Compare Freshmarketer and Omnisend 
At a Glance
Market Segments
Small-Business (47.1% of reviews)
Small-Business (92.3% of reviews)
Entry-Level Pricing
$0.00 1 User Per Month
$0.00 Per Month
Freshmarketer
Star Rating
(17)4.1 out of 5
Market Segments
Small-Business (47.1% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 1 User Per Month
Browse all 2 pricing plansOmnisend
Star Rating
(1,176)4.6 out of 5
Market Segments
Small-Business (92.3% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users highlighting the ease of use and intuitive design of its email templates. One user mentioned, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that Freshmarketer offers a robust set of automation features, making it a smart choice for budget-conscious marketers. Reviewers appreciate its customizable workflows and strong reporting capabilities, with one noting, "It is a smart, efficient, and budget-friendly option that offers a user-friendly interface."
- According to verified reviews, Omnisend's customer support is frequently praised for its responsiveness and helpfulness. Users have shared experiences like, "The customer support team was very helpful," indicating a strong support system that enhances the overall user experience.
- Reviewers mention that Freshmarketer's dashboard is particularly impressive, providing clear visualizations of marketing analytics. This feature has been highlighted as a key strength, with one user stating, "The dashboard is so impressive that it visualizes the marketing analytics and stats."
- G2 reviewers highlight that Omnisend has a significant advantage in the number of reviews, indicating a more established presence in the market. With over 1,100 reviews compared to Freshmarketer's 17, users can feel more confident in the reliability of Omnisend's performance metrics.
- Users report that while Freshmarketer has strong features for lead scoring and nurturing, Omnisend's email marketing capabilities, particularly in sending outbound emails, are rated higher. One user noted, "Email marketing is so easy and fun to do in Freshmarketers," but Omnisend's scores suggest a more favorable experience in this area.
Pricing
Entry-Level Pricing
Freshmarketer
Free
$0.00
1 User Per Month
Perfect for getting started and trying out the marketing platform
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Freshmarketer
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.1
13
8.9
926
Ease of Use
8.8
13
9.1
929
Ease of Setup
8.7
5
9.0
553
Ease of Admin
Not enough data
9.2
432
Quality of Support
7.9
13
9.1
846
Has the product been a good partner in doing business?
Not enough data
9.2
419
Product Direction (% positive)
9.1
13
9.1
902
Features by Category
Email Marketing
7.6
7
9.0
703
|
Verified
8.6
6
9.2
673
|
Verified
8.6
6
8.9
665
|
Verified
8.1
6
9.1
630
Online Marketing
9.2
6
8.6
573
|
Verified
8.1
6
8.6
556
|
Verified
8.1
6
8.6
476
|
Verified
8.9
6
8.8
608
|
Verified
8.7
5
8.5
460
Lead Management
9.3
5
8.6
483
|
Verified
Not enough data
8.6
494
|
Verified
Not enough data
8.7
572
|
Verified
9.3
5
8.3
337
9.3
5
8.6
457
|
Verified
9.3
5
8.7
517
|
Verified
9.0
5
8.5
471
|
Verified
8.7
5
8.3
351
|
Verified
Campaign Management
8.6
6
8.7
477
|
Verified
9.7
5
8.2
352
Feature Not Available
8.2
376
|
Verified
Feature Not Available
8.2
358
Social
Feature Not Available
7.9
354
9.3
5
8.2
423
|
Verified
9.3
5
8.2
400
|
Verified
9.0
5
8.1
382
|
Verified
8.7
5
8.0
370
|
Verified
Reporting & Analytics
9.3
5
8.9
625
|
Verified
Not enough data
8.6
546
|
Verified
9.0
5
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
10.0
5
7.8
273
Platform
8.7
5
8.6
421
|
Verified
9.2
6
8.9
401
|
Verified
9.2
6
8.9
293
|
Verified
9.3
5
8.5
331
|
Verified
8.1
6
8.1
297
|
Verified
9.2
6
9.1
407
|
Verified
8.7
5
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
116
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
9.4
6
8.7
389
|
Verified
10.0
5
8.6
366
|
Verified
9.3
5
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
226
Edit
Not enough data
8.4
387
|
Verified
Not enough data
8.7
398
|
Verified
Not enough data
8.3
319
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
363
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Design and Customization
Not enough data
8.3
57
Not enough data
8.3
56
Not enough data
8.8
55
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
56
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Categories
Categories
Shared Categories
Freshmarketer and Omnisend are categorized as Email Template Builder, Personalization, Transactional Email, Marketing Automation, and SMS Marketing
Reviews
Reviewers' Company Size
Freshmarketer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
23.5%
Marketing and Advertising
17.6%
Apparel & Fashion
17.6%
Hospitality
11.8%
Computer Software
11.8%
Other
17.6%
Retail
22.2%
Apparel & Fashion
16.6%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.3%
Alternatives
Discussions
Freshmarketer has no discussions with answers
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