Compare Framer and Instapage 
At a Glance
Market Segments
Small-Business (71.8% of reviews)
Small-Business (63.7% of reviews)
Entry-Level Pricing
Free 1 Site
$79.00 Per Month
Framer
Star Rating
(139)4.5 out of 5
Market Segments
Small-Business (71.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Site
Free Trial is available
Browse all 5 pricing plansInstapage
Star Rating
(518)4.3 out of 5
Market Segments
Small-Business (63.7% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Instapage excels in ease of use, with many users highlighting its user-friendly interface and quick setup process. One user mentioned, "It's straightforward to build basic landing pages quickly that help convert leads with A/B split testing."
- Users say that Framer offers a more versatile design experience, especially for those familiar with design tools like Figma. Reviewers appreciate its strong animations and real-time collaboration features, stating, "Easy to use, familiar if you're already familiar with Figma."
- According to verified reviews, Instapage shines in landing page optimization, with features like A/B testing and analytics that users find beneficial for improving conversion rates. One user noted, "I like how easy it is to use. Love the A/B testing, Analytics & Reporting, and the heatmaps."
- Reviewers mention that Framer's documentation and resources are well-organized, making it easier for users to navigate the platform. A user highlighted, "I like how Framer has presented the articles, libraries, components, templates, and all the knowledge about the platform."
- Users report that while Instapage has a higher score for quality of support, Framer's community and resources provide a solid foundation for troubleshooting and learning. One user expressed trust in Framer, saying, "The team behind it is very talented, and I trust the product."
- G2 reviewers indicate that Instapage's pricing may be a barrier for some, as it starts at $79, while Framer offers a free entry-level option, making it more accessible for small businesses. This pricing flexibility is a significant advantage for users looking to minimize costs.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Free Trial
Framer
Free Trial is available
Instapage
Free Trial is available
Ratings
Meets Requirements
8.4
120
8.4
421
Ease of Use
8.4
122
9.0
421
Ease of Setup
8.9
63
9.0
236
Ease of Admin
9.1
37
8.9
230
Quality of Support
8.5
110
8.7
392
Has the product been a good partner in doing business?
9.0
37
8.5
218
Product Direction (% positive)
8.9
124
7.8
401
Features by Category
Content
7.9
42
Not enough data
7.6
42
Not enough data
8.0
40
Not enough data
7.3
43
Not enough data
7.8
40
Not enough data
4.8
40
Not enough data
6.6
43
Not enough data
7.1
38
Not enough data
7.3
41
Not enough data
Design
8.6
40
Not enough data
8.5
41
Not enough data
8.6
37
Not enough data
8.9
41
Not enough data
Platform
8.8
39
Not enough data
8.1
38
Not enough data
8.3
38
Not enough data
7.8
38
Not enough data
8.0
34
Not enough data
7.2
30
Not enough data
7.3
33
Not enough data
7.1
34
Not enough data
Agentic AI - Web Content Management
7.7
11
Not enough data
8.5
12
Not enough data
Page Customization
8.9
53
9.2
135
|
Verified
8.9
50
8.1
132
|
Verified
8.7
48
7.9
122
|
Verified
8.2
47
7.8
124
|
Verified
Page Optimization
6.3
45
8.4
119
|
Verified
8.8
51
7.9
133
|
Verified
7.6
49
7.2
118
|
Verified
8.5
52
6.7
98
|
Verified
Integrations
5.8
42
6.6
58
|
Verified
7.1
44
7.5
86
|
Verified
8.6
47
8.6
126
|
Verified
Generative AI
8.0
33
6.4
26
Agentic AI - Landing Page Builders
6.9
14
Not enough data
Computing
Not enough data
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Experimental Design
Not enough data
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Analytics
Not enough data
7.4
53
Not enough data
7.7
48
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
64
Not enough data
8.6
58
Not enough data
8.1
59
Not enough data
8.3
61
Not enough data
Platform Additional Functionalities
8.4
59
Not enough data
7.7
57
Not enough data
8.3
61
Not enough data
Agentic AI - Web Design
6.8
20
Not enough data
6.8
19
Not enough data
7.3
20
Not enough data
7.6
20
Not enough data
7.1
20
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Reporting
Not enough data
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
8.5
54
6.1
6
8.9
53
7.2
6
7.5
50
8.9
6
8.5
52
7.8
6
Growth
7.8
55
7.2
6
7.2
55
9.2
6
7.1
49
8.1
6
4.9
45
6.7
6
8.5
53
7.8
6
Content
6.8
46
7.8
6
7.9
50
8.1
6
7.8
46
8.3
6
4.0
36
8.7
5
Support
7.7
44
8.7
5
Categories
Categories
Shared Categories
Framer and Instapage are categorized as Landing Page Builders and Website Builder
Reviews
Reviewers' Company Size
Framer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Design
19.8%
Computer Software
18.3%
Information Technology and Services
13.0%
Marketing and Advertising
10.7%
Graphic Design
5.3%
Other
32.8%
Marketing and Advertising
28.8%
Computer Software
7.6%
Information Technology and Services
5.2%
Real Estate
5.0%
Financial Services
4.6%
Other
48.7%
Discussions
Is Framer better than sketch?
2 Comments
SB
Definitely! Love FramerRead more
Is Framer better than Figma?
1 Comment
MB
Not just better, but different. We designers would happily remain in the creative sphere of suffering from what I call "messy desk syndrome", when it comes...Read more
Framer has no more discussions with answers
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
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