# Best Customer Identity and Access Management (CIAM) Software *By [Brandon Summers-Miller](https://research.g2.com/insights/author/brandon-summers-miller)* Customer identity and access management (CIAM) software enables businesses to manage customer identities, preferences, and profile information at scale, providing secure, seamless login experiences including self-registration, MFA, single sign-on (SSO), and social login, while maintaining compliance with data privacy laws such as GDPR and CCPA. ### Core Capabilities of CIAM Software To qualify for inclusion in the Customer Identity and Access Management (CIAM) category, a product must: - Enable a seamless customer experience with self-registration and self-service functionality including account creation and preference management - Verify user identity with authentication, which may include multi-factor authentication methods - Enforce customer access to corporate services based on customer permissions - Integrate with directories or other data stores that house customer data - Scale to support a growing customer base ### Common Use Cases for CIAM Software Businesses use CIAM software to deliver user-friendly, secure digital experiences across websites and applications. Common use cases include: - Enabling customer self-registration and profile management across web and mobile applications - Implementing federated identity features such as SSO and social login to reduce authentication friction - Managing customer consent and preferences to maintain compliance with GDPR, CCPA, and other data privacy regulations ### How CIAM Software Differs from Other Tools CIAM shares similarities with but differs fundamentally from [identity and access management (IAM) software](https://www.g2.com/categories/identity-and-access-management-iam). IAM is designed for internal corporate use, managing identities of employees and contractors provisioned by IT staff, while CIAM is purpose-built for external, customer-focused identity management that allows customers to self-register and manage their own profiles. ### Insights from G2 on CIAM Software Based on category trends on G2, seamless SSO integration and scalable self-registration stand out as the most valued features. Improved customer login experiences and reduced identity-related support burden as primary outcomes of adoption. ## Top Customer Identity and Access Management (CIAM) Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) | 4.5/5.0 (3,786 reviews) | Salesforce-native customer identity and access centralization | "[Flexible, Scalable Platform That Powers Modern Apps with Salesforce Reliability](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13104337)" | | 2 | [Okta](https://www.g2.com/products/okta/reviews) | 4.5/5.0 (1,298 reviews) | SSO provisioning with automated identity lifecycle | "[Seamless, Secure Access: Everything Centralized in the Okta Dashboard](https://www.g2.com/survey_responses/okta-review-13101882)" | | 3 | [Auth0](https://www.g2.com/products/auth0/reviews) | 4.3/5.0 (267 reviews) | Outsourced authentication with SSO and MFA | "[Auth0 Makes Secure Authentication Easy for a Beginner Developer](https://www.g2.com/survey_responses/auth0-review-12955437)" | | 4 | [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) | 4.3/5.0 (177 reviews) | Adaptive MFA and SSO for customer-facing apps | "[Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)" | | 5 | [Ping Identity](https://www.g2.com/products/ping-identity/reviews) | 4.4/5.0 (118 reviews) | Federated SSO and MFA for enterprise CIAM | "[Comprehensive, Stable Authentication Suite That’s Easy to Use](https://www.g2.com/survey_responses/ping-identity-review-12827456)" | | 6 | [Microsoft Entra External ID](https://www.g2.com/products/microsoft-entra-external-id/reviews) | 4.2/5.0 (25 reviews) | External identity onboarding with Microsoft-native SSO | "[Microsoft Entra External ID fulfilling our B2B requirement](https://www.g2.com/survey_responses/microsoft-entra-external-id-review-9279959)" | | 7 | [Supabase](https://www.g2.com/products/supabase-supabase/reviews) | 4.7/5.0 (72 reviews) | Postgres-native auth with auto-generated APIs | "[A Reliable Backend Platform for Fast Development](https://www.g2.com/survey_responses/supabase-review-13091789)" | | 8 | [Descope](https://www.g2.com/products/descope/reviews) | 4.8/5.0 (86 reviews) | No-code auth flows with multi-tenant CIAM | "[Game-Changing WYSIWYG Auth Flows with Integrations That Scale](https://www.g2.com/survey_responses/descope-review-12672849)" | | 9 | [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews) | 4.1/5.0 (45 reviews) | AWS-native user authentication and federated identity | "[Been utilizing cognito in most of my app](https://www.g2.com/survey_responses/amazon-cognito-review-11452531)" | | 10 | [FusionAuth](https://www.g2.com/products/fusionauth/reviews) | 4.5/5.0 (137 reviews) | Multi-tenant CIAM with self-hosted flexibility | "[Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price](https://www.g2.com/survey_responses/fusionauth-review-12481920)" | ## G2 Grid® for Customer Identity and Access Management (CIAM) Software ![G2 Grid® for Customer Identity and Access Management (CIAM) Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.png?focus%5B%5D=1927&focus%5B%5D=633&focus%5B%5D=22264&focus%5B%5D=3858&focus%5B%5D=30591&focus%5B%5D=1195971&focus%5B%5D=135981&focus%5B%5D=1277355) Highlighted products: Salesforce Headless 360 Platform (formerly Salesforce Platform), Okta, Auth0, IBM Verify CIAM, Ping Identity, Microsoft Entra External ID, Supabase, and Descope. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-identity-and-access-management-ciam/grids.json?focus%5B%5D=agentforce-360-platform-formerly-salesforce-platform&focus%5B%5D=okta&focus%5B%5D=auth0&focus%5B%5D=ibm-verify-ciam&focus%5B%5D=ping-identity&focus%5B%5D=microsoft-entra-external-id&focus%5B%5D=supabase-supabase&focus%5B%5D=descope) ## How Many Customer Identity and Access Management (CIAM) Software Products Does G2 Track? **Total Products under this Category:** 106 ### Category Stats (Jul 2026) - **Average Rating**: 4.39/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Ping Identity (+0.48%) - Among all products in this category, Ping Identity recorded the largest rating increase compared to last month *Last updated: July 18, 2026* ## How Does G2 Rank Customer Identity and Access Management (CIAM) Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 7,900+ Authentic Reviews - 106+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## Which Customer Identity and Access Management (CIAM) Software Is Best for Your Use Case? - **Leader:** [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - **Highest Performer:** [Supabase](https://www.g2.com/products/supabase-supabase/reviews) - **Easiest to Use:** [Okta](https://www.g2.com/products/okta/reviews) - **Top Trending:** [Descope](https://www.g2.com/products/descope/reviews) - **Best Free Software:** [Frontegg](https://www.g2.com/products/frontegg/reviews) --- **Sponsored** ### Ory Ory offers a suite of cloud-native, open-source identity and access management solutions, including: Ory Kratos for configurable user management with features like MFA and social login; Ory Hydra for OAuth 2.0 and OpenID Connect authorization; Ory Polis for organization management and enterprise SSO; Ory Keto for a granular authorization system based on Google Zanzibar; Ory Oathkeeper, an identity and access proxy that enforces a Zero Trust security model; and Ory Talos to Transform API keys into dynamic controls for the agentic era . Deploy Your Way \* Ory Network - SaaS, instant on global identity system \* Ory Enterprise License - On-prem self-hosted option (same code as our SaaS offering) with enterprise support \* Open Source - Try Ory for your specific use cases (community supported) [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1251&secure%5Bchosen_at%5D=2026-07-19T04%3A15%3A07Z&secure%5Bdisplayable_resource_id%5D=1251&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1251&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1197072&secure%5Bresource_id%5D=1251&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-identity-and-access-management-ciam&secure%5Btoken%5D=63a1b5191d98a60b74ba9c1128026e3819f524540be9cb25a5b3bc38601bfa70&secure%5Burl%5D=https%3A%2F%2Fwww.ory.com%2Fpricing%2F&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Customer Identity and Access Management (CIAM) Software Products in 2026? ### 1. [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) Salesforce's Agentforce 360 Platform helps IT and security teams innovate fast, deploy securely, and protect their data. With our development and security tools built into the entire agent and app lifecycle on Salesforce, organizations can dive into AI innovation without compromising on security and compliance. And by building on Salesforce, development teams get a head start on AI projects by using the apps, workflows, data streams, and agents they've already built. Developers can develop agents and apps quickly, securely, and reliably, and IT can customize and extend Salesforce across the enterprise. And every customer can protect their data with security and compliance. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,786 **How Do G2 Users Rate Salesforce Headless 360 Platform (formerly Salesforce Platform)?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer data linking:** 9.1/10 (Category avg: 8.8/10) - **Social login:** 8.6/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Salesforce Headless 360 Platform (formerly Salesforce Platform)?** - **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce) - **Company Website:** https://www.salesforce.com/ - **Year Founded:** 1999 - **HQ Location:** San Francisco, CA - **Twitter:** @salesforce (579,511 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (83,223 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Salesforce Developer, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Mid-Market, 34% Enterprise #### What Are Salesforce Headless 360 Platform (formerly Salesforce Platform)'s Pros and Cons? **Pros:** - Ease of Use (1639 reviews) - Features (799 reviews) - Customization (654 reviews) - Customizability (651 reviews) - Customization Options (630 reviews) **Cons:** - Learning Curve (574 reviews) - Complexity (525 reviews) - Expensive (469 reviews) - Difficult Learning (413 reviews) - Missing Features (412 reviews) ### What Do G2 Reviewers Say About Salesforce Headless 360 Platform (formerly Salesforce Platform)? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** with Salesforce Headless 360, facilitated by its practical training and supportive community. - Users value the **flexibility and automation capabilities** of Salesforce Headless 360 Platform for seamless data management. - Users appreciate the **easy customization** of Salesforce Headless 360 Platform, tailored perfectly for diverse institutional needs. - Users appreciate the **high customizability** of Salesforce Headless 360 Platform, easily adapting it to diverse educational needs. - Users appreciate the **extensive customization options** , enhancing their campaign-building experience and meeting diverse business needs. **Cons:** - Users often face a **steep learning curve** with Salesforce Headless 360 Platform, which can feel overwhelming for new users. - Users find the **complexity** of Salesforce Headless 360 Platform to be a significant barrier, particularly for smaller businesses. - Users highlight the **high cost of ownership** and complexity, making it challenging to manage and learn. - Users find the **difficult learning** curve of Salesforce Headless 360 Platform challenging, needing significant time and effort to master. - Users feel Salesforce Headless 360 Platform lacks **certain features and can be overwhelming** due to its complexity. #### What Are Recent G2 Reviews of Salesforce Headless 360 Platform (formerly Salesforce Platform)? **"[Flexible, Scalable Platform That Powers Modern Apps with Salesforce Reliability](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13104337)"** **Rating:** 5.0/5.0 stars *— Dev P.* [Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-13104337) --- **"[Salesforce Handles Complex Workflows Well But Maintenance Gets Heavy](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-12804488)"** **Rating:** 4.0/5.0 stars *— Kaleem A.* [Read full review](https://www.g2.com/survey_responses/salesforce-headless-360-platform-formerly-salesforce-platform-review-12804488) --- #### What Are G2 Users Discussing About Salesforce Headless 360 Platform (formerly Salesforce Platform)? - [What are the essential Salesforce Platform features a beginner should learn to improve customer relationship management?](https://www.g2.com/discussions/what-are-the-essential-salesforce-platform-features-a-beginner-should-learn-to-improve-customer-relationship-management) - 5 comments, 2 upvotes - [What is Salesforce Platform used for?](https://www.g2.com/discussions/what-is-salesforce-platform-used-for) - 2 comments - [What is Salesforce Mobile used for?](https://www.g2.com/discussions/what-is-salesforce-mobile-used-for) - 1 comment, 1 upvote - [What all functionalities can be used via Salesforce?](https://www.g2.com/discussions/what-all-functionalities-can-be-used-via-salesforce) - 2 comments, 1 upvote - [How do I add an account to Salesforce Authenticator?](https://www.g2.com/discussions/salesforce-authenticator-how-do-i-add-an-account-to-salesforce-authenticator) - 2 comments ### 2. [Okta](https://www.g2.com/products/okta/reviews) Okta, Inc. is The World’s Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to protect their AI agents, users, employees, and partners while driving security, efficiencies, and innovation. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,298 **How Do G2 Users Rate Okta?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Customer data linking:** 9.2/10 (Category avg: 8.8/10) - **Social login:** 9.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Okta?** - **Seller:** [Okta](https://www.g2.com/sellers/okta) - **Company Website:** https://okta.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, California - **Twitter:** @okta (42,953 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/926041/ (7,513 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Mid-Market, 38% Enterprise #### What Are Okta's Pros and Cons? **Pros:** - Ease of Use (207 reviews) - Security (158 reviews) - Authentication Security (153 reviews) - Single Sign-On (143 reviews) - Easy Access (140 reviews) **Cons:** - Authentication Issues (77 reviews) - Login Issues (64 reviews) - Expensive (46 reviews) - Complex Setup (44 reviews) - Frequent Authentication (39 reviews) ### What Do G2 Reviewers Say About Okta? *AI-generated summary from verified user reviews* **Pros:** - Users find Okta's **ease of use** remarkable, streamlining access and enhancing security across multiple sites. - Users value the **flexible dual factor authentication** of Okta, enhancing security while simplifying access across multiple platforms. - Users value Okta's **single sign-on security** that simplifies access, enhances security, and boosts overall productivity. - Users benefit from **streamlined access** with Okta's Single Sign-On, simplifying login processes and enhancing security effortlessly. - Users love Okta for its **easy access** , streamlining login processes and enhancing productivity with a single sign-on feature. **Cons:** - Users report **authentication issues** with Okta, leading to frustrating delays and access problems across multiple applications. - Users find the **login issues** with Okta frustrating, as it can be slow and tedious, impacting accessibility. - Users find Okta's pricing to be **high and lacking transparency** , making it challenging for smaller organizations to manage costs. - Users find the **setup process complex** , especially when managing policies and troubleshooting access issues. - Users find the **frequent authentication prompts** disruptive, especially when logged in on the same device. #### What Are Recent G2 Reviews of Okta? **"[Seamless, Secure Access: Everything Centralized in the Okta Dashboard](https://www.g2.com/survey_responses/okta-review-13101882)"** **Rating:** 5.0/5.0 stars *— Sandesh P.* [Read full review](https://www.g2.com/survey_responses/okta-review-13101882) --- **"[Okta Makes IAM and SSO Seamless with Strong, Easy-to-Deploy MFA](https://www.g2.com/survey_responses/okta-review-13109287)"** **Rating:** 4.0/5.0 stars *— Maulik V.* [Read full review](https://www.g2.com/survey_responses/okta-review-13109287) --- #### What Are G2 Users Discussing About Okta? - [What database does Just Eat use?](https://www.g2.com/discussions/what-database-does-just-eat-use) - 1 comment - [How good is Okta?](https://www.g2.com/discussions/how-good-is-okta) - 2 comments - [What are the 4 A's of cloud identity?](https://www.g2.com/discussions/what-are-the-4-a-s-of-cloud-identity) - [How do I enable MFA in Okta?](https://www.g2.com/discussions/how-do-i-enable-mfa-in-okta) - [Why do companies use Okta?](https://www.g2.com/discussions/why-do-companies-use-okta) - 1 comment ### 3. [Auth0](https://www.g2.com/products/auth0/reviews) Auth0 takes a modern approach to Identity, providing secure access to any application, for any user. Safeguarding billions of login transactions each month, Auth0 delivers convenience, privacy, and security so customers can focus on innovation. Auth0 is part of Okta, The World’s Identity Company™. Auth0 lets you quickly integrate authentication and authorization for web, mobile, and legacy applications, with new Fine Grained Authorization (FGA) that goes beyond role-based access control. Authenticate users across all applications with a customized, secure, and standards-based single login. Universal Login connects users to a central authorization server. Credentials aren’t transferred across sources, which boosts security and protects against phishing and credential stuffing attacks. OAuth 2.0 recommends that only external user agents (like the browser) be used by native applications for authentication flows. Auth0’s Universal Login achieves this while also enabling SSO. **Average Rating:** 4.3/5.0 **Total Reviews:** 267 **How Do G2 Users Rate Auth0?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Customer data linking:** 8.7/10 (Category avg: 8.8/10) - **Social login:** 9.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Auth0?** - **Seller:** [Okta](https://www.g2.com/sellers/okta) - **Company Website:** https://okta.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, California - **Twitter:** @okta (42,953 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/926041/ (7,513 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, Software Developer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Small-Business, 29% Mid-Market #### What Are Auth0's Pros and Cons? **Pros:** - Ease of Use (52 reviews) - Security (46 reviews) - Authentication (38 reviews) - Integrations (33 reviews) - Easy Integrations (32 reviews) **Cons:** - Expensive (26 reviews) - Cost (19 reviews) - Expensive Pricing (17 reviews) - Difficult Learning (15 reviews) - Complexity (12 reviews) ### What Do G2 Reviewers Say About Auth0? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Auth0, simplifying security setup and boosting development efficiency. - Users appreciate the **robust security features** of Auth0, which simplify authentication without hindering development speed. - Users appreciate the **ease of authentication** with Auth0, enjoying secure and flexible integration without development slowdowns. - Users appreciate the **diverse and flexible integrations** Auth0 offers, simplifying authentication and enhancing security across applications. - Users value the **easy integrations** of Auth0, simplifying the addition of various authentication methods efficiently. **Cons:** - Users find Auth0 to be **expensive** , especially as necessary features are locked behind higher-tier pricing structures. - Users find that the **cost of Auth0 escalates** with usage, particularly for essential advanced features in production. - Users find the **expensive pricing** of Auth0 a significant drawback, especially as features become necessary for growth. - Users find the **difficult learning curve** of Auth0 challenging, especially for newcomers looking for a simpler experience. - Users find the **complexity of the configuration UI** challenging, especially for beginners and those seeking intuitive design. #### What Are Recent G2 Reviews of Auth0? **"[Auth0 Makes Secure Authentication Easy for a Beginner Developer](https://www.g2.com/survey_responses/auth0-review-12955437)"** **Rating:** 5.0/5.0 stars *— Sunshine H.* [Read full review](https://www.g2.com/survey_responses/auth0-review-12955437) --- **"[A strong option for B2B, Organizations, and more advanced access control](https://www.g2.com/survey_responses/auth0-review-13109133)"** **Rating:** 4.5/5.0 stars *— Yauhen D.* [Read full review](https://www.g2.com/survey_responses/auth0-review-13109133) --- #### What Are G2 Users Discussing About Auth0? - [What is Auth0 used for?](https://www.g2.com/discussions/auth0-what-is-auth0-used-for) - [Is auth0 free?](https://www.g2.com/discussions/is-auth0-free) - [Is auth0 expensive?](https://www.g2.com/discussions/is-auth0-expensive) - 1 comment - [Is auth0 good?](https://www.g2.com/discussions/is-auth0-good) - [What is auth0 used for?](https://www.g2.com/discussions/what-is-auth0-used-for) - 1 comment ### 4. [IBM Verify CIAM](https://www.g2.com/products/ibm-verify-ciam/reviews) A centralized solution for managing customer and workforce identity and access including capabilities such as single-sign-on, multifactor authentication, adaptive AI-based access, passwordless access, and lifecycle and consent management. IBM Verify is a single-stack cloud-based, on premises, or hybrid-cloud solution for all identity and access needs listed above. Other advantages it presents are a way to integrate with legacy access and CRM applications, reverse proxies to help increase performance, reliability, and security, and a way to migrate from on-premises to cloud, not only from an application standpoint, but also in unifying directories. IBM Verify is available on AWS Marketplace. If data residency is a top concern, when combined with AWS, the vendor states that IBM Verify has the broadest tenancy, and can be delivered using a rapid deployment model that has already been put to the test in several critical situations. IBM further states they continue to invest in achieving and maintaining all the pertinent certifications such as SOC 2, ISO 27001, and PCI DSS, plus full FedRAMP authorization. IBM Verify is not just a solution IBM provides to clients for identity and access, but it is used it to establish a zero-trust posture for over 25 million of the company's own internal and external end-users, supporting 5,000 applications, more than 600 federated client companies and their workforces, and over 150,000 authorization groups, plus Mac, iOS, Android, Windows, Linux, and Z (mainframe) operating systems, which they state includes one of the world’s largest Apple deployments, and one of the largest Linux deployments. **Average Rating:** 4.3/5.0 **Total Reviews:** 177 **How Do G2 Users Rate IBM Verify CIAM?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Customer data linking:** 7.8/10 (Category avg: 8.8/10) - **Social login:** 8.3/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.2/10 (Category avg: 9.1/10) **Who Is the Company Behind IBM Verify CIAM?** - **Seller:** [IBM](https://www.g2.com/sellers/ibm) - **Company Website:** https://www.ibm.com - **Year Founded:** 1911 - **HQ Location:** Armonk, New York, United States - **Twitter:** @IBMSecurity (74,660 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1009/ (328,202 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 52% Enterprise, 39% Mid-Market #### What Are IBM Verify CIAM's Pros and Cons? **Pros:** - Security (61 reviews) - Ease of Use (48 reviews) - Authentication (38 reviews) - Features (29 reviews) - MFA Authentication (29 reviews) **Cons:** - Complex Setup (38 reviews) - Complexity (35 reviews) - Difficult Learning (33 reviews) - Difficult Setup (31 reviews) - Complex Administration (30 reviews) ### What Do G2 Reviewers Say About IBM Verify CIAM? *AI-generated summary from verified user reviews* **Pros:** - Users value the **robust security features** of IBM Verify, enhancing safety in customer registrations and logins. - Users value the **ease of use** of IBM Verify CIAM, appreciating its straightforward setup and user-friendly interface. - Users value the **customizable authentication flows** of IBM Verify CIAM, enhancing security and user experience effectively. - Users appreciate the **security and reliability** of IBM Verify CIAM, enhancing user experience with flexible authentication options. - Users appreciate the **extra security layers** provided by MFA authentication in IBM Verify, enhancing overall safety during logins. **Cons:** - Users find the **initial setup and configuration complex** , especially lacking streamlined documentation for easier onboarding. - Users find the **initial setup and configuration overly complex** , especially without prior IAM experience, complicating the onboarding process. - Users find the **difficult learning curve** of IBM Verify CIAM challenging, especially without prior IAM experience. - Users struggle with the **difficult setup** of IBM Verify CIAM, facing a steep learning curve and complex configurations. - Users find the **initial setup and configuration overly complex** , leading to a steeper learning curve and confusion. #### What Are Recent G2 Reviews of IBM Verify CIAM? **"[Easy SSO & MFA Management with a Helpful Login Activity Dashboard](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983)"** **Rating:** 4.0/5.0 stars *— Divyanshi B.* [Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12870983) --- **"[Low-Code Identity Orchestration with Smart Adaptive Risk and Legacy Integration](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550)"** **Rating:** 4.5/5.0 stars *— Vamshi Pasala Narayan V.* [Read full review](https://www.g2.com/survey_responses/ibm-verify-ciam-review-12900550) --- #### What Are G2 Users Discussing About IBM Verify CIAM? - [What are the benefits and drawbacks of using IBM Security Verify for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-ibm-security-verify-for-identity-and-access-management) - 1 upvote ### 5. [Ping Identity](https://www.g2.com/products/ping-identity/reviews) Ping Identity is a type of identity management solution designed to help organizations implement Zero Trust security frameworks while enhancing user experiences across various platforms. With a focus on intelligent identity solutions, Ping Identity empowers enterprises to securely manage access to cloud, mobile, Software as a Service (SaaS), and on-premises applications, facilitating a seamless integration of identity management into their digital business strategies. The target audience for Ping Identity primarily includes large enterprises and organizations that require robust security measures and streamlined access management for their workforce, customers, and partners. This solution is particularly beneficial for businesses operating in hybrid environments, where applications and data are spread across multiple platforms and locations. By adopting Ping Identity, organizations can ensure that their security protocols are not only effective but also user-friendly, thereby improving overall productivity and satisfaction. Key features of the PingOne Cloud Platform include single sign-on (SSO), multi-factor authentication (MFA), and adaptive authentication, which collectively enhance security while simplifying the user experience. The platform's SSO capability allows users to access multiple applications with a single set of credentials, reducing password fatigue and improving user compliance. MFA adds an extra layer of security by requiring additional verification steps, which is crucial in today’s threat landscape. Adaptive authentication further strengthens security by assessing user behavior and context, enabling organizations to respond dynamically to potential risks. Ping Identity stands out in the identity management category through its commitment to open standards and strategic partnerships with industry leaders such as Microsoft and Amazon. This approach not only enhances interoperability with existing systems but also ensures that organizations can leverage the latest technologies and innovations in identity management. By providing flexible solutions tailored to meet the unique needs of each enterprise, Ping Identity accelerates digital transformation initiatives, enhances customer engagement, and fortifies security measures, making it a valuable asset for any organization looking to navigate the complexities of modern identity management. **Average Rating:** 4.4/5.0 **Total Reviews:** 118 **How Do G2 Users Rate Ping Identity?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Customer data linking:** 8.9/10 (Category avg: 8.8/10) - **Social login:** 8.3/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.6/10 (Category avg: 9.1/10) **Who Is the Company Behind Ping Identity?** - **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity) - **Company Website:** https://www.PingIdentity.com - **Year Founded:** 2002 - **HQ Location:** Denver, CO - **Twitter:** @pingidentity (42,053 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/21870/ (2,378 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 69% Enterprise, 23% Mid-Market #### What Are Ping Identity's Pros and Cons? **Pros:** - Customer Management (2 reviews) - Ease of Use (2 reviews) - Adaptability (1 reviews) - Administration Management (1 reviews) - Customer Support (1 reviews) **Cons:** - Limited Features (2 reviews) - Authentication Issues (1 reviews) - Complex Administration (1 reviews) - Complex Setup (1 reviews) - Confusing Interface (1 reviews) ### What Do G2 Reviewers Say About Ping Identity? *AI-generated summary from verified user reviews* **Pros:** - Users value the **responsive customer management** in Ping Identity, appreciating the ease of configuration and collaboration. - Users appreciate the **ease of use** of Ping Identity, finding it simple to configure and manage applications. - Users appreciate the **adaptability** of Ping Identity, enjoying seamless app configuration and management experiences. - Users value the **easy app configuration and management** capabilities in Ping Identity, enhancing their maintenance experience. - Users appreciate the **responsive customer support** of Ping Identity, highlighting their willingness to listen and collaborate effectively. **Cons:** - Users find the **limited features** of Ping Identity restrictive, particularly in terms of customization and ease of setup. - Users find **authentication issues** with Ping Identity, especially regarding confusion in setup and maintenance of OAuth/OIDC. - Users find the **complex administration** of Ping Identity challenging, noting confusion in setup and maintenance. - Users find the **complex setup** of Ping Identity confusing, affecting the ease of using its features. - Users find the **interface confusing** , making setup and maintenance of Ping Identity challenging and frustrating. #### What Are Recent G2 Reviews of Ping Identity? **"[Scalable and Reliable Identity Management at Massive Scale](https://www.g2.com/survey_responses/ping-identity-review-12643118)"** **Rating:** 5.0/5.0 stars *— Peter B.* [Read full review](https://www.g2.com/survey_responses/ping-identity-review-12643118) --- **"[Comprehensive, Stable Authentication Suite That’s Easy to Use](https://www.g2.com/survey_responses/ping-identity-review-12827456)"** **Rating:** 4.5/5.0 stars *— Naveen Kumar S.* [Read full review](https://www.g2.com/survey_responses/ping-identity-review-12827456) --- #### What Are G2 Users Discussing About Ping Identity? - [How has Ping Identity supported your identity and access management, and what challenges have you faced?](https://www.g2.com/discussions/how-has-ping-identity-supported-your-identity-and-access-management-and-what-challenges-have-you-faced) - [What is Ping Identity used for?](https://www.g2.com/discussions/what-is-ping-identity-used-for) ### 6. [Microsoft Entra External ID](https://www.g2.com/products/microsoft-entra-external-id/reviews) Secure and manage customer and partner identities beyond your organization. **Average Rating:** 4.2/5.0 **Total Reviews:** 25 **How Do G2 Users Rate Microsoft Entra External ID?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Customer data linking:** 9.2/10 (Category avg: 8.8/10) - **Social login:** 8.5/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.2/10 (Category avg: 9.1/10) **Who Is the Company Behind Microsoft Entra External ID?** - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft (13,091,739 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (231,632 employees on LinkedIn®) - **Ownership:** MSFT **Who Uses This Product?** - **Company Size:** 41% Small-Business, 37% Mid-Market #### What Are Recent G2 Reviews of Microsoft Entra External ID? **"[Microsoft Entra External ID fulfilling our B2B requirement](https://www.g2.com/survey_responses/microsoft-entra-external-id-review-9279959)"** **Rating:** 5.0/5.0 stars *— Pawan K.* [Read full review](https://www.g2.com/survey_responses/microsoft-entra-external-id-review-9279959) --- **"[Protect your applications? Microsoft Entra Ext ID is the solution!](https://www.g2.com/survey_responses/microsoft-entra-external-id-review-9361064)"** **Rating:** 5.0/5.0 stars *— David Alejandro C.* [Read full review](https://www.g2.com/survey_responses/microsoft-entra-external-id-review-9361064) --- ### 7. [Supabase](https://www.g2.com/products/supabase-supabase/reviews) Supabase is an open-source backend-as-a-service (BaaS) platform that enables developers to build and scale applications efficiently without managing server infrastructure. Launched in 2020 as an alternative to Firebase, Supabase offers a suite of tools including a PostgreSQL database, authentication, real-time subscriptions, and storage capabilities. By leveraging the robustness of PostgreSQL, Supabase provides a scalable and secure foundation for modern web and mobile applications. Key Features and Functionality: - PostgreSQL Database: Each Supabase project includes a dedicated PostgreSQL database, offering full SQL support and advanced features such as JSON handling, full-text search, and vector support. - Instant APIs: Supabase automatically generates RESTful and GraphQL APIs based on your database schema, eliminating the need for manual coding and accelerating development. - Authentication and Authorization: The platform provides built-in user authentication with support for various sign-in methods, including email/password, magic links, and social logins. It also integrates seamlessly with PostgreSQL's Row Level Security for fine-grained access control. - Real-time Capabilities: Supabase enables real-time data synchronization via WebSockets, allowing applications to respond instantly to database changes. - Edge Functions: Developers can deploy serverless functions close to users for low-latency execution, facilitating scalable and efficient backend logic. - File Storage: Supabase offers scalable storage solutions for managing and serving files, complete with configurable access policies to ensure data security. Primary Value and User Solutions: Supabase addresses the challenges developers face in building and scaling applications by providing a comprehensive, open-source backend platform. It eliminates the complexities of managing server infrastructure, allowing developers to focus on creating feature-rich applications. With its real-time capabilities, robust authentication, and seamless integration with PostgreSQL, Supabase empowers developers to build secure, scalable, and responsive applications efficiently. **Average Rating:** 4.7/5.0 **Total Reviews:** 72 **How Do G2 Users Rate Supabase?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Customer data linking:** 8.3/10 (Category avg: 8.8/10) - **Social login:** 8.3/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 7.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Supabase?** - **Seller:** [Supabase](https://www.g2.com/sellers/supabase) - **Year Founded:** 2020 - **HQ Location:** Global, US - **LinkedIn® Page:** https://www.linkedin.com/company/supabase/ (357 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 75% Small-Business, 21% Mid-Market #### What Are Supabase's Pros and Cons? **Pros:** - Ease of Use (8 reviews) - Features (6 reviews) - User-Friendly (5 reviews) - Easy Integrations (4 reviews) - Integrations (4 reviews) **Cons:** - Beginner Unfriendliness (2 reviews) - Expensive (2 reviews) - High Complexity (2 reviews) - Insufficient Guidance (2 reviews) - Learning Difficulty (2 reviews) ### What Do G2 Reviewers Say About Supabase? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Supabase, highlighting its simple setup and user-friendly backend experience. - Users appreciate the **powerful design and intuitive API** of Supabase, making development both easy and enjoyable. - Users find Supabase to be **user-friendly** , appreciating its simplicity, great UI, and seamless integration with tools. - Users find **easy integrations** with Supabase enhance their development experience and streamline project setups effortlessly. - Users appreciate the **seamless integrations** of Supabase, making it easy to connect with various development tools smoothly. **Cons:** - Users find Supabase has **beginner unfriendliness** , as its complexity and limited support hinder novice coders' experience. - Users find the **pricing high** , particularly for premium services that should be accessible to all users. - Users find the **high complexity** of Supabase challenging, particularly for novice coders seeking user-friendly tools. - Users feel Supabase lacks **insufficient guidance** , particularly for novice coders needing better documentation and user-friendliness. - Users find **learning difficulty** with Supabase, especially novices who struggle with complex tools and limited community support. #### What Are Recent G2 Reviews of Supabase? **"[A Reliable Backend Platform for Fast Development](https://www.g2.com/survey_responses/supabase-review-13091789)"** **Rating:** 4.5/5.0 stars *— Muhammad O.* [Read full review](https://www.g2.com/survey_responses/supabase-review-13091789) --- **"[Easy database for college IoT projects](https://www.g2.com/survey_responses/supabase-review-13115284)"** **Rating:** 4.5/5.0 stars *— Krishnakant R.* [Read full review](https://www.g2.com/survey_responses/supabase-review-13115284) --- ### 8. [Descope](https://www.g2.com/products/descope/reviews) Descope is a drag & drop customer authentication and identity management platform. Our no / low code CIAM solution helps organizations easily create and customize their entire user journey using visual workflows – from authentication and authorization to MFA and federated SSO. Hundreds of customers including GoFundMe, Navan, You.com, and Branch use Descope to reduce user friction, prevent account takeover, and get a unified view of their customer journey. Descope was named a Momentum Leader in the G2 Fall Reports for the CIAM and Passwordless categories. Descope also provides a connector ecosystem with dozens of third-party services for use cases such as identity verification, fraud prevention, risk-based authentication, and identity orchestration. Descope is built on a scalable multi-tenant architecture with high availability that can support advanced enterprise requirements. Founded in 2022, Descope is backed by Lightspeed and Notable Capital (previously GGV Capital) and is a member of the FIDO Alliance. **Average Rating:** 4.8/5.0 **Total Reviews:** 86 **How Do G2 Users Rate Descope?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Customer data linking:** 8.9/10 (Category avg: 8.8/10) - **Social login:** 9.5/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.7/10 (Category avg: 9.1/10) **Who Is the Company Behind Descope?** - **Seller:** [Descope](https://www.g2.com/sellers/descope) - **Company Website:** https://www.descope.com/ - **Year Founded:** 2022 - **HQ Location:** Los Altos, California - **Twitter:** @descopeinc (651 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/descope/ (109 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CTO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 84% Small-Business, 15% Mid-Market #### What Are Descope's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - Customer Support (14 reviews) - Authentication (13 reviews) - Implementation Ease (12 reviews) - Easy Setup (10 reviews) **Cons:** - Complex Setup (6 reviews) - Difficult Learning (5 reviews) - Outdated Documentation (4 reviews) - Complexity (3 reviews) - Difficult Learning Process (3 reviews) ### What Do G2 Reviewers Say About Descope? *AI-generated summary from verified user reviews* **Pros:** - Users highly value the **ease of use** of Descope, finding setup and usage smooth and satisfying for all skill levels. - Users highlight the **exceptional customer support** from Descope, appreciating quick responses and helpful guidance for complex issues. - Users value Descope for providing **trusted authentication and authorization** , simplifying integration and ensuring best practices. - Users praise the **implementation ease** of Descope, appreciating its seamless integration and user-friendly interface. - Users highlight the **easy setup** of Descope, appreciating its quick deployment and intuitive user experience. **Cons:** - Users find the **complex setup** process challenging, requiring significant time and effort for proper configuration. - Users find the **difficult learning curve** of Descope challenging, particularly when integrating flows with a unique setup. - Users find the **outdated documentation** a hurdle, making advanced feature implementation and customization more challenging. - Users find the **complexity** of Descope's advanced features and setup process can hinder smooth implementation and customization. - Users find the **difficult learning process** of Descope challenging, requiring time and support to fully grasp its capabilities. #### What Are Recent G2 Reviews of Descope? **"[Game-Changing WYSIWYG Auth Flows with Integrations That Scale](https://www.g2.com/survey_responses/descope-review-12672849)"** **Rating:** 4.5/5.0 stars *— Vishesh B.* [Read full review](https://www.g2.com/survey_responses/descope-review-12672849) --- **"[Works great for our multi-tenant B2B auth needs](https://www.g2.com/survey_responses/descope-review-12183990)"** **Rating:** 5.0/5.0 stars *— Arun K.* [Read full review](https://www.g2.com/survey_responses/descope-review-12183990) --- ### 9. [Amazon Cognito](https://www.g2.com/products/amazon-cognito/reviews) Amazon Cognito is a developer-centric service that enables secure customer identity and access management (CIAM) for web and mobile applications. It allows developers to implement user sign-up, sign-in, and access control mechanisms swiftly, scaling to millions of users. Cognito supports authentication through social identity providers like Apple, Facebook, Google, and Amazon, as well as enterprise identity providers via SAML and OIDC. It offers a customizable hosted UI and integrates seamlessly with other AWS services, providing a comprehensive solution for managing user identities and securing application access. Key Features and Functionality: - User Pools: Secure user directories that provide sign-up and sign-in options, supporting multi-factor authentication (MFA) and customizable workflows. - Identity Pools: Grant users temporary access to AWS services based on their identity, facilitating secure resource access. - Federation: Integrate with social and enterprise identity providers, allowing users to authenticate using existing credentials. - Adaptive Authentication: Implement risk-based authentication that evaluates sign-in attempts and prompts for additional verification when necessary. - Compromised Credential Protection: Detect and prevent the use of compromised credentials, enhancing account security. - Customizable User Workflows: Utilize AWS Lambda triggers to tailor authentication and user management processes to specific application needs. Primary Value and Solutions Provided: Amazon Cognito simplifies the implementation of secure and scalable user authentication and authorization in applications, reducing development time and infrastructure management. By supporting various authentication methods and integrating with multiple identity providers, it enhances user experience and broadens access options. Its advanced security features, such as adaptive authentication and compromised credential protection, safeguard user accounts against unauthorized access. Additionally, Cognito's seamless integration with AWS services enables developers to build comprehensive, secure applications without the complexity of managing user identities and permissions manually. **Average Rating:** 4.1/5.0 **Total Reviews:** 45 **How Do G2 Users Rate Amazon Cognito?** - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) - **Customer data linking:** 8.0/10 (Category avg: 8.8/10) - **Social login:** 8.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.0/10 (Category avg: 9.1/10) **Who Is the Company Behind Amazon Cognito?** - **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd) - **Year Founded:** 2006 - **HQ Location:** Seattle, WA - **Twitter:** @awscloud (2,232,483 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/amazon-web-services/ (147,094 employees on LinkedIn®) - **Ownership:** NASDAQ: AMZN **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 50% Small-Business, 26% Enterprise #### What Are Amazon Cognito's Pros and Cons? **Pros:** - API Integration (1 reviews) - Authentication (1 reviews) - Automation (1 reviews) - Customizability (1 reviews) - Customization (1 reviews) **Cons:** - Complex Setup (1 reviews) - Error Handling (1 reviews) - Expertise Requirement (1 reviews) - Missing Features (1 reviews) - Outdated Documentation (1 reviews) ### What Do G2 Reviewers Say About Amazon Cognito? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless API integration** of Amazon Cognito, enhancing usability across various platforms effortlessly. - Users appreciate the **highly scalable authentication** features of Amazon Cognito, making it ideal for diverse applications. - Users appreciate the **automation capabilities** of Amazon Cognito, enabling seamless scalability and streamlined authentication processes. - Users appreciate the **customizability** of Amazon Cognito, enabling tailored authentication flows for diverse use cases. - Users value the **customization options** in Amazon Cognito, allowing tailored authentication flows for diverse needs. **Cons:** - Users find the **complex setup** of Amazon Cognito challenging, requiring extensive AWS knowledge and causing confusion during initial configuration. - Users struggle with **error handling and debugging** , finding it challenging to navigate AWS's managed systems and documentation. - Users find the **expertise requirement** for Amazon Cognito overwhelming due to complex setup and poor documentation. - Users express concerns over **missing features** , particularly lacking bulk updates and user data export options. - Users face challenges due to **outdated documentation** , complicating initial setup and error handling in Amazon Cognito. #### What Are Recent G2 Reviews of Amazon Cognito? **"[Simple, Sleek, Scalable, Reliable Identity Management which provides Auth, Auth, User management.](https://www.g2.com/survey_responses/amazon-cognito-review-10569216)"** **Rating:** 5.0/5.0 stars *— Dharmesh K.* [Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-10569216) --- **"[Been utilizing cognito in most of my app](https://www.g2.com/survey_responses/amazon-cognito-review-11452531)"** **Rating:** 4.0/5.0 stars *— Verified User in Information Technology and Services* [Read full review](https://www.g2.com/survey_responses/amazon-cognito-review-11452531) --- #### What Are G2 Users Discussing About Amazon Cognito? - [What is Amazon Cognito used for?](https://www.g2.com/discussions/what-is-amazon-cognito-used-for) - [Is Cognito safe?](https://www.g2.com/discussions/is-cognito-safe) - [Is AWS Cognito free?](https://www.g2.com/discussions/is-aws-cognito-free) - [What is Amazon Cognito identity?](https://www.g2.com/discussions/what-is-amazon-cognito-identity) - [What is the use of Amazon Cognito?](https://www.g2.com/discussions/what-is-the-use-of-amazon-cognito) ### 10. [FusionAuth](https://www.g2.com/products/fusionauth/reviews) FusionAuth is a customer identity and access management (CIAM) platform specifically engineered to address the challenges of security, scalability, and developer efficiency. This solution is designed for organizations seeking to enhance their identity management processes while ensuring compliance with stringent regulatory standards such as GDPR and SOC2. By offering a flexible deployment model, FusionAuth allows users to maintain control over their data residency, whether in the cloud, on-premises, or in hybrid environments. Targeted towards developers and organizations that require robust identity solutions, FusionAuth is particularly beneficial for businesses experiencing rapid growth or those that need to streamline their authentication processes. Its API-first architecture enables organizations to embed identity management directly into their existing workflows, reducing the operational burden associated with traditional identity providers. This capability is especially valuable for companies that wish to eliminate the complexities and costs associated with maintaining homegrown authentication systems. Key features of FusionAuth include its flexible deployment options, which empower organizations to choose how and where they host their identity management solution. This flexibility is complemented by an API-driven architecture, where every feature is accessible through APIs, allowing for seamless integration and management of identity as part of the overall infrastructure. This approach not only enhances developer velocity but also ensures that organizations can adapt their identity solutions to meet evolving business needs without being locked into a single vendor's cloud. Additionally, FusionAuth offers predictable pricing models that help organizations avoid unexpected costs commonly associated with monthly active user (MAU) surges. This transparency in pricing is a significant advantage for businesses looking to scale without incurring excessive expenses. The platform has demonstrated its effectiveness across various industries, with notable success stories highlighting its ability to handle massive traffic surges, reduce operational bottlenecks, and lower engineering burdens. For instance, Bilt leveraged FusionAuth to manage high traffic volumes while ensuring compliance with data residency requirements. Similarly, Vatix transitioned from a cumbersome homegrown system to FusionAuth, enabling their Customer Success team to onboard clients quickly and efficiently. UrbanSitter's implementation of FusionAuth significantly reduced their authentication development time, allowing them to focus on core product innovation. These examples illustrate how FusionAuth not only enhances security and compliance but also drives operational efficiency and cost savings for organizations across diverse sectors. **Average Rating:** 4.5/5.0 **Total Reviews:** 137 **How Do G2 Users Rate FusionAuth?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Customer data linking:** 7.9/10 (Category avg: 8.8/10) - **Social login:** 8.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.1/10 (Category avg: 9.1/10) **Who Is the Company Behind FusionAuth?** - **Seller:** [FusionAuth](https://www.g2.com/sellers/fusionauth) - **Company Website:** https://fusionauth.io - **Year Founded:** 2009 - **HQ Location:** Broomfield, US - **Twitter:** @FusionAuth (2,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/11861048/ (65 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, CTO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Small-Business, 45% Mid-Market #### What Are FusionAuth's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Integrations (40 reviews) - Easy Integrations (37 reviews) - Features (37 reviews) - Customer Support (35 reviews) **Cons:** - Complexity (28 reviews) - Difficult Learning (19 reviews) - Complex Setup (18 reviews) - Learning Curve (14 reviews) - Limited Customization (14 reviews) ### What Do G2 Reviewers Say About FusionAuth? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of FusionAuth, making setup and administration simple and efficient. - Users value the **seamless integrations** with multiple authentication methods and third-party services for enhanced flexibility. - Users value the **easy integrations** with third parties, enhancing accessibility and functionality within their systems. - Users love the **integrated tools and customization** in FusionAuth, streamlining authentication and enhancing ease of use. - Users value the **excellent customer support** of FusionAuth that efficiently resolves issues and enhances user experience. **Cons:** - Users find the **complexity** of FusionAuth's configuration and learning curve challenging, complicating their overall experience. - Users face a **difficult learning curve** with FusionAuth's UI and advanced implementation details, complicating the integration process. - Users find the **complex setup** process of FusionAuth challenging, leading to longer onboarding and configuration issues. - Users note a significant **learning curve** with FusionAuth, making it challenging for new teams to adapt effectively. - Users find the **limited customization** options in FusionAuth frustrating, hindering their ability to tailor the platform effectively. #### What Are Recent G2 Reviews of FusionAuth? **"[Flexible Self-Hosted Solution with Great Documentation and Support at an affordable price](https://www.g2.com/survey_responses/fusionauth-review-12481920)"** **Rating:** 4.5/5.0 stars *— Idan Y.* [Read full review](https://www.g2.com/survey_responses/fusionauth-review-12481920) --- **"[Powerful, Flexible Authentication with Effortless Setup and a Great UI](https://www.g2.com/survey_responses/fusionauth-review-12527838)"** **Rating:** 5.0/5.0 stars *— Nate B.* [Read full review](https://www.g2.com/survey_responses/fusionauth-review-12527838) --- #### What Are G2 Users Discussing About FusionAuth? - [What is the difference between Okta and Auth0?](https://www.g2.com/discussions/what-is-the-difference-between-okta-and-auth0) - [Is FusionAuth free?](https://www.g2.com/discussions/is-fusionauth-free) - 1 comment - [How do you use FusionAuth?](https://www.g2.com/discussions/how-do-you-use-fusionauth) - [Why use FusionAuth?](https://www.g2.com/discussions/why-use-fusionauth) ### 11. [SAP Customer Identity and Access Management](https://www.g2.com/products/sap-customer-identity-and-access-management/reviews) SAP CIAM for B2C is about creating relationships built on trust, security, and compliance. For the consumer, they receive an exceptional user experience, from frictionless authentication, engagement, and personalisation across every touchpoint, channel, and brand. For your business, leverage the unified customer identity to be used across your business, both front office and back office. Increase profitability and growth, at scale. Bonus: Our Enterprise Consent and Preference Management Solution is now part of CIAM B2C Customer Data Solutions: Customer Data Platform, Customer Identity and Access Management (CIAM) for B2C\*, Customer Identity and Access Management (CIAM) for B2B\*, \*Enterprise Consent and Access Management (ECPM) is now part of CIAM **Average Rating:** 4.1/5.0 **Total Reviews:** 29 **How Do G2 Users Rate SAP Customer Identity and Access Management?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10) - **Customer data linking:** 9.8/10 (Category avg: 8.8/10) - **Social login:** 8.5/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind SAP Customer Identity and Access Management?** - **Seller:** [SAP](https://www.g2.com/sellers/sap) - **Year Founded:** 1972 - **HQ Location:** Walldorf - **Twitter:** @SAP (297,052 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/sap/ (141,955 employees on LinkedIn®) - **Ownership:** NYSE:SAP **Who Uses This Product?** - **Top Industries:** Information Technology and Services - **Company Size:** 47% Enterprise, 37% Mid-Market #### What Are SAP Customer Identity and Access Management's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Ease of Use (2 reviews) - Helpful (2 reviews) - Learning (2 reviews) - Analytics (1 reviews) **Cons:** - Complexity (2 reviews) - Complexity Issues (1 reviews) - Complex Setup (1 reviews) - Expensive (1 reviews) - Integration Issues (1 reviews) ### What Do G2 Reviewers Say About SAP Customer Identity and Access Management? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **prompt customer support** of SAP Customer Identity and Access Management, enhancing their overall experience. - Users find SAP Customer Identity and Access Management's **ease of use** enhances customer relationship building and understanding. - Users appreciate the **user-friendly interface** of SAP Customer Identity and Access Management, enabling efficient customer relationship building. - Users value the **easy-to-use UI** and minimal learning curve of SAP Customer Identity and Access Management. - Users value the **easy-to-use analytics** of SAP Customer IAM, enhancing their understanding of consumer behavior effortlessly. **Cons:** - Users find the **complexity of integration** with external services to be a significant hurdle when using SAP Customer Identity and Access Management. - Users face significant **complexity issues** with integrating external services, often requiring expert assistance for successful implementation. - Users find the **complex setup** of SAP Customer Identity and Access Management to be a significant drawback affecting usability. - Users find SAP Customer Identity and Access Management to be **expensive** compared to competitors, affecting its overall value. - Users face **integration issues** with external services, finding the process complex and in need of simplification. #### What Are Recent G2 Reviews of SAP Customer Identity and Access Management? **"[SAP Customer Identity and Access Management for B2C](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680)"** **Rating:** 4.5/5.0 stars *— Rajiv T.* [Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-7888680) --- **"[Good program that is essential for managing customer data.](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114)"** **Rating:** 4.0/5.0 stars *— Michael H.* [Read full review](https://www.g2.com/survey_responses/sap-customer-identity-and-access-management-review-8200114) --- #### What Are G2 Users Discussing About SAP Customer Identity and Access Management? - [What is SAP Customer Identity and Access Management for B2C used for?](https://www.g2.com/discussions/what-is-sap-customer-identity-and-access-management-for-b2c-used-for) ### 12. [WSO2 Identity Platform](https://www.g2.com/products/wso2-identity-platform/reviews) What is WSO2 Identity Platform? WSO2 Identity Platform is a unified, API-first suite designed to orchestrate identity for humans, applications, and autonomous AI agents. It provides a modular fabric for modern identity, allowing organizations to deploy the full platform or select specific capabilities to enhance their existing IAM stack. Managed identities within the suite now exceed one billion for more than 250 customers across global industries including financial services, healthcare, and government. Comprehensive capabilities WSO2 Identity Platform serves as a strategic foundation for modern identity by offering: - Developer-first design with extreme extensibility: Use an API-first approach to customize every stage of the user journey. Avoid proprietary black boxes with a platform built for deep technical integration. - Open source freedom without hidden vendor lock-in: Retain full control of your identity data and logic. Benefit from a transparent, community-vetted codebase that ensures long-term agility and security. - Deploy anywhere across hybrid and cloud environments: Run WSO2 Access Manager on-premises, in private clouds, or as a containerized solution. Maintain consistency across your infrastructure with ease. - Scale to millions of users with proven reliability: Effortlessly manage complex B2B and B2C requirements. From progressive profiling to delegated administration, handle massive growth without performance loss. - Future-proof security for humans and AI agents: Secure the next generation of digital interactions. Use AI-powered flows and branding to protect both human users and autonomous AI agents seamlessly. - Meet global standards with built-in compliance: Simplify adherence to GDPR, FAPI, and OIDC. WSO2 Access Manager provides the granular consent and security protocols required for highly regulated industries. Value proposition: How do you position yourself against your competitors? - WSO2 Identity Platform is designed for deep technical integration and absolute deployment freedom. - Total deployment freedom: Maintain control with options for self-managed software for privacy or managed SaaS for speed. - Agentic enterprise strategy: WSO2 is a pioneer in treating AI agents as first-class citizens, providing the identity layer required to secure and govern autonomous AI interactions. - Extreme extensibility: Service extensions and an API-first approach allow developers to modify flow behaviors to meet unique requirements without being locked into a "proprietary black box". - Lower TCO & high ROI: Proven to provide a 332% ROI over three years, with pricing that allows for scaling to over 100 million users without exponential cost increases. - Open source transparency: A community-vetted codebase ensures long-term agility, security, and the elimination of hidden vendor lock-in. **Average Rating:** 4.5/5.0 **Total Reviews:** 107 **How Do G2 Users Rate WSO2 Identity Platform?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer data linking:** 8.6/10 (Category avg: 8.8/10) - **Social login:** 8.4/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind WSO2 Identity Platform?** - **Seller:** [WSO2](https://www.g2.com/sellers/wso2) - **Company Website:** https://wso2.com - **Year Founded:** 2005 - **HQ Location:** Mountain View, CA - **Twitter:** @wso2 (12,751 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/66028/ (1,254 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 47% Mid-Market, 37% Enterprise #### What Are WSO2 Identity Platform's Pros and Cons? **Pros:** - Authentication (31 reviews) - Security (26 reviews) - Identity Management (24 reviews) - Ease of Use (23 reviews) - Single Sign-On (22 reviews) **Cons:** - Difficult Learning (14 reviews) - Complexity (11 reviews) - Complex Setup (11 reviews) - Learning Curve (10 reviews) - Poor Documentation (10 reviews) ### What Do G2 Reviewers Say About WSO2 Identity Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **seamless authentication integration** of WSO2 Identity Platform, enhancing security and simplifying user access management. - Users value the **robust security features** of WSO2 Identity Platform, enhancing their cyber security effectiveness and management. - Users appreciate the **user-friendly interface** of WSO2 Identity Platform, simplifying identity management with ease of integration. - Users appreciate the **ease of setup and integration** with WSO2 Identity Platform, streamlining their implementation process. - Users praise **Single Sign-On** in WSO2 Identity Platform for its seamless access management and enhanced security features. **Cons:** - Users report a **difficult learning curve** with WSO2 Identity Platform, especially for beginners and complex customizations. - Users find WSO2 Identity Platform to have a **complexity barrier** that challenges beginners and requires advanced knowledge. - Users find the **complex setup** of WSO2 Identity Platform challenging, often requiring significant technical expertise and learning resources. - Users often struggle with a **steep learning curve** in WSO2 Identity Platform, making initial setup challenging for beginners. - Users face a **poor documentation** issue, making integration and customization efforts overly complicated and time-consuming. #### What Are Recent G2 Reviews of WSO2 Identity Platform? **"[Bridging RFC Precision with Real-World Flexibility in WSO2 IS](https://www.g2.com/survey_responses/wso2-identity-platform-review-11404135)"** **Rating:** 5.0/5.0 stars *— CEDRIC G.* [Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-11404135) --- **"[Total Control and Unmatched Customization](https://www.g2.com/survey_responses/wso2-identity-platform-review-12748062)"** **Rating:** 4.5/5.0 stars *— Octavio d.* [Read full review](https://www.g2.com/survey_responses/wso2-identity-platform-review-12748062) --- ### 13. [Frontegg](https://www.g2.com/products/frontegg/reviews) Frontegg is the only solution that provides robust and scalable user management infrastructure for B2B SaaS, handling the full user journey, from signup to subscription. The platform is multi-tenant at its core, which enables organization-level granularity for any setting or configuration. For a comprehensive user experience, Frontegg offers a self-serve Admin Portal, which provides the user with full visibility and control over their personal and organizational settings. Our platform enables app builders by supporting their efforts all the way from fundamental authentication flows to the most advanced capabilities such as complex organizational structures (multi-tenancy), fine-grained authorization, API-token management, self-service admin portal for end-users, subscription enforcement, single-sign-on (SSO), and much more. Frontegg’s interfaces are embedded as a UI layer within your app and become a customer-facing management interface for your end-users, both on the personal and workspace levels. Frontegg also powers-up your backend through rich SDKs supported in various languages and frameworks. **Average Rating:** 4.8/5.0 **Total Reviews:** 362 **How Do G2 Users Rate Frontegg?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer data linking:** 9.6/10 (Category avg: 8.8/10) - **Social login:** 9.6/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Frontegg?** - **Seller:** [Frontegg LTD](https://www.g2.com/sellers/frontegg-ltd) - **Company Website:** https://www.frontegg.com - **Year Founded:** 2019 - **HQ Location:** Mountain View, California, United States - **Twitter:** @FronteggForSaaS (457 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/29365766/ (72 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer, CTO - **Top Industries:** Computer Software, Computer & Network Security - **Company Size:** 54% Small-Business, 32% Mid-Market #### What Are Frontegg's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Customer Support (17 reviews) - Integrations (15 reviews) - Features (14 reviews) - Easy Integrations (13 reviews) **Cons:** - Poor Documentation (9 reviews) - Outdated Documentation (7 reviews) - Integration Issues (6 reviews) - Lack of Information (6 reviews) - Limited Customization (5 reviews) ### What Do G2 Reviewers Say About Frontegg? *AI-generated summary from verified user reviews* **Pros:** - Users find Frontegg to be **incredibly easy to use** , streamlining authentication and user management efficiently. - Users value the **responsive customer support** of Frontegg, which enhances their overall experience and efficiency. - Users value the **seamless integrations** offered by Frontegg, enhancing efficiency and reducing engineering overhead significantly. - Users value Frontegg for its **flexible user management** and seamless integration with various login systems and SSO providers. - Users praise Frontegg for its **easy integrations** , significantly reducing implementation time for authentication and user management. **Cons:** - Users find the **documentation lacking** , often leading to frustrations and time-consuming support interactions for API guidance. - Users find the **documentation outdated** , often lacking real-world examples for complex scenarios and causing frustration. - Users face **integration issues** with Frontegg, particularly in adapting to legacy systems and complex configurations. - Users express frustration with the **lack of clear documentation** , making API usage and error handling unnecessarily complicated. - Users find **customization options limited** , particularly for UI components and integration, impacting brand consistency and user experience. #### What Are Recent G2 Reviews of Frontegg? **"[Works well once you get started](https://www.g2.com/survey_responses/frontegg-review-12515838)"** **Rating:** 4.5/5.0 stars *— Nick Z.* [Read full review](https://www.g2.com/survey_responses/frontegg-review-12515838) --- **"[Streamlines Streamlit Authentication with Stellar Support](https://www.g2.com/survey_responses/frontegg-review-12818227)"** **Rating:** 4.0/5.0 stars *— Thomas S.* [Read full review](https://www.g2.com/survey_responses/frontegg-review-12818227) --- #### What Are G2 Users Discussing About Frontegg? - [What is Frontegg used for?](https://www.g2.com/discussions/what-is-frontegg-used-for) - 1 upvote ### 14. [Google Cloud Identity Platform](https://www.g2.com/products/google-cloud-identity-platform/reviews) Google Cloud Identity Platform is a customer identity and access management (CIAM) solution that enables organizations to integrate secure, scalable authentication and user management into their applications. Designed to enhance user experience and security, it allows developers to focus on building their apps while leveraging Google's robust infrastructure for identity services. Key Features and Functionality: - Authentication as a Service: Offers customizable sign-up and sign-in services with SDKs for Android, iOS, and web platforms, simplifying development and administrative tasks. - Broad Protocol Support: Supports various authentication methods, including SAML, OIDC, email/password, social logins, phone authentication, and custom authentication, providing flexible integration options. - Multi-Tenancy: Allows the creation of distinct user and configuration silos within a single instance, catering to different customers, business units, or subsidiaries. - Intelligent Account Protection: Integrates with Google's threat intelligence to detect compromised accounts and offers multi-factor authentication (MFA) methods, such as SMS, to safeguard against phishing attacks. - Enterprise Support and SLA: Provides technical support and a 99.95% service level agreement (SLA), ensuring reliability for critical applications. Primary Value and User Solutions: Identity Platform addresses the need for secure and efficient user authentication in applications. By offering a comprehensive suite of identity management features, it helps organizations protect user accounts, prevent unauthorized access, and scale their applications confidently on Google Cloud's infrastructure. This solution enables developers to implement robust authentication mechanisms without the complexity of building them from scratch, thereby accelerating development timelines and enhancing overall application security. **Average Rating:** 4.5/5.0 **Total Reviews:** 16 **How Do G2 Users Rate Google Cloud Identity Platform?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Customer data linking:** 8.7/10 (Category avg: 8.8/10) - **Social login:** 8.7/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.8/10 (Category avg: 9.1/10) **Who Is the Company Behind Google Cloud Identity Platform?** - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google (31,899,995 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1441/ (341,888 employees on LinkedIn®) - **Ownership:** NASDAQ:GOOG **Who Uses This Product?** - **Company Size:** 41% Enterprise, 29% Mid-Market #### What Are Google Cloud Identity Platform's Pros and Cons? **Pros:** - Cloud Services (1 reviews) - Features (1 reviews) - Solution Efficiency (1 reviews) ### What Do G2 Reviewers Say About Google Cloud Identity Platform? *AI-generated summary from verified user reviews* **Pros:** - Users value the **global VPC creation** feature of Google Cloud Identity Platform, enhancing their network flexibility and innovation. - Users appreciate the **global VPC creation** and excellent managed solutions like GKE, GCS, and BigQuery offered by Google Cloud. - Users value the **efficient solution capabilities** of Google Cloud Identity Platform, enhancing their operational effectiveness and automation. #### What Are Recent G2 Reviews of Google Cloud Identity Platform? **"[Great Cloud Solution for Corporates](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-11012716)"** **Rating:** 4.5/5.0 stars *— Shubham J.* [Read full review](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-11012716) --- **"[Identity and Access management in Google Cloud](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-8013165)"** **Rating:** 5.0/5.0 stars *— Brijesh S.* [Read full review](https://www.g2.com/survey_responses/google-cloud-identity-platform-review-8013165) --- #### What Are G2 Users Discussing About Google Cloud Identity Platform? - [What is the difference between G suite and cloud identity?](https://www.g2.com/discussions/google-cloud-identity-platform-what-is-the-difference-between-g-suite-and-cloud-identity) - [What is the difference between G suite and cloud identity?](https://www.g2.com/discussions/what-is-the-difference-between-g-suite-and-cloud-identity) - [How do I use Google identity platform?](https://www.g2.com/discussions/google-cloud-identity-platform-how-do-i-use-google-identity-platform) - [How do I use Google identity platform?](https://www.g2.com/discussions/how-do-i-use-google-identity-platform) - [What is GCP identity platform?](https://www.g2.com/discussions/google-cloud-identity-platform-what-is-gcp-identity-platform) ### 15. [CyberArk Workforce Identity](https://www.g2.com/products/cyberark-workforce-identity/reviews) CyberArk Identity Overview CyberArk Identity is a SaaS-delivered suite of solutions designed to simplify identity and access management in enterprises. CyberArk Identity unifies Workforce Access and Identity Management solutions in a single offering. Workforce Access capabilities include single sign-on, multi-factor authentication, session security, and credential management. Identity Management capabilities include lifecycle management, identity orchestration, and identity governance. With CyberArk Identity, organizations can secure workforce access to applications, endpoints, and infrastructure and protect themselves from the leading cause of data breaches – compromised credentials. CyberArk Identity is part of the CyberArk Identity Security Platform. Built for the dynamic enterprise, CyberArk Identity Security Platform secures access for any identity to any resource or environment from anywhere using any device. The CyberArk Identity Security Platform enables operational efficiencies with a single admin portal, streamlines meeting compliance requirements with unified audit capabilities, and delivers Identity Security Intelligence for continuous identity threat detection and protection. Workforce Access solutions: • CyberArk Single Sign-On (SSO) is an easy-to-manage solution for one-click access to your cloud, mobile, and legacy apps. CyberArk SSO enables a secure and frictionless sign-in experience for both internal and external users that adjusts based on risk. • CyberArk App Gateway is an add-on to our Single Sign-On solution that enables VPN-less access to legacy applications. It allows companies to set up per-application, per-user access to individual legacy applications hosted on-premises. • CyberArk Adaptive Multi-Factor Authentication (MFA) helps strengthen security and prevent attacks involving compromised credentials by requiring users to present multiple forms of evidence to gain access to your applications. Unlike traditional MFA solutions, CyberArk Adaptive MFA uses AI-powered behavioral analytics and contextual information to determine which authentication factors to apply to a particular user in a specific situation. • CyberArk Secure Web Sessions is a cloud-based service that enables organizations to monitor, record, and audit end-user activity within high-risk and high-value web applications. Security and compliance specialists can use Secure Web Sessions to search recorded sessions using free text input and quickly filter events by users, dates, and actions. • CyberArk Workforce Password Management is an enterprise-focused password manager providing a user-friendly solution to store business application credentials in a centralized vault and securely share them with other users in the organization. Identity Management Services: • CyberArk Identity Lifecycle Management provides an easy way to route application access requests, create application accounts, manage entitlements for those accounts, and revoke access when necessary. • CyberArk Identity Flows is an identity orchestration solution that improves security, efficiency, and productivity by automating identity data and events. With Identity Flows, organizations can orchestrate complex identity management processes and synchronize identity data across diverse applications, directory stores, and repositories. • CyberArk Identity Compliance solution continuously discovers access, streamlines access certifications, and provides comprehensive identity analytics. Identity Compliance automates manually intensive, error-prone administrative processes, ensuring all workforce and privileged access rights are properly assigned and continually certified across enterprises. **Average Rating:** 4.5/5.0 **Total Reviews:** 126 **How Do G2 Users Rate CyberArk Workforce Identity?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) **Who Is the Company Behind CyberArk Workforce Identity?** - **Seller:** [Palo Alto Networks](https://www.g2.com/sellers/palo-alto-networks) - **Year Founded:** 2005 - **HQ Location:** Santa Clara, CA - **Twitter:** @PaloAltoNtwks (128,951 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/30086/ (22,313 employees on LinkedIn®) - **Ownership:** NYSE: PANW **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Financial Services - **Company Size:** 48% Enterprise, 48% Mid-Market #### What Are CyberArk Workforce Identity's Pros and Cons? **Pros:** - Ease of Use (14 reviews) - Access Management (6 reviews) - Intuitive (6 reviews) - Customer Support (5 reviews) - Access Control (4 reviews) **Cons:** - Missing Features (4 reviews) - Integration Issues (2 reviews) - Lack of Automation (2 reviews) - Lack of Features (2 reviews) - Browser Extension Issues (1 reviews) ### What Do G2 Reviewers Say About CyberArk Workforce Identity? *AI-generated summary from verified user reviews* **Pros:** - Users praise CyberArk Workforce Identity for its **ease of use** , featuring an intuitive UI and straightforward setup. - Users value the **efficient access review process** of CyberArk Workforce Identity, enhancing productivity and streamlining permissions. - Users appreciate the **intuitive interface** of CyberArk Workforce Identity, making it user-friendly for diverse teams. - Users value the **responsiveness and friendliness** of CyberArk's customer support, enhancing their overall experience with the product. - Users value the **effective access review capabilities** of CyberArk Workforce Identity, enhancing security and management in organizations. **Cons:** - Users find the **missing integrations and limited dashboard capabilities** to hinder full functionality of CyberArk Workforce Identity. - Users note significant **integration issues** , as many legacy platforms and manual processes hinder smooth functionality. - Users express frustration over the **lack of automation** , especially in user mapping and integration processes within CyberArk Workforce Identity. - Users find the **lack of integrations and reporting options** limits CyberArk Workforce Identity's effectiveness for their needs. - Users are frustrated by **manual processes** in CyberArk Workforce Identity, particularly with user mapping and integration challenges. #### What Are Recent G2 Reviews of CyberArk Workforce Identity? **"[Fast User-Device Linking, Needs Installation Speed Boost](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425)"** **Rating:** 4.0/5.0 stars *— Dominika T.* [Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-12700425) --- **"[The way Access Reviews should be!](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131)"** **Rating:** 5.0/5.0 stars *— kam n.* [Read full review](https://www.g2.com/survey_responses/cyberark-workforce-identity-review-8369131) --- #### What Are G2 Users Discussing About CyberArk Workforce Identity? - [What are the benefits and drawbacks of using CyberArk Identity for identity and access management?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-cyberark-identity-for-identity-and-access-management) ### 16. [Memberstack](https://www.g2.com/products/memberstack/reviews) Used by Amazon, Slack, Webflow, high school seniors, small businesses, and 3,000+ others. Gated content & memberships for Webflow & Wordpress. Launch in minutes with a free template or push the limits with our developer-friendly APIs total design control inside Webflow or Wordpress. **Average Rating:** 4.7/5.0 **Total Reviews:** 121 **How Do G2 Users Rate Memberstack?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Customer data linking:** 8.6/10 (Category avg: 8.8/10) - **Social login:** 8.8/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.4/10 (Category avg: 9.1/10) **Who Is the Company Behind Memberstack?** - **Seller:** [Memberstack Inc](https://www.g2.com/sellers/memberstack-inc) - **Year Founded:** 2018 - **HQ Location:** Remote - US and Canada 🌍, US - **Twitter:** @MemberstackApp (57 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/34223130/ (10 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 93% Small-Business, 5% Mid-Market #### What Are Memberstack's Pros and Cons? **Pros:** - Customer Support (5 reviews) - Ease of Use (5 reviews) - Easy Setup (3 reviews) - Customizability (2 reviews) - Implementation Ease (2 reviews) **Cons:** - Bugs (1 reviews) - Complex Usability (1 reviews) - Missing Features (1 reviews) ### What Do G2 Reviewers Say About Memberstack? *AI-generated summary from verified user reviews* **Pros:** - Users value the **exceptional customer support** from Memberstack, enhancing their experience and ensuring smooth functionality. - Users find Memberstack's **ease of use** exceptional, making community creation seamless with excellent support and documentation. - Users love the **easy setup** of MemberStack, ensuring a smooth implementation for their websites and membership systems. - Users value the **customizability** of Memberstack, enabling tailored solutions for diverse user journeys and complex setups. - Users find the **implementation ease** of Memberstack to be exceptional, allowing for effortless integration with Webflow. **Cons:** - Users experience **confusion with bugs** when using test sites or transferring code between different sites. - Users find **multiple versions of Memberstack** confusing, which impacts their overall usability and experience. - Users express concern about **missing features** for selling one-time products, limiting Memberstack's overall functionality. #### What Are Recent G2 Reviews of Memberstack? **"[Transforms User Access with Phenomenal Support](https://www.g2.com/survey_responses/memberstack-review-12334738)"** **Rating:** 5.0/5.0 stars *— Lisa E.* [Read full review](https://www.g2.com/survey_responses/memberstack-review-12334738) --- **"[A simple way to add member access to Webflow](https://www.g2.com/survey_responses/memberstack-review-12771009)"** **Rating:** 5.0/5.0 stars *— Sandor L.* [Read full review](https://www.g2.com/survey_responses/memberstack-review-12771009) --- #### What Are G2 Users Discussing About Memberstack? - [What is a membership site?](https://www.g2.com/discussions/what-is-a-membership-site) - [How do I use Memberstack with Webflow?](https://www.g2.com/discussions/how-do-i-use-memberstack-with-webflow) - [Is member stack free?](https://www.g2.com/discussions/is-member-stack-free) - [What can you do with Memberstack?](https://www.g2.com/discussions/what-can-you-do-with-memberstack) - 1 comment ### 17. [OneLogin](https://www.g2.com/products/onelogin/reviews) OneLogin simplifies identity management with secure, one-click access, for employees, customers and partners, through all device types, to all enterprise cloud and on-premises applications. OneLogin enables IT identity policy enforcement and instantly disables app access for employees who leave or change roles in real-time by removing them from Active Directory. Take control over application access, quickly on- and off-board team members, and provide end-users with easy access to all their applications on every device. Extend your on-premises security model to the cloud in minutes. Eliminate the pain and expense of extensive identity policy management. OneLogin reduces identity infrastructure costs and complex integration projects for each new app and efficiently extends identity policies to the cloud. OneLogin eliminates the need for lengthy integration and provisioning projects, manual de-provisioning, protracted on- and off-boarding processes, username and password resets, and Shadow IT. **Average Rating:** 4.4/5.0 **Total Reviews:** 273 **How Do G2 Users Rate OneLogin?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.1/10) - **Customer data linking:** 8.9/10 (Category avg: 8.8/10) - **Social login:** 8.9/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.4/10 (Category avg: 9.1/10) **Who Is the Company Behind OneLogin?** - **Seller:** [One Identity](https://www.g2.com/sellers/one-identity) - **HQ Location:** Aliso Viejo, CA - **Twitter:** @OneIdentity (7,871 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/one-identity (718 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Account Manager - **Top Industries:** Computer Software, Education Management - **Company Size:** 49% Mid-Market, 40% Enterprise #### What Are OneLogin's Pros and Cons? **Pros:** - Easy Access (4 reviews) - Security (4 reviews) - Single Sign-On (4 reviews) - SSO (4 reviews) - SSO (Single Sign-On) (4 reviews) **Cons:** - Limited Features (2 reviews) - Limited Functionality (2 reviews) - Login Issues (2 reviews) - Missing Features (2 reviews) - Product Issues (2 reviews) ### What Do G2 Reviewers Say About OneLogin? *AI-generated summary from verified user reviews* **Pros:** - Users value the **easy access** OneLogin provides, simplifying login with just one password for all applications. - Users commend the **robust security features** of OneLogin, enhancing protection with strong authentication and password management. - Users praise OneLogin for its **seamless single sign-on** functionality, enhancing security and streamlining access across apps. - Users praise OneLogin for its **effective SSO capabilities** , providing a secure and convenient access solution. - Users value the **seamless SSO experience** provided by OneLogin, enhancing efficiency and security in accessing applications. **Cons:** - Users find **limited features** in OneLogin, focusing mainly on SSO and MFA without advanced IAM capabilities. - Users report **limited functionality** in OneLogin, citing a lack of advanced IAM features and slow support response times. - Users express concern over **login issues** that occasionally disrupt access to business tools and services. - Users report a **lack of advanced features** in OneLogin, hindering functionality and overall satisfaction with the platform. - Users are concerned about **outages** with OneLogin that disrupt their experience and business applications significantly. #### What Are Recent G2 Reviews of OneLogin? **"[Reliable SSO and Access Management Platform](https://www.g2.com/survey_responses/onelogin-review-13076565)"** **Rating:** 5.0/5.0 stars *— Utkarsh K.* [Read full review](https://www.g2.com/survey_responses/onelogin-review-13076565) --- **"[Outstanding IAM & SSO Solution with Robust Security Features](https://www.g2.com/survey_responses/onelogin-review-11936577)"** **Rating:** 5.0/5.0 stars *— Veerendra C.* [Read full review](https://www.g2.com/survey_responses/onelogin-review-11936577) --- #### What Are G2 Users Discussing About OneLogin? - [What is OneLogin used for?](https://www.g2.com/discussions/what-is-onelogin-used-for) - [How much does SSO cost?](https://www.g2.com/discussions/how-much-does-sso-cost) - [What is OneLogin app?](https://www.g2.com/discussions/what-is-onelogin-app) - 1 comment - [How do I log into OneLogin?](https://www.g2.com/discussions/how-do-i-log-into-onelogin) - 1 comment - [Is OneLogin safe?](https://www.g2.com/discussions/is-onelogin-safe) - 3 comments ### 18. [Kinde](https://www.g2.com/products/kinde/reviews) Developer tools and infrastructure to help every size of business succeed. The only fully integrated developer platform with to help you build, secure, and monetize production-scale products. Authentication - Billing - Full Customization and Branding - Access Control - Multi-tenancy - Feature Flags Authentication Authentication happens at some of the most important, and highly impactful, places in your customers' journey. Our powerful builder allows you to make sure that your pages are on brand and as beautiful as the rest of your website and product experience. Level up your security with multi-factor authentication (MFA). Give your users access to advanced authentication options, protecting them from reused or breached passwords. Take control of user authorization and access with enterprise SSO and custom SAML so that you can support your biggest customers as quickly as possible. See more on our docs https://docs.kinde.com/authenticate/about-auth/about-authentication/ Billing Billing without the building it yourself. Start monetizing your ideas with game changing billing tools. Kinde billing gives you the ability to create plans that users can subscribe to, so you can get paid for your services and collect revenue. Whether you’re building for individuals, teams, or entire enterprises, Kinde adapts to your business model. Support B2C, B2B, and B2B2C out of the box – with powerful organization management, advanced org structures, and flexible billing logic that scales with your customers. See more at https://www.youtube.com/playlist?list=PLwLelKIQLwdx0B-3lV5XP-lUF\_mt8GNPA and our docs at https://docs.kinde.com/billing/about-billing/about-billing/ Customization to the max Handle strict enterprise branding requirements and implement a fully customisable UI by bringing your own HTML and CSS for the auth pages. Custom domains keep your browsing experience on point and can be applied individually to organizations. Send your notification and invitation emails with your branded sender and your own mailing service. Use Kinde Workflows to provide custom logic to the authentication flows, such as integrating a security intelligence provider to sign in or syncing information to a CRM during sign up. See more at https://www.youtube.com/playlist?list=PLwLelKIQLwdw0sGK3215MBl8f9l2-blQC and our docs on https://docs.kinde.com/design/customize-with-code/customize-with-css-html/ Access Control and Multi-tenancy Complex businesses need software that reflects their structure and restricts data access to only the people who should see it. That’s why we’ve included outrageously powerful controls to help you manage your businesses, teams, and users in the most frictionless way possible. Controlling who can access which individual pieces of data and interface is critical to protecting your business and your customers. Hierarchical role-based access control is the best way to manage this. Allowing strict control and flexible assignment – aligning everything from your business view of the world right down to the code you ship to customers. Feature flags Deliver new experiences and increase the speed that your team deploys, learns and releases with feature-based continuous deployment. Shipping to production introduces a degree of risk. Continuous deployment helps to reduce risk and accelerate learning by empowering the team to deploy when ready and separating releasing from shipping. Feature flags are the heart of what makes this work. **Average Rating:** 4.7/5.0 **Total Reviews:** 42 **How Do G2 Users Rate Kinde?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Customer data linking:** 8.2/10 (Category avg: 8.8/10) - **Social login:** 9.4/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Kinde?** - **Seller:** [Kinde](https://www.g2.com/sellers/kinde) - **Year Founded:** 2021 - **HQ Location:** Sydney, AU - **Twitter:** @HeyKinde (7,523 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/heykinde/ (22 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 95% Small-Business, 2% Mid-Market #### What Are Kinde's Pros and Cons? **Pros:** - Ease of Use (5 reviews) - Customer Support (4 reviews) - Authentication (3 reviews) - Documentation (3 reviews) - Easy Integrations (3 reviews) **Cons:** - Missing Features (3 reviews) - Insufficient Information (2 reviews) - Poor Documentation (2 reviews) - API Limitations (1 reviews) - Authentication Issues (1 reviews) ### What Do G2 Reviewers Say About Kinde? *AI-generated summary from verified user reviews* **Pros:** - Users find Kinde to be **super easy to use** , simplifying setup and integration with excellent documentation and support. - Users praise the **fantastic support** from Kinde's team, enhancing integration and project evaluation experiences. - Users love Kinde for its **easy-to-use authentication setup** , allowing quick implementation and focus on core application logic. - Users praise Kinde for its **excellent documentation** that simplifies integration and speeds up development processes. - Users praise Kinde for its **easy integrations** , allowing quick authentication setup and seamless compatibility with various SaaS applications. **Cons:** - Users find **missing features** like limited webhooks and clunky user management hinder their overall experience with Kinde. - Users note **insufficient information** in documentation, often requiring support for implementation challenges with Kinde. - Users find the **poor documentation** of Kinde problematic, often requiring support for unclear information. - Users note **API limitations** with Kinde, as changes in the management API aren't always reflected in the autogenerated client. - Users face **authentication issues** due to limited online resources, but support is responsive and the community is growing. #### What Are Recent G2 Reviews of Kinde? **"[Amazing Auth Product](https://www.g2.com/survey_responses/kinde-review-11403740)"** **Rating:** 5.0/5.0 stars *— Blake N.* [Read full review](https://www.g2.com/survey_responses/kinde-review-11403740) --- **"[What a great product, so happy we found it!](https://www.g2.com/survey_responses/kinde-review-10815519)"** **Rating:** 5.0/5.0 stars *— Jeremy G.* [Read full review](https://www.g2.com/survey_responses/kinde-review-10815519) --- ### 19. [PortalGuard](https://www.g2.com/products/portalguard/reviews) PortalGuard is a single, unified Identity and Access Management (IAM) platform designed to help organizations streamline their security processes while enhancing user experience. This comprehensive solution addresses various business initiatives, including multi-factor authentication, single sign-on, and self-service password reset. By integrating these functionalities, PortalGuard enables organizations to manage user identities and access rights efficiently, ensuring that sensitive information remains secure while providing seamless access to authorized users. Targeted at businesses of all sizes, PortalGuard is particularly beneficial for organizations that prioritize security and user convenience. Its user-friendly interface and robust features make it suitable for industries such as healthcare, finance, education, and government, where data protection and regulatory compliance are critical. The platform caters to a diverse audience, from IT administrators managing user access to end-users seeking a hassle-free login experience. By addressing the specific needs of these groups, PortalGuard fosters a secure environment that enhances productivity and reduces the risk of unauthorized access. One of the standout features of PortalGuard is its support for biometric authentication. By allowing users to log in using unique biological traits such as fingerprints, palm prints, or facial recognition, the platform not only enhances security but also simplifies the authentication process. This approach eliminates the need for complex passwords, thereby reducing the likelihood of password-related security breaches, including phishing attacks. In addition to biometric capabilities, PortalGuard offers multi-factor authentication (MFA) to further strengthen security. By requiring multiple forms of verification—such as a password combined with a biometric scan or a one-time code sent to a mobile device—organizations can significantly mitigate the risk of unauthorized access. The single sign-on feature allows users to access multiple applications with a single set of credentials, streamlining the login process and improving overall user satisfaction. Furthermore, the self-service password reset functionality empowers users to manage their passwords independently, reducing the burden on IT support teams and minimizing downtime. PortalGuard also supports a variety of integrations, including Microsoft Entra ID, PING, and ForgeRock, along with popular authenticators. This flexibility allows organizations to augment their existing security measures, such as those provided by DUO for MFA, by using PortalGuard as their Identity Provider (IdP). By adopting PortalGuard, organizations can achieve a higher level of protection for their sensitive data while simplifying access for their users, ultimately creating a more secure environment and a centralized hub for IAM needs. **Average Rating:** 4.4/5.0 **Total Reviews:** 58 **How Do G2 Users Rate PortalGuard?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Customer data linking:** 9.2/10 (Category avg: 8.8/10) - **Social login:** 5.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 8.3/10 (Category avg: 9.1/10) **Who Is the Company Behind PortalGuard?** - **Seller:** [BIO-key](https://www.g2.com/sellers/bio-key) - **Company Website:** https://www.bio-key.com/ - **Year Founded:** 1993 - **HQ Location:** Wall, NJ - **Twitter:** @BIOkeyIntl (1,484 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/bio-key-international/about (81 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Higher Education, Education Management - **Company Size:** 58% Mid-Market, 39% Enterprise #### What Are PortalGuard's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Customer Support (14 reviews) - Easy Setup (12 reviews) - Security (12 reviews) - Reliability (11 reviews) **Cons:** - Limited Customization (5 reviews) - Complexity (4 reviews) - Delay Issues (4 reviews) - Limited Features (4 reviews) - Complex Setup (3 reviews) ### What Do G2 Reviewers Say About PortalGuard? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of PortalGuard, noting its simplicity and effective user experience enhancements. - Users praise the **outstanding customer support** of PortalGuard, highlighting seamless updates and effective assistance with configurations. - Users praise the **easy setup** of PortalGuard, facilitating a seamless and efficient identity management experience. - Users highlight the **robust security features** of PortalGuard, ensuring reliable and customizable identity management for all access needs. - Users praise PortalGuard for its **reliability** , as it provides a stable and secure identity management solution. **Cons:** - Users find **limited customization** options for the login page, making personalization challenging and support inconsistent. - Users find the **complexity of initial setup** and interface outdated, leading to a frustrating experience with the product. - Users experience **delay issues** with troubleshooting and updates, impacting timely customization and compliance efforts. - Users express concern over **limited features** , hoping for faster releases and more customization options in PortalGuard. - Users find the **initial setup complex** , requiring significant assistance and ongoing monitoring to manage effectively. #### What Are Recent G2 Reviews of PortalGuard? **"[Great product!](https://www.g2.com/survey_responses/portalguard-review-4270317)"** **Rating:** 5.0/5.0 stars *— David A.* [Read full review](https://www.g2.com/survey_responses/portalguard-review-4270317) --- **"[PortalGuard provides a reliable and secure authentication experience.](https://www.g2.com/survey_responses/portalguard-review-11494889)"** **Rating:** 4.0/5.0 stars *— Carlos D.* [Read full review](https://www.g2.com/survey_responses/portalguard-review-11494889) --- #### What Are G2 Users Discussing About PortalGuard? - [What is PortalGuard used for?](https://www.g2.com/discussions/what-is-portalguard-used-for) ### 20. [Scalekit](https://www.g2.com/products/scalekit/reviews) Scalekit is the auth stack for B2B AI apps. Secure human users with SSO, SCIM, passkeys, magic links, social login, and OTP. Secure AI systems in both directions: MCP Auth controls who can access your MCP servers, and Agent Auth lets your agents connect to third-party tools through OAuth 2.1 with scoped, consented tokens, backed by 50+ prebuilt connectors and a built-in Token Vault. Everything runs on a multi-tenant foundation. Users, agents, and MCP servers share the same tenancy boundary, so access controls and identity configuration stay consistent across your entire product. Use Scalekit as your complete auth stack, or add it alongside Auth0, Firebase, or whatever you already have. No user migration required. Why Scalekit: 1. Purpose-built for B2B AI: Multi-tenancy with shared users across orgs, identity deduplication, domain-based routing, and per-organization SSO and SCIM configuration. Human users, MCP servers, and agents (on behalf of users or orgs) all operate within the same tenancy boundary, so access controls, token policies, and identity configuration stay consistent across every principal in your product. 2. Full-stack or modular: Use Scalekit end-to-end with users, sessions, roles, and hosted UI, or drop in just SSO, SCIM, MCP Auth, or Agent Auth alongside an existing system. No user migration required. 3. Customizable and extensible: Branded hosted widgets, custom domains, custom email templates, auth flow interceptors, webhooks, and flexible APIs. 4. Batteries-included developer tooling: Prebuilt SDKs, quickstarts, multi-environment support, auth logs, IdP simulators, and migration guides. Founded in 2024, Scalekit is backed by Matrix Partners and Together Fund. **Average Rating:** 4.8/5.0 **Total Reviews:** 22 **How Do G2 Users Rate Scalekit?** - **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10) - **Social login:** 9.6/10 (Category avg: 8.6/10) **Who Is the Company Behind Scalekit?** - **Seller:** [Scalekit](https://www.g2.com/sellers/scalekit) - **Year Founded:** 2023 - **HQ Location:** Delaware, US - **LinkedIn® Page:** https://www.linkedin.com/company/scalekit-inc (27 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 77% Small-Business, 18% Mid-Market #### What Are Scalekit's Pros and Cons? **Pros:** - Customer Support (9 reviews) - SSO (Single Sign-On) (8 reviews) - Ease of Use (7 reviews) - Authentication (6 reviews) - SSO Features (6 reviews) **Cons:** - Customization Difficulties (2 reviews) - Lack of Customization (2 reviews) - Authentication Issues (1 reviews) - Insufficient Training (1 reviews) - Integration Difficulty (1 reviews) ### What Do G2 Reviewers Say About Scalekit? *AI-generated summary from verified user reviews* **Pros:** - Users commend Scalekit for its **impressive customer support** , highlighting responsiveness and collaboration throughout the implementation process. - Users value the **easy integration and consistent performance** of Scalekit's SSO, simplifying enterprise authentication processes. - Users praise Scalekit for its **ease of use** , making SSO integration and management a seamless experience. - Users appreciate the **reliable OAuth-based authentication** in Scalekit, making integration and management seamless in MCP environments. - Users appreciate Scalekit's **seamless SSO integration** that simplifies enterprise authentication and reduces maintenance efforts. **Cons:** - Users face **customization difficulties** with Scalekit, but the support team promptly helps resolve any issues. - Users note a **lack of customization** , though the Scalekit team is responsive and supports basic adjustments effectively. - Users face **authentication issues** due to lack of session management, but improvements are anticipated in the future. - Users face **insufficient training** on social login setup, finding documentation helpful but requiring further guidance for complex issues. - Users face **integration difficulties** when implementing social login with Scalekit, especially for Google credential settings. #### What Are Recent G2 Reviews of Scalekit? **"[Scalekit Made Complex OAuth Integration Easy—with Outstanding Support](https://www.g2.com/survey_responses/scalekit-review-12332077)"** **Rating:** 5.0/5.0 stars *— Prudhvi Deep M.* [Read full review](https://www.g2.com/survey_responses/scalekit-review-12332077) --- **"[Reliable OAuth Token Management with Consistent, Developer-Friendly APIs](https://www.g2.com/survey_responses/scalekit-review-12378106)"** **Rating:** 5.0/5.0 stars *— AVIRAL V.* [Read full review](https://www.g2.com/survey_responses/scalekit-review-12378106) --- ### 21. [PropelAuth](https://www.g2.com/products/propelauth/reviews) PropelAuth is the only authentication solution designed to help your company grow. Teams of all sizes are using PropelAuth to close Enterprise contracts with companies like Adobe, PWC, and Hubspot - because when you integrate PropelAuth, you get the full suite of features you need to pass security reviews and support customers at scale. **Average Rating:** 5.0/5.0 **Total Reviews:** 30 **How Do G2 Users Rate PropelAuth?** - **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10) - **Customer data linking:** 7.8/10 (Category avg: 8.8/10) - **Social login:** 9.1/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.8/10 (Category avg: 9.1/10) **Who Is the Company Behind PropelAuth?** - **Seller:** [PropelAuth](https://www.g2.com/sellers/propelauth) - **Year Founded:** 2021 - **HQ Location:** Redwood City, CA - **Twitter:** @PropelAuth (416 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/propelauth/about/ (7 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 90% Small-Business, 6% Mid-Market #### What Are PropelAuth's Pros and Cons? **Pros:** - Customer Support (6 reviews) - Reliability (4 reviews) - Intuitive (3 reviews) - SSO (Single Sign-On) (3 reviews) - SSO Support (3 reviews) **Cons:** - Customization Difficulties (3 reviews) - Limited Customization (3 reviews) - Lack of Customization (2 reviews) - Complex Setup (1 reviews) ### What Do G2 Reviewers Say About PropelAuth? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **fast and knowledgeable support** of PropelAuth, enhancing their experience with reliable user management solutions. - Users value the **reliability** of PropelAuth, enabling seamless integration and consistent performance for diverse authentication needs. - Users love PropelAuth for its **intuitive management interface** , making complex authentication workflows simple and efficient. - Users value the **seamless SSO integration** of PropelAuth, facilitating easy onboarding and enterprise functionality. - Users commend the **excellent SSO support** of PropelAuth, simplifying client onboarding with a user-friendly interface. **Cons:** - Users desire more **customization options** for PropelAuth to enhance flexibility and support complex workflows. - Users desire more **limited customization** options for tailored experiences, especially for complex use cases and workflows. - Users desire more **customization options** for complex use cases but still find the core product reliable. - Users desire more **complex setup options** for tenant customization and hierarchies, indicating potential limitations in advanced configurations. #### What Are Recent G2 Reviews of PropelAuth? **"[A Reliable, Scalable Auth Solution That Just Works](https://www.g2.com/survey_responses/propelauth-review-11304782)"** **Rating:** 5.0/5.0 stars *— Gil R.* [Read full review](https://www.g2.com/survey_responses/propelauth-review-11304782) --- **"[Effortless Authentication with Stellar Support](https://www.g2.com/survey_responses/propelauth-review-12822669)"** **Rating:** 5.0/5.0 stars *— Joe S.* [Read full review](https://www.g2.com/survey_responses/propelauth-review-12822669) --- ### 22. [PingOne Advanced Identity Cloud](https://www.g2.com/products/pingone-advanced-identity-cloud/reviews) ForgeRock provides an identity platform to helps global brands, enterprises and government entities build secure, customer-facing relationships across any app, device or thing, user can use online identities to grow revenue, extend reach and launch new business models, and the company. **Average Rating:** 4.4/5.0 **Total Reviews:** 25 **How Do G2 Users Rate PingOne Advanced Identity Cloud?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Customer data linking:** 9.4/10 (Category avg: 8.8/10) - **Social login:** 9.7/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind PingOne Advanced Identity Cloud?** - **Seller:** [Ping Identity](https://www.g2.com/sellers/ping-identity) - **Year Founded:** 2002 - **HQ Location:** Denver, CO - **Twitter:** @pingidentity (42,053 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/21870/ (2,378 employees on LinkedIn®) - **Phone:** 1.303.468.2900 **Who Uses This Product?** - **Top Industries:** Information Technology and Services, Computer & Network Security - **Company Size:** 61% Enterprise, 23% Mid-Market #### What Are Recent G2 Reviews of PingOne Advanced Identity Cloud? **"[Really commendable](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-4449442)"** **Rating:** 5.0/5.0 stars *— Srijan R.* [Read full review](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-4449442) --- **"[It was an overall solution for identity and access management](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-9082669)"** **Rating:** 4.0/5.0 stars *— Prajyot P.* [Read full review](https://www.g2.com/survey_responses/pingone-advanced-identity-cloud-review-9082669) --- ### 23. [Stytch](https://www.g2.com/products/stytch/reviews) Stytch is the most powerful identity platform built for developers. With advanced features like device fingerprinting and account takeover-resistant authentication, Stytch provides the infrastructure to make your company’s identity and access management secure, reliable, and scalable. Stytch offers CIAM solutions for B2C and B2B, including breach-resistant passwords, passwordless auth flows, MFA, SSO with SAML and OIDC, and fraud and risk protection. **Average Rating:** 4.8/5.0 **Total Reviews:** 37 **How Do G2 Users Rate Stytch?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Customer data linking:** 9.1/10 (Category avg: 8.8/10) - **Social login:** 9.4/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.5/10 (Category avg: 9.1/10) **Who Is the Company Behind Stytch?** - **Seller:** [Stytch](https://www.g2.com/sellers/stytch) - **Year Founded:** 2020 - **HQ Location:** San Francisco, CA - **Twitter:** @stytchauth (3,186 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/stytch/about (29 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Computer Software - **Company Size:** 81% Small-Business, 16% Mid-Market #### What Are Recent G2 Reviews of Stytch? **"[Excellent auth product](https://www.g2.com/survey_responses/stytch-review-8746600)"** **Rating:** 5.0/5.0 stars *— Alice D.* [Read full review](https://www.g2.com/survey_responses/stytch-review-8746600) --- **"[Great product, unbelievably great support](https://www.g2.com/survey_responses/stytch-review-8745195)"** **Rating:** 5.0/5.0 stars *— Elisabeth B.* [Read full review](https://www.g2.com/survey_responses/stytch-review-8745195) --- ### 24. [SecureAuth: Workforce IAM](https://www.g2.com/products/secureauth-workforce-iam/reviews) More security shouldn’t mean more obstacles. Since 2005, SecureAuth has helped leading companies simplify identity and access management for customers and employees—creating experiences that are as welcoming as they are secure. SecureAuth is redefining authentication for the modern enterprise. Today’s evolving threat landscape demands innovative, adaptive security solutions. As the first-to-market provider of continuous facial authentication, we go beyond the initial authentication to deliver ongoing security throughout the entire session. Our mature AI-driven risk engine delivers dynamic—and often invisible—authentication, making you more effective than ever at eliminating threats while ensuring frictionless, secure access for employees and customers. Welcome to Better Identity. **Average Rating:** 4.4/5.0 **Total Reviews:** 28 **How Do G2 Users Rate SecureAuth: Workforce IAM?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Customer data linking:** 10.0/10 (Category avg: 8.8/10) - **Social login:** 10.0/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 10.0/10 (Category avg: 9.1/10) **Who Is the Company Behind SecureAuth: Workforce IAM?** - **Seller:** [SecureAuth](https://www.g2.com/sellers/secureauth) - **Year Founded:** 2005 - **HQ Location:** Irvine, CA - **Twitter:** @SecureAuth (8,564 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/863303/ (143 employees on LinkedIn®) - **Phone:** 949-777-6959 **Who Uses This Product?** - **Top Industries:** Hospital & Health Care - **Company Size:** 141% Mid-Market, 66% Small-Business #### What Are Recent G2 Reviews of SecureAuth: Workforce IAM? **"[NO MORE THEFT, BE SECURE WITH SECUREAUTH IDENTITY PLATFORM.](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3480356)"** **Rating:** 5.0/5.0 stars *— beatrice w.* [Read full review](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3480356) --- **"[Very good reliable security platform.](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3931926)"** **Rating:** 4.5/5.0 stars *— Laura C.* [Read full review](https://www.g2.com/survey_responses/secureauth-workforce-iam-review-3931926) --- ### 25. [Ory](https://www.g2.com/products/ory/reviews) Ory offers a suite of cloud-native, open-source identity and access management solutions, including: Ory Kratos for configurable user management with features like MFA and social login; Ory Hydra for OAuth 2.0 and OpenID Connect authorization; Ory Polis for organization management and enterprise SSO; Ory Keto for a granular authorization system based on Google Zanzibar; Ory Oathkeeper, an identity and access proxy that enforces a Zero Trust security model; and Ory Talos to Transform API keys into dynamic controls for the agentic era . Deploy Your Way \* Ory Network - SaaS, instant on global identity system \* Ory Enterprise License - On-prem self-hosted option (same code as our SaaS offering) with enterprise support \* Open Source - Try Ory for your specific use cases (community supported) **Average Rating:** 4.5/5.0 **Total Reviews:** 50 **How Do G2 Users Rate Ory?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Customer data linking:** 6.7/10 (Category avg: 8.8/10) - **Social login:** 7.5/10 (Category avg: 8.6/10) - **Self-registration and self-service:** 9.2/10 (Category avg: 9.1/10) **Who Is the Company Behind Ory?** - **Seller:** [Ory](https://www.g2.com/sellers/ory) - **Company Website:** https://www.ory.com/ - **Year Founded:** 2019 - **HQ Location:** Scottsdale, US - **LinkedIn® Page:** https://www.linkedin.com/company/ory-corp (49 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Software Engineer - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 54% Small-Business, 40% Mid-Market #### What Are Ory's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Customizability (14 reviews) - Solutions (11 reviews) - Customer Support (10 reviews) - Reliability (10 reviews) **Cons:** - Poor Documentation (10 reviews) - Outdated Documentation (9 reviews) - Lack of Information (8 reviews) - Missing Features (6 reviews) - Complex Usability (4 reviews) ### What Do G2 Reviewers Say About Ory? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Ory, praising its straightforward integration and customization for diverse needs. - Users value the **customizability** of Ory, allowing easy adaptation of authentication flows and UI to meet diverse needs. - Users appreciate the **outstanding performance and customization** of Ory, ensuring confidence in growth and support. - Users praise the **helpful and friendly customer support** , enhancing their overall Ory experience and troubleshooting effectively. - Users value Ory's **reliability** , citing its seamless integration and stability in production over the years. **Cons:** - Users note the **poor documentation** of Ory, suggesting it lacks clarity and practical examples for new users. - Users find the **documentation outdated** , noting it lacks depth and clarity, particularly for advanced scenarios. - Users note a **lack of information** in documentation, finding it occasionally confusing but improving over time. - Users note a lack of **features and access control** in Ory, impacting usability and necessitating workaround solutions. - Users experience a **complex usability** with Ory, making it challenging for newcomers to effectively navigate the platform. #### What Are Recent G2 Reviews of Ory? **"[Fast Setup, Excellent Support, and Enterprise-Ready Auth with Ory Network](https://www.g2.com/survey_responses/ory-review-12834027)"** **Rating:** 5.0/5.0 stars *— Jacob C.* [Read full review](https://www.g2.com/survey_responses/ory-review-12834027) --- **"[Kratos + Oathkeeper: Solid Foundation for Identity and Zero Trust](https://www.g2.com/survey_responses/ory-review-12874948)"** **Rating:** 4.5/5.0 stars *— Stas E.* [Read full review](https://www.g2.com/survey_responses/ory-review-12874948) --- ## What Is Customer Identity and Access Management (CIAM) Software? [Identity Management Software](https://www.g2.com/categories/identity-management) ## What Software Categories Are Similar to Customer Identity and Access Management (CIAM) Software? - [Single Sign-On (SSO) Solutions](https://www.g2.com/categories/single-sign-on-sso) - [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) - [Multi-Factor Authentication (MFA) Software](https://www.g2.com/categories/multi-factor-authentication-mfa) --- ## How Do You Choose the Right Customer Identity and Access Management (CIAM) Software? ### What You Should Know About Customer Identity and Access Management (CIAM) Software ### What is Customer Identity and Access Management (CIAM) Software? Businesses use customer identity and access management (CIAM) software to create user-friendly, seamless customer experiences when users register for, log in to, and manage their customer profiles on corporate websites, portals, shops, and other consumer-facing accounts. On the back end, CIAM software creates one universal identity of the user, which can be tied to multiple business applications. Having a single, centralized view of the user is critical for creating a seamless end-user experience and properly managing a user’s preferences across all of a company’s customer products. Companies also employ CIAM for security reasons, protecting customer data at rest and in transit. CIAM software is important for B2C companies in particular, with us -cases such as travel loyalty programs, cable company customer accounts, content subscription accounts (including online newspapers, food delivery accounts, and clothing stores), and many more. Although most CIAM software use cases are for business to consumer (B2C) businesses, there are some CIAM use cases for business to business (B2B) companies; for example, businesses that manage internet of things (IoT) device identities may use CIAM software to provide devices with unique identities for security purposes. Key Benefits of Customer Identity and Access Management (CIAM) Software - Improve online customer experiences by creating easy-to-use online registration, login, and account management tools - Manage customer identities at scale, into the tens of millions - Allow user self-registration and management - Authenticate user identities to reduce fraud - Manage user [consent](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/consent-and-preference-management) and privacy to stay compliant with privacy laws - Connect with CRM, content management systems (CMS), analytical software, and other tools to personalize customer experiences and/or discover upselling opportunities - Provide security function like encryption to secure customer data at rest and in transit ### Why Use Customer Identity and Access Management (CIAM) Software? Great customer experiences lead to happy customers. Companies use CIAM software to provide their customers with simple and secure access to their own accounts, effectively managing the back end of these customer user identities. The main benefit of using CIAM software is to provide an improved customer experience. Companies can leverage the software to accomplish this through creating a simple self-registration process, providing secure login portals using authentication methods, and facilitating seamless access to multiple products using a singular identity. CIAM software also helps companies adhere to privacy laws such as the California Consumer Privacy Act (CCPA) or the General Data Protection Regulation (GDPR) by tracking and managing a user’s consent and privacy preferences and applying those preferences across all of a user’s accounts globally. There are four main reasons why companies use CIAM software: **Improved customer experience —** Positive customer experiences are critical for companies to gain customers’ trust, brand loyalty, and their repeat business. Part of a B2C company’s digital strategy for consumer-facing accounts is to offer a front-end solution that makes account creation user-friendly, login secure and seamless, and account management easy. On the back end, this means creating a holistic view of the customer under one identity that can be federated across multiple corporate systems to provide a frictionless end-user experience. The CIAM solution should be omnichannel, such as being available on web, mobile apps, and other places customers can interact with the company. With improved customer experiences online, companies can see reductions in phone calls, emails, or in-person visits for account help. **Marketing —** Companies can reduce friction and customer abandonment by providing excellent customer experiences online. Part of doing so is providing the right customer, with the right information, at the right time; this kind of experience can be achieved with personalization. With CIAM solutions, companies can bring their siloed customer identity data from across all of their systems into one central place. They can enrich that centralized customer data with outside information and generate a 360-degree view of the user. With this holistic view of the customer, personalization can be better achieved. **Security —** Companies use CIAM software to support their security policies, verify users are who they say they are, and secure customer data across its consumer lifecycle. When customers log in to an account, it is important to authenticate their identity. CIAM software offers multiple forms of authentication for security—from basic SMS authentication for low-risk account actions, to biometric authentication for high-risk transactions such as transfering money or making large purchases. Some CIAM providers may offer adaptive, or [risk-based multi-factor authentication](https://www.g2.com/categories/risk-based-authentication), which can determine risk based on a number of factors such as IP address, location, and device behavior, and even prompt a user to reauthenticate once a reauthentication policy is triggered. **Privacy —** In addition to security, compliance with privacy laws is top of mind for many companies—and it starts with gaining user consent. Using CIAM software, companies can allow users to manage their consent, privacy, and other preferences online. These preferences can then be implemented across all a company’s applications and systems, and be recorded for auditing purposes. ### Who Uses Customer Identity and Access Management (CIAM) Software? Typically B2C companies use CIAM software to manage up to millions of customer identities for their accounts. Some CIAM software providers also offer tools to manage internet of things (IOT) devices as well, allowing the provision of a unique identity to each device that can be used across accounts. To properly implement, manage, and extract value from a CIAM solution, businesses will likely seek collaboration from teams across the company including: security, operations, marketing, sales, service, and customer support. Users must ensure that the needs of all stakeholders from these groups can be met with the CIAM solution the company ultimately selects. ### Customer Identity and Access Management (CIAM) Software Features The main features of CIAM software include: **Self-registration —** Customer account self-registration is crucial to CIAM software. CIAM tools offer workflow functionality to complete the necessary business processes throughout the customer onboarding process. **Authentication methods —** Another major feature of CIAM tools is authenticating the user; in other words, ensuring they are who they say they are. Many CIAM tools offer multiple authentication methods, including but not limited to s[ocial login](https://www.g2.com/categories/customer-identity-and-access-management-ciam/f/social-login), two-factor authentication (2FA), multi-factor authentication (MFA), biometric authentication, and passwordless authentication. **Single sign-on (SSO) —** Single sign-on functionality using SAML or OpenID Connect standards provides customers with seamless access to disparate applications by logging in only once. **Multi-channel/omnichannel experience —** Part of a business’ ability to provide excellent customer experience is meeting customers where they are, whether that is in a physical store, on the web, or via mobile apps. Having a customer’s identity synchronized across all channels helps a business provide a better experience to that customer. **Privacy and consent management —** Managing a customer’s consent and privacy preferences is critical to being compliant with privacy laws such as CCPA, GDPR, and others. Companies can more easily collect and manage a user’s consent preferences using CIAM solutions. **Integrations/APIs —** To monetize the information stored in a CIAM software solution, a CIAM must connect to the company’s other software including CRM platforms, marketing automation tools, analytics tools, and others. Many CIAM providers achieve this via API integrations. **Reporting —** Reporting functionality is important to understand registration information, security information, and general customer information that can be used for analytics. **Scalability —** Today, most solutions can handle identities in the tens of millions. A CIAM software solution should be scalable during periods of high usage or growth. **Standards —** Technological standards vary from business to business. CIAM solutions can be built on many, including OpenID, SAML, OAuth, WebAuthn/FIDO2, and so on. **Security —** CIAM providers should offer encryption of data at both rest and in transit, and allow levels of control who has access to customer data. Many CIAM solutions have certifications such as ISO 27001, SOC 2, and HIPAA, among others. ### Trends Related to Customer Identity and Access Management (CIAM) Software **Passwordless authentication —** One of the biggest sources of friction for customers and companies is passwords. Customers often have a hard time remembering passwords, while companies don’t want to deal with the risk that goes along with storing passwords on their servers. A new trend emerging with CIAM solutions is passwordless authentication, which allows customers to sign into an application without typing in a password. This is achieved using mobile apps that can trigger a face scan, fingerprint scan, QR code scan, or any other relevant mode of authentication. ### Potential Issues with Customer Identity and Access Management (CIAM) Software **Authentication —** By themselves, usernames and passwords are generally not considered sufficient means of authenticating a user’s identity. Many CIAM solutions offer more robust authentication methods, including mobile-push on mobile apps or passwordless authentication. **Identity and access management (IAM) —** CIAM can often be confused with IAM, but the two solution types are different. IAM software is used for managing _employee_ identities, while CIAM is used for managing _customer_ identities. Furthermore, IAM-related identities are managed by a company’s IT staff, while CIAM-related identities are created and managed by end users such as customers. CIAM software is more robust and offers marketing and privacy-related features that are not native to IAM software. ### Software and Services Related to Customer Identity and Access Management (CIAM) Software [**Multi-factor authentication (MFA) software**](http://g2.com/categories/multi-factor-authentication-mfa) **—** Properly authenticating users—to ensure they are who they say they are—is an important part of CIAM software. CIAM solutions should offer multiple methods to authenticate users which may include: SMS one-time-passwords (OTP), email OTPs, voice OTPs, mobile push, physical security keys, smartphones, smartwatches, biometrics, QR codes, and passwordless authentication. [**Passwordless authentication software**](https://www.g2.com/categories/passwordless-authentication) **—** Passwordless authentication is a type of muti-factor authentication (MFA) that eliminates a password as an authentication type and replaces it with other, more secure factors such as mobile-push or biometrics. [**Single sign-on (SSO) software**](https://www.g2.com/categories/single-sign-on-sso) **—** SSO functionality provides users with access to multiple applications without requiring multiple logins. SSO allows companies to provide a seamless customer experience by requiring the customer to log in only once and then linking multiple applications together on the back end. [**Customer relationship management (CRM) software**](https://www.g2.com/categories/crm) **—** CRM software helps businesses track and manage customer interactions within a single system of record. By integrating CRM software with CIAM software, companies can get a holistic view of their customer for customer service or upselling purposes. [**Marketing automation software**](https://www.g2.com/categories/marketing-automation) **—** Marketing automation software helps marketers create segmented, personalized, and timely marketing experiences for customers or prospects. By integrating marketing automation software with CIAM software, companies can extract personalization data from the CIAM to personalize their marketing campaigns to ensure the right customer gets the right marketing message at the right time. [**Marketing analytics software**](https://www.g2.com/categories/marketing-analytics) **—** Marketing analytics software helps to simplify and optimize a business’ marketing strategies and activities. By integrating CIAM data into a marketing analytics platform, companies can ensure they are using the most accurate customer data. [**Consent management platforms (CMP)**](https://www.g2.com/categories/consent-management-platform-cmp) **—** Consent management platforms help companies obtain and manage user consent when collecting, sharing, buying, or selling a user's data online. Many CIAM tools offer consent management functionality, but businesses may opt to integrate with a separate, more comprehensive CMP to better meet their needs..