# Freshmarketer vs Omnisend Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Omnisend excels in its **email marketing capabilities** , particularly highlighting the intuitive email campaign builder that allows users to quickly create and manage campaigns. Users appreciate the comprehensive reporting features that help analyze performance effectively, making it a strong choice for businesses focused on email marketing.
- **Users say** that Freshmarketer offers a **user-friendly interface** and robust automation capabilities, which are particularly beneficial for marketers looking for efficiency. The customizable workflows and dashboards are frequently praised, allowing users to tailor their marketing strategies effectively.
- **Reviewers mention** that Omnisend's ease of use is a significant advantage, with many users noting the simplicity of its dashboard and user interface. This makes it particularly suitable for small businesses that may not have extensive technical resources, as they can set up segmentation and automation with ease.
- **According to verified reviews** , Freshmarketer shines in its **customer support** , with users highlighting the excellent assistance they receive. This is crucial for businesses that may need guidance during implementation or when troubleshooting issues, making it a reliable option for those who prioritize support.
- **G2 reviewers report** that while Omnisend has a strong focus on email marketing, it also offers features like SMS marketing, which some users find valuable for reaching customers through multiple channels. However, users note that the SMS marketing capabilities are not as robust as its email features.
- **Users say** that Freshmarketer's reporting features are impressive, particularly in visualizing marketing analytics and stats. This allows marketers to track their performance effectively, although some users feel that the email marketing functionalities could be more comprehensive compared to Omnisend.



| | Freshmarketer | Omnisend | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 17 | 1,188 | 
| **Largest Market Segment** | Small-Business (47.1% of reviews) | Small-Business (92.3% of reviews) | 
| **Entry Level Price** | $0.00 1 User Per Month | $0.00 Per Month | 

---
## Top Pros & Cons

### Freshmarketer

Pros:
- Automation (1 reviews)
- Automation Efficiency (1 reviews)

Cons:
- Inadequate Reporting (1 reviews)
- Limited Features (1 reviews)

### Omnisend

Pros:
- Ease of Use (202 reviews)
- Helpful (114 reviews)

Cons:
- Limited Features (60 reviews)
- Missing Features (59 reviews)

---
## Ratings Comparison
| Rating | Freshmarketer | Omnisend | 
|---|---|---|
  | **Meets Requirements** | 8.1 (13 reviews) | 8.9 (932 reviews) | 
  | **Ease of Use** | 8.8 (13 reviews) | 9.1 (935 reviews) | 
  | **Ease of Setup** | 8.7 (5 reviews) | 9.0 (560 reviews) | 
  | **Ease of Admin** | Not enough data | 9.2 (433 reviews) | 
  | **Quality of Support** | 7.9 (13 reviews) | 9.1 (852 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.2 (420 reviews) | 
  | **Product Direction (% positive)** | 9.1 (13 reviews) | 9.1 (908 reviews) | 

---
## Pricing

### Freshmarketer

#### Entry-Level Pricing

Plan: Free

Price: $0.00 1 User Per Month

Description: Perfect for getting started and trying out the marketing platform

Key Features:
- Reach upto 500 monthly email sends
- Contact and list management
- Basic segmentation

[Browse all 2 editions](https://www.g2.com/products/freshworks-freshmarketer/pricing)

#### Free Trial

Yes

### Omnisend

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: Best for starting businesses or for exploring Omnisend


Key Features:
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates

[Browse all 3 editions](https://www.g2.com/products/omnisend/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | 9.0/10 | 8 |
| **Omnisend** | 8.4/10 | 790 |

#### Email Marketing

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Building and Personalizing Emails** | 7.6 (7 reviews) | 8.9 (706 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.6 (6 reviews) | 9.2 (674 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (6 reviews) | 8.9 (665 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.1 (6 reviews) | 9.1 (631 reviews) | 

#### Online Marketing

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Landing Pages and Forms** | 9.2 (6 reviews) | 8.6 (575 reviews) ✓ Verified | 
| **Dynamic Content** | 8.1 (6 reviews) | 8.6 (556 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (6 reviews) | 8.6 (477 reviews) ✓ Verified | 
| **Mobile Optimized** | 8.9 (6 reviews) | 8.8 (608 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 8.7 (5 reviews) | 8.5 (460 reviews) | 

#### Lead Management

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Marketing Lead Database** | 9.3 (5 reviews) | 8.6 (483 reviews) ✓ Verified | 
| **Data Quality Management** | Not enough data | 8.6 (494 reviews) ✓ Verified | 
| **Segmentation** | Not enough data | 8.7 (574 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 9.3 (5 reviews) | 8.3 (337 reviews) | 
| **Lead Nurturing** | 9.3 (5 reviews) | 8.6 (457 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 9.3 (5 reviews) | 8.7 (518 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 9.0 (5 reviews) | 8.5 (471 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.7 (5 reviews) | 8.3 (351 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Program Management** | 8.6 (6 reviews) | 8.7 (477 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 9.7 (5 reviews) | 8.2 (352 reviews) | 
| **Calendaring** | Feature Not Available | 8.2 (376 reviews) ✓ Verified | 
| **Budgeting** | Feature Not Available | 8.2 (358 reviews) | 

#### Social

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Social Listening** | Feature Not Available | 7.9 (354 reviews) | 
| **Social Sharing** | 9.3 (5 reviews) | 8.2 (423 reviews) ✓ Verified | 
| **Social Campaigns** | 9.3 (5 reviews) | 8.2 (400 reviews) ✓ Verified | 
| **Social Media Engagement** | 9.0 (5 reviews) | 8.1 (382 reviews) ✓ Verified | 
| **Social Media Advertising** | 8.7 (5 reviews) | 8.0 (370 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Basic Reporting** | 9.3 (5 reviews) | 8.9 (626 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | 8.6 (546 reviews) ✓ Verified | 
| **ROI Analytics** | 9.0 (5 reviews) | 8.6 (505 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.7 (516 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 10.0 (5 reviews) | 7.8 (273 reviews) | 

#### Platform

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Customization ** | 8.7 (5 reviews) | 8.5 (423 reviews) ✓ Verified | 
| **Workflow Capability** | 9.2 (6 reviews) | 8.9 (402 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.2 (6 reviews) | 8.9 (293 reviews) ✓ Verified | 
| **Internationalization** | 9.3 (5 reviews) | 8.5 (331 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 8.1 (6 reviews) | 8.1 (297 reviews) ✓ Verified | 
| **Performance and Reliability** | 9.2 (6 reviews) | 9.1 (407 reviews) ✓ Verified | 
| **Output Document Generation** | 8.7 (5 reviews) | 8.7 (316 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (116 reviews) | 
| **Multi-step Planning** | Not enough data | 7.5 (114 reviews) | 
| **Cross-system Integration** | Not enough data | 7.5 (115 reviews) | 
| **Adaptive Learning** | Not enough data | 7.4 (115 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (115 reviews) | 
| **Decision Making** | Not enough data | 7.5 (115 reviews) | 

#### Integration

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Data Import & Export Tools** | 9.4 (6 reviews) | 8.7 (391 reviews) ✓ Verified | 
| **Integration APIs** | 10.0 (5 reviews) | 8.6 (367 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 9.3 (5 reviews) | 8.4 (335 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | 8.4/10 | 100 |

#### Administration

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Template Creation** | Not enough data | 8.5 (97 reviews) | 
| **Preset Template Availability** | Not enough data | 8.5 (95 reviews) | 
| **Custom Unsubscribe** | Not enough data | 8.6 (87 reviews) | 
| **Email Segmentation** | Not enough data | 8.9 (93 reviews) | 
| **Detailed Server Logs** | Not enough data | 8.2 (74 reviews) | 
| **Notifications** | Not enough data | 8.4 (80 reviews) | 

#### Integrations

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Webhooks** | Not enough data | 8.1 (72 reviews) | 
| **Event Tracking API** | Not enough data | 8.1 (71 reviews) | 
| **Mail Send API** | Not enough data | 8.0 (70 reviews) | 
| **Spam Filter Testing** | Not enough data | 8.0 (76 reviews) | 

#### Platform

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Custom Tracking Domain** | Not enough data | 8.7 (73 reviews) | 
| **Multiple Domains** | Not enough data | 8.4 (65 reviews) | 
| **Dedicated IP** | Not enough data | 8.3 (61 reviews) | 
| **Documentation** | Not enough data | 8.4 (68 reviews) | 
| **Sender Reputation Management** | Not enough data | 8.4 (71 reviews) | 
| **Tracking & Reporting** | Not enough data | 8.7 (78 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.6 (69 reviews) | 
| **Performance and Reliability** | Not enough data | 9.0 (83 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | N/A | N/A |

#### Messenger

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | 8.9/10 | 115 |

#### Campaigns

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Customize** | Not enough data | 9.2 (100 reviews) | 
| **Scheduling** | Not enough data | 9.3 (97 reviews) | 
| **Retarget** | Not enough data | 9.3 (91 reviews) | 
| **Segmentation** | Not enough data | 9.2 (94 reviews) | 
| **Triggered Notifications** | Not enough data | 9.1 (90 reviews) | 

#### Analytics

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.4 (99 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (99 reviews) | 

#### Optimization

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (78 reviews) | 
| **Personalization** | Not enough data | 9.0 (94 reviews) | 
| **Rich Notifications** | Not enough data | 9.1 (87 reviews) | 
| **Integrations** | Not enough data | 9.2 (95 reviews) | 

#### Agentic AI - Push Notification

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (21 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (21 reviews) | 
| **Proactive Assistance** | Not enough data | 7.7 (21 reviews) | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | 8.1/10 | 456 |

#### Templates

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.4 (409 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 7.4 (291 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 8.1 (289 reviews) | 
| **Mobile Responsive** | Not enough data | 8.5 (226 reviews) | 

#### Edit

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (387 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.7 (398 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (319 reviews) ✓ Verified | 

#### Logistics

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (390 reviews) ✓ Verified | 
| **Issues** | Not enough data | 8.0 (321 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.6 (363 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.5 (211 reviews) | 

#### Generative AI

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (107 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (106 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (72 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (71 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | 8.2/10 | 155 |

#### Text Messaging

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.9 (119 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 7.6 (96 reviews) ✓ Verified | 
| **Text Scheduler** | Not enough data | 8.7 (107 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (97 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.5 (108 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.6 (95 reviews) | 
| **Personalization** | Not enough data | 8.5 (89 reviews) | 
| **Transactional SMS** | Not enough data | 8.4 (83 reviews) | 

#### SMS Platform

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (121 reviews) ✓ Verified | 
| **Automation** | Not enough data | 9.0 (127 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.2 (76 reviews) ✓ Verified | 
| **API Integration** | Not enough data | 8.5 (74 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.7 (33 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (33 reviews) | 
| **Cross-system Integration** | Not enough data | 7.8 (33 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.8 (34 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (34 reviews) | 
| **Decision Making** | Not enough data | 7.8 (33 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | 8.1/10 | 59 |

#### Design and Customization

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 8.3 (57 reviews) | 
| **Pop-Up Types** | Not enough data | 8.3 (56 reviews) | 
| **No-Code Customization** | Not enough data | 8.8 (55 reviews) | 
| **Mobile Optimized** | Not enough data | 8.8 (54 reviews) | 

#### Campaigns

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Targeting** | Not enough data | 8.6 (53 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.4 (53 reviews) | 
| **A/B Testing** | Not enough data | 8.3 (54 reviews) | 
| **Analytics** | Not enough data | 8.5 (53 reviews) | 

#### Integrations

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 8.0 (53 reviews) | 
| **WCM Integrations** | Not enough data | 7.5 (53 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.0 (56 reviews) | 
| **Social Media Integrations** | Not enough data | 7.5 (54 reviews) | 

#### Generative AI

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (52 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.3 (51 reviews) | 
| **Proactive Assistance** | Not enough data | 7.2 (50 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | 8.9/10 | 26 |

#### Page Customization

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Drag and Drop** | Not enough data | 9.2 (24 reviews) | 
| **Templates** | Not enough data | 8.8 (25 reviews) | 
| **Advanced Customization** | Not enough data | 8.7 (23 reviews) | 
| **Content Library** | Not enough data | 8.7 (23 reviews) | 

#### Page Optimization

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.7 (23 reviews) | 
| **Mobile Responsive** | Not enough data | 9.2 (23 reviews) | 
| **Web Analytics** | Not enough data | 9.1 (23 reviews) | 
| **SEO** | Not enough data | 8.1 (23 reviews) | 

#### Integrations

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 9.5 (24 reviews) | 
| **Email Marketing Integration** | Not enough data | 9.3 (25 reviews) | 
| **Domain Integration** | Not enough data | 9.0 (23 reviews) | 

#### Generative AI

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.0 (23 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.0 (23 reviews) | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | N/A | N/A |

#### Agentic AI - Heatmap Tools

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analysis

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | Not enough data | 
| **Side-By-Side Analysis** | Not enough data | Not enough data | 
| **Mobile Device Analysis** | Not enough data | Not enough data | 
| **Data Quantification** | Not enough data | Not enough data | 
| **Webpage Element Analysis** | Not enough data | Not enough data | 

#### Reporting

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Heat Maps** | Not enough data | Not enough data | 
| **Session Replays** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Freshmarketer** | N/A | N/A |
| **Omnisend** | 7.1/10 | 41 |

#### Agentic AI - Personalization

| Feature | Freshmarketer | Omnisend | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (40 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (40 reviews) | 
| **Adaptive Learning** | Not enough data | 7.3 (40 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.9 (40 reviews) | 
| **Proactive Assistance** | Not enough data | 7.1 (40 reviews) | 
| **Decision Making** | Not enough data | 7.1 (39 reviews) | 

---
## Categories
**Shared Categories (5):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Freshmarketer (2):** [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)

**Unique to Omnisend (3):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder)


---
## Reviewer Demographics

### By Company Size

| Segment | Freshmarketer | Omnisend | 
|---|---|---|
| **Small-Business** | 47.1% | 92.3% | 
| **Mid-Market** | 35.3% | 7.1% | 
| **Enterprise** | 17.6% | 0.6% | 

### By Industry

#### Freshmarketer

- **Information Technology and Services:** 23.5%
- **Marketing and Advertising:** 17.6%
- **Apparel & Fashion:** 17.6%
- **Hospitality:** 11.8%
- **Computer Software:** 11.8%
- **Internet:** 5.9%
- **Cosmetics:** 5.9%
- **Consumer Services:** 5.9%

#### Omnisend

- **Retail:** 22.0%
- **Apparel & Fashion:** 16.5%
- **Consumer Goods:** 8.1%
- **Marketing and Advertising:** 6.3%
- **Health, Wellness and Fitness:** 5.6%
- **Food & Beverages:** 5.6%
- **Cosmetics:** 3.7%
- **Arts and Crafts:** 3.4%
- **Luxury Goods & Jewelry:** 3.2%
- **Information Technology and Services:** 1.8%
- **Other:** 23.8%

---
## Alternatives

### Alternatives to Freshmarketer

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14781 reviews)
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### Alternatives to Omnisend

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- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14698 reviews)
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- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1123 reviews)
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- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1208 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (740 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)

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## Top Discussions

### Freshmarketer

No discussions available for this product.

### Omnisend

- Title: [Omnichannel marketing](https://www.g2.com/discussions/omnichannel-marketing) — 3 comments, 1 upvote
  > **Top comment:** "Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of..."
- Title: [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) — 2 comments
  > **Top comment:** "Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and..."
- Title: [Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?](https://www.g2.com/discussions/is-there-a-way-like-drip-tracking-pixel-to-track-my-squarespace-website-activity-in-omnisend) — 2 comments, 1 upvote
  > **Top comment:** "Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features...."
- Title: [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) — 1 comment
  > **Top comment:** "Mautic is an open-source marketing automation tool"
- Title: [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) — 1 comment
  > **Top comment:** "Choosing a marketing automation software mainly involves looking at its price, features and customer support. But the decision depends on the overall goals..."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freshworks-freshmarketer-vs-omnisend)