Compare Freshsales and Omnisend 
Featured Products
At a Glance
Market Segments
Small-Business (68.0% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
Starting at $9.00 1 User Per Month
$0.00 Per Month
Freshsales
Star Rating
(1,224)4.5 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansOmnisend
Star Rating
(1,173)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users praising its intuitive interface and easy-to-use email templates. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that Freshsales offers a robust CRM experience, particularly for managing sales funnels. Reviewers appreciate its ability to categorize leads effectively, with one stating, "It is best CRM as it creates proper sales funnel for my sales team."
- According to verified reviews, Omnisend stands out for its customer support, with users highlighting the quick and helpful responses from the support team. A recent user mentioned, "The customer support is always quick and helpful," which adds to the overall satisfaction with the platform.
- Reviewers mention that Freshsales provides valuable customization options, allowing users to tailor their experience. One user expressed satisfaction with the ability to create custom filters, stating, "I can separate leads like cold lead, hot lead, warm lead & much more it has in it."
- G2 reviewers highlight that Omnisend's ease of setup is a significant advantage, with many users finding the initial onboarding process straightforward. A user remarked, "The initial setup was fairly easy," which is a crucial factor for small businesses looking to implement marketing automation quickly.
- Users report that while Freshsales has a user-friendly interface, it sometimes lacks the same level of automation capabilities as Omnisend. One reviewer noted, "What I like the best about Freshsales is its user-friendly interface and automation capabilities," but there are indications that Omnisend may offer a more comprehensive solution for email marketing automation.
Pricing
Entry-Level Pricing
Freshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Freshsales
Free Trial is available
Omnisend
Free Trial is available
Ratings
Meets Requirements
8.7
1,040
8.9
923
Ease of Use
9.0
1,053
9.1
927
Ease of Setup
8.8
560
9.0
551
Ease of Admin
8.9
535
9.2
431
Quality of Support
8.8
1,010
9.1
844
Has the product been a good partner in doing business?
9.0
529
9.2
418
Product Direction (% positive)
9.3
1,034
9.1
900
Features by Category
Sales Force Automation
8.9
718
|
Verified
Not enough data
8.3
417
Not enough data
8.8
707
|
Verified
Not enough data
8.5
706
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
8.6
336
|
Verified
Not enough data
8.2
482
|
Verified
Not enough data
8.1
468
Not enough data
8.4
510
|
Verified
Not enough data
Marketing Automation
8.5
549
Not enough data
8.5
522
Not enough data
8.9
628
Not enough data
7.9
114
Not enough data
Customer Support
8.5
534
Not enough data
8.6
542
Not enough data
8.6
548
Not enough data
8.2
458
Not enough data
8.4
478
Not enough data
Reporting & Analytics
8.4
630
|
Verified
Not enough data
8.6
665
|
Verified
Not enough data
8.3
508
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.1
208
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Platform
8.4
404
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.7
414
|
Verified
Not enough data
8.3
314
|
Verified
Not enough data
7.7
258
Not enough data
8.0
301
|
Verified
Not enough data
8.8
408
|
Verified
Not enough data
8.0
285
|
Verified
Not enough data
Integration
8.4
375
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
7.9
297
|
Verified
Not enough data
Generative AI
7.6
84
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.3
12
9.0
701
|
Verified
9.2
11
9.2
672
|
Verified
8.1
9
8.9
665
|
Verified
8.8
11
9.1
629
Online Marketing
9.0
8
8.6
571
|
Verified
8.5
8
8.6
556
|
Verified
8.1
12
8.6
476
|
Verified
9.4
9
8.8
608
|
Verified
Not enough data
8.5
460
Lead Management
8.9
9
8.6
483
|
Verified
8.5
8
8.6
494
|
Verified
8.7
10
8.7
571
|
Verified
8.5
9
8.3
337
8.9
9
8.6
457
|
Verified
8.9
11
8.7
518
|
Verified
9.2
10
8.5
471
|
Verified
8.7
9
8.3
351
|
Verified
Campaign Management
9.2
6
8.7
477
|
Verified
8.8
7
8.2
352
Not enough data
8.2
376
|
Verified
Not enough data
8.2
358
Social
Not enough data
7.9
354
Not enough data
8.2
423
|
Verified
Not enough data
8.2
400
|
Verified
9.3
5
8.1
382
|
Verified
Not enough data
8.0
370
|
Verified
Reporting & Analytics
8.7
10
8.9
624
|
Verified
8.5
11
8.6
546
|
Verified
8.6
7
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
Not enough data
7.8
273
Platform
9.0
5
8.5
421
|
Verified
8.6
6
8.9
402
|
Verified
8.3
6
8.9
293
|
Verified
9.3
5
8.5
330
|
Verified
Not enough data
8.1
297
|
Verified
8.1
6
9.1
406
|
Verified
Not enough data
8.7
316
|
Verified
Agentic AI - Marketing Automation
Not enough data
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Integration
8.6
7
8.7
389
|
Verified
8.3
6
8.6
366
|
Verified
9.0
5
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Not enough data
Organization
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Not enough data
Performance Analysis
7.9
17
Not enough data
8.3
23
Not enough data
Sales Analysis
7.8
20
Not enough data
8.8
21
Not enough data
Generative AI
8.3
12
Not enough data
7.9
13
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
9.0
236
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.7
69
Not enough data
8.8
64
Not enough data
Repeatability and Reportability
8.9
206
|
Verified
Not enough data
8.9
222
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
7.6
57
Not enough data
AI and Automation
8.4
66
Not enough data
8.2
69
Not enough data
8.3
62
Not enough data
7.9
63
Not enough data
7.7
59
Not enough data
Generative AI
8.2
28
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Analytics
Not enough data
9.4
99
Not enough data
9.3
99
Optimization
Not enough data
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Agentic AI - Push Notification
Not enough data
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
386
|
Verified
Not enough data
8.7
397
|
Verified
Not enough data
8.3
318
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
Not enough data
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
SMS Platform
Not enough data
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Design and Customization
Not enough data
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Page Customization
Not enough data
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Page Optimization
Not enough data
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Integrations
Not enough data
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Generative AI
Not enough data
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Customization
9.1
17
Not enough data
8.3
16
Not enough data
8.2
14
Not enough data
8.3
15
Not enough data
Additional Functionality
8.4
15
Not enough data
8.2
12
Not enough data
8.4
15
Not enough data
8.5
11
Not enough data
8.3
13
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.8
50
Not enough data
9.0
51
Not enough data
8.6
50
Not enough data
Discovery
8.9
51
Not enough data
8.5
53
Not enough data
8.7
50
Not enough data
Management
8.7
49
Not enough data
9.0
51
Not enough data
Platform
8.5
49
Not enough data
8.7
51
Not enough data
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Not enough data
Personalization
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Not enough data
Administrative
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Not enough data
Customizations
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Not enough data
Generative AI
7.7
32
Not enough data
Agentic AI - Sales Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
8.1
84
Not enough data
8.4
84
Not enough data
8.2
78
Not enough data
8.4
89
Not enough data
8.3
84
Not enough data
Predictive Analytics
8.1
85
Not enough data
8.2
83
Not enough data
8.0
78
Not enough data
7.6
80
Not enough data
Sales Management
8.4
89
Not enough data
7.8
79
Not enough data
8.3
84
Not enough data
8.7
89
Not enough data
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Not enough data
Contacts
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Not enough data
Insights
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Freshsales and Omnisend are categorized as Marketing Automation
Unique Categories
Freshsales is categorized as Sales Engagement, AI Sales Assistant, Online Form Builder, Outbound Call Tracking, Sales Analytics, Lead Scoring, Email Tracking, Sales Performance Management, CRM, and Visitor Identification
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Transactional Email, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.7%
Computer Software
13.7%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.6%
Other
53.9%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
What are the three benefits of CRM?
2 Comments
AV
Makes it easy to keep a track of new and prospect leads.Read more
What is Freshsales used for?
2 Comments
IH
It's a CRM solution to manage leads and opportunities. It helps you to create your sales funnel from different channels.Read more
How is Freshsales different from other CRMs?
1 Comment
Official Response from Freshsales
Freshsales is an integrated, simple and intuitive sales CRM built with automations, intelligence and analytics to aid your sales teams to close deals faster....Read more
Omnichannel marketing
3 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
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