# FreeAgent vs Zoho Books Comparison | | FreeAgent | Zoho Books | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | | **Total Reviews** | 43 | 327 | | **Largest Market Segment** | Small-Business (87.8% of reviews) | Small-Business (72.3% of reviews) | | **Entry Level Price** | $20 per month | $0 For businesses with turnover <50K USD per annum | --- ## Top Pros & Cons ### FreeAgent Pros: - Automation Efficiency (1 reviews) - Business Suitability (1 reviews) Cons: - Inefficiency (1 reviews) - Missing Features (1 reviews) ### Zoho Books Pros: - Ease of Use (35 reviews) - Invoice Management (19 reviews) Cons: - Missing Features (15 reviews) - Poor Customer Support (11 reviews) --- ## Ratings Comparison | Rating | FreeAgent | Zoho Books | |---|---|---| | **Meets Requirements** | 8.7 (37 reviews) | 8.8 (273 reviews) | | **Ease of Use** | 8.9 (38 reviews) | 8.9 (279 reviews) | | **Ease of Setup** | 8.0 (22 reviews) | 8.7 (155 reviews) | | **Ease of Admin** | 8.1 (18 reviews) | 9.0 (111 reviews) | | **Quality of Support** | 8.6 (32 reviews) | 8.3 (262 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (16 reviews) | 9.0 (110 reviews) | | **Product Direction (% positive)** | 7.8 (37 reviews) | 9.2 (264 reviews) | --- ## Pricing ### FreeAgent #### Entry-Level Pricing Plan: Universal Price: $20 per month Key Features: - Sales tax reporting - Multi-Currency Invoicing [Browse all 5 editions](https://www.g2.com/products/freeagent/pricing) #### Free Trial Yes ### Zoho Books #### Entry-Level Pricing Plan: FREE Price: $0 For businesses with turnover <50K USD per annum Key Features: - 1 User + 1 Accountant - Manage Clients - Manage Invoices (Up to 1,000) [Browse all 4 editions](https://www.g2.com/products/zoho-books/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Accounting | Product | Score | Reviews | |---|---|---| | **FreeAgent** | 7.7/10 | 21 | | **Zoho Books** | 8.2/10 | 185 | #### General Ledger | Feature | FreeAgent | Zoho Books | |---|---|---| | **Journal Entries** | 8.1 (14 reviews) ✓ Verified | 8.6 (143 reviews) ✓ Verified | | **Tags / Dimensions** | 7.2 (13 reviews) ✓ Verified | 8.2 (130 reviews) | | **Audit Trail** | 7.4 (13 reviews) ✓ Verified | 8.4 (139 reviews) ✓ Verified | #### Accounts Receivable | Feature | FreeAgent | Zoho Books | |---|---|---| | **Invoice Customization** | 8.5 (16 reviews) ✓ Verified | 8.6 (153 reviews) | | **AR Automation** | 7.4 (12 reviews) ✓ Verified | 8.2 (145 reviews) ✓ Verified | | **Collections Automation** | 6.7 (11 reviews) ✓ Verified | 8.0 (139 reviews) ✓ Verified | #### Accounts Payable | Feature | FreeAgent | Zoho Books | |---|---|---| | **AP Automation** | 7.4 (12 reviews) ✓ Verified | 8.3 (128 reviews) | | **Payment Processing** | 7.5 (12 reviews) ✓ Verified | 8.6 (144 reviews) ✓ Verified | | **Purchase Orders** | 7.7 (10 reviews) ✓ Verified | 8.6 (146 reviews) ✓ Verified | #### Other Functionality | Feature | FreeAgent | Zoho Books | |---|---|---| | **Inventory Tracking / Ordering** | 6.9 (9 reviews) | 8.1 (134 reviews) ✓ Verified | | **Inventory Pricing and Costing** | Feature Not Available | 8.0 (133 reviews) ✓ Verified | | **Inventory Reporting** | 6.5 (9 reviews) | 7.9 (130 reviews) ✓ Verified | | **Multi-Entity / Consolidation** | 5.7 (7 reviews) ✓ Verified | 8.2 (134 reviews) ✓ Verified | | **Recognition Rules** | 7.2 (10 reviews) ✓ Verified | 8.0 (129 reviews) | | **Reconciliations** | 7.8 (9 reviews) ✓ Verified | 8.5 (146 reviews) ✓ Verified | | **Payroll** | 7.9 (11 reviews) ✓ Verified | 7.9 (123 reviews) | | **Time and Expense** | 8.1 (13 reviews) ✓ Verified | 8.4 (134 reviews) ✓ Verified | #### Reporting & Analytics | Feature | FreeAgent | Zoho Books | |---|---|---| | **Financial Statements** | 7.9 (14 reviews) ✓ Verified | 8.7 (152 reviews) ✓ Verified | | **Custom Reporting** | 6.8 (11 reviews) ✓ Verified | 8.4 (139 reviews) ✓ Verified | | **Budgeting / Forecasting** | 7.4 (11 reviews) ✓ Verified | 8.2 (132 reviews) ✓ Verified | | **Dashboards** | 8.3 (16 reviews) ✓ Verified | 8.6 (152 reviews) ✓ Verified | #### Platform | Feature | FreeAgent | Zoho Books | |---|---|---| | **Customization** | 6.5 (12 reviews) ✓ Verified | 8.2 (146 reviews) ✓ Verified | | **Workflow Capability** | 7.3 (10 reviews) ✓ Verified | 8.2 (144 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.2 (14 reviews) ✓ Verified | 8.8 (146 reviews) ✓ Verified | | **Internationalization** | 7.1 (11 reviews) ✓ Verified | 8.4 (130 reviews) ✓ Verified | | **Performance and Reliability** | 8.8 (14 reviews) ✓ Verified | 8.8 (151 reviews) ✓ Verified | | **Output Document Generation** | 7.6 (12 reviews) ✓ Verified | 8.5 (141 reviews) ✓ Verified | #### Integration | Feature | FreeAgent | Zoho Books | |---|---|---| | **Data Import and Export Tools** | 8.0 (15 reviews) ✓ Verified | 8.6 (139 reviews) ✓ Verified | | **Integration APIs** | 7.8 (12 reviews) ✓ Verified | 8.1 (140 reviews) | | **Breadth of Partner Applications** | 6.9 (9 reviews) ✓ Verified | 8.3 (132 reviews) ✓ Verified | #### Cash Flow | Feature | FreeAgent | Zoho Books | |---|---|---| | **Track Cash Flow** | 8.9 (9 reviews) ✓ Verified | 8.6 (128 reviews) ✓ Verified | | **Income and Expenses** | 8.2 (10 reviews) ✓ Verified | 9.0 (132 reviews) ✓ Verified | | **File Exports** | 7.9 (8 reviews) ✓ Verified | 8.8 (129 reviews) ✓ Verified | #### Budgeting & Forecasting | Feature | FreeAgent | Zoho Books | |---|---|---| | **Budgeting / Forecasting** | 7.4 (11 reviews) ✓ Verified | 8.2 (132 reviews) ✓ Verified | | **Data Import** | 8.3 (9 reviews) ✓ Verified | 8.4 (127 reviews) ✓ Verified | | **Versioning** | 6.9 (7 reviews) ✓ Verified | 7.9 (116 reviews) ✓ Verified | | **Historical Data** | 8.5 (10 reviews) ✓ Verified | 8.2 (120 reviews) ✓ Verified | #### Revenue | Feature | FreeAgent | Zoho Books | |---|---|---| | **Revenue Types** | 7.9 (8 reviews) ✓ Verified | 8.6 (123 reviews) ✓ Verified | | **Revenue Allocation** | 8.1 (8 reviews) ✓ Verified | 8.6 (118 reviews) ✓ Verified | | **Scheduling** | 8.3 (9 reviews) | 8.1 (117 reviews) ✓ Verified | #### Payroll | Feature | FreeAgent | Zoho Books | |---|---|---| | **Direct Deposit** | 8.1 (7 reviews) ✓ Verified | 7.8 (104 reviews) ✓ Verified | | **Check/W-2 Printing** | Feature Not Available | 7.5 (101 reviews) ✓ Verified | | **Tax Calculation** | 8.5 (9 reviews) ✓ Verified | 8.1 (119 reviews) ✓ Verified | | **Reporting and Dashboards** | 9.1 (9 reviews) ✓ Verified | 8.6 (118 reviews) ✓ Verified | #### AI | Feature | FreeAgent | Zoho Books | |---|---|---| | **Data Extraction** | Not enough data | 7.4 (19 reviews) | | **Invoice Processing** | Not enough data | 8.0 (20 reviews) | | **Expense Management** | Not enough data | 8.1 (20 reviews) | | **Fraud Detection** | Not enough data | 7.2 (19 reviews) | | **Tax Compliance** | Not enough data | 7.9 (19 reviews) | | **Support Chatbots** | Not enough data | 7.6 (19 reviews) | | **Bank Reconciliations** | Not enough data | 8.1 (20 reviews) | | **Report Generation** | Not enough data | 8.0 (19 reviews) | | **Customizable Alerts** | Not enough data | 7.2 (20 reviews) | | **Predictive Analytics** | Not enough data | 7.5 (20 reviews) | #### Mobile Applications - Accounting | Feature | FreeAgent | Zoho Books | |---|---|---| | **Cloud Integration** | Not enough data | 8.1 (16 reviews) | | **Notifications** | Not enough data | 8.1 (12 reviews) | | **UI** | Not enough data | 7.1 (18 reviews) | | **Offline** | Not enough data | 7.6 (12 reviews) | | **Expense Tracking** | Not enough data | 8.8 (12 reviews) | | **Invoice Management** | Not enough data | 8.8 (15 reviews) | #### Agentic AI - Accounting | Feature | FreeAgent | Zoho Books | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Billing | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **Zoho Books** | 8.7/10 | 120 | #### Bill Generation | Feature | FreeAgent | Zoho Books | |---|---|---| | **Templates** | Not enough data | 8.6 (106 reviews) | | **Digital Billing** | Not enough data | 8.8 (107 reviews) | | **Recurring Billing** | Not enough data | 8.8 (102 reviews) | #### Bill Processing | Feature | FreeAgent | Zoho Books | |---|---|---| | **Consolidation** | Not enough data | 8.6 (107 reviews) | | **Batch Invoicing** | Not enough data | 8.4 (102 reviews) | | **Management** | Not enough data | 8.8 (111 reviews) | #### Integration | Feature | FreeAgent | Zoho Books | |---|---|---| | **Accounting** | Not enough data | 9.0 (111 reviews) | | **Payments** | Not enough data | 8.9 (108 reviews) | | **ERP** | Not enough data | 8.6 (98 reviews) | #### Agentic AI - Billing | Feature | FreeAgent | Zoho Books | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Sales Tax and VAT Compliance | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **Zoho Books** | N/A | N/A | #### Tracking | Feature | FreeAgent | Zoho Books | |---|---|---| | **Sales Tax** | Not enough data | Not enough data | | **VAT** | Not enough data | Not enough data | | **GST** | Not enough data | Not enough data | | **Exemptions** | Not enough data | Not enough data | | **Adjustments** | Not enough data | Not enough data | | **Localization** | Not enough data | Not enough data | #### Integrations | Feature | FreeAgent | Zoho Books | |---|---|---| | **Integrations** | Not enough data | Not enough data | #### Remittance | Feature | FreeAgent | Zoho Books | |---|---|---| | **Returns** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Global/Cross Borders** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | #### Agentic AI - Sales Tax and VAT Compliance | Feature | FreeAgent | Zoho Books | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **Zoho Books** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | FreeAgent | Zoho Books | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Accounting Software](https://www.g2.com/categories/accounting) **Unique to Zoho Books (2):** [Billing Software](https://www.g2.com/categories/billing), [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) --- ## Reviewer Demographics ### By Company Size | Segment | FreeAgent | Zoho Books | |---|---|---| | **Small-Business** | 87.8% | 72.3% | | **Mid-Market** | 7.3% | 22.8% | | **Enterprise** | 4.9% | 4.8% | ### By Industry #### FreeAgent - **Accounting:** 12.2% - **Marketing and Advertising:** 12.2% - **Management Consulting:** 12.2% - **Staffing and Recruiting:** 9.8% - **Computer Software:** 9.8% - **Design:** 7.3% - **Internet:** 7.3% - **E-Learning:** 4.9% - **Market Research:** 2.4% - **Professional Training & Coaching:** 2.4% - **Other:** 19.5% #### Zoho Books - **Accounting:** 16.3% - **Information Technology and Services:** 14.6% - **Computer Software:** 7.3% - **Marketing and Advertising:** 7.0% - **Education Management:** 2.3% - **Retail:** 2.3% - **Staffing and Recruiting:** 2.0% - **Consumer Goods:** 1.7% - **Apparel & Fashion:** 1.7% - **Consulting:** 1.7% - **Other:** 43.2% --- ## Alternatives ### Alternatives to FreeAgent - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) — 4.0/5 stars (3820 reviews) - [Xero](https://www.g2.com/products/xero/reviews) — 4.4/5 stars (1576 reviews) - [FreshBooks](https://www.g2.com/products/freshbooks/reviews) — 4.5/5 stars (973 reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4197 reviews) - [Wave](https://www.g2.com/products/wave/reviews) — 4.3/5 stars (322 reviews) - [QuickBooks Desktop Pro](https://www.g2.com/products/quickbooks-desktop-pro/reviews) — 4.3/5 stars (1765 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4767 reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) — 4.4/5 stars (391 reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) — 4.2/5 stars (349 reviews) - [Acumatica](https://www.g2.com/products/acumatica/reviews) — 4.4/5 stars (2007 reviews) ### Alternatives to Zoho Books - [Xero](https://www.g2.com/products/xero/reviews) — 4.4/5 stars (1576 reviews) - [FreshBooks](https://www.g2.com/products/freshbooks/reviews) — 4.5/5 stars (973 reviews) - [Wave](https://www.g2.com/products/wave/reviews) — 4.3/5 stars (322 reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) — 4.0/5 stars (3820 reviews) - [QuickBooks Desktop Pro](https://www.g2.com/products/quickbooks-desktop-pro/reviews) — 4.3/5 stars (1765 reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4197 reviews) - [TallyPrime](https://www.g2.com/products/tallyprime/reviews) — 4.5/5 stars (295 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4767 reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) — 4.2/5 stars (349 reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) — 4.0/5 stars (903 reviews) --- ## Top Discussions ### FreeAgent - Title: [Is FreeAgent free for accountants?](https://www.g2.com/discussions/is-freeagent-free-for-accountants) — 1 comment > **Top comment:** "FreeAgent is a cloud-based accounting software that is designed to be used by small businesses and freelancers for managing their finances, including..." ### Zoho Books - Title: [What is Zoho Books used for?](https://www.g2.com/discussions/zoho-books-what-is-zoho-books-used-for) — 4 comments > **Top comment:** "Online Accounting and Books" - Title: [Is Zoho Books free?](https://www.g2.com/discussions/is-zoho-books-free) — 2 comments > **Top comment:** "They have a free plan with different customer and revenue restrictions." - Title: [Are Zoho Books good?](https://www.g2.com/discussions/are-zoho-books-good) — 2 comments, 1 upvote > **Top comment:** "They are certainly amongst the top-tier !! They stand out in many ways. Very attractive and intuitive UI (web as native desktop and mobile), very stable..." - Title: [What is Zoho Books used for?](https://www.g2.com/discussions/what-is-zoho-books-used-for) — 2 comments > **Top comment:** "Accounting purposes." - Title: [How to use Zoho books dashboard effectively??](https://www.g2.com/discussions/how-to-use-zoho-books-dashboard-effectively) — 1 comment, 1 upvote > **Top comment:** "Understand the bar diagram of monthly income and expenses to analyse the company performance monthly " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freeagent-vs-zoho-books)