- [Wealthbox CRM](https://www.g2.com/products/wealthbox-crm/reviews) — 4.6/5 stars (109 reviews)
- [Merchant Central by NMI](https://www.g2.com/products/merchant-central-by-nmi/reviews) — 4.6/5 stars (100 reviews)
- [Practifi](https://www.g2.com/products/practifi/reviews) — 4.3/5 stars (76 reviews)
- [vcita](https://www.g2.com/products/vcita/reviews) — 4.5/5 stars (81 reviews)
- [Affinity](https://www.g2.com/products/affinity/reviews) — 4.4/5 stars (72 reviews)
- [Irwin](https://www.g2.com/products/irwin/reviews) — 4.5/5 stars (57 reviews)

---
## Top Discussions

### Full Circle Insights

- Title: [What is Full Circle Insights used for?](https://www.g2.com/discussions/what-is-full-circle-insights-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Full Circle Insights is used to measure attribution and build funnels with real-time reporting and dashboards. The platform aligns sales and marketing teams..."
- Title: [How does Full Circle Insights solve these problems?](https://www.g2.com/discussions/solution-areas-6922d5c0-6488-43cf-a5e8-c9603a1b8dda) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Full Circle Insights captures accurate and complete data about every campaign, program, response and sales follow up, enabling marketers to show how their..."
- Title: [What problems are your customers trying to solve?](https://www.g2.com/discussions/solution-areas-c5c64c4c-d73b-42bd-8fe5-b39ded3454e0) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "More than ever before, marketing organizations are responsible for generating a significant portion of their organization’s pipeline and revenue. But with..."
- Title: [Who uses your software?](https://www.g2.com/discussions/customers-3a5ee573-578c-41cd-9da3-25a840b839ad) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our software is primarily used by B2B marketing teams in organizations of all sizes across many industries."
- Title: [What is Full Circle Insights?](https://www.g2.com/discussions/overview-3290504d-afd9-4bf7-957e-113930ba1b1f) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Full Circle Insights has created marketing and sales performance measurement software to optimize a company’s marketing mix and drive more revenue. The..."

### LeadsRx

- Title: [What are the key differences between LeadsRx and the other attribution vendors?](https://www.g2.com/discussions/key-differences) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "The LeadsRx product performs full-funnel, cross-channel attribution and is currently tracking more than 16,000 accounts. As the vendor with the broadest..."
- Title: [Which attribution models does LeadsRx support?](https://www.g2.com/discussions/attribution-models) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "We support popular models including first touch, last touch, linear multi-touch, and weighted multi-touch.  In addition, we have our own algorithmic..."
- Title: [Can the LeadsRx Universal Conversion Tracking Pixel work with a tag manager?](https://www.g2.com/discussions/conversion-tracking-61d22c37-58b9-4ed5-a0e7-7d30f14bc4d8) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Our pixel works with Google Tag Manager as well as other tag managers. If you are using Wordpress, we have a plugin. For Shopify storefronts, there is..."
- Title: [How long does it take to get set up with LeadsRx?](https://www.g2.com/discussions/setup-0ef6e462-8730-469d-a19e-f77f25fab0ee) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Once you install the LeadsRx Universal Conversion Tracking Pixel on your website, tracking begins immediately. There&#39;s really no further set up that is..."
- Title: [How does the LeadsRx Universal Conversion Tracking Pixel work?](https://www.g2.com/discussions/conversion-tracking) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our pixel tracks 100% of in-bound marketing touchpoints as well as conversions points. It uses advanced technology and machine learning techniques to..."

### CRMNEXT

- Title: [What is a CRM tool?](https://www.g2.com/discussions/crmnext-what-is-a-crm-tool) — 2 comments
  > **Top comment:** "CRM is basically customer relationship management and it helps the organization in maintaining a single source of customer information.  There are different..."
- Title: [What is the best way to integrate systems without adding more layers](https://www.g2.com/discussions/30548-what-is-the-best-way-to-integrate-systems-without-adding-more-layers) — 1 comment
  > **Top comment:** "Hey Sachin! We integrate directly into the core which allows us to not add extra layers but a single layer where all systems can speak to one another. Our..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/full-circle-insights-vs-leadsrx-vs-crmnext)

