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Compare Freshmarketer and Zoho Campaigns 
Featured Products
At a Glance
Market Segments
Small-Business (47.1% of reviews)
Small-Business (79.6% of reviews)
Entry-Level Pricing
$0.00 1 User Per Month
Free
Freshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansZoho Campaigns
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (79.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansFreshmarketer vs Zoho Campaigns
- Reviewers felt that Zoho Campaigns meets the needs of their business better than Freshmarketer.
- When comparing quality of ongoing product support, reviewers felt that Zoho Campaigns is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Freshmarketer over Zoho Campaigns.
Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Zoho Campaigns
Forever free
Free
Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms
Free Trial
Freshmarketer
Free Trial is available
Zoho Campaigns
Free Trial is available
Ratings
Meets Requirements
8.1
13
8.7
798
Ease of Use
8.8
13
8.5
803
Ease of Setup
8.7
5
8.4
510
Ease of Admin
Not enough data
8.6
482
Quality of Support
7.9
13
8.3
742
Has the product been a good partner in doing business?
Not enough data
8.6
471
Product Direction (% positive)
9.1
13
8.5
779
Features by Category
Email Marketing
Not enough data
8.4
613
|
Verified
Not enough data
8.5
647
|
Verified
Not enough data
8.6
571
|
Verified
Not enough data
8.5
636
|
Verified
Not enough data
8.7
627
|
Verified
Not enough data
8.3
615
|
Verified
Not enough data
8.4
526
|
Verified
Not enough data
8.5
294
|
Verified
Not enough data
8.3
280
Reporting & Analytics
Not enough data
8.3
431
|
Verified
Not enough data
8.7
586
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Marketing
Not enough data
8.0
15
Not enough data
7.8
15
Not enough data
7.8
15
Not enough data
8.3
15
Not enough data
8.1
15
Integration
Not enough data
8.7
400
|
Verified
Not enough data
8.4
302
|
Verified
Not enough data
8.4
297
|
Verified
Not enough data
8.8
212
|
Verified
Not enough data
8.7
199
|
Verified
Not enough data
8.5
149
|
Verified
Email Marketing
7.6
7
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
Online Marketing
9.2
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.7
5
Not enough data
Lead Management
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
Campaign Management
8.6
6
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.3
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
Reporting & Analytics
9.3
5
Not enough data
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
Platform
8.7
5
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
8.1
6
Not enough data
9.2
6
Not enough data
8.7
5
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
9.4
6
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.3
205
|
Verified
Not enough data
7.7
180
|
Verified
Not enough data
8.1
188
|
Verified
Not enough data
7.9
79
Edit
Not enough data
8.0
197
|
Verified
Not enough data
8.2
101
Not enough data
8.3
189
|
Verified
Logistics
Not enough data
8.6
193
|
Verified
Not enough data
7.6
176
|
Verified
Not enough data
8.5
174
|
Verified
Not enough data
8.1
74
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
8.1
6
Not enough data
8.1
6
Text Messaging
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.1
13
Not enough data
8.3
12
Not enough data
7.6
12
Not enough data
Feature Not Available
Not enough data
9.2
12
Not enough data
Feature Not Available
SMS Platform
Not enough data
8.8
13
Not enough data
9.3
12
Not enough data
8.9
12
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
12
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Freshmarketer and Zoho Campaigns are categorized as Email Template Builder and SMS Marketing
Unique Categories
Freshmarketer is categorized as Personalization, Conversational Marketing, Transactional Email, Marketing Automation, and Heatmap Tools
Zoho Campaigns is categorized as Email Marketing
Reviews
Reviewers' Company Size
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Campaigns
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Information Technology and Services
11.9%
Marketing and Advertising
9.9%
Computer Software
7.2%
Retail
3.8%
Education Management
3.5%
Other
63.7%
Alternatives
Discussions
Freshmarketer has no discussions with answers
Is there a way to avoid emails going into spam folders?
2 Comments
GB
There are a few things that you can do to ensure your email don't go to the spam
1. Copy - Makes sure you don't have content that trigger the spam...Read more
How can I make my campaigns disappear in spam folders?
2 Comments
CP
Have you enabled a DMARC policy for your domain ?
You must set up DKIM and SPF records in order to send emails and do a better deliverability result. Read more
Can you implement the SURVEYS directly into the email that is sent?
2 Comments
JM
Yes you can. Read more
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