# FreeAgent vs QuickBooks Online Comparison --- ## AI Generated Summary - **G2 reviewers report** that QuickBooks Online excels in providing a comprehensive view of a company's cash position, with users appreciating the banking app's functionality that allows accountants to easily view and make entries. This feature is particularly beneficial for businesses looking for real-time financial insights. - **Users say** FreeAgent stands out for its flexibility and automation, making it a great choice for small businesses and freelancers. Reviewers highlight its ability to facilitate tax forecasting and automate expense tracking, which simplifies financial management for users. - **Reviewers mention** that QuickBooks Online offers a generally easy user experience, with many finding the initial setup straightforward. This ease of use is a significant advantage for those who may not be tech-savvy, as it allows them to get started quickly without extensive training. - **According to verified reviews** , FreeAgent is praised for its integration with HMRC and its fast performance. Users appreciate that all information is easy to find, which enhances productivity and reduces the time spent on administrative tasks. - **G2 reviewers highlight** that while QuickBooks Online has a broader range of features, FreeAgent's interface is noted for its user-friendliness, particularly for those managing multiple projects. This makes FreeAgent a solid option for freelancers who need to keep track of various client accounts efficiently. - **Users report** that QuickBooks Online has a higher overall satisfaction score, reflecting its robust feature set and reliability. However, FreeAgent's lower entry-level price makes it an attractive option for startups and small businesses looking to manage their finances without a significant upfront investment. | | FreeAgent | QuickBooks Online | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.0 out of 5 | | **Total Reviews** | 43 | 3,827 | | **Largest Market Segment** | Small-Business (87.8% of reviews) | Small-Business (82.2% of reviews) | | **Entry Level Price** | $20 per month | $38.00 Per Month | --- ## Top Pros & Cons ### FreeAgent Pros: - Automation Efficiency (1 reviews) - Business Suitability (1 reviews) Cons: - Inefficiency (1 reviews) - Missing Features (1 reviews) ### QuickBooks Online Pros: - Ease of Use (222 reviews) - Integrations (65 reviews) Cons: - Missing Features (75 reviews) - Expensive (66 reviews) --- ## Ratings Comparison | Rating | FreeAgent | QuickBooks Online | |---|---|---| | **Meets Requirements** | 8.7 (37 reviews) | 8.3 (3164 reviews) | | **Ease of Use** | 8.9 (38 reviews) | 8.2 (3216 reviews) | | **Ease of Setup** | 8.0 (22 reviews) | 8.0 (1737 reviews) | | **Ease of Admin** | 8.1 (18 reviews) | 8.1 (1437 reviews) | | **Quality of Support** | 8.6 (32 reviews) | 7.5 (2857 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (16 reviews) | 7.8 (1403 reviews) | | **Product Direction (% positive)** | 7.8 (37 reviews) | 7.5 (3082 reviews) | --- ## Pricing ### FreeAgent #### Entry-Level Pricing Plan: Universal Price: $20 per month Key Features: - Sales tax reporting - Multi-Currency Invoicing [Browse all 5 editions](https://www.g2.com/products/freeagent/pricing) #### Free Trial Yes ### QuickBooks Online #### Entry-Level Pricing Plan: Simple Start Price: $38.00 Per Month Key Features: - Customize and send invoices - Track income and expenses - Create and manage estimates [Browse all 4 editions](https://www.g2.com/products/quickbooks-online/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Accounting | Product | Score | Reviews | |---|---|---| | **FreeAgent** | 7.7/10 | 21 | | **QuickBooks Online** | 7.7/10 | 2234 | #### General Ledger | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Journal Entries** | 8.1 (14 reviews) ✓ Verified | 8.1 (963 reviews) | | **Tags / Dimensions** | 7.2 (13 reviews) ✓ Verified | 7.9 (1378 reviews) ✓ Verified | | **Audit Trail** | 7.4 (13 reviews) ✓ Verified | 8.1 (1487 reviews) ✓ Verified | #### Accounts Receivable | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Invoice Customization** | 8.5 (16 reviews) ✓ Verified | 8.1 (1638 reviews) ✓ Verified | | **AR Automation** | 7.4 (12 reviews) ✓ Verified | 7.9 (1344 reviews) ✓ Verified | | **Collections Automation** | 6.7 (11 reviews) ✓ Verified | 7.7 (1164 reviews) ✓ Verified | #### Accounts Payable | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **AP Automation** | 7.4 (12 reviews) ✓ Verified | 7.6 (766 reviews) | | **Payment Processing** | 7.5 (12 reviews) ✓ Verified | 8.3 (1505 reviews) ✓ Verified | | **Purchase Orders** | 7.7 (10 reviews) ✓ Verified | 8.0 (1156 reviews) ✓ Verified | #### Other Functionality | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Inventory Tracking / Ordering** | 6.9 (9 reviews) | 7.6 (939 reviews) ✓ Verified | | **Inventory Pricing and Costing** | Feature Not Available | 7.6 (957 reviews) ✓ Verified | | **Inventory Reporting** | 6.5 (9 reviews) | 7.6 (931 reviews) ✓ Verified | | **Multi-Entity / Consolidation** | 5.7 (7 reviews) ✓ Verified | 7.6 (1144 reviews) ✓ Verified | | **Recognition Rules** | 7.2 (10 reviews) ✓ Verified | 7.8 (1311 reviews) ✓ Verified | | **Reconciliations** | 7.8 (9 reviews) ✓ Verified | 8.4 (1690 reviews) ✓ Verified | | **Payroll** | 7.9 (11 reviews) ✓ Verified | 8.2 (1199 reviews) ✓ Verified | | **Time and Expense** | 8.1 (13 reviews) ✓ Verified | 8.1 (1222 reviews) ✓ Verified | #### Reporting & Analytics | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Financial Statements** | 7.9 (14 reviews) ✓ Verified | 8.6 (1879 reviews) ✓ Verified | | **Custom Reporting** | 6.8 (11 reviews) ✓ Verified | 8.1 (1812 reviews) ✓ Verified | | **Budgeting / Forecasting** | 7.4 (11 reviews) ✓ Verified | 7.9 (1413 reviews) ✓ Verified | | **Dashboards** | 8.3 (16 reviews) ✓ Verified | 8.2 (1772 reviews) ✓ Verified | #### Platform | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Customization** | 6.5 (12 reviews) ✓ Verified | 7.5 (1560 reviews) ✓ Verified | | **Workflow Capability** | 7.3 (10 reviews) ✓ Verified | 7.7 (1394 reviews) ✓ Verified | | **User, Role, and Access Management** | 8.2 (14 reviews) ✓ Verified | 8.3 (1661 reviews) ✓ Verified | | **Internationalization** | 7.1 (11 reviews) ✓ Verified | 7.9 (1051 reviews) ✓ Verified | | **Performance and Reliability** | 8.8 (14 reviews) ✓ Verified | 8.3 (1804 reviews) ✓ Verified | | **Output Document Generation** | 7.6 (12 reviews) ✓ Verified | 8.1 (1551 reviews) ✓ Verified | #### Integration | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Data Import and Export Tools** | 8.0 (15 reviews) ✓ Verified | 7.9 (1600 reviews) ✓ Verified | | **Integration APIs** | 7.8 (12 reviews) ✓ Verified | 7.6 (720 reviews) | | **Breadth of Partner Applications** | 6.9 (9 reviews) ✓ Verified | 8.0 (1236 reviews) | #### Cash Flow | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Track Cash Flow** | 8.9 (9 reviews) ✓ Verified | 8.3 (650 reviews) ✓ Verified | | **Income and Expenses** | 8.2 (10 reviews) ✓ Verified | 8.7 (733 reviews) ✓ Verified | | **File Exports** | 7.9 (8 reviews) ✓ Verified | 8.4 (667 reviews) ✓ Verified | #### Budgeting & Forecasting | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Budgeting / Forecasting** | 7.4 (11 reviews) ✓ Verified | 7.9 (1413 reviews) ✓ Verified | | **Data Import** | 8.3 (9 reviews) ✓ Verified | 8.0 (601 reviews) ✓ Verified | | **Versioning** | 6.9 (7 reviews) ✓ Verified | 7.7 (511 reviews) ✓ Verified | | **Historical Data** | 8.5 (10 reviews) ✓ Verified | 8.1 (624 reviews) ✓ Verified | #### Revenue | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Revenue Types** | 7.9 (8 reviews) ✓ Verified | 8.3 (624 reviews) ✓ Verified | | **Revenue Allocation** | 8.1 (8 reviews) ✓ Verified | 8.3 (589 reviews) ✓ Verified | | **Scheduling** | 8.3 (9 reviews) | 7.9 (522 reviews) | #### Payroll | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Direct Deposit** | 8.1 (7 reviews) ✓ Verified | 8.3 (544 reviews) ✓ Verified | | **Check/W-2 Printing** | Feature Not Available | 8.0 (535 reviews) ✓ Verified | | **Tax Calculation** | 8.5 (9 reviews) ✓ Verified | 8.1 (569 reviews) ✓ Verified | | **Reporting and Dashboards** | 9.1 (9 reviews) ✓ Verified | 8.2 (611 reviews) ✓ Verified | #### AI | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Data Extraction** | Not enough data | 6.8 (187 reviews) | | **Invoice Processing** | Not enough data | 7.1 (181 reviews) | | **Expense Management** | Not enough data | 6.9 (190 reviews) | | **Fraud Detection** | Not enough data | 6.6 (179 reviews) | | **Tax Compliance** | Not enough data | 6.9 (180 reviews) | | **Support Chatbots** | Not enough data | 6.3 (179 reviews) | | **Bank Reconciliations** | Not enough data | 7.5 (191 reviews) | | **Report Generation** | Not enough data | 7.2 (185 reviews) | | **Customizable Alerts** | Not enough data | 6.9 (177 reviews) | | **Predictive Analytics** | Not enough data | 6.8 (180 reviews) | #### Mobile Applications - Accounting | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Cloud Integration** | Not enough data | 7.7 (158 reviews) | | **Notifications** | Not enough data | 7.1 (122 reviews) | | **UI** | Not enough data | 7.0 (146 reviews) | | **Offline** | Not enough data | 6.0 (124 reviews) | | **Expense Tracking** | Not enough data | 7.4 (132 reviews) | | **Invoice Management** | Not enough data | 7.6 (136 reviews) | #### Agentic AI - Accounting | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Autonomous Task Execution** | Not enough data | 5.7 (86 reviews) | ### Nonprofit Accounting | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **QuickBooks Online** | 8.3/10 | 2052 | #### General Ledger | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Journal Entries** | 8.1 (14 reviews) ✓ Verified | 8.1 (963 reviews) | | **Tags / Dimensions** | 7.2 (13 reviews) ✓ Verified | 7.9 (1378 reviews) ✓ Verified | | **Audit Trail** | 7.4 (13 reviews) ✓ Verified | 8.1 (1487 reviews) ✓ Verified | #### Accounts Receivable | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Invoice Customization** | 8.5 (16 reviews) ✓ Verified | 8.1 (1638 reviews) ✓ Verified | | **AR Automation** | 7.4 (12 reviews) ✓ Verified | 7.9 (1344 reviews) ✓ Verified | | **Collections Automation** | 6.7 (11 reviews) ✓ Verified | 7.7 (1164 reviews) ✓ Verified | #### Accounts Payable | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **AP Automation** | 7.4 (12 reviews) ✓ Verified | 7.6 (766 reviews) | | **Payment Processing** | 7.5 (12 reviews) ✓ Verified | 8.3 (1505 reviews) ✓ Verified | | **Purchase Orders** | 7.7 (10 reviews) ✓ Verified | 8.0 (1156 reviews) ✓ Verified | ### Inventory Control | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **QuickBooks Online** | 8.5/10 | 143 | #### Multichannel inventory management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Warehouse Inventory Transfer** | Not enough data | 8.4 (85 reviews) | | **Multichannel Inventory Syncing** | Not enough data | 8.4 (86 reviews) | | **Multi-Warehouse Routing** | Not enough data | 8.4 (82 reviews) | #### 3PL inventory management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Client management** | Not enough data | 8.7 (98 reviews) | | **Marketplace connections** | Not enough data | 8.6 (88 reviews) | | **3PL inventory tracking** | Not enough data | 8.4 (90 reviews) | #### Inventory Management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Inventory Tracking** | Not enough data | 8.8 (96 reviews) | | **Inventory Costing** | Not enough data | 8.8 (95 reviews) | | **Product Master** | Not enough data | 8.6 (91 reviews) | | **Inventory Forecasting** | Not enough data | 8.6 (91 reviews) | | **Integrations** | Not enough data | 8.6 (98 reviews) | #### Inventory Management Platform Features | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Centralized Inventory Database** | Not enough data | 8.7 (119 reviews) | | **Inventory Level Dashboards** | Not enough data | 8.7 (114 reviews) | | **Stock History Reporting** | Not enough data | 8.5 (117 reviews) | | **Low Stock Notifications** | Not enough data | 8.3 (108 reviews) | | **Bundles, Kits, & Variants** | Not enough data | 8.1 (111 reviews) | | **Asset Tracking** | Not enough data | 8.7 (104 reviews) | | **Inventory Forecasting** | Not enough data | 8.2 (111 reviews) | | **eCommerce Integrations** | Not enough data | 8.5 (113 reviews) | | **Accounting Integrations** | Not enough data | 8.8 (115 reviews) | | **Data Exporting / Importing** | Not enough data | 8.6 (119 reviews) | ### Order Management | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **QuickBooks Online** | 7.9/10 | 126 | #### Order Entry | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Entry** | Not enough data | 8.6 (113 reviews) | | **Register** | Not enough data | 8.8 (107 reviews) | | **Notifications** | Not enough data | 8.5 (111 reviews) | #### Order Tracking | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Shipping** | Not enough data | 8.0 (96 reviews) | | **Tracking** | Not enough data | 7.9 (98 reviews) | | **Backorder** | Not enough data | 7.9 (93 reviews) | #### Inventory Management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Stock Levels** | Not enough data | 8.1 (95 reviews) | | **Flow Of Goods** | Not enough data | 8.0 (93 reviews) | | **Reserving Goods** | Not enough data | 7.9 (89 reviews) | #### Customer Management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Order Status** | Not enough data | 8.2 (98 reviews) | | **Information Access** | Not enough data | 8.4 (107 reviews) | | **Email Notifications** | Not enough data | 8.4 (109 reviews) | #### Subscription Management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Payment Data** | Not enough data | 8.6 (110 reviews) | | **Payment Gateway** | Not enough data | 8.3 (106 reviews) | | **Billing** | Not enough data | 8.5 (114 reviews) | | **Automatic Payments** | Not enough data | 8.3 (101 reviews) | #### Agentic AI - Order Management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Adaptive Learning** | Not enough data | 4.5 (11 reviews) | | **Natural Language Interaction** | Not enough data | 5.0 (11 reviews) | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **QuickBooks Online** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Vendor Management | Product | Score | Reviews | |---|---|---| | **FreeAgent** | N/A | N/A | | **QuickBooks Online** | 7.6/10 | 193 | #### Agentic AI - Vendor Management | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Decision Making** | Not enough data | 5.6 (13 reviews) | #### Revenue Recognition | Feature | FreeAgent | QuickBooks Online | |---|---|---| | **Usage Tracking** | Not enough data | 8.4 (147 reviews) | | **Deferred Revenue** | Not enough data | 8.2 (154 reviews) | | **Revenue Accrual** | Not enough data | 8.3 (163 reviews) | --- ## Categories **Shared Categories (1):** [Accounting Software](https://www.g2.com/categories/accounting) **Unique to QuickBooks Online (4):** [Nonprofit Accounting Software](https://www.g2.com/categories/nonprofit-accounting-software), [Vendor Management Software](https://www.g2.com/categories/vendor-management), [Inventory Control Software](https://www.g2.com/categories/inventory-control-software), [Order Management Software](https://www.g2.com/categories/order-management) --- ## Reviewer Demographics ### By Company Size | Segment | FreeAgent | QuickBooks Online | |---|---|---| | **Small-Business** | 87.8% | 82.2% | | **Mid-Market** | 7.3% | 14.8% | | **Enterprise** | 4.9% | 3.1% | ### By Industry #### FreeAgent - **Accounting:** 12.2% - **Marketing and Advertising:** 12.2% - **Management Consulting:** 12.2% - **Staffing and Recruiting:** 9.8% - **Computer Software:** 9.8% - **Design:** 7.3% - **Internet:** 7.3% - **E-Learning:** 4.9% - **Market Research:** 2.4% - **Professional Training & Coaching:** 2.4% - **Other:** 19.5% #### QuickBooks Online - **Accounting:** 18.1% - **Construction:** 5.5% - **Marketing and Advertising:** 5.2% - **Non-Profit Organization Management:** 4.4% - **Information Technology and Services:** 4.2% - **Computer Software:** 3.7% - **Financial Services:** 3.1% - **Retail:** 3.0% - **Hospital & Health Care:** 2.6% - **Real Estate:** 2.4% - **Other:** 47.9% --- ## Alternatives ### Alternatives to FreeAgent - [Xero](https://www.g2.com/products/xero/reviews) — 4.4/5 stars (1604 reviews) - [FreshBooks](https://www.g2.com/products/freshbooks/reviews) — 4.5/5 stars (975 reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4227 reviews) - [Zoho Books](https://www.g2.com/products/zoho-books/reviews) — 4.4/5 stars (327 reviews) - [Wave](https://www.g2.com/products/wave/reviews) — 4.3/5 stars (323 reviews) - [QuickBooks Desktop Pro](https://www.g2.com/products/quickbooks-desktop-pro/reviews) — 4.3/5 stars (1765 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4780 reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) — 4.4/5 stars (392 reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) — 4.2/5 stars (349 reviews) - [Acumatica](https://www.g2.com/products/acumatica/reviews) — 4.4/5 stars (2007 reviews) ### Alternatives to QuickBooks Online - [Xero](https://www.g2.com/products/xero/reviews) — 4.4/5 stars (1604 reviews) - [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4780 reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) — 4.3/5 stars (4227 reviews) - [CustomBooks™](https://www.g2.com/products/custombooks/reviews) — 4.4/5 stars (75 reviews) - [Webgility](https://www.g2.com/products/webgility/reviews) — 4.6/5 stars (377 reviews) - [Acumatica](https://www.g2.com/products/acumatica/reviews) — 4.4/5 stars (2007 reviews) - [FreshBooks](https://www.g2.com/products/freshbooks/reviews) — 4.5/5 stars (975 reviews) - [Oracle PeopleSoft](https://www.g2.com/products/oracle-peoplesoft/reviews) — 3.8/5 stars (692 reviews) - [Odoo ERP](https://www.g2.com/products/odoo-odoo-erp/reviews) — 4.2/5 stars (349 reviews) - [Certinia Financial Management Cloud](https://www.g2.com/products/certinia-financial-management-cloud/reviews) — 4.0/5 stars (437 reviews) --- ## Top Discussions ### FreeAgent - Title: [Is FreeAgent free for accountants?](https://www.g2.com/discussions/is-freeagent-free-for-accountants) — 1 comment > **Top comment:** "FreeAgent is a cloud-based accounting software that is designed to be used by small businesses and freelancers for managing their finances, including..." ### QuickBooks Online - Title: [What phone app works if you are using Quick books V15.0.5R6](https://www.g2.com/discussions/what-phone-app-works-if-you-are-using-quick-books-v15-0-5r6) — 7 comments, 1 upvote > **Top comment:** "You are correct, you can only use the Invoicing app if you have the online version of Quickbooks. Hope this helps!" - Title: [Can you put quickbooks on a mac?](https://www.g2.com/discussions/14104-can-you-put-quickbooks-on-a-mac) — 4 comments, 1 upvote > **Top comment:** "Yes you can use quickbooks on a Mac" - Title: [What can you do with QuickBooks online?](https://www.g2.com/discussions/what-can-you-do-with-quickbooks-online) — 3 comments > **Top comment:** "It would be great to see QBO have the ability to send monthly statements via email, not the generic intuit email, but a selectable email that is by the..." - Title: [How is QuickBooks Online being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-quickbooks-online-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) — 2 comments > **Top comment:** "It allows for a rapid automated close linked directly to each of our bank accounts and credit cards, including BILL/Divvy." - Title: [What is QuickBooks Online used for?](https://www.g2.com/discussions/what-is-quickbooks-online-used-for) — 2 comments > **Top comment:** "Payroll and Bookkeeping" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freeagent-vs-quickbooks-online)