Compare Front and Kustomer 
At a Glance
Market Segments
Small-Business (49.3% of reviews)
Mid-Market (66.0% of reviews)
Entry-Level Pricing
$25.00 1 user/month
Starting at $89.00 1 User Per Month
Front
Star Rating
(2,432)4.7 out of 5
Market Segments
Small-Business (49.3% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 user/month
Free Trial is available
Browse all 3 pricing plansKustomer
Star Rating
(512)4.5 out of 5
Market Segments
Mid-Market (66.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $89.00 1 User Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Front excels in user experience, with many praising its user-friendly interface and intuitive features. Users appreciate the ability to collaborate seamlessly through internal commenting and shared drafts, which significantly enhances workflow efficiency.
- According to verified reviews, Kustomer stands out for its robust automation capabilities, allowing agents to reduce manual work and streamline processes. Users highlight its ability to provide a unified view of customer interactions across various channels, making it easier to manage customer relationships.
- Users say that Front's implementation process is notably quick and straightforward, with many recent users mentioning how easy it is to get started with the platform. This contrasts with Kustomer, where some users have noted that while it is easy to use, the initial setup can be more complex.
- Reviewers mention that Kustomer offers strong reporting features, which help teams harness gathered information effectively. This capability is particularly beneficial for mid-market businesses looking to leverage data for decision-making, while Front's reporting features are seen as less comprehensive.
- G2 reviewers highlight that Front has a higher overall satisfaction score, reflecting its ability to meet user needs effectively. Users appreciate features like AI capabilities and historical trails, which enhance productivity and task management.
- According to recent feedback, Kustomer's strength lies in its customization options, allowing users to easily edit fields and prioritize tasks. This flexibility is particularly valued by mid-market users who require tailored solutions, whereas Front is more favored by small businesses for its straightforward approach.
Pricing
Entry-Level Pricing
Front
Starter
$25.00
1 user/month
Essential capabilities to get started with customer-first service
- Shared inbox and ticketing
- AI Topics and up to 10 automation rules
- Basic analytics
Kustomer
Enterprise
Starting at $89.00
1 User Per Month
Essential CX tools for growing teams—
powerful, affordable, and built to scale
- Conversational Timeline
- Tasks and Automations
- Data & File Storage
Free Trial
Front
Free Trial is available
Kustomer
No trial information availableRatings
Meets Requirements
9.1
1,912
8.9
387
Ease of Use
9.1
1,928
8.8
402
Ease of Setup
8.8
712
8.6
212
Ease of Admin
8.9
476
8.1
152
Quality of Support
9.1
1,644
9.0
369
Has the product been a good partner in doing business?
9.2
462
8.8
148
Product Direction (% positive)
9.3
1,799
8.8
377
Features by Category
Ticket and Case Management
8.8
267
|
Verified
9.2
184
|
Verified
8.9
266
|
Verified
9.1
188
|
Verified
8.9
289
|
Verified
8.9
192
|
Verified
8.8
283
|
Verified
8.9
184
|
Verified
8.8
243
|
Verified
8.9
163
|
Verified
9.0
308
8.9
182
|
Verified
9.2
287
|
Verified
9.2
182
|
Verified
8.7
260
|
Verified
9.1
183
|
Verified
Generative AI
7.8
63
7.9
49
8.2
63
8.4
49
Agentic AI - Help Desk
7.1
28
7.8
43
7.1
28
7.9
43
7.2
28
8.1
43
Communication Channels
8.7
233
|
Verified
8.9
165
|
Verified
9.2
280
|
Verified
9.3
190
|
Verified
8.7
234
|
Verified
9.1
165
|
Verified
8.3
210
|
Verified
8.5
163
|
Verified
7.8
131
8.7
152
Platform
8.3
217
|
Verified
8.0
82
8.4
287
|
Verified
8.7
169
|
Verified
8.8
259
|
Verified
9.2
124
|
Verified
8.5
231
|
Verified
8.9
120
|
Verified
8.3
230
|
Verified
8.4
157
|
Verified
8.3
236
|
Verified
8.5
156
|
Verified
Channels
8.9
630
Not enough data
8.6
528
Not enough data
7.9
476
Not enough data
Design
8.8
651
Not enough data
8.2
533
Not enough data
8.8
748
Not enough data
8.8
711
Not enough data
8.7
564
Not enough data
Generative AI
7.8
191
Not enough data
8.0
191
Not enough data
Usability
8.8
66
Not enough data
8.8
64
Not enough data
8.9
67
Not enough data
Reporting
8.2
63
Not enough data
7.6
59
Not enough data
8.1
63
Not enough data
Generative AI
7.7
37
Not enough data
7.8
38
Not enough data
Inbox Tools
9.3
812
Not enough data
8.9
817
Not enough data
9.1
795
Not enough data
9.0
836
Not enough data
Coordination Tools
8.5
730
Not enough data
8.7
709
Not enough data
8.7
648
Not enough data
Software Options
9.3
795
Not enough data
8.6
726
Not enough data
Email Client - Agentic AI
6.7
25
Not enough data
7.3
25
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Conversational Platform
8.8
491
9.0
185
8.8
384
9.1
180
8.7
385
9.1
166
8.8
343
8.9
86
Support Automation
8.7
413
9.0
162
8.9
415
9.0
177
8.7
378
9.3
156
8.6
327
8.6
89
Generative AI
8.1
108
8.3
54
8.2
108
8.4
54
Sorting & Filtering
8.3
235
Not enough data
9.1
238
Not enough data
7.6
224
Not enough data
8.4
230
Not enough data
Integrations
8.0
220
Not enough data
8.5
230
Not enough data
7.4
208
Not enough data
Time Management
9.0
231
Not enough data
8.7
224
Not enough data
9.3
240
Not enough data
Generative AI
7.7
138
Not enough data
7.2
129
Not enough data
7.9
136
Not enough data
Agentic AI - Email Management
6.6
34
Not enough data
7.2
34
Not enough data
Generative AI
8.3
34
7.3
43
8.3
34
7.5
43
7.8
33
6.9
42
Communication
8.7
218
|
Verified
8.9
156
|
Verified
9.0
267
|
Verified
8.9
174
|
Verified
8.9
208
9.0
144
|
Verified
8.9
231
|
Verified
8.8
134
|
Verified
8.8
150
8.1
84
Internal Use
8.4
287
|
Verified
8.7
169
|
Verified
9.2
283
|
Verified
9.1
153
|
Verified
8.8
194
8.2
90
8.8
220
8.8
152
|
Verified
9.5
288
|
Verified
9.0
157
|
Verified
8.8
221
|
Verified
9.0
174
|
Verified
Generative AI
7.7
30
8.3
33
Self-Service Experience
8.3
55
8.9
89
8.5
53
8.7
86
8.0
53
8.6
67
8.2
51
8.3
50
8.4
50
8.6
54
Self-Service Platform
8.0
50
9.0
58
8.4
50
8.9
58
8.0
50
8.5
52
8.1
48
9.0
56
Agentic AI - Customer Self-Service
9.2
6
7.8
20
9.4
6
8.3
20
9.2
6
8.4
20
9.7
6
8.3
20
9.4
6
8.3
20
9.4
6
8.4
20
9.4
6
8.3
19
Generative AI
7.8
26
8.2(won by 0.4)
23
7.8
25
8.3(won by 0.5)
23
Process
9.1(won by 0.3)
196
8.8
40
8.8
160
9.2(won by 0.4)
44
8.8
172
9.4(won by 0.6)
45
Channels
9.5
241
9.6(won by 0.1)
45
9.1(won by 0.1)
192
9.0
42
8.8
183
9.2(won by 0.4)
42
8.4
133
9.1(won by 0.7)
41
9.1
158
9.3(won by 0.2)
41
Insight
8.9
140
9.1(won by 0.2)
42
8.7(tied score)
160
8.7(tied score)
45
8.8(won by 0.4)
138
8.4
40
9.0(won by 0.3)
155
8.7
43
Generative AI
7.5
29
8.0
35
7.6
30
8.3
35
Customization - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data and Analytics - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - AI Agent Builders
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customer Query Resolution - AI Customer Support Agents
Not enough data
7.9
7
Not enough data
7.9
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
7.9
7
Customer Interaction Automation - AI Customer Support Agents
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.1
7
Not enough data
8.3
7
Automation
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
8.8
7
Autonomy
Not enough data
8.8
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.1
7
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Front and Kustomer are categorized as Digital Customer Service Platforms, Conversational Support, Social Customer Service, Live Chat, Help Desk, Customer Self-Service, and AI Customer Support Agents
Unique Categories
Front is categorized as Email Client, Shared Inbox, Complaint Management, Customer Communications Management, and Email Management
Kustomer is categorized as AI Agent Builders and AI Agents For Business Operations
Reviews
Reviewers' Company Size
Front
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kustomer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Logistics and Supply Chain
10.0%
Computer Software
8.1%
Information Technology and Services
7.5%
Transportation/Trucking/Railroad
5.5%
Financial Services
4.7%
Other
64.3%
Consumer Services
13.2%
Retail
11.6%
Health, Wellness and Fitness
6.1%
Apparel & Fashion
5.7%
Food & Beverages
5.5%
Other
58.0%
Alternatives
Discussions
How do I categorize my emails automatically?
1 Comment
Official Response from Front
If you're reading this, you're probably looking for a better way, a more automatic way, to get insights about your emails and what they are about. You can...Read more
What happens to conversations when someone leaves the company?
1 Comment
Official Response from Front
The worst part about someone leaving a company, is not knowing what conversations they're working on and feeling like there is a black hole within your team....Read more
How can we get a ticket ID ?
1 Comment
HL
The ticket ID is the string of characters in the URL after the "events" portion. For example, if you have a ticket open, you will...Read more
Is there a way currently follow a customer in different ways such as a label so you can sort your follows by sales, shipping issues, parts replacement, follow up order. Not to be confused with the (labeling of a interaction) but current interactions that I need to go back to as a agent to check on my customer for a specific reason.
1 Comment
ED
All the conversations are in your search field and they are shown in the timeline. Read more
How can I post a note with out it closing
1 Comment
ED
You can add internal note by clicking on note and it will be visible only for the users of your company :) Read more
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