# FreeAgent CRM vs Keap Comparison

| | FreeAgent CRM | Keap | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 44 | 29 | 
| **Largest Market Segment** | Small-Business (78.6% of reviews) | Small-Business (73.1% of reviews) | 
| **Entry Level Price** | $28.00 | Starting at $249.00 1500 Contacts Per Month | 

---
## Top Pros & Cons

### FreeAgent CRM

Pros:
- CRM Integration (1 reviews)
- Flexibility (1 reviews)

Cons:
- Limited Customization (1 reviews)

### Keap

Pros:
- Automation (8 reviews)
- Automation Features (8 reviews)

Cons:
- Complexity (3 reviews)
- Expensive (3 reviews)

---
## Ratings Comparison
| Rating | FreeAgent CRM | Keap | 
|---|---|---|
  | **Meets Requirements** | 8.6 (19 reviews) | 8.2 (16 reviews) | 
  | **Ease of Use** | 8.6 (19 reviews) | 8.3 (18 reviews) | 
  | **Ease of Setup** | 8.7 (10 reviews) | 8.1 (18 reviews) | 
  | **Ease of Admin** | 8.8 (10 reviews) | Not enough data | 
  | **Quality of Support** | 9.6 (19 reviews) | 8.3 (15 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (10 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 8.6 (17 reviews) | 5.6 (16 reviews) | 

---
## Pricing

### FreeAgent CRM

#### Entry-Level Pricing

Plan: Team (per user / month — pay upfront, commit annually

Price: $28.00

Description: Everything you need for a small business CRM.

Key Features:
- Contact, Account, Deal &amp; Pipeline Management, Quoting &amp; Ticketing Apps
- Up to 25 Automations 
- Automatic Email Sync &amp; Calendar Management

[Browse all 5 editions](https://www.g2.com/products/freeagent-crm-freeagent-crm/pricing)

#### Free Trial

Yes

### Keap

#### Entry-Level Pricing

Plan: Keap

Price: Starting at $249.00 1500 Contacts Per Month

Description: Say goodbye to feature-based plans. Get the entire Keap software platform starting at one low price — because serious growth requires serious software.

Key Features:
- 1,500 Contacts
- 2 Users
- 5 Proven Automations

[Learn more about Keap](https://www.g2.com/products/thryv-keap/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | 8.7/10 | 15 |
| **Keap** | 8.9/10 | 20 |

#### Sales Force Automation

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Contact &amp; Account Management** | 8.3 (13 reviews) | 9.3 (9 reviews) ✓ Verified | 
| **Opportunity &amp; Pipeline Mgmt.** | 8.3 (12 reviews) | 9.2 (6 reviews) ✓ Verified | 
| **Task / Activity Management** | 7.4 (13 reviews) | 9.3 (5 reviews) ✓ Verified | 
| **Territory &amp; Quota Management** | 8.5 (10 reviews) | Feature Not Available | 
| **Desktop Integration** | 9.3 (9 reviews) | Not enough data | 
| **Product &amp; Price List Management** | 8.2 (10 reviews) | Not enough data | 
| **Quote &amp; Order Management** | 8.2 (10 reviews) | Not enough data | 
| **Customer Contract Management** | Feature Not Available | Not enough data | 

#### Marketing Automation

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Email Marketing** | 8.9 (11 reviews) | 9.3 (10 reviews) ✓ Verified | 
| **Campaign Management** | 9.0 (8 reviews) | 9.0 (7 reviews) ✓ Verified | 
| **Lead Management** | 8.9 (9 reviews) | 9.0 (7 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.9 (6 reviews) | Not enough data | 

#### Customer Support

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Case Management** | 8.8 (8 reviews) | Not enough data | 
| **Customer Support Portal** | 9.2 (8 reviews) | Not enough data | 
| **Knowledge Base** | 8.7 (10 reviews) | Not enough data | 
| **Call Center Features** | 8.8 (7 reviews) | Not enough data | 
| **Support Analytics** | 9.0 (8 reviews) | Not enough data | 

#### Reporting &amp; Analytics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Reporting** | 8.3 (10 reviews) | 7.7 (5 reviews) ✓ Verified | 
| **Dashboards** | 7.9 (11 reviews) | 8.6 (6 reviews) ✓ Verified | 
| **Forecasting** | 8.1 (9 reviews) | Not enough data | 

#### Mobile &amp; Social

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Social Collaboration Features** | 8.9 (6 reviews) | Not enough data | 
| **Social Network Integration** | 9.0 (5 reviews) | Not enough data | 
| **Mobile User Support** | 8.2 (10 reviews) | Not enough data | 

#### Platform

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Customization** | 9.0 (8 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (6 reviews) | 9.4 (8 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 9.0 (8 reviews) | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Document &amp; Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | 9.5 (7 reviews) | 8.0 (5 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Integration

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Data Import &amp; Export Tools** | 8.6 (6 reviews) | Not enough data | 
| **Integration APIs** | 9.7 (5 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 9.0 (5 reviews) | Not enough data | 

#### Generative AI

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Email Marketing

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 
| **Automated Email Responses** | Not enough data | Not enough data | 

#### Online Marketing

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Optimized** | Not enough data | Not enough data | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 

#### Lead Management

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 
| **Data Quality Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 
| **CRM Lead Integration** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Program Management** | Not enough data | Not enough data | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 
| **Calendaring** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Social

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Social Listening** | Not enough data | Not enough data | 
| **Social Sharing** | Not enough data | Not enough data | 
| **Social Campaigns** | Not enough data | Not enough data | 
| **Social Media Engagement** | Not enough data | Not enough data | 
| **Social Media Advertising** | Not enough data | Not enough data | 

#### Reporting &amp; Analytics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **ROI Analytics** | Not enough data | Not enough data | 
| **Revenue Analytics** | Not enough data | Not enough data | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 

#### Platform

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Customization ** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Lead Generation

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import &amp; Export Tools** | Not enough data | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Integrated Workflows

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Task Management** | Not enough data | Not enough data | 
| **Email Tracking/Automation** | Not enough data | Not enough data | 
| **Calls and Voice** | Not enough data | Not enough data | 
| **Other Outreach Options ** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Calendar** | Not enough data | Not enough data | 
| **Shared Records** | Not enough data | Not enough data | 

#### Repeatability and Reportability

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Content Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Workflow Performance** | Not enough data | Not enough data | 
| **Sales Coaching and Insights** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 

#### AI and Automation

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Lead Prioritization** | Not enough data | Not enough data | 
| **Lead Scoring** | Not enough data | Not enough data | 
| **Best Time of Day Scheduling** | Not enough data | Not enough data | 
| **Buyer Intelligence** | Not enough data | Not enough data | 
| **Machine Learning** | Not enough data | Not enough data | 

#### Generative AI

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Templates

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 
| **Stock Images** | Not enough data | Not enough data | 
| **Proofing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 

#### Edit

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 
| **Build** | Not enough data | Not enough data | 
| **HTML** | Not enough data | Not enough data | 

#### Logistics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Analytics** | Not enough data | Not enough data | 
| **Issues** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Shareable Link** | Not enough data | Not enough data | 

#### Generative AI

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - Email Template Builder

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Quote-to-Cash

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Customer Requirements

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Quoting** | Not enough data | Not enough data | 
| **Configuration** | Not enough data | Not enough data | 
| **Pricing** | Not enough data | Not enough data | 

#### Contracts

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Creation** | Not enough data | Not enough data | 
| **Negotiation** | Not enough data | Not enough data | 
| **Execution** | Not enough data | Not enough data | 

#### Revenue

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Invoicing** | Not enough data | Not enough data | 
| **Matching** | Not enough data | Not enough data | 
| **Recognition** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Text Messaging

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | 

#### SMS Platform

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Invoice Management

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Invoice Generation

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Digital Invoices** | Not enough data | Not enough data | 
| **Recurring Invoices** | Not enough data | Not enough data | 

#### Invoice Processing

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Approvals** | Not enough data | Not enough data | 
| **Batch Processing** | Not enough data | Not enough data | 
| **Consolidation** | Not enough data | Not enough data | 
| **Match Invoices** | Not enough data | Not enough data | 

#### Analytics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Due Dates** | Not enough data | Not enough data | 
| **Cashflow** | Not enough data | Not enough data | 
| **KPIs** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 

#### Integration

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Accounting** | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | 
| **ERP** | Not enough data | Not enough data | 
| **Account Sync** | Not enough data | Not enough data | 

#### Agentic AI - Invoice Management

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Page Customization

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Drag and Drop** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Advanced Customization** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 

#### Page Optimization

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Mobile Responsive** | Not enough data | Not enough data | 
| **Web Analytics** | Not enough data | Not enough data | 
| **SEO** | Not enough data | Not enough data | 

#### Integrations

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Email Marketing Integration** | Not enough data | Not enough data | 
| **Domain Integration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Lead Monitoring

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Features** | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Mobile** | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | 

#### Analytics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Export/Import** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 

#### Customization

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Forms** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Integrations

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **MS Teams Integration** | Not enough data | Not enough data | 
| **Email Integration** | Not enough data | Not enough data | 
| **Zoom Integration** | Not enough data | Not enough data | 
| **Google Meet Integration** | Not enough data | Not enough data | 
| **Salesforce Integration** | Not enough data | Not enough data | 

#### Branding &amp; Customizatio

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Custom Booking Page** | Not enough data | Not enough data | 
| **Personalized Links** | Not enough data | Not enough data | 
| **Personalized Web Embed** | Not enough data | Not enough data | 

#### Automatic Rules &amp; Configurations

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Set Working Hours** | Not enough data | Not enough data | 
| **Automatic Updates** | Not enough data | Not enough data | 
| **Buffer Times** | Not enough data | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 

### Lead Scoring

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Lead Scoring

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Attribution

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Lead Opportunity** | Not enough data | Not enough data | 
| **Lead Assignment** | Not enough data | Not enough data | 
| **Pipeline Acceleration** | Not enough data | Not enough data | 

#### Discovery

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Lead Management** | Not enough data | Not enough data | 
| **Scoring/Ranking** | Not enough data | Not enough data | 
| **Lead Context** | Not enough data | Not enough data | 

#### Management

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Conversion Viability** | Not enough data | Not enough data | 
| **Workflow** | Not enough data | Not enough data | 

#### Platform

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Data Synchronization** | Not enough data | Not enough data | 
| **Analysis** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Open Rates** | Not enough data | Not enough data | 
| **Link Activity** | Not enough data | Not enough data | 
| **Attachment Activity** | Not enough data | Not enough data | 

#### Customizations

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Email Platform Integration** | Not enough data | Not enough data | 
| **Email Scheduling** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Email Categorization** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 

#### Generative AI

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Sourcing

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Data Sourcing** | Not enough data | Not enough data | 
| **Exporting &amp; Sharing Data** | Not enough data | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | Not enough data | 
| **Interactive Dashboards** | Not enough data | Not enough data | 
| **Data Segmentation** | Not enough data | Not enough data | 

#### Predictive Analytics

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Lead Scoring** | Not enough data | Not enough data | 
| **Opportunity Scoring** | Not enough data | Not enough data | 
| **Risk Analysis** | Not enough data | Not enough data | 
| **Live Forecasting** | Not enough data | Not enough data | 

#### Sales Management

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Live Pipeline Management** | Not enough data | Not enough data | 
| **Sales Gamification** | Not enough data | Not enough data | 
| **Account-Based Analytics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 

### Accounting &amp; Finance

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Agentic AI - Accounting &amp; Finance

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 

### Insurance CRM

| Product | Score | Reviews |
|---|---|---|
| **FreeAgent CRM** | N/A | N/A |
| **Keap** | N/A | N/A |

#### Relationship Management - Insurance CRM

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Renewal Management** | Not enough data | Not enough data | 
| **Client Communication Tools** | Not enough data | Not enough data | 
| **Lead Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Winbacks** | Not enough data | Not enough data | 
| **Communication History** | Not enough data | Not enough data | 
| **Activity Management** | Not enough data | Not enough data | 
| **Reputation Management** | Not enough data | Not enough data | 

#### Follow up Automation - Insurance CRM

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Automated Follow-Ups** | Not enough data | Not enough data | 
| **Marketing Campaigns** | Not enough data | Not enough data | 

#### Document Management - Insurance CRM

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Documentation handling** | Not enough data | Not enough data | 

#### Integrations &amp; Reports - Insurance CRM

| Feature | FreeAgent CRM | Keap | 
|---|---|---|
| **Integrations** | Not enough data | Not enough data | 
| **Reporting &amp; Analytics** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Email Tracking Software](https://www.g2.com/categories/email-tracking), [CRM Software](https://www.g2.com/categories/crm)

**Unique to FreeAgent CRM (2):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling)

**Unique to Keap (10):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Quote-to-Cash Software](https://www.g2.com/categories/quote-to-cash), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Invoice Management Software](https://www.g2.com/categories/invoice-management), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Lead Scoring Software](https://www.g2.com/categories/lead-scoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Insurance CRM Software](https://www.g2.com/categories/insurance-crm)


---
## Reviewer Demographics

### By Company Size

| Segment | FreeAgent CRM | Keap | 
|---|---|---|
| **Small-Business** | 78.6% | 73.1% | 
| **Mid-Market** | 21.4% | 23.1% | 
| **Enterprise** | 0% | 3.8% | 

### By Industry

#### FreeAgent CRM

- **Insurance:** 11.9%
- **Telecommunications:** 9.5%
- **Information Technology and Services:** 7.1%
- **Retail:** 7.1%
- **Chemicals:** 4.8%
- **Electrical/Electronic Manufacturing:** 4.8%
- **Environmental Services:** 4.8%
- **Marketing and Advertising:** 4.8%
- **Wholesale:** 4.8%
- **Building Materials:** 2.4%
- **Other:** 38.1%

#### Keap

- **Consulting:** 16.7%
- **Marketing and Advertising:** 16.7%
- **Information Technology and Services:** 11.1%
- **Manufacturing:** 5.6%
- **Real Estate:** 5.6%
- **Professional Training &amp; Coaching:** 5.6%
- **Market Research:** 5.6%
- **Leisure, Travel &amp; Tourism:** 5.6%
- **Health, Wellness and Fitness:** 5.6%
- **Financial Services:** 5.6%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to FreeAgent CRM

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3090 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (665 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1158 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4858 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1306 reviews)
- [Sugar Sell](https://www.g2.com/products/sugar-sell/reviews) — 3.8/5 stars (776 reviews)

### Alternatives to Keap

- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1071 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1236 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25853 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13867 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (624 reviews)
- [Agile CRM](https://www.g2.com/products/agile-crm/reviews) — 4.0/5 stars (369 reviews)
- [Ontraport](https://www.g2.com/products/ontraport/reviews) — 4.5/5 stars (240 reviews)

---
## Top Discussions

### FreeAgent CRM

No discussions available for this product.

### Keap

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/freeagent-crm-freeagent-crm-vs-thryv-keap)

