# Freshsales vs Ortto Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Ortto excels in its user-friendly design, making it easy to learn and integrate with existing CRM systems. Users appreciate its all-in-one platform capabilities, which allow for effective customer data management and personalized marketing automation.
- **Users say** Freshsales stands out for its intuitive interface and robust lead management features. Reviewers highlight its ability to create detailed sales funnels and categorize leads effectively, which streamlines the sales process and enhances productivity.
- **According to verified reviews** , Ortto's strength lies in its ability to unify customer data and automate personalized journeys across multiple channels. This feature is particularly praised for making marketing efforts more efficient and targeted.
- **Reviewers mention** that Freshsales offers excellent customization options, allowing users to tailor the platform to their specific workflows. This flexibility is a significant advantage for teams looking to optimize their lead tracking and follow-up processes.
- **G2 reviewers highlight** that while Ortto has a slightly lower overall satisfaction score, it still provides valuable features like automated email responses and user behavior tracking, which are essential for effective marketing strategies.
- **Users express** that Freshsales, despite its higher entry-level price, delivers strong automation capabilities that simplify lead management and provide a clear view of the sales pipeline, ultimately saving time and effort for sales teams.



| | Freshsales | Ortto | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 1,233 | 622 | 
| **Largest Market Segment** | Small-Business (67.8% of reviews) | Small-Business (70.4% of reviews) | 
| **Entry Level Price** | Starting at $9.00 1 User Per Month | Starting at $199.00 5000 Contacts | 

---
## Top Pros & Cons

### Freshsales

Pros:
- Ease of Use (103 reviews)
- Features (70 reviews)

Cons:
- Missing Features (47 reviews)
- Limited Features (32 reviews)

### Ortto

Pros:
- Ease of Use (29 reviews)
- Customer Support (23 reviews)

Cons:
- Expensive (13 reviews)
- Limited Features (12 reviews)

---
## Ratings Comparison
| Rating | Freshsales | Ortto | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1046 reviews) | 8.5 (561 reviews) | 
  | **Ease of Use** | 9.0 (1060 reviews) | 8.7 (566 reviews) | 
  | **Ease of Setup** | 8.7 (566 reviews) | 8.6 (313 reviews) | 
  | **Ease of Admin** | 8.9 (535 reviews) | 8.8 (295 reviews) | 
  | **Quality of Support** | 8.8 (1015 reviews) | 8.9 (527 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (529 reviews) | 8.9 (286 reviews) | 
  | **Product Direction (% positive)** | 9.3 (1039 reviews) | 8.9 (557 reviews) | 

---
## Pricing

### Freshsales

#### Entry-Level Pricing

Plan: Growth

Price: Starting at $9.00 1 User Per Month

Description: Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels	

Key Features:
- Web Forms	
- SMS & WhatsApp	
- Basic Workflows

[Browse all 3 editions](https://www.g2.com/products/freshsales/pricing)

#### Free Trial

Yes

### Ortto

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $199.00 5000 Contacts

Description: Ortto Starter is built for growing teams. Automate campaigns, unify customer data, and track results.

Key Features:
- 24/6 support (live chat and email) 
- Visual journey builder
-   Drag and drop email builder

[Browse all 3 editions](https://www.g2.com/products/ortto/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.4/10 | 828 |
| **Ortto** | N/A | N/A |

#### Sales Force Automation

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Contact & Account Management** | 8.9 (718 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 8.3 (416 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.8 (709 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.5 (706 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 8.3 (506 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 8.6 (336 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 8.2 (481 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 8.1 (467 reviews) | Not enough data | 
| **Customer Contract Management** | 8.4 (509 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Email Marketing** | 8.5 (548 reviews) | Not enough data | 
| **Campaign Management** | 8.5 (521 reviews) | Not enough data | 
| **Lead Management** | 8.9 (630 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 7.9 (114 reviews) | Not enough data | 

#### Customer Support

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Case Management** | 8.5 (533 reviews) | Not enough data | 
| **Customer Support Portal** | 8.6 (541 reviews) | Not enough data | 
| **Knowledge Base** | 8.6 (547 reviews) | Not enough data | 
| **Call Center Features** | 8.2 (457 reviews) | Not enough data | 
| **Support Analytics** | 8.5 (477 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Reporting** | 8.4 (630 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.6 (664 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.3 (507 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 
| **Social Network Integration** | 8.2 (207 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 8.3 (330 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Customization** | 8.4 (404 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.5 (396 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (414 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (314 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.7 (258 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.0 (301 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (412 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (285 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (375 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.3 (333 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (297 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Freshsales | Ortto | 
|---|---|---|
| **AI Text Generation** | 7.6 (85 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 7.9/10 | 437 |

#### Email Marketing

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Building and Personalizing Emails** | 9.3 (12 reviews) | 8.4 (398 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.2 (11 reviews) | 8.9 (383 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (9 reviews) | 8.3 (377 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (11 reviews) | 9.1 (344 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Landing Pages and Forms** | 9.0 (8 reviews) | 7.0 (197 reviews) ✓ Verified | 
| **Dynamic Content** | 8.5 (8 reviews) | 7.9 (202 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (12 reviews) | 8.2 (210 reviews) ✓ Verified | 
| **Mobile Optimized** | 9.4 (9 reviews) | 8.3 (266 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | Not enough data | 7.6 (166 reviews) ✓ Verified | 

#### Lead Management

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (9 reviews) | 8.2 (297 reviews) ✓ Verified | 
| **Data Quality Management** | 8.5 (8 reviews) | 7.8 (270 reviews) ✓ Verified | 
| **Segmentation** | 8.7 (10 reviews) | 8.5 (323 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.5 (9 reviews) | 7.8 (237 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.9 (9 reviews) | 8.8 (320 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.9 (11 reviews) | 8.5 (288 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 9.2 (10 reviews) | 8.7 (277 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.7 (9 reviews) | 8.3 (261 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Program Management** | 9.2 (6 reviews) | 7.9 (217 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.8 (7 reviews) | 7.6 (142 reviews) | 
| **Calendaring** | Not enough data | 7.5 (62 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.1 (51 reviews) | 

#### Social

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Social Listening** | Not enough data | 6.6 (115 reviews) | 
| **Social Sharing** | Not enough data | 7.3 (96 reviews) ✓ Verified | 
| **Social Campaigns** | Not enough data | 7.7 (62 reviews) | 
| **Social Media Engagement** | 9.3 (5 reviews) | 7.5 (55 reviews) | 
| **Social Media Advertising** | Not enough data | 7.8 (102 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Basic Reporting** | 8.7 (10 reviews) | 8.2 (346 reviews) ✓ Verified | 
| **Web Analytics** | 8.5 (11 reviews) | 7.5 (246 reviews) ✓ Verified | 
| **ROI Analytics** | 8.6 (7 reviews) | 7.1 (188 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 6.8 (159 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 6.1 (122 reviews) | 

#### Platform

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Customization ** | 9.0 (5 reviews) | 8.1 (199 reviews) ✓ Verified | 
| **Workflow Capability** | 8.6 (6 reviews) | 8.6 (151 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (6 reviews) | 8.3 (209 reviews) ✓ Verified | 
| **Internationalization** | 9.3 (5 reviews) | 7.6 (42 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 6.8 (112 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (6 reviews) | 8.6 (219 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 7.4 (93 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 8.0 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (14 reviews) | 
| **Decision Making** | Not enough data | 8.2 (14 reviews) | 

#### Integration

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (7 reviews) | 8.5 (214 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (6 reviews) | 8.4 (210 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 9.0 (5 reviews) | 7.9 (170 reviews) ✓ Verified | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Lead Generation

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.3/10 | 25 |
| **Ortto** | N/A | N/A |

#### Lead Facilitation

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Customer-facing Chatbot** | 8.1 (19 reviews) | Not enough data | 
| **Lead Qualification** | 8.3 (19 reviews) | Not enough data | 
| **Lead Follow-up** | 8.6 (20 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.7 (18 reviews) | Not enough data | 

#### Organization

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.6 (20 reviews) | Not enough data | 
| **Data Entry** | 8.9 (19 reviews) | Not enough data | 
| **Integrations / APIs** | 7.9 (19 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Coaching ** | 7.9 (17 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (23 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Freshsales | Ortto | 
|---|---|---|
| **ROI Forecasting ** | 7.8 (20 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.8 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Ortto | 
|---|---|---|
| **AI Text Generation** | 8.3 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (13 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.5/10 | 276 |
| **Ortto** | N/A | N/A |

#### Integrated Workflows

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Task Management** | 9.0 (236 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 8.4 (182 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.7 (182 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 8.9 (219 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 8.7 (69 reviews) | Not enough data | 
| **Shared Records** | 8.8 (64 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Content Management** | 8.9 (206 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.9 (222 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.9 (220 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.7 (186 reviews) ✓ Verified | Not enough data | 
| **Gamification** | 7.6 (57 reviews) | Not enough data | 

#### AI and Automation

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Lead Prioritization** | 8.4 (66 reviews) | Not enough data | 
| **Lead Scoring** | 8.2 (69 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.3 (62 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (63 reviews) | Not enough data | 
| **Machine Learning** | 7.7 (59 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Ortto | 
|---|---|---|
| **AI Text Generation** | 8.2 (28 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 7.8/10 | 117 |

#### Templates

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.0 (81 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | 6.9 (52 reviews) ✓ Verified | 
| **Proofing** | Not enough data | 7.7 (57 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.6 (59 reviews) | 

#### Edit

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (63 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.5 (82 reviews) ✓ Verified | 
| **HTML** | Not enough data | Feature Not Available | 

#### Logistics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Analytics** | Not enough data | 8.1 (82 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.2 (66 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 7.8 (80 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 7.7 (45 reviews) | 

#### Generative AI

| Feature | Freshsales | Ortto | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.7 (6 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (6 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 7.7/10 | 45 |

#### Data Sourcing

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Data Enrichment** | Not enough data | 7.7 (27 reviews) | 
| **Expandability** | Not enough data | 8.1 (31 reviews) | 
| **Content Marketing** | Not enough data | 8.6 (36 reviews) | 
| **Multiple Devices** | Not enough data | 8.3 (28 reviews) | 

#### Intelligence

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.2 (36 reviews) | 
| **Predictive Modeling** | Not enough data | 6.6 (20 reviews) | 
| **Recommendation Engine** | Not enough data | 6.7 (22 reviews) | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 8.0/10 | 90 |

#### Platform Basics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Templates** | Not enough data | 7.8 (72 reviews) | 
| **Exporting** | Not enough data | 7.9 (61 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (63 reviews) | 
| **Multiple Personas** | Not enough data | 7.9 (47 reviews) | 
| **Data Analytics ** | Not enough data | 7.8 (51 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 8.1/10 | 18 |

#### Design and Customization

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 6.9 (14 reviews) | 
| **Pop-Up Types** | Not enough data | 8.3 (14 reviews) | 
| **No-Code Customization** | Not enough data | 7.7 (13 reviews) | 
| **Mobile Optimized** | Not enough data | 8.7 (10 reviews) | 

#### Campaigns

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Targeting** | Not enough data | 9.1 (9 reviews) | 
| **Triggered Campaigns** | Not enough data | 9.1 (13 reviews) | 
| **A/B Testing** | Not enough data | 8.5 (10 reviews) | 
| **Analytics** | Not enough data | 8.1 (13 reviews) | 

#### Integrations

| Feature | Freshsales | Ortto | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 7.3 (13 reviews) | 
| **WCM Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | 7.5 (6 reviews) | 
| **Social Media Integrations** | Not enough data | 7.8 (6 reviews) | 

#### Generative AI

| Feature | Freshsales | Ortto | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Vulnerability Scanner

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 8.2/10 | 40 |

#### Lead Monitoring

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Features** | Not enough data | 8.5 (31 reviews) | 
| **Performance** | Not enough data | 8.1 (32 reviews) | 
| **Identification** | Not enough data | 7.5 (21 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Mobile** | Not enough data | 8.6 (23 reviews) | 
| **Websites** | Not enough data | 8.9 (21 reviews) | 
| **Social Media** | Not enough data | 8.2 (17 reviews) | 
| **Data** | Not enough data | 8.4 (24 reviews) | 

#### Analytics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Export/Import** | Not enough data | 8.1 (27 reviews) | 
| **Reporting** | Not enough data | 7.9 (32 reviews) | 

#### Customization

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Forms** | Not enough data | 8.4 (27 reviews) | 
| **Personalization** | Not enough data | 8.3 (28 reviews) | 
| **Templates** | Not enough data | 7.9 (29 reviews) | 
| **Integration** | Not enough data | 7.8 (27 reviews) | 

### E-Commerce Data Integration

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 7.8/10 | 24 |

#### Development 

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Pre-built Connectors** | Not enough data | 6.7 (21 reviews) | 
| **Custom Connectors** | Not enough data | 7.1 (17 reviews) | 

#### Management 

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.6 (21 reviews) | 
| **Data Mapping** | Not enough data | 7.9 (19 reviews) | 

#### Integration Options

| Feature | Freshsales | Ortto | 
|---|---|---|
| **ERP Systems** | Not enough data | 8.0 (11 reviews) | 
| **Accounting Systems** | Not enough data | 8.1 (9 reviews) | 
| **CRM and Marketing Automation Systems** | Not enough data | 7.8 (20 reviews) | 
| **EDI** | Not enough data | 8.0 (9 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.4/10 | 18 |
| **Ortto** | 8.8/10 | 11 |

#### Customization

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Custom Fields** | 9.1 (17 reviews) | 8.7 (9 reviews) | 
| **Conditional Logic** | 8.3 (16 reviews) | 8.9 (9 reviews) | 
| **Multi-page Forms** | 8.2 (14 reviews) | 8.3 (6 reviews) | 
| **Design** | 8.3 (15 reviews) | 8.8 (8 reviews) | 

#### Additional Functionality

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Embedded Forms** | 8.4 (15 reviews) | 9.3 (9 reviews) | 
| **Offline Capability** | 8.2 (12 reviews) | Feature Not Available | 
| **Notifications** | 8.4 (15 reviews) | 8.6 (7 reviews) | 
| **Payments** | 8.5 (11 reviews) | Not enough data | 
| **Mobile Forms** | 8.3 (13 reviews) | Feature Not Available | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.7/10 | 58 |
| **Ortto** | 8.2/10 | 17 |

#### Agentic AI - Lead Scoring

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Lead Opportunity** | 8.8 (50 reviews) | 8.6 (13 reviews) | 
| **Lead Assignment** | 9.0 (51 reviews) | 7.4 (12 reviews) | 
| **Pipeline Acceleration** | 8.6 (50 reviews) | 7.4 (11 reviews) | 

#### Discovery

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Lead Management** | 8.9 (51 reviews) | 7.7 (13 reviews) | 
| **Scoring/Ranking** | 8.5 (53 reviews) | 8.6 (15 reviews) | 
| **Lead Context** | 8.7 (50 reviews) | 8.6 (12 reviews) | 

#### Management

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Conversion Viability** | 8.7 (49 reviews) | 7.9 (11 reviews) | 
| **Workflow** | 9.0 (51 reviews) | 8.6 (14 reviews) | 

#### Platform

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Data Synchronization** | 8.5 (49 reviews) | 8.6 (16 reviews) | 
| **Analysis** | 8.7 (51 reviews) | 8.3 (15 reviews) | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.5/10 | 38 |
| **Ortto** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Badges** | 8.5 (28 reviews) | Not enough data | 
| **Triggers** | 8.6 (29 reviews) | Not enough data | 
| **Commission Calculator** | 7.9 (28 reviews) | Not enough data | 
| **Leaderboards** | 8.3 (30 reviews) | Not enough data | 

#### Personalization

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Profiles** | 8.8 (32 reviews) | Not enough data | 
| **Custom Reports** | 8.6 (33 reviews) | Not enough data | 
| **Dashboards** | 8.6 (34 reviews) | Not enough data | 
| **Goal Setting** | 8.4 (31 reviews) | Not enough data | 

#### Administrative

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Integration** | 8.5 (32 reviews) | Not enough data | 
| **Employee Structure** | 8.4 (29 reviews) | Not enough data | 
| **Behavior Monitoring** | 8.4 (28 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.7/10 | 290 |
| **Ortto** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Open Rates** | 8.9 (223 reviews) | Not enough data | 
| **Link Activity** | 8.8 (216 reviews) | Not enough data | 
| **Attachment Activity** | 8.2 (50 reviews) | Not enough data | 

#### Customizations

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Email Platform Integration** | 9.0 (233 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (238 reviews) | Not enough data | 
| **Notifications** | 8.9 (245 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (219 reviews) | Not enough data | 
| **Templates** | 8.9 (240 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Ortto | 
|---|---|---|
| **AI Text Generation** | 7.7 (32 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.2/10 | 103 |
| **Ortto** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Data Sourcing** | 8.1 (84 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.4 (84 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (78 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.4 (89 reviews) | Not enough data | 
| **Data Segmentation** | 8.3 (84 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Lead Scoring** | 8.1 (85 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (83 reviews) | Not enough data | 
| **Risk Analysis** | 8.0 (78 reviews) | Not enough data | 
| **Live Forecasting** | 7.6 (80 reviews) | Not enough data | 

#### Sales Management

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (89 reviews) | Not enough data | 
| **Sales Gamification** | 7.8 (79 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.3 (84 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (89 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 9.0/10 | 191 |
| **Ortto** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Calling

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Record Calls** | 8.8 (137 reviews) | Not enough data | 
| **Generate Location** | 8.8 (120 reviews) | Not enough data | 
| **Call Types** | 8.7 (130 reviews) | Not enough data | 
| **Click-to-Call** | 9.1 (146 reviews) | Not enough data | 
| **Auto Dialer** | Not enough data | Not enough data | 

#### Contacts

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Personalization** | 9.0 (151 reviews) | Not enough data | 
| **Information Locater** | 9.0 (137 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (143 reviews) | Not enough data | 

#### Insights

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Notes** | 9.1 (165 reviews) | Not enough data | 
| **Daily Summary** | 9.1 (142 reviews) | Not enough data | 
| **Automated Voicemails** | 8.9 (123 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (145 reviews) | Not enough data | 
| **Sorts Prospects** | 9.0 (141 reviews) | Not enough data | 
| **Automated Note Taking** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 8.5/10 | 31 |

#### Analysis

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.4 (18 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 9.3 (22 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.3 (17 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.9 (21 reviews) ✓ Verified | 

#### Campaigns

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 7.5 (21 reviews) | 
| **Push Notifications** | Not enough data | 8.9 (17 reviews) | 
| **Bulk SMS** | Not enough data | 8.2 (19 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (16 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.3 (25 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (23 reviews) ✓ Verified | 

#### Engagement

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (18 reviews) ✓ Verified | 

#### Platform

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Optimization** | Not enough data | 8.7 (23 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.3 (22 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | 8.1 (20 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Ortto** | 8.4/10 | 61 |

#### Marketing Operations

| Feature | Freshsales | Ortto | 
|---|---|---|
| **ROI Tracking** | Not enough data | 7.9 (32 reviews) ✓ Verified | 
| **Data Collection** | Not enough data | 8.6 (43 reviews) ✓ Verified | 
| **Customer Insights** | Not enough data | 8.4 (41 reviews) ✓ Verified | 
| **Multi-User Access** | Not enough data | 8.8 (38 reviews) ✓ Verified | 
| **Spend Management** | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Feature Not Available | 

#### Campaign Activity

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.5 (52 reviews) ✓ Verified | 
| **Reports and Dashboards** | Not enough data | 8.5 (52 reviews) ✓ Verified | 
| **Campaign Stickiness** | Not enough data | 8.1 (41 reviews) ✓ Verified | 
| **Multichannel Tracking** | Not enough data | 8.3 (41 reviews) ✓ Verified | 
| **Brand Optimization** | Not enough data | 8.1 (43 reviews) ✓ Verified | 
| **Predictive Analytics** | Not enough data | 8.5 (18 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Freshsales | Ortto | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (3):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Freshsales (8):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Ortto (9):** [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [E-Commerce Data Integration Software](https://www.g2.com/categories/e-commerce-data-integration), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Freshsales | Ortto | 
|---|---|---|
| **Small-Business** | 67.8% | 70.4% | 
| **Mid-Market** | 26.8% | 27.2% | 
| **Enterprise** | 5.4% | 2.5% | 

### By Industry

#### Freshsales

- **Information Technology and Services:** 16.6%
- **Computer Software:** 13.8%
- **Marketing and Advertising:** 7.8%
- **Financial Services:** 4.2%
- **Internet:** 3.6%
- **Education Management:** 3.2%
- **Retail:** 2.8%
- **Real Estate:** 2.4%
- **Construction:** 1.9%
- **Telecommunications:** 1.9%
- **Other:** 41.7%

#### Ortto

- **Marketing and Advertising:** 13.5%
- **Computer Software:** 11.9%
- **Information Technology and Services:** 8.4%
- **Financial Services:** 4.5%
- **Internet:** 3.8%
- **Health, Wellness and Fitness:** 3.5%
- **Non-Profit Organization Management:** 2.6%
- **Insurance:** 2.6%
- **Real Estate:** 2.5%
- **E-Learning:** 2.1%
- **Other:** 44.6%

---
## Alternatives

### Alternatives to Freshsales

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25793 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13806 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2928 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2039 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1427 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3569 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (302 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3045 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)

### Alternatives to Ortto

- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1351 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14689 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1061 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14754 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1185 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)

---
## Top Discussions

### Freshsales

- Title: [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) — 2 comments, 1 upvote
  > **Top comment:** "It's used for a number of things from lead generation to managing client accounts. It's a great tool to keep everything under 1 umbrella that is accessible..."
- Title: [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) — 2 comments
  > **Top comment:** "1. Creating sequences/pipelines to contact leads quicker and stay in communication with them easier
2. Allowing the sales team to easily access the..."
- Title: [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) — 1 comment
  > **Top comment:** "It's a CRM software."
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) — 1 comment
  > **Top comment:** "Very nice software "
- Title: [How to improve more on fresh sales](https://www.g2.com/discussions/how-to-improve-more-on-fresh-sales) — 1 comment, 1 upvote
  > **Top comment:** "Auto WhatsApp feature "

### Ortto

- Title: [What Integrations does Ortto have?](https://www.g2.com/discussions/what-integrations-does-ortto-have) — 1 comment, 1 upvote
  > **Top comment:** "Hi Mark, Thanks for the question! 

Ortto has powerful no- and low-code integrations with Salesforce, Stripe, Pipedrive, Facebook, Recurly, Zendesk, Google..."
- Title: [What is Ortto used for?](https://www.g2.com/discussions/ortto-what-is-ortto-used-for) — 1 comment
  > **Top comment:** "Comment deleted by user."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freshsales-vs-ortto)