Compare Freshsales and Looker 
At a Glance
Market Segments
Small-Business (68.0% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Starting at $9.00 1 User Per Month
No pricing available
Freshsales
Star Rating
(1,223)4.5 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in providing a visually appealing user interface and design, making it easier for users to create interactive dashboards quickly. One user highlighted the ability to build dashboards with real GA4 data, showcasing clear KPIs and engaging visualizations.
- Users say Freshsales stands out for its ease of use and straightforward setup process. Reviewers appreciate how simple it is to upload leads and manage sales tasks, with one user noting that the initial setup was a breeze, allowing their team to get started without hassle.
- According to verified reviews, Looker offers robust customization options that cater to various analytics needs. Users have praised its flexibility in integrating with multiple data sources, which is particularly beneficial for teams needing tailored analytics solutions.
- Reviewers mention that Freshsales provides excellent notification features that enhance client follow-ups, ensuring that users stay on top of their sales tasks. This functionality has been highlighted as a significant advantage for sales representatives managing multiple leads.
- G2 reviewers indicate that while Looker has a higher overall satisfaction score, Freshsales has received slightly better ratings for ease of setup and admin management. Users appreciate the intuitive nature of Freshsales, which allows for quick adjustments and management of sales processes.
- Users report that both platforms meet their requirements effectively, but Looker shines in data visualization capabilities, with features like multi-device data visualization and interactive dashboards being particularly well-received. In contrast, Freshsales is noted for its strong lead and opportunity scoring features, which help users prioritize their sales efforts.
Pricing
Entry-Level Pricing
Freshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
Looker
No pricing availableFree Trial
Freshsales
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.7
1,039
8.7
1,106
Ease of Use
9.0
1,052
8.3
1,111
Ease of Setup
8.8
559
8.2
589
Ease of Admin
8.9
535
8.3
432
Quality of Support
8.8
1,009
8.6
944
Has the product been a good partner in doing business?
9.0
529
8.9
410
Product Direction (% positive)
9.3
1,033
8.7
1,037
Features by Category
Sales Force Automation
8.9
718
|
Verified
Not enough data
8.3
417
Not enough data
8.8
707
|
Verified
Not enough data
8.5
705
|
Verified
Not enough data
8.3
507
|
Verified
Not enough data
8.6
336
|
Verified
Not enough data
8.2
482
|
Verified
Not enough data
8.1
468
Not enough data
8.4
510
|
Verified
Not enough data
Marketing Automation
8.5
548
Not enough data
8.5
522
Not enough data
8.9
627
Not enough data
7.9
114
Not enough data
Customer Support
8.5
534
Not enough data
8.6
542
Not enough data
8.6
548
Not enough data
8.2
458
Not enough data
8.4
478
Not enough data
Reporting & Analytics
8.4
629
|
Verified
Not enough data
8.6
665
|
Verified
Not enough data
8.3
508
|
Verified
Not enough data
Mobile & Social
Feature Not Available
Not enough data
8.1
208
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
Platform
8.4
404
|
Verified
Not enough data
8.5
393
|
Verified
Not enough data
8.7
414
|
Verified
Not enough data
8.3
314
|
Verified
Not enough data
7.7
258
Not enough data
8.0
301
|
Verified
Not enough data
8.8
408
|
Verified
Not enough data
8.0
285
|
Verified
Not enough data
Integration
8.4
375
|
Verified
Not enough data
8.3
331
|
Verified
Not enough data
7.9
297
|
Verified
Not enough data
Generative AI
7.6
84
Not enough data
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
9.3
12
Not enough data
9.2
11
Not enough data
8.1
9
Not enough data
8.8
11
Not enough data
Online Marketing
9.0
8
Not enough data
8.5
8
Not enough data
8.1
12
Not enough data
9.4
9
Not enough data
Not enough data
Not enough data
Lead Management
8.9
9
Not enough data
8.5
8
Not enough data
8.7
10
Not enough data
8.5
9
Not enough data
8.9
9
Not enough data
8.9
11
Not enough data
9.2
10
Not enough data
8.7
9
Not enough data
Campaign Management
9.2
6
Not enough data
8.8
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Reporting & Analytics
8.7
10
Not enough data
8.5
11
Not enough data
8.6
7
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
9.0
5
Not enough data
8.6
6
Not enough data
8.3
6
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.6
7
Not enough data
8.3
6
Not enough data
9.0
5
Not enough data
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
38
Not enough data
7.7
35
Not enough data
8.3
44
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
633
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
46
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
666
|
Verified
Not enough data
8.2
618
|
Verified
Not enough data
8.2
662
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
8.7
666
|
Verified
Self Service
Not enough data
8.4
624
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
613
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
386
|
Verified
Not enough data
8.4
399
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
Not enough data
8.8
240
Not enough data
8.7
240
Not enough data
8.4
226
Not enough data
8.4
228
Not enough data
8.4
217
Not enough data
8.3
227
Not enough data
8.4
221
Not enough data
8.5
232
Not enough data
8.3
224
Reporting
Not enough data
8.4
243
Not enough data
Feature Not Available
Not enough data
8.6
244
Not enough data
8.5
247
Not enough data
8.1
201
Not enough data
8.4
207
Not enough data
9.0
256
Other
Not enough data
8.7
228
Not enough data
8.6
211
Not enough data
8.4
203
Not enough data
8.7
217
Not enough data
8.7
209
Not enough data
8.2
181
Not enough data
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
Not enough data
8.4
219
Not enough data
8.4
196
Not enough data
8.5
248
Not enough data
8.6
242
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Not enough data
Organization
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Not enough data
Performance Analysis
7.9
17
Not enough data
8.3
23
Not enough data
Sales Analysis
7.8
20
Not enough data
8.8
21
Not enough data
Generative AI
8.3
12
Not enough data
7.9
13
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
9.0
236
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.4
182
|
Verified
Not enough data
8.7
182
|
Verified
Not enough data
8.9
219
|
Verified
Not enough data
8.7
69
Not enough data
8.8
64
Not enough data
Repeatability and Reportability
8.9
206
|
Verified
Not enough data
8.9
222
|
Verified
Not enough data
8.9
220
|
Verified
Not enough data
8.7
186
|
Verified
Not enough data
7.6
57
Not enough data
AI and Automation
8.4
66
Not enough data
8.2
69
Not enough data
8.3
62
Not enough data
7.9
63
Not enough data
7.7
59
Not enough data
Generative AI
8.2
28
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
9.1
17
Not enough data
8.3
16
Not enough data
8.2
14
Not enough data
8.3
15
Not enough data
Additional Functionality
8.4
15
Not enough data
8.2
12
Not enough data
8.4
15
Not enough data
8.5
11
Not enough data
8.3
13
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.8
50
Not enough data
9.0
51
Not enough data
8.6
50
Not enough data
Discovery
8.9
51
Not enough data
8.5
53
Not enough data
8.7
50
Not enough data
Management
8.7
49
Not enough data
9.0
51
Not enough data
Platform
8.5
49
Not enough data
8.7
51
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Not enough data
Personalization
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Not enough data
Administrative
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Not enough data
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Not enough data
Customizations
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Not enough data
Generative AI
7.7
32
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
8.1
84
8.8
206
8.4
84
8.8
222
8.2
78
8.6
190
8.4
89
8.8
227
8.3
84
8.7
210
Predictive Analytics
8.1
85
8.3
154
8.2
83
8.2
150
8.0
78
8.2
148
7.6
80
8.1
165
Sales Management
8.4
89
8.4
162
7.8
79
8.2
141
8.3
84
8.6
171
8.7
89
8.7
169
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Not enough data
Contacts
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Not enough data
Insights
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
222
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.5
214
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
7.9
120
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
Freshsales and Looker are categorized as Sales Analytics
Unique Categories
Freshsales is categorized as Sales Engagement, AI Sales Assistant, Online Form Builder, Outbound Call Tracking, Lead Scoring, Email Tracking, Sales Performance Management, CRM, Visitor Identification, and Marketing Automation
Looker is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.6%
Computer Software
13.8%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.7%
Other
54.0%
Computer Software
11.6%
Information Technology and Services
11.1%
Marketing and Advertising
8.2%
Financial Services
7.5%
Internet
6.1%
Other
55.4%
Discussions
What are the three benefits of CRM?
2 Comments
AV
Makes it easy to keep a track of new and prospect leads.Read more
What is Freshsales used for?
2 Comments
IH
It's a CRM solution to manage leads and opportunities. It helps you to create your sales funnel from different channels.Read more
How is Freshsales different from other CRMs?
1 Comment
Official Response from Freshsales
Freshsales is an integrated, simple and intuitive sales CRM built with automations, intelligence and analytics to aid your sales teams to close deals faster....Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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