Compare Frontify and Optimizely Content Marketing Platform 
At a Glance
Market Segments
Enterprise (39.6% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
No pricing available
Custom Pricing
Frontify
Star Rating
(206)4.5 out of 5
Market Segments
Enterprise (39.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about FrontifyOptimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformFrontify vs Optimizely Content Marketing Platform
When assessing the two solutions, reviewers found Frontify easier to use, set up, and do business with overall. However, reviewers preferred the ease of administration with Optimizely Content Marketing Platform.
- Reviewers felt that Optimizely Content Marketing Platform meets the needs of their business better than Frontify.
- When comparing quality of ongoing product support, reviewers felt that Frontify is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Optimizely Content Marketing Platform over Frontify.
Pricing
Entry-Level Pricing
Frontify
No pricing availableOptimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Free Trial
Frontify
No trial information availableOptimizely Content Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.6
170
8.8
60
Ease of Use
8.8
171
8.5
61
Ease of Setup
8.6
133
8.0
38
Ease of Admin
8.5
133
8.9
27
Quality of Support
9.3
160
8.9
50
Has the product been a good partner in doing business?
9.3
125
9.1
27
Product Direction (% positive)
8.8
159
9.6
61
Features by Category
Interface and Performance
8.3
92
|
Verified
7.8
17
|
Verified
8.5
92
|
Verified
8.1
17
|
Verified
8.0
96
|
Verified
7.7
18
|
Verified
8.4
99
|
Verified
7.9
17
|
Verified
7.8
67
7.4
16
Asset Management
8.7
107
|
Verified
8.6
19
|
Verified
8.4
90
|
Verified
8.2
14
|
Verified
8.0
80
|
Verified
7.7
17
|
Verified
8.0
76
|
Verified
8.5
17
|
Verified
8.3
71
|
Verified
8.5
14
|
Verified
7.7
49
Feature Not Available
8.5
66
|
Verified
Feature Not Available
9.3
92
8.2
18
Media Types
8.0
76
|
Verified
7.8
15
|
Verified
8.1
55
|
Verified
7.9
13
|
Verified
9.0
100
|
Verified
8.5
17
|
Verified
Administration
8.1
77
|
Verified
8.8
19
|
Verified
8.5
101
|
Verified
8.4
19
|
Verified
9.1
100
|
Verified
8.1
16
7.4
68
|
Verified
7.4
16
|
Verified
7.3
50
8.0
16
|
Verified
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
8.1
24
Not enough data
Feature Not Available
Not enough data
7.3
14
Not enough data
6.9
15
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
7.3
15
Not enough data
6.7
11
Not enough data
Publishing Tools
6.2
10
Not enough data
5.9
11
Not enough data
5.7
10
Not enough data
Platform Basics
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Content Planning
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Marketing Campaign Performance
Not enough data
7.7
13
Not enough data
8.1
13
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.3
11
Not enough data
8.0
11
Automation
Not enough data
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Administration
Not enough data
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Project management
Not enough data
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Workload
Not enough data
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Communication & Collaboration
Not enough data
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Cost Management
Not enough data
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Integration
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Content & Documents
Not enough data
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Controls
Not enough data
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Project Management
Not enough data
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Remote Collaboration
Not enough data
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Performance Tracking
8.1
53
Not enough data
7.7
44
Not enough data
7.6
43
Not enough data
Functionality
7.8
43
Not enough data
7.6
39
Not enough data
8.2
43
Not enough data
8.0
47
Not enough data
Editing
5.7
32
Not enough data
6.5
34
Not enough data
4.8
32
Not enough data
5.9
32
Not enough data
Search
7.1
34
Not enough data
7.0
32
Not enough data
7.0
34
Not enough data
7.1
34
Not enough data
Permissions
7.5
31
Not enough data
7.9
36
Not enough data
8.5
36
Not enough data
Platform
8.6
37
Not enough data
7.9
36
Not enough data
6.8
36
Not enough data
Agentic AI - Brand Asset Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.3
17
Publishing
Not enough data
7.9
17
Social Media
Not enough data
7.6
17
Planning
Not enough data
8.6
34
Generative AI
Not enough data
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Tools
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Metrics
Not enough data
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Frontify and Optimizely Content Marketing Platform are categorized as Digital Asset Management
Unique Categories
Frontify is categorized as Brand Asset Management, Design Systems, and Creative Management Platforms
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Creation, Content Analytics, Marketing Resource Management, Content Distribution, and Project Collaboration
Reviews
Reviewers' Company Size
Frontify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
9.9%
Financial Services
7.4%
Information Technology and Services
7.4%
Computer Software
6.9%
Graphic Design
5.4%
Other
62.9%
Information Technology and Services
14.1%
Financial Services
12.8%
Marketing and Advertising
12.8%
Education Management
5.1%
Telecommunications
5.1%
Other
50.0%
Discussions
Can I invite other stakeholders to my projects?
1 Comment
Official Response from Frontify
You can invite different stakeholders, both internal and external, to work on, review, and approve your projects.Read more
Is there any SSO?
1 Comment
Official Response from Frontify
SSO is available for Business and Enterprise Accounts and can be activated for a one-time setup fee. Make sure that your system supports the SAML 2.0...Read more
Is it only possible to use photos, or can we use different formats?
1 Comment
Official Response from Frontify
In Frontify, you can upload all kinds of media. We also support a wide range of file formats like TIFF, PDF, PSD, AI and color formats like CMYK, RAL or...Read more
Optimizely Content Marketing Platform has no discussions with answers
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