# Freshmarketer vs Zoho Marketing Automation Comparison

| | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 17 | 113 | 
| **Largest Market Segment** | Small-Business (47.1% of reviews) | Small-Business (60.4% of reviews) | 
| **Entry Level Price** | $0.00 1 User Per Month | Free Trial | 

---
## Top Pros & Cons

### Freshmarketer

Pros:
- Automation (1 reviews)
- Automation Efficiency (1 reviews)

Cons:
- Inadequate Reporting (1 reviews)
- Limited Features (1 reviews)

### Zoho Marketing Automation

Pros:
- Automation (19 reviews)
- Ease of Use (18 reviews)

Cons:
- Learning Curve (10 reviews)
- Poor Customer Support (8 reviews)

---
## Ratings Comparison
| Rating | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
  | **Meets Requirements** | 8.1 (13 reviews) | 8.1 (82 reviews) | 
  | **Ease of Use** | 8.8 (13 reviews) | 8.1 (82 reviews) | 
  | **Ease of Setup** | 8.7 (5 reviews) | 7.8 (51 reviews) | 
  | **Ease of Admin** | Not enough data | 7.5 (38 reviews) | 
  | **Quality of Support** | 7.9 (13 reviews) | 8.0 (75 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 7.9 (38 reviews) | 
  | **Product Direction (% positive)** | 9.1 (13 reviews) | 8.5 (78 reviews) | 

---
## Pricing

### Freshmarketer

#### Entry-Level Pricing

Plan: Free

Price: $0.00 1 User Per Month

Description: Perfect for getting started and trying out the marketing platform

Key Features:
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation

[Browse all 2 editions](https://www.g2.com/products/freshworks-freshmarketer/pricing)

#### Free Trial

Yes

### Zoho Marketing Automation

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial

Description: With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan. 

Key Features:
- Get started with Zoho Marketing Automation with Free trial

[Browse all 4 editions](https://www.g2.com/products/zoho-marketing-automation/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | 9.0/10 | 8 |
| **Zoho Marketing Automation** | 8.1/10 | 67 |

#### Email Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Building and Personalizing Emails** | 7.6 (7 reviews) | 8.2 (48 reviews) | 
| **Sending Outbound Emails** | 8.6 (6 reviews) | 8.6 (45 reviews) | 
| **Manage Email Deliverability** | 8.6 (6 reviews) | 8.6 (45 reviews) | 
| **Automated Email Responses** | 8.1 (6 reviews) | 8.7 (48 reviews) | 

#### Online Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Landing Pages and Forms** | 9.2 (6 reviews) | 8.3 (46 reviews) | 
| **Dynamic Content** | 8.1 (6 reviews) | 7.9 (44 reviews) | 
| **A/B Testing** | 8.1 (6 reviews) | 8.1 (41 reviews) | 
| **Mobile Optimized** | 8.9 (6 reviews) | 8.2 (43 reviews) | 
| **Search Tracking and Optimization** | 8.7 (5 reviews) | 7.9 (43 reviews) | 

#### Lead Management

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Marketing Lead Database** | 9.3 (5 reviews) | 8.6 (46 reviews) | 
| **Data Quality Management** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.2 (50 reviews) | 
| **Lead Scoring and Grading** | 9.3 (5 reviews) | 8.1 (48 reviews) | 
| **Lead Nurturing** | 9.3 (5 reviews) | 8.5 (50 reviews) | 
| **Online Behavior Tracking** | 9.3 (5 reviews) | 8.2 (47 reviews) | 
| **Automated Alerts and Tasks** | 9.0 (5 reviews) | 8.1 (47 reviews) | 
| **CRM Lead Integration** | 8.7 (5 reviews) | 8.6 (51 reviews) | 

#### Campaign Management

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Program Management** | 8.6 (6 reviews) | 8.4 (46 reviews) | 
| **Event / Webinar Marketing** | 9.7 (5 reviews) | 7.5 (41 reviews) | 
| **Calendaring** | Feature Not Available | 8.3 (42 reviews) | 
| **Budgeting** | Feature Not Available | 7.5 (40 reviews) | 

#### Social

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Social Listening** | Feature Not Available | 8.0 (41 reviews) | 
| **Social Sharing** | 9.3 (5 reviews) | 8.0 (40 reviews) | 
| **Social Campaigns** | 9.3 (5 reviews) | 8.5 (40 reviews) | 
| **Social Media Engagement** | 9.0 (5 reviews) | 8.0 (41 reviews) | 
| **Social Media Advertising** | 8.7 (5 reviews) | 7.9 (42 reviews) | 

#### Reporting & Analytics

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Basic Reporting** | 9.3 (5 reviews) | 8.4 (49 reviews) | 
| **Web Analytics** | Not enough data | 8.3 (45 reviews) | 
| **ROI Analytics** | 9.0 (5 reviews) | 7.7 (44 reviews) | 
| **Revenue Analytics** | Not enough data | 7.8 (44 reviews) | 
| **SEO / Keyword Analytics** | 10.0 (5 reviews) | 7.3 (40 reviews) | 

#### Platform

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Customization ** | 8.7 (5 reviews) | 7.7 (36 reviews) | 
| **Workflow Capability** | 9.2 (6 reviews) | 8.6 (41 reviews) | 
| **User, Role, and Access Management** | 9.2 (6 reviews) | 8.5 (37 reviews) | 
| **Internationalization** | 9.3 (5 reviews) | 7.4 (36 reviews) | 
| **Sandbox / Test Environments** | 8.1 (6 reviews) | 7.8 (31 reviews) | 
| **Performance and Reliability** | 9.2 (6 reviews) | 8.3 (38 reviews) | 
| **Output Document Generation** | 8.7 (5 reviews) | Feature Not Available | 

#### Agentic AI - Marketing Automation

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | 5.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Data Import & Export Tools** | 9.4 (6 reviews) | 8.2 (39 reviews) | 
| **Integration APIs** | 10.0 (5 reviews) | 7.9 (38 reviews) | 
| **Breadth of Partner Applications** | 9.3 (5 reviews) | 7.9 (37 reviews) | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Administration

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Template Creation** | Not enough data | Not enough data | 
| **Preset Template Availability** | Not enough data | Not enough data | 
| **Custom Unsubscribe** | Not enough data | Not enough data | 
| **Email Segmentation** | Not enough data | Not enough data | 
| **Detailed Server Logs** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

#### Integrations

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Webhooks** | Not enough data | Not enough data | 
| **Event Tracking API** | Not enough data | Not enough data | 
| **Mail Send API** | Not enough data | Not enough data | 
| **Spam Filter Testing** | Not enough data | Not enough data | 

#### Platform

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | Not enough data | 
| **Multiple Domains** | Not enough data | Not enough data | 
| **Dedicated IP** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Sender Reputation Management** | Not enough data | Not enough data | 
| **Tracking & Reporting** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Messenger

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Templates

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Text Messaging

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Feature Not Available | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Exporting** | Not enough data | Not enough data | 
| **Multi-user Access and Collaboration** | Not enough data | Not enough data | 
| **Multiple Personas** | Not enough data | Not enough data | 
| **Data Analytics ** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Platform Basics

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | Not enough data | 
| **Journey Optimization** | Not enough data | Not enough data | 

#### Platform Data

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Journey Reporting** | Not enough data | Not enough data | 
| **Trends Reporting** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 
| **Advanced Data Filtering** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Journey Mapping** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Automated Alerts** | Not enough data | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | Not enough data | 
| **Side-By-Side Analysis** | Not enough data | Not enough data | 
| **Mobile Device Analysis** | Not enough data | Not enough data | 
| **Data Quantification** | Not enough data | Not enough data | 
| **Webpage Element Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Heat Maps** | Not enough data | Not enough data | 
| **Session Replays** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Zoho Marketing Automation** | 7.9/10 | 31 |

#### Marketing Operations

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.1 (24 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 7.8 (24 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.4 (23 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | 7.3 (22 reviews) ✓ Verified | 
| **White Label** | Not enough data | 7.2 (20 reviews) | 

#### Campaign Activity

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.5 (23 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 7.8 (25 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.3 (24 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (23 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.0 (22 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 7.1 (21 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Freshmarketer (5):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Zoho Marketing Automation (4):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Freshmarketer | Zoho Marketing Automation | 
|---|---|---|
| **Small-Business** | 47.1% | 60.4% | 
| **Mid-Market** | 35.3% | 34.7% | 
| **Enterprise** | 17.6% | 5.0% | 

### By Industry

#### Freshmarketer

- **Information Technology and Services:** 23.5%
- **Marketing and Advertising:** 17.6%
- **Apparel & Fashion:** 17.6%
- **Hospitality:** 11.8%
- **Computer Software:** 11.8%
- **Internet:** 5.9%
- **Cosmetics:** 5.9%
- **Consumer Services:** 5.9%

#### Zoho Marketing Automation

- **Marketing and Advertising:** 22.1%
- **Information Technology and Services:** 11.6%
- **Computer Software:** 9.5%
- **Financial Services:** 5.3%
- **Retail:** 5.3%
- **Health, Wellness and Fitness:** 3.2%
- **Staffing and Recruiting:** 3.2%
- **Education Management:** 3.2%
- **Construction:** 3.2%
- **Hospital & Health Care:** 2.1%
- **Other:** 31.6%

---
## Alternatives

### Alternatives to Freshmarketer

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14879 reviews)
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- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
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### Alternatives to Zoho Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14879 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14728 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
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- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (370 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (666 reviews)

---
## Top Discussions

### Freshmarketer

No discussions available for this product.

### Zoho Marketing Automation

- Title: [How do I use Zoho marketing automation?](https://www.g2.com/discussions/how-do-i-use-zoho-marketing-automation) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [Is Zoho a marketing automation tool?](https://www.g2.com/discussions/is-zoho-a-marketing-automation-tool) — 1 comment *(includes official response)*
  > **Top comment:** "Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.  
Zoho Marketing Automation is an omnichannel marketing..."
- Title: [What are marketing automation features?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-marketing-automation-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Zoho Marketing Automation is equipped with the finest marketing features enabling businesses of any size to go-to-market instantly. Here are a few feature..."
- Title: [What are the four key features of marketing automation software?](https://www.g2.com/discussions/zoho-marketing-automation-what-are-the-four-key-features-of-marketing-automation-software) — 1 comment *(includes official response)*
  > **Top comment:** "A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with..."
- Title: [How can I use this?](https://www.g2.com/discussions/how-can-i-use-this) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.

Use this link to start..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freshworks-freshmarketer-vs-zoho-marketing-automation)