# Freshsales vs Zoho Campaigns Comparison
---
## AI Generated Summary
- Users report that Zoho Campaigns excels in its email marketing capabilities, particularly with features like "Sending Outbound Emails" rated at 8.7, while Freshsales shines in "Building and Personalizing Emails" with a score of 8.9, indicating a stronger focus on customization and user engagement.
- Reviewers mention that Freshsales offers superior "Sales Force Automation" tools, particularly in "Opportunity & Pipeline Management" with a score of 8.7, compared to Zoho Campaigns, which lacks dedicated sales automation features, making Freshsales a better choice for sales teams.
- G2 users highlight that Zoho Campaigns provides a free entry-level price, making it accessible for small businesses, while Freshsales starts at $9.00, which may be a barrier for some users looking for budget-friendly options.
- Users on G2 report that Freshsales has a higher overall ease of use rating (9.0) compared to Zoho Campaigns (8.4), suggesting that Freshsales may be more intuitive for new users, particularly in navigating its CRM functionalities.
- Reviewers say that Freshsales has a more robust "Customer Support" system, with a quality rating of 8.8, compared to Zoho Campaigns' 8.3, indicating that users may find more reliable assistance when issues arise.
- Users report that Zoho Campaigns has strong "Email Deliverability" management features rated at 8.3, while Freshsales offers better "Automated Email Responses" at 8.5, suggesting that Freshsales may provide a more effective automated communication strategy.



| | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 1,236 | 1,041 | 
| **Largest Market Segment** | Small-Business (67.8% of reviews) | Small-Business (79.3% of reviews) | 
| **Entry Level Price** | Starting at $9.00 1 User Per Month | Free | 

---
## Top Pros & Cons

### Freshsales

Pros:
- Ease of Use (103 reviews)
- Features (70 reviews)

Cons:
- Missing Features (47 reviews)
- Limited Features (32 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (30 reviews)
- Automation (21 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Freshsales | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1048 reviews) | 8.7 (808 reviews) | 
  | **Ease of Use** | 9.0 (1062 reviews) | 8.5 (813 reviews) | 
  | **Ease of Setup** | 8.7 (568 reviews) | 8.5 (521 reviews) | 
  | **Ease of Admin** | 8.9 (536 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 8.8 (1017 reviews) | 8.4 (751 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (530 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 9.3 (1041 reviews) | 8.5 (789 reviews) | 

---
## Pricing

### Freshsales

#### Entry-Level Pricing

Plan: Growth

Price: Starting at $9.00 1 User Per Month

Description: Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels	

Key Features:
- Web Forms	
- SMS & WhatsApp	
- Basic Workflows

[Browse all 3 editions](https://www.g2.com/products/freshsales/pricing)

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.4/10 | 830 |
| **Zoho Campaigns** | N/A | N/A |

#### Sales Force Automation

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Contact & Account Management** | 8.9 (720 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 8.3 (416 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.8 (711 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.5 (707 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 8.3 (506 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 8.6 (336 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 8.2 (481 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 8.1 (467 reviews) | Not enough data | 
| **Customer Contract Management** | 8.4 (509 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Email Marketing** | 8.5 (548 reviews) | Not enough data | 
| **Campaign Management** | 8.5 (521 reviews) | Not enough data | 
| **Lead Management** | 8.9 (632 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 7.9 (114 reviews) | Not enough data | 

#### Customer Support

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Case Management** | 8.5 (533 reviews) | Not enough data | 
| **Customer Support Portal** | 8.6 (541 reviews) | Not enough data | 
| **Knowledge Base** | 8.6 (547 reviews) | Not enough data | 
| **Call Center Features** | 8.2 (457 reviews) | Not enough data | 
| **Support Analytics** | 8.5 (477 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Reporting** | 8.4 (632 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.6 (665 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.3 (507 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 
| **Social Network Integration** | 8.2 (207 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 8.3 (330 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Customization** | 8.4 (405 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.5 (397 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (414 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (314 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.7 (258 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.0 (301 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (413 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (285 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (375 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.3 (333 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (297 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.6 (85 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Zoho Campaigns** | 8.5/10 | 738 |

#### Email Marketing

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | Not enough data | 8.5 (615 reviews) ✓ Verified | 
| **Manage Email Lists** | Not enough data | 8.5 (654 reviews) ✓ Verified | 
| **High-Volume Sending** | Not enough data | 8.6 (575 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | Not enough data | 8.5 (644 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | 8.7 (635 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | 8.3 (619 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | 8.5 (529 reviews) ✓ Verified | 
| **Multi-user Account** | Not enough data | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | Not enough data | 8.4 (282 reviews) | 

#### Reporting & Analytics

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | Not enough data | 8.7 (593 reviews) ✓ Verified | 

#### Generative AI

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.8 (401 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | 8.4 (299 reviews) ✓ Verified | 
| **CRM Integration** | Not enough data | 8.8 (213 reviews) ✓ Verified | 
| **Social Media Integration** | Not enough data | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | Not enough data | 8.5 (149 reviews) ✓ Verified | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Email Marketing

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Building and Personalizing Emails** | 9.3 (12 reviews) | Not enough data | 
| **Sending Outbound Emails** | 9.2 (11 reviews) | Not enough data | 
| **Manage Email Deliverability** | 8.1 (9 reviews) | Not enough data | 
| **Automated Email Responses** | 8.8 (11 reviews) | Not enough data | 

#### Online Marketing

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Landing Pages and Forms** | 9.0 (8 reviews) | Not enough data | 
| **Dynamic Content** | 8.5 (8 reviews) | Not enough data | 
| **A/B Testing** | 8.1 (12 reviews) | Not enough data | 
| **Mobile Optimized** | 9.4 (9 reviews) | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (9 reviews) | Not enough data | 
| **Data Quality Management** | 8.5 (8 reviews) | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 8.5 (9 reviews) | Not enough data | 
| **Lead Nurturing** | 8.9 (9 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.9 (11 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 9.2 (10 reviews) | Not enough data | 
| **CRM Lead Integration** | 8.7 (9 reviews) | Not enough data | 

#### Campaign Management

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Program Management** | 9.2 (6 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 8.8 (7 reviews) | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | 9.3 (5 reviews) | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting & Analytics

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Basic Reporting** | 8.7 (10 reviews) | Not enough data | 
| **Web Analytics** | 8.5 (11 reviews) | Not enough data | 
| **ROI Analytics** | 8.6 (7 reviews) | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Customization ** | 9.0 (5 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (6 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.3 (6 reviews) | Not enough data | 
| **Internationalization** | 9.3 (5 reviews) | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | 8.1 (6 reviews) | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (7 reviews) | Not enough data | 
| **Integration APIs** | 8.3 (6 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 9.0 (5 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Lead Generation

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.3/10 | 25 |
| **Zoho Campaigns** | N/A | N/A |

#### Lead Facilitation

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Customer-facing Chatbot** | 8.1 (19 reviews) | Not enough data | 
| **Lead Qualification** | 8.3 (19 reviews) | Not enough data | 
| **Lead Follow-up** | 8.6 (20 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.7 (18 reviews) | Not enough data | 

#### Organization

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.6 (20 reviews) | Not enough data | 
| **Data Entry** | 8.9 (19 reviews) | Not enough data | 
| **Integrations / APIs** | 7.9 (19 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Coaching ** | 7.9 (17 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (23 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **ROI Forecasting ** | 7.8 (20 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.8 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.3 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (13 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.5/10 | 276 |
| **Zoho Campaigns** | N/A | N/A |

#### Integrated Workflows

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Task Management** | 9.0 (236 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 8.4 (182 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.7 (182 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 8.9 (219 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 8.7 (69 reviews) | Not enough data | 
| **Shared Records** | 8.8 (64 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Content Management** | 8.9 (206 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.9 (222 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.9 (220 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.7 (186 reviews) ✓ Verified | Not enough data | 
| **Gamification** | 7.6 (57 reviews) | Not enough data | 

#### AI and Automation

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Lead Prioritization** | 8.4 (66 reviews) | Not enough data | 
| **Lead Scoring** | 8.2 (69 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.3 (62 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (63 reviews) | Not enough data | 
| **Machine Learning** | 7.7 (59 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.2 (28 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.0 (81 reviews) | 

#### Edit

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.0 (197 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.2 (102 reviews) | 
| **HTML** | Not enough data | 8.3 (191 reviews) ✓ Verified | 

#### Logistics

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Analytics** | Not enough data | 8.6 (195 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.5 (176 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.4/10 | 18 |
| **Zoho Campaigns** | N/A | N/A |

#### Customization

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Custom Fields** | 9.1 (17 reviews) | Not enough data | 
| **Conditional Logic** | 8.3 (16 reviews) | Not enough data | 
| **Multi-page Forms** | 8.2 (14 reviews) | Not enough data | 
| **Design** | 8.3 (15 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Embedded Forms** | 8.4 (15 reviews) | Not enough data | 
| **Offline Capability** | 8.2 (12 reviews) | Not enough data | 
| **Notifications** | 8.4 (15 reviews) | Not enough data | 
| **Payments** | 8.5 (11 reviews) | Not enough data | 
| **Mobile Forms** | 8.3 (13 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.7/10 | 58 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Lead Opportunity** | 8.8 (50 reviews) | Not enough data | 
| **Lead Assignment** | 9.0 (51 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.6 (50 reviews) | Not enough data | 

#### Discovery

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Lead Management** | 8.9 (51 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.5 (53 reviews) | Not enough data | 
| **Lead Context** | 8.7 (50 reviews) | Not enough data | 

#### Management

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Conversion Viability** | 8.7 (49 reviews) | Not enough data | 
| **Workflow** | 9.0 (51 reviews) | Not enough data | 

#### Platform

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Data Synchronization** | 8.5 (49 reviews) | Not enough data | 
| **Analysis** | 8.7 (51 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.5/10 | 38 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Badges** | 8.5 (28 reviews) | Not enough data | 
| **Triggers** | 8.6 (29 reviews) | Not enough data | 
| **Commission Calculator** | 7.9 (28 reviews) | Not enough data | 
| **Leaderboards** | 8.3 (30 reviews) | Not enough data | 

#### Personalization

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Profiles** | 8.8 (32 reviews) | Not enough data | 
| **Custom Reports** | 8.6 (33 reviews) | Not enough data | 
| **Dashboards** | 8.6 (34 reviews) | Not enough data | 
| **Goal Setting** | 8.4 (31 reviews) | Not enough data | 

#### Administrative

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Integration** | 8.5 (32 reviews) | Not enough data | 
| **Employee Structure** | 8.4 (29 reviews) | Not enough data | 
| **Behavior Monitoring** | 8.4 (28 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.7/10 | 290 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Open Rates** | 8.9 (223 reviews) | Not enough data | 
| **Link Activity** | 8.8 (216 reviews) | Not enough data | 
| **Attachment Activity** | 8.2 (50 reviews) | Not enough data | 

#### Customizations

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Email Platform Integration** | 9.0 (233 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (238 reviews) | Not enough data | 
| **Notifications** | 8.9 (245 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (219 reviews) | Not enough data | 
| **Templates** | 8.9 (240 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 7.7 (32 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.2/10 | 103 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Data Sourcing** | 8.1 (84 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.4 (84 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (78 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.4 (89 reviews) | Not enough data | 
| **Data Segmentation** | 8.3 (84 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Lead Scoring** | 8.1 (85 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (83 reviews) | Not enough data | 
| **Risk Analysis** | 8.0 (78 reviews) | Not enough data | 
| **Live Forecasting** | 7.6 (80 reviews) | Not enough data | 

#### Sales Management

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (89 reviews) | Not enough data | 
| **Sales Gamification** | 7.8 (79 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.3 (84 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (89 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 9.0/10 | 191 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Calling

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Record Calls** | 8.8 (137 reviews) | Not enough data | 
| **Generate Location** | 8.8 (120 reviews) | Not enough data | 
| **Call Types** | 8.7 (130 reviews) | Not enough data | 
| **Click-to-Call** | 9.1 (146 reviews) | Not enough data | 
| **Auto Dialer** | Not enough data | Not enough data | 

#### Contacts

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Personalization** | 9.0 (151 reviews) | Not enough data | 
| **Information Locater** | 9.0 (137 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (143 reviews) | Not enough data | 

#### Insights

| Feature | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Notes** | 9.1 (165 reviews) | Not enough data | 
| **Daily Summary** | 9.1 (142 reviews) | Not enough data | 
| **Automated Voicemails** | 8.9 (123 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (145 reviews) | Not enough data | 
| **Sorts Prospects** | 9.0 (141 reviews) | Not enough data | 
| **Automated Note Taking** | Not enough data | Not enough data | 

---
## Categories

**Unique to Freshsales (11):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Zoho Campaigns (3):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Email Marketing Software](https://www.g2.com/categories/email-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Freshsales | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 67.8% | 79.3% | 
| **Mid-Market** | 26.8% | 17.8% | 
| **Enterprise** | 5.4% | 2.8% | 

### By Industry

#### Freshsales

- **Information Technology and Services:** 16.7%
- **Computer Software:** 13.7%
- **Marketing and Advertising:** 7.8%
- **Financial Services:** 4.2%
- **Internet:** 3.6%
- **Education Management:** 3.2%
- **Retail:** 2.8%
- **Real Estate:** 2.4%
- **Construction:** 1.9%
- **Telecommunications:** 1.9%
- **Other:** 41.7%

#### Zoho Campaigns

- **Information Technology and Services:** 11.8%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.0%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Freshsales

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25851 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13868 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1441 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3573 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (299 reviews)
- [Salesmate](https://www.g2.com/products/salesmate/reviews) — 4.7/5 stars (118 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3089 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2045 reviews)

### Alternatives to Zoho Campaigns

- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7409 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2574 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14708 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1110 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1356 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12980 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1210 reviews)

---
## Top Discussions

### Freshsales

- Title: [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) — 2 comments, 1 upvote
  > **Top comment:** "It's used for a number of things from lead generation to managing client accounts. It's a great tool to keep everything under 1 umbrella that is accessible..."
- Title: [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) — 2 comments
  > **Top comment:** "1. Creating sequences/pipelines to contact leads quicker and stay in communication with them easier
2. Allowing the sales team to easily access the..."
- Title: [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) — 1 comment
  > **Top comment:** "It's a CRM software."
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) — 1 comment
  > **Top comment:** "Very nice software "
- Title: [How to improve more on fresh sales](https://www.g2.com/discussions/how-to-improve-more-on-fresh-sales) — 1 comment, 1 upvote
  > **Top comment:** "Auto WhatsApp feature "

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freshsales-vs-zoho-campaigns)