# Freshsales vs Klaviyo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Freshsales excels in user-friendliness, with many users appreciating its **intuitive interface** that facilitates quick onboarding. One user highlighted how the platform acts as a centralized repository for all communications, making it easy to track discussions and deal progress.
- **Users say** Klaviyo stands out for its powerful **segmentation and automation capabilities** , allowing for highly personalized email and SMS campaigns. Reviewers noted the ease of managing multiple brands and creating custom segments, which enhances their marketing efforts significantly.
- **According to verified reviews** , Freshsales offers a strong integration tool that simplifies task management, making it a favorite among users who value efficiency. The built-in phone and email features, along with activity tracking, are tightly integrated, which users find beneficial for their daily operations.
- **Reviewers mention** that while Klaviyo provides robust data analytics and reporting features, some users feel that its learning curve can be steeper compared to Freshsales. However, many still find it easy to navigate due to its user-friendly dashboard.
- **G2 reviewers highlight** that Freshsales has a competitive edge in **affordability** , making it an attractive option for small businesses. Users appreciate the value it provides, especially with features like Freddy AI and automation that enhance productivity without breaking the bank.
- **Users report** that Klaviyo's customer support, while generally good, does not always match the level of assistance provided by Freshsales. Reviewers have noted that Freshsales offers a more responsive support experience, which is crucial for businesses that rely on timely help.



| | Freshsales | Klaviyo | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 1,233 | 1,354 | 
| **Largest Market Segment** | Small-Business (67.8% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | Starting at $9.00 1 User Per Month | No pricing available | 

---
## Top Pros & Cons

### Freshsales

Pros:
- Ease of Use (103 reviews)
- Features (70 reviews)

Cons:
- Missing Features (47 reviews)
- Limited Features (32 reviews)

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | Freshsales | Klaviyo | 
|---|---|---|
  | **Meets Requirements** | 8.7 (1046 reviews) | 9.0 (988 reviews) | 
  | **Ease of Use** | 9.0 (1060 reviews) | 8.6 (997 reviews) | 
  | **Ease of Setup** | 8.7 (566 reviews) | 8.5 (645 reviews) | 
  | **Ease of Admin** | 8.9 (535 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 8.8 (1015 reviews) | 8.4 (940 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (529 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 9.3 (1039 reviews) | 8.9 (936 reviews) | 

---
## Pricing

### Freshsales

#### Entry-Level Pricing

Plan: Growth

Price: Starting at $9.00 1 User Per Month

Description: Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels	

Key Features:
- Web Forms	
- SMS & WhatsApp	
- Basic Workflows

[Browse all 3 editions](https://www.g2.com/products/freshsales/pricing)

#### Free Trial

Yes

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.4/10 | 828 |
| **Klaviyo** | N/A | N/A |

#### Sales Force Automation

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Contact & Account Management** | 8.9 (718 reviews) ✓ Verified | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | 8.3 (416 reviews) | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | 8.8 (709 reviews) ✓ Verified | Not enough data | 
| **Task / Activity Management** | 8.5 (706 reviews) ✓ Verified | Not enough data | 
| **Territory & Quota Management** | 8.3 (506 reviews) ✓ Verified | Not enough data | 
| **Desktop Integration** | 8.6 (336 reviews) ✓ Verified | Not enough data | 
| **Product & Price List Management** | 8.2 (481 reviews) ✓ Verified | Not enough data | 
| **Quote & Order Management** | 8.1 (467 reviews) | Not enough data | 
| **Customer Contract Management** | 8.4 (509 reviews) ✓ Verified | Not enough data | 

#### Marketing Automation

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Email Marketing** | 8.5 (548 reviews) | Not enough data | 
| **Campaign Management** | 8.5 (521 reviews) | Not enough data | 
| **Lead Management** | 8.9 (630 reviews) | Not enough data | 
| **Marketing ROI Analytics** | 7.9 (114 reviews) | Not enough data | 

#### Customer Support

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Case Management** | 8.5 (533 reviews) | Not enough data | 
| **Customer Support Portal** | 8.6 (541 reviews) | Not enough data | 
| **Knowledge Base** | 8.6 (547 reviews) | Not enough data | 
| **Call Center Features** | 8.2 (457 reviews) | Not enough data | 
| **Support Analytics** | 8.5 (477 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Reporting** | 8.4 (630 reviews) ✓ Verified | Not enough data | 
| **Dashboards** | 8.6 (664 reviews) ✓ Verified | Not enough data | 
| **Forecasting** | 8.3 (507 reviews) ✓ Verified | Not enough data | 

#### Mobile & Social

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Social Collaboration Features** | Feature Not Available | Not enough data | 
| **Social Network Integration** | 8.2 (207 reviews) ✓ Verified | Not enough data | 
| **Mobile User Support** | 8.3 (330 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Customization** | 8.4 (404 reviews) ✓ Verified | Not enough data | 
| **Workflow Capability** | 8.5 (396 reviews) ✓ Verified | Not enough data | 
| **User, Role, and Access Management** | 8.7 (414 reviews) ✓ Verified | Not enough data | 
| **Internationalization** | 8.3 (314 reviews) ✓ Verified | Not enough data | 
| **Sandbox / Test Environments** | 7.7 (258 reviews) | Not enough data | 
| **Document & Content Mgmt.** | 8.0 (301 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 8.8 (412 reviews) ✓ Verified | Not enough data | 
| **Output Document Generation** | 8.0 (285 reviews) ✓ Verified | Not enough data | 

#### Integration

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (375 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | 8.3 (333 reviews) ✓ Verified | Not enough data | 
| **Breadth of Partner Applications** | 7.9 (297 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 7.6 (85 reviews) | Not enough data | 

#### Agentic AI - CRM

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 8.2/10 | 679 |

#### Email Marketing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Building and Personalizing Emails** | 9.3 (12 reviews) | 9.0 (570 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.2 (11 reviews) | 9.3 (559 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.1 (9 reviews) | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.8 (11 reviews) | 9.0 (497 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Landing Pages and Forms** | 9.0 (8 reviews) | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | 8.5 (8 reviews) | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | 8.1 (12 reviews) | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | 9.4 (9 reviews) | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 8.2 (253 reviews) | 

#### Lead Management

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Marketing Lead Database** | 8.9 (9 reviews) | 8.5 (356 reviews) | 
| **Data Quality Management** | 8.5 (8 reviews) | 8.4 (273 reviews) | 
| **Segmentation** | 8.7 (10 reviews) | 9.0 (524 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.5 (9 reviews) | 7.8 (221 reviews) | 
| **Lead Nurturing** | 8.9 (9 reviews) | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 8.9 (11 reviews) | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 9.2 (10 reviews) | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | 8.7 (9 reviews) | 8.3 (289 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Program Management** | 9.2 (6 reviews) | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.8 (7 reviews) | 8.0 (199 reviews) | 
| **Calendaring** | Not enough data | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | 7.6 (198 reviews) | 

#### Social

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Social Listening** | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | 7.8 (196 reviews) | 
| **Social Campaigns** | Not enough data | 7.8 (189 reviews) | 
| **Social Media Engagement** | 9.3 (5 reviews) | 7.5 (184 reviews) | 
| **Social Media Advertising** | Not enough data | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Basic Reporting** | 8.7 (10 reviews) | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | 8.5 (11 reviews) | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | 8.6 (7 reviews) | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | 7.6 (200 reviews) | 

#### Platform

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Customization ** | 9.0 (5 reviews) | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | 8.6 (6 reviews) | 8.7 (329 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.3 (6 reviews) | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | 9.3 (5 reviews) | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.1 (6 reviews) | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | Not enough data | 7.0 (25 reviews) | 
| **Cross-system Integration** | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Data Import & Export Tools** | 8.6 (7 reviews) | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | 8.3 (6 reviews) | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 9.0 (5 reviews) | 8.5 (273 reviews) ✓ Verified | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Sequencing** | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Social Media** | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Lead Generation

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.3/10 | 25 |
| **Klaviyo** | N/A | N/A |

#### Lead Facilitation

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Customer-facing Chatbot** | 8.1 (19 reviews) | Not enough data | 
| **Lead Qualification** | 8.3 (19 reviews) | Not enough data | 
| **Lead Follow-up** | 8.6 (20 reviews) | Not enough data | 
| **Meeting Scheduling ** | 8.7 (18 reviews) | Not enough data | 

#### Organization

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Opportunity and Pipeline Management ** | 8.6 (20 reviews) | Not enough data | 
| **Data Entry** | 8.9 (19 reviews) | Not enough data | 
| **Integrations / APIs** | 7.9 (19 reviews) | Not enough data | 

#### Performance Analysis

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Coaching ** | 7.9 (17 reviews) | Not enough data | 
| **Peformance Tracking** | 8.3 (23 reviews) | Not enough data | 

#### Sales Analysis

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **ROI Forecasting ** | 7.8 (20 reviews) | Not enough data | 
| **Sales Forecasting ** | 8.8 (21 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 8.3 (12 reviews) | Not enough data | 
| **AI Text Summarization** | 7.9 (13 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **IP Address ** | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Processing Time** | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | 8.0 (14 reviews) | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.5/10 | 276 |
| **Klaviyo** | N/A | N/A |

#### Integrated Workflows

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Task Management** | 9.0 (236 reviews) ✓ Verified | Not enough data | 
| **Email Tracking/Automation** | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Calls and Voice** | 8.4 (182 reviews) ✓ Verified | Not enough data | 
| **Other Outreach Options ** | 8.7 (182 reviews) ✓ Verified | Not enough data | 
| **CRM Integration** | 8.9 (219 reviews) ✓ Verified | Not enough data | 
| **Calendar** | 8.7 (69 reviews) | Not enough data | 
| **Shared Records** | 8.8 (64 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Content Management** | 8.9 (206 reviews) ✓ Verified | Not enough data | 
| **Workflow Management** | 8.9 (222 reviews) ✓ Verified | Not enough data | 
| **Workflow Performance** | 8.9 (220 reviews) ✓ Verified | Not enough data | 
| **Sales Coaching and Insights** | 8.7 (186 reviews) ✓ Verified | Not enough data | 
| **Gamification** | 7.6 (57 reviews) | Not enough data | 

#### AI and Automation

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Lead Prioritization** | 8.4 (66 reviews) | Not enough data | 
| **Lead Scoring** | 8.2 (69 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 8.3 (62 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.9 (63 reviews) | Not enough data | 
| **Machine Learning** | 7.7 (59 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 8.2 (28 reviews) | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Text and Themes** | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Pre-Made** | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | Not enough data | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (101 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.5 (107 reviews) | 
| **Personalization** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | 8.3 (63 reviews) | 
| **API Integration** | Not enough data | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Data Enrichment** | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Marketing Metrics** | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Pre-Designed Templates** | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Targeting** | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **CRM/Email Integrations** | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 9.0 (17 reviews) | 
| **Journey Optimization** | Not enough data | 9.0 (16 reviews) | 

#### Platform Data

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Journey Reporting** | Not enough data | 8.5 (16 reviews) | 
| **Trends Reporting** | Not enough data | 8.3 (15 reviews) | 
| **Dashboards** | Not enough data | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.4 (16 reviews) | 
| **Integrations** | Not enough data | 9.2 (14 reviews) | 
| **Automated Alerts** | Not enough data | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Authentification** | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Moderation

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Reviewer Validation** | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **E-commerce** | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Incentives** | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Badges** | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.4/10 | 18 |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Custom Fields** | 9.1 (17 reviews) | Not enough data | 
| **Conditional Logic** | 8.3 (16 reviews) | 8.6 (6 reviews) | 
| **Multi-page Forms** | 8.2 (14 reviews) | 7.0 (5 reviews) | 
| **Design** | 8.3 (15 reviews) | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Embedded Forms** | 8.4 (15 reviews) | 7.0 (5 reviews) | 
| **Offline Capability** | 8.2 (12 reviews) | 7.7 (5 reviews) | 
| **Notifications** | 8.4 (15 reviews) | Not enough data | 
| **Payments** | 8.5 (11 reviews) | Not enough data | 
| **Mobile Forms** | 8.3 (13 reviews) | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Segmentation** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.7/10 | 58 |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Lead Opportunity** | 8.8 (50 reviews) | Not enough data | 
| **Lead Assignment** | 9.0 (51 reviews) | Not enough data | 
| **Pipeline Acceleration** | 8.6 (50 reviews) | Not enough data | 

#### Discovery

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Lead Management** | 8.9 (51 reviews) | Not enough data | 
| **Scoring/Ranking** | 8.5 (53 reviews) | Not enough data | 
| **Lead Context** | 8.7 (50 reviews) | Not enough data | 

#### Management

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Conversion Viability** | 8.7 (49 reviews) | Not enough data | 
| **Workflow** | 9.0 (51 reviews) | Not enough data | 

#### Platform

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Data Synchronization** | 8.5 (49 reviews) | Not enough data | 
| **Analysis** | 8.7 (51 reviews) | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | 7.4 (16 reviews) | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.5/10 | 38 |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Incentives

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Badges** | 8.5 (28 reviews) | Not enough data | 
| **Triggers** | 8.6 (29 reviews) | Not enough data | 
| **Commission Calculator** | 7.9 (28 reviews) | Not enough data | 
| **Leaderboards** | 8.3 (30 reviews) | Not enough data | 

#### Personalization

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Profiles** | 8.8 (32 reviews) | Not enough data | 
| **Custom Reports** | 8.6 (33 reviews) | Not enough data | 
| **Dashboards** | 8.6 (34 reviews) | Not enough data | 
| **Goal Setting** | 8.4 (31 reviews) | Not enough data | 

#### Administrative

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Integration** | 8.5 (32 reviews) | Not enough data | 
| **Employee Structure** | 8.4 (29 reviews) | Not enough data | 
| **Behavior Monitoring** | 8.4 (28 reviews) | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.7/10 | 290 |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Open Rates** | 8.9 (223 reviews) | Not enough data | 
| **Link Activity** | 8.8 (216 reviews) | Not enough data | 
| **Attachment Activity** | 8.2 (50 reviews) | Not enough data | 

#### Customizations

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Email Platform Integration** | 9.0 (233 reviews) | Not enough data | 
| **Email Scheduling** | 9.2 (238 reviews) | Not enough data | 
| **Notifications** | 8.9 (245 reviews) | Not enough data | 
| **Email Categorization** | 8.6 (219 reviews) | Not enough data | 
| **Templates** | 8.9 (240 reviews) | Not enough data | 

#### Generative AI

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI Text Generation** | 7.7 (32 reviews) | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 8.2/10 | 103 |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Data Sourcing** | 8.1 (84 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.4 (84 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.2 (78 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.4 (89 reviews) | Not enough data | 
| **Data Segmentation** | 8.3 (84 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Lead Scoring** | 8.1 (85 reviews) | Not enough data | 
| **Opportunity Scoring** | 8.2 (83 reviews) | Not enough data | 
| **Risk Analysis** | 8.0 (78 reviews) | Not enough data | 
| **Live Forecasting** | 7.6 (80 reviews) | Not enough data | 

#### Sales Management

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Live Pipeline Management** | 8.4 (89 reviews) | Not enough data | 
| **Sales Gamification** | 7.8 (79 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.3 (84 reviews) | Not enough data | 
| **Activity Tracking** | 8.7 (89 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | 9.0/10 | 191 |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 

#### Calling

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Record Calls** | 8.8 (137 reviews) | Not enough data | 
| **Generate Location** | 8.8 (120 reviews) | Not enough data | 
| **Call Types** | 8.7 (130 reviews) | Not enough data | 
| **Click-to-Call** | 9.1 (146 reviews) | Not enough data | 
| **Auto Dialer** | Not enough data | Not enough data | 

#### Contacts

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Personalization** | 9.0 (151 reviews) | Not enough data | 
| **Information Locater** | 9.0 (137 reviews) | Not enough data | 
| **Record Prospect Data** | 9.0 (143 reviews) | Not enough data | 

#### Insights

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Notes** | 9.1 (165 reviews) | Not enough data | 
| **Daily Summary** | 9.1 (142 reviews) | Not enough data | 
| **Automated Voicemails** | 8.9 (123 reviews) | Not enough data | 
| **Automated Emails** | 9.0 (145 reviews) | Not enough data | 
| **Sorts Prospects** | 9.0 (141 reviews) | Not enough data | 
| **Automated Note Taking** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | 8.4 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.8 (20 reviews) | 
| **Multi-User Access** | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 7.9 (8 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Freshsales** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Freshsales | Klaviyo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Freshsales (9):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management), [CRM Software](https://www.g2.com/categories/crm), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification)

**Unique to Klaviyo (13):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Freshsales | Klaviyo | 
|---|---|---|
| **Small-Business** | 67.8% | 82.2% | 
| **Mid-Market** | 26.8% | 16.1% | 
| **Enterprise** | 5.4% | 1.7% | 

### By Industry

#### Freshsales

- **Information Technology and Services:** 16.6%
- **Computer Software:** 13.8%
- **Marketing and Advertising:** 7.8%
- **Financial Services:** 4.2%
- **Internet:** 3.6%
- **Education Management:** 3.2%
- **Retail:** 2.8%
- **Real Estate:** 2.4%
- **Construction:** 1.9%
- **Telecommunications:** 1.9%
- **Other:** 41.7%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.6%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 23.9%

---
## Alternatives

### Alternatives to Freshsales

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25823 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13827 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2930 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14698 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2042 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1431 reviews)
- [Outreach](https://www.g2.com/products/outreach/reviews) — 4.3/5 stars (3571 reviews)
- [Salesflare](https://www.g2.com/products/salesflare/reviews) — 4.8/5 stars (298 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3059 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1156 reviews)

### Alternatives to Klaviyo

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14698 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1683 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1208 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4623 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (764 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14781 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1365 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (624 reviews)

---
## Top Discussions

### Freshsales

- Title: [What is Freshsales used for?](https://www.g2.com/discussions/what-is-freshsales-used-for) — 2 comments, 1 upvote
  > **Top comment:** "It's used for a number of things from lead generation to managing client accounts. It's a great tool to keep everything under 1 umbrella that is accessible..."
- Title: [What are the three benefits of CRM?](https://www.g2.com/discussions/freshsales-what-are-the-three-benefits-of-crm) — 2 comments
  > **Top comment:** "1. Creating sequences/pipelines to contact leads quicker and stay in communication with them easier
2. Allowing the sales team to easily access the..."
- Title: [What is Freshsales CRM?](https://www.g2.com/discussions/what-is-freshsales-crm) — 1 comment
  > **Top comment:** "It's a CRM software."
- Title: [What are the features of CRM software?](https://www.g2.com/discussions/freshsales-what-are-the-features-of-crm-software) — 1 comment
  > **Top comment:** "Very nice software "
- Title: [How to improve more on fresh sales](https://www.g2.com/discussions/how-to-improve-more-on-fresh-sales) — 1 comment, 1 upvote
  > **Top comment:** "Auto WhatsApp feature "

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freshsales-vs-klaviyo)