Compare Front and Thena 
At a Glance
Market Segments
Small-Business (49.3% of reviews)
Small-Business (58.5% of reviews)
Entry-Level Pricing
$25.00 1 user/month
Free 10 Users
Front
Star Rating
(2,433)4.7 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 user/month
Free Trial is available
Browse all 3 pricing plansThena
Star Rating
(65)4.9 out of 5
Market Segments
Small-Business (58.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free 10 Users
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Front excels in user-friendliness, with many users appreciating its intuitive interface. One user highlighted how the platform makes everything feel straightforward, which is crucial for teams looking to streamline their workflows.
- Users say that Thena shines in its ticketing system, which is described as highly intuitive. Reviewers noted that it facilitates fast communication between departments, making it easier to manage customer interactions without missing any requests.
- According to verified reviews, Front's internal commenting feature is a standout, allowing team members to @mention each other directly on email threads. This capability has significantly improved collaboration and reduced the need for back-and-forth communication on platforms like Slack.
- Reviewers mention that Thena's ability to provide detailed reporting on customer support interactions is a major advantage. Users appreciate how it helps track long-running tickets and document support efforts, which can enhance overall service quality.
- G2 reviewers highlight that while Front has a higher overall satisfaction score, Thena's recent feedback indicates a strong performance in areas like quality of support and ease of setup, with users noting that it is quick to implement and easy to navigate.
- Users report that Front's AI capabilities, including historical trails and task management, are beneficial for teams looking to enhance their productivity. However, Thena's focus on regulatory compliance and intelligent routing has also garnered positive feedback, making it a solid choice for businesses with specific compliance needs.
Pricing
Entry-Level Pricing
Front
Starter
$25.00
1 user/month
Essential capabilities to get started with customer-first service
- Shared inbox and ticketing
- AI Topics and up to 10 automation rules
- Basic analytics
Thena
Free
Free
10 Users
Set up end-to-end customer support.
- Tickets
- Team boards
- Custom statuses
Free Trial
Front
Free Trial is available
Thena
Free Trial is available
Ratings
Meets Requirements
9.1
1,912
9.4
60
Ease of Use
9.1
1,928
9.6
60
Ease of Setup
8.8
712
9.6
36
Ease of Admin
8.9
476
9.6
33
Quality of Support
9.1
1,644
9.7
60
Has the product been a good partner in doing business?
9.2
462
9.9
32
Product Direction (% positive)
9.3
1,799
9.8
61
Features by Category
Ticket and Case Management
8.8
267
|
Verified
9.8
34
8.9
266
|
Verified
9.9
34
8.9
289
|
Verified
9.5
35
8.8
283
|
Verified
9.4
29
8.8
243
|
Verified
9.5
38
9.0
308
9.3
27
9.2
287
|
Verified
9.7
33
8.7
260
|
Verified
9.3
19
Generative AI
7.8
63
8.4
15
8.2
63
8.8
20
Agentic AI - Help Desk
7.1
28
Not enough data
7.1
28
Not enough data
7.2
28
Not enough data
Communication Channels
8.7
233
|
Verified
9.3
38
9.2
280
|
Verified
9.4
30
8.7
234
|
Verified
9.6
31
8.3
210
|
Verified
Feature Not Available
7.8
131
Feature Not Available
Platform
8.3
217
|
Verified
8.4
19
8.4
287
|
Verified
9.1
30
8.8
259
|
Verified
9.5
35
8.5
231
|
Verified
9.5
37
8.3
230
|
Verified
9.3
40
8.3
236
|
Verified
9.2
37
Channels
8.9
630
9.7
16
8.6
528
9.5
13
7.9
476
Feature Not Available
Design
8.8
651
10.0
12
8.2
533
9.5
11
8.8
748
9.3
14
8.8
711
9.8
11
8.7
564
10.0
10
Generative AI
7.8
191
8.8
10
8.0
191
8.8
10
Usability
8.8
66
Not enough data
8.8
64
Not enough data
8.9
67
Not enough data
Reporting
8.2
63
Not enough data
7.6
59
Not enough data
8.1
63
Not enough data
Generative AI
7.7
37
Not enough data
7.8
38
Not enough data
Inbox Tools
9.3
812
Not enough data
8.9
817
Not enough data
9.1
795
Not enough data
9.0
836
Not enough data
Coordination Tools
8.5
730
Not enough data
8.7
709
Not enough data
8.7
648
Not enough data
Software Options
9.3
795
Not enough data
8.6
726
Not enough data
Email Client - Agentic AI
6.7
25
Not enough data
7.3
25
Not enough data
Conversational Platform
8.8
491
9.4
14
8.8
384
9.2
13
8.7
385
9.5
13
8.8
343
9.5
14
Support Automation
8.7
413
9.2
13
8.9
415
9.7
12
8.7
378
9.4
13
8.6
327
8.6
12
Generative AI
8.1
108
8.6
11
8.2
108
8.9
12
Messaging Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Digital Employee Experience (DEX) ManagementHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Experience
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Sorting & Filtering
8.3
235
Not enough data
9.1
238
Not enough data
7.6
224
Not enough data
8.4
230
Not enough data
Integrations
8.0
220
Not enough data
8.5
230
Not enough data
7.4
208
Not enough data
Time Management
9.0
231
Not enough data
8.7
224
Not enough data
9.3
240
Not enough data
Generative AI
7.7
138
Not enough data
7.2
129
Not enough data
7.9
136
Not enough data
Agentic AI - Email Management
6.6
34
Not enough data
7.2
34
Not enough data
Generative AI
8.3
34
Not enough data
8.3
34
Not enough data
7.8
33
Not enough data
Communication
8.7
218
|
Verified
Not enough data
9.0
267
|
Verified
Not enough data
8.9
208
Not enough data
8.9
231
|
Verified
Not enough data
8.8
150
Not enough data
Internal Use
8.4
287
|
Verified
9.1
30
9.2
283
|
Verified
Not enough data
8.8
194
Not enough data
8.8
220
Not enough data
9.5
288
|
Verified
Not enough data
8.8
221
|
Verified
Not enough data
Generative AI
7.7
30
Not enough data
Self-Service Experience
8.3
55
Not enough data
8.5
53
Not enough data
8.0
53
Not enough data
8.2
51
Not enough data
8.4
50
Not enough data
Self-Service Platform
8.0
50
Not enough data
8.4
50
Not enough data
8.0
50
Not enough data
8.1
48
Not enough data
Agentic AI - Customer Self-Service
9.2
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
9.4
6
Not enough data
Generative AI
7.8(won by default)
26
Not enough data
7.8(won by default)
25
Not enough data
Process
9.1(won by default)
196
Not enough data
8.8(won by default)
160
Not enough data
8.8(won by default)
172
Not enough data
Channels
9.5(won by default)
241
Not enough data
9.1(won by default)
192
Not enough data
8.8(won by default)
183
Not enough data
8.4(won by default)
133
Not enough data
9.1(won by default)
158
Not enough data
Insight
8.9(won by default)
140
Not enough data
8.7(won by default)
160
Not enough data
8.8(won by default)
138
Not enough data
9.0(won by default)
155
Not enough data
Generative AI
7.5
29
Not enough data
7.6
30
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Interaction Automation - AI Customer Support Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Front and Thena are categorized as Conversational Support, Customer Communications Management, and Help Desk
Unique Categories
Thena is categorized as Digital Employee Experience (DEX) Management and Proactive Notification
Reviews
Reviewers' Company Size
Front
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thena
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Logistics and Supply Chain
10.0%
Computer Software
8.1%
Information Technology and Services
7.5%
Transportation/Trucking/Railroad
5.5%
Financial Services
4.7%
Other
64.3%
Computer Software
64.6%
Information Technology and Services
18.5%
Research
3.1%
Marketing and Advertising
3.1%
Legal Services
3.1%
Other
7.7%
Alternatives
Discussions
How do I categorize my emails automatically?
1 Comment
Official Response from Front
If you're reading this, you're probably looking for a better way, a more automatic way, to get insights about your emails and what they are about. You can...Read more
What happens to conversations when someone leaves the company?
1 Comment
Official Response from Front
The worst part about someone leaving a company, is not knowing what conversations they're working on and feeling like there is a black hole within your team....Read more
Thena has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
