# Foundry ABM, Qualified vs AdRoll ABM (Formerly RollWorks) Comparison

| | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.9 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 205 | 1,479 | 650 | 
| **Largest Market Segment** | Mid-Market (65.0% of reviews) | Mid-Market (69.9% of reviews) | Mid-Market (58.0% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Foundry ABM

Pros:
- Ease of Use (3 reviews)
- Integrations (3 reviews)

Cons:
- Complex Features (2 reviews)
- Complexity (2 reviews)

### Qualified

Pros:
- Customer Support (279 reviews)
- Helpful (266 reviews)

Cons:
- Missing Features (86 reviews)
- Learning Curve (85 reviews)

### AdRoll ABM (Formerly RollWorks)

Pros:
- Ease of Use (167 reviews)
- Audience Targeting (104 reviews)

Cons:
- Learning Curve (65 reviews)
- Missing Features (60 reviews)

---
## Ratings Comparison
| Rating | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
  | **Meets Requirements** | 8.3 (169 reviews) | 9.5 (1157 reviews) | 8.4 (530 reviews) | 
  | **Ease of Use** | 8.0 (168 reviews) | 9.2 (1170 reviews) | 8.4 (535 reviews) | 
  | **Ease of Setup** | 7.8 (97 reviews) | 9.2 (861 reviews) | 8.3 (359 reviews) | 
  | **Ease of Admin** | 8.1 (89 reviews) | 9.2 (843 reviews) | 8.6 (262 reviews) | 
  | **Quality of Support** | 8.8 (162 reviews) | 9.9 (1159 reviews) | 8.9 (510 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.9 (90 reviews) | 9.9 (861 reviews) | 8.9 (267 reviews) | 
  | **Product Direction (% positive)** | 8.5 (157 reviews) | 9.9 (1088 reviews) | 8.6 (490 reviews) | 

---
## Pricing

### Foundry ABM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Qualified

#### Entry-Level Pricing

Plan: Premier

Price: Contact Us

Description: Scale pipeline with Piper the AI SDR and sales rep conversations. 

Key Features:
- Real-Time Website Conversations
- Schedule Sales Meetings
- Send 1:1 Personalized Emails

[Browse all 3 editions](https://www.g2.com/products/qualified/pricing)

#### Free Trial

No

### AdRoll ABM (Formerly RollWorks)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 7.3/10 | 29 |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.3/10 | 84 |

#### Data Availability

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Contact Data Availability** | 7.5 (18 reviews) | Not enough data | 7.9 (68 reviews) | 
| **Company Data Availability** | 7.7 (19 reviews) | Not enough data | 8.4 (71 reviews) | 
| **Industry Research Availability** | 7.0 (19 reviews) | Not enough data | 7.0 (54 reviews) ✓ Verified | 
| **Technographic Data Availability** | 6.9 (6 reviews) | Not enough data | 6.2 (21 reviews) | 

#### Data Accuracy

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Contact Data Accuracy** | 6.6 (17 reviews) | Not enough data | 8.1 (62 reviews) | 
| **Company Data Accuracy** | 7.6 (17 reviews) | Not enough data | 8.3 (65 reviews) | 
| **Technographic Data Accuracy** | 6.9 (6 reviews) | Not enough data | 6.8 (19 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.7 (5 reviews) | 

#### Platform

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Internationalization** | 8.2 (11 reviews) | Not enough data | Feature Not Available | 
| **User, Role, and Access Management** | Feature Not Available | Not enough data | 8.5 (52 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.8 (20 reviews) | Not enough data | 8.8 (47 reviews) | 
| **Reporting/Dashboards** | 7.9 (21 reviews) | Not enough data | 8.1 (53 reviews) ✓ Verified | 
| **Mobile User Support** | Feature Not Available | Not enough data | 5.9 (33 reviews) ✓ Verified | 
| **APIs** | 7.9 (15 reviews) | Not enough data | 7.5 (38 reviews) | 

#### Features

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Lead Builder** | 7.1 (13 reviews) | Not enough data | 8.2 (58 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.2 (20 reviews) | Not enough data | 8.7 (65 reviews) | 
| **Data Cleaning/Enrichment** | 7.3 (10 reviews) | Not enough data | 7.0 (33 reviews) | 
| **Data Segmentation/Filtering** | 7.1 (14 reviews) | Not enough data | 8.0 (50 reviews) | 
| **Search** | 7.1 (12 reviews) | Not enough data | 7.9 (59 reviews) ✓ Verified | 
| **News/People Alerts** | 7.1 (12 reviews) | Not enough data | 7.2 (32 reviews) | 
| **Connections** | 6.5 (10 reviews) | Not enough data | Feature Not Available | 
| **Reporting** | 7.0 (21 reviews) | Not enough data | 8.1 (61 reviews) ✓ Verified | 
| **Messaging** | Feature Not Available | Not enough data | 7.3 (48 reviews) ✓ Verified | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.9/10 | 218 |

#### Channel Functionality

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 8.7 (189 reviews) | 

#### Platform Interoperability

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.4 (75 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.6 (19 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.8 (19 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.7 (19 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.8 (19 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.0 (19 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.9 (19 reviews) | 

#### Campaign Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.3 (184 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.0 (129 reviews) | 

#### Platform

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 7.9 (127 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Content Creation

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Account Data Management

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 8.4/10 | 54 |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.7/10 | 147 |

#### Lead Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Market Insights ** | 8.3 (43 reviews) ✓ Verified | Not enough data | 8.2 (88 reviews) ✓ Verified | 
| **Account-level Insights ** | 8.6 (46 reviews) | Not enough data | 8.6 (98 reviews) | 
| **Lead Analysis ** | 8.4 (43 reviews) | Not enough data | 7.9 (80 reviews) | 

#### Lead Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Segmentation ** | 8.6 (44 reviews) | Not enough data | 8.3 (110 reviews) | 
| **Predictive Scoring ** | 7.9 (38 reviews) | Not enough data | 7.6 (81 reviews) | 
| **Account Identification ** | 8.8 (47 reviews) | Not enough data | 8.3 (111 reviews) | 

#### Marketing Campaigns

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 8.3 (14 reviews) | Not enough data | 8.1 (95 reviews) | 
| **Revenue Planning ** | 8.0 (14 reviews) | Not enough data | 7.5 (76 reviews) | 
| **Media Attribution ** | 8.2 (14 reviews) | Not enough data | 7.6 (88 reviews) | 
| **Opportunity Timeline ** | 7.9 (13 reviews) | Not enough data | 7.8 (75 reviews) ✓ Verified | 
| **Customization ** | 8.6 (45 reviews) | Not enough data | 7.8 (89 reviews) | 

#### Campaign Execution

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Website Personalization ** | 9.0 (45 reviews) | Not enough data | 7.3 (62 reviews) | 
| **Prioritized Accounts ** | 8.6 (47 reviews) | Not enough data | 8.4 (93 reviews) | 
| **Trending Accounts ** | 8.6 (42 reviews) | Not enough data | 8.4 (84 reviews) | 
| **Email Campaigns ** | 8.6 (16 reviews) | Not enough data | 7.4 (64 reviews) | 

#### Agentic AI - Account Data Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (30 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (37 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (29 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (29 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.0 (30 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.0/10 | 549 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Messenger

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Sequencing** | Not enough data | 9.3 (352 reviews) ✓ Verified | Not enough data | 
| **AI** | Not enough data | 9.1 (416 reviews) ✓ Verified | Not enough data | 
| **Live Chat** | Not enough data | 9.6 (445 reviews) ✓ Verified | Not enough data | 
| **Customization Interface** | Not enough data | 9.2 (405 reviews) ✓ Verified | Not enough data | 

#### Channels

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Social Media** | Not enough data | Feature Not Available | Not enough data | 
| **Website** | Not enough data | 9.6 (438 reviews) ✓ Verified | Not enough data | 
| **Text Message (SMS)** | Not enough data | 7.3 (173 reviews) | Not enough data | 
| **Voice Assistants** | Not enough data | Feature Not Available | Not enough data | 
| **Other** | Not enough data | 8.5 (174 reviews) ✓ Verified | Not enough data | 

#### Customers

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Targeting** | Not enough data | 9.4 (389 reviews) ✓ Verified | Not enough data | 
| **Profiles** | Not enough data | 9.4 (335 reviews) ✓ Verified | Not enough data | 
| **Analytics** | Not enough data | 9.1 (411 reviews) ✓ Verified | Not enough data | 
| **Lead Gathering** | Not enough data | 9.5 (403 reviews) ✓ Verified | Not enough data | 
| **Sales Conversion** | Not enough data | 9.4 (394 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (40 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 8.4 (34 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 8.9 (46 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.8 (42 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 9.1 (42 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 8.6 (37 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 8.7 (36 reviews) | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Lead Generation

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### AI Sales Assistant

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.4/10 | 87 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Lead Facilitation

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Customer-facing Chatbot** | Not enough data | 9.6 (74 reviews) ✓ Verified | Not enough data | 
| **Lead Qualification** | Not enough data | 9.2 (73 reviews) ✓ Verified | Not enough data | 
| **Lead Follow-up** | Not enough data | 9.2 (63 reviews) ✓ Verified | Not enough data | 
| **Meeting Scheduling ** | Not enough data | 9.7 (79 reviews) ✓ Verified | Not enough data | 

#### Organization

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Opportunity and Pipeline Management ** | Not enough data | 9.3 (54 reviews) ✓ Verified | Not enough data | 
| **Data Entry** | Not enough data | 9.3 (57 reviews) ✓ Verified | Not enough data | 
| **Integrations / APIs** | Not enough data | 9.3 (66 reviews) ✓ Verified | Not enough data | 

#### Performance Analysis

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Coaching ** | Not enough data | 9.1 (45 reviews) ✓ Verified | Not enough data | 
| **Peformance Tracking** | Not enough data | 9.5 (48 reviews) ✓ Verified | Not enough data | 

#### Sales Analysis

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **ROI Forecasting ** | Not enough data | 8.8 (44 reviews) ✓ Verified | Not enough data | 
| **Sales Forecasting ** | Not enough data | 8.8 (42 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.5 (44 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 9.6 (41 reviews) | Not enough data | 

#### Agentic AI - AI Sales Assistant

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.9 (12 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 9.7 (11 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.9 (13 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 8.9 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 9.4 (14 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 9.1 (13 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 9.7 (11 reviews) | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.5/10 | 154 |

#### Retargeting

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 7.4 (65 reviews) | 
| **Audience Segmentation** | Not enough data | Not enough data | 8.6 (142 reviews) | 
| **Behavioral Targeting** | Not enough data | Not enough data | 8.2 (131 reviews) | 
| **Reporting & Analytics** | Not enough data | Not enough data | 8.1 (148 reviews) | 
| **Geo Targeting** | Not enough data | Not enough data | 8.3 (114 reviews) | 
| **Cross-channel Retargeting** | Not enough data | Not enough data | 8.0 (117 reviews) | 
| **Personalization** | Not enough data | Not enough data | 7.8 (113 reviews) | 

#### Agentic AI - Retargeting

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (18 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.6 (18 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (18 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.8 (19 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.7 (18 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (19 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.3/10 | 11 |

#### Data Sourcing

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Expandability** | Not enough data | Not enough data | 8.1 (7 reviews) | 
| **Content Marketing** | Not enough data | Not enough data | 8.1 (6 reviews) | 
| **Multiple Devices** | Not enough data | Not enough data | 7.8 (6 reviews) | 

#### Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Marketing Metrics** | Not enough data | Not enough data | 8.1 (8 reviews) | 
| **Predictive Modeling** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Recommendation Engine** | Not enough data | Not enough data | 7.7 (5 reviews) | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 7.1/10 | 22 |
| **Qualified** | 9.4/10 | 222 |
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 109 |

#### Data Availability

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Contact Data Availability** | 6.8 (19 reviews) | 9.4 (171 reviews) | 7.4 (90 reviews) | 
| **Account Data Availability** | 7.7 (20 reviews) | 9.4 (183 reviews) | 8.1 (97 reviews) | 
| **Offline Data** | 6.5 (8 reviews) | 9.2 (130 reviews) | 6.9 (60 reviews) | 

#### Platform Additional Functionality

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Integrations** | 7.4 (20 reviews) | 9.5 (201 reviews) | 8.4 (96 reviews) | 
| **Topic Customization** | 7.2 (17 reviews) | 9.5 (161 reviews) | 7.9 (71 reviews) | 
| **Natural Language Processing (NLP)** | 7.5 (8 reviews) | Feature Not Available | 7.3 (51 reviews) | 
| **Alerts** | 7.2 (17 reviews) | 9.5 (185 reviews) | 8.0 (76 reviews) | 
| **Real-time Intent** | 7.9 (21 reviews) | 9.6 (188 reviews) | 8.2 (88 reviews) | 

### Account-Based Orchestration Platforms

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 8.6/10 | 32 |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.1/10 | 44 |

#### Platform Basics

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Centralization** | 8.6 (27 reviews) | Not enough data | 8.7 (35 reviews) | 
| **Account Identification and Segmentation** | 8.7 (29 reviews) | Not enough data | 8.2 (37 reviews) | 
| **Lead-to-Account Matching** | 8.8 (20 reviews) | Not enough data | 8.0 (34 reviews) | 
| **Multichannel Engagement** | Not enough data | Not enough data | 9.3 (9 reviews) | 
| **Personalized Content and Messaging** | Not enough data | Not enough data | 8.6 (6 reviews) | 

#### Platform Data

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Measurement** | 8.5 (27 reviews) | Not enough data | 8.5 (40 reviews) | 
| **Revenue Analytics** | 8.3 (23 reviews) | Not enough data | 8.2 (33 reviews) | 

#### Platform Additional Functionality 

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Integrations** | 8.7 (31 reviews) | Not enough data | 8.7 (39 reviews) | 

#### Agentic AI - Account-Based Orchestration Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (6 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 7.2 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (6 reviews) | 

#### Artificial Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **AI-Powered Data Analysis** | Not enough data | Not enough data | 8.6 (7 reviews) | 
| **AI Personalization** | Not enough data | Not enough data | 6.7 (5 reviews) | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 8.8/10 | 26 |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Platform Basics

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Website Personalization** | 9.2 (22 reviews) | Not enough data | Not enough data | 
| **Content Creation and Distribution** | 9.1 (18 reviews) | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Measurement** | 8.5 (21 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.2 (23 reviews) | Not enough data | Not enough data | 

### Account-Based Advertising

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 7.9/10 | 52 |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 230 |

#### Platform Basics

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Retargeting** | 8.4 (34 reviews) | Not enough data | 8.6 (217 reviews) | 

#### Platform Data

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Campaign Measurement** | 7.9 (49 reviews) | Not enough data | 8.3 (215 reviews) | 
| **Attribution** | 7.4 (48 reviews) | Not enough data | 7.6 (198 reviews) | 

#### Platform Additional Functionality

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Multivariate Testing** | 7.7 (33 reviews) | Not enough data | Feature Not Available | 
| **Integrations** | 8.0 (49 reviews) | Not enough data | 8.1 (207 reviews) | 

#### Agentic AI - Account-Based Advertising

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (22 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.4 (22 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.7 (22 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (21 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.1 (22 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.6 (24 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.1/10 | 206 |

#### Platform Interoperability

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | Not enough data | 

#### Video Functionality

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Video Functionality** | Not enough data | Not enough data | 9.0 (8 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.3 (184 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.0 (129 reviews) | 

#### Platform

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 7.9 (127 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.8/10 | 206 |

#### Platform Interoperability

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.3 (25 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 7.3 (48 reviews) | 

#### Campaign Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.3 (184 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.0 (129 reviews) | 

#### Platform

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 7.9 (127 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.6/10 | 39 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Responses

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Personalization** | Not enough data | 9.5 (36 reviews) | Not enough data | 
| **Route To Human** | Not enough data | 9.6 (37 reviews) | Not enough data | 
| **Natural Language Understanding (NLU)** | Not enough data | 9.6 (35 reviews) | Not enough data | 

#### Automation - AI Agents

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | 9.7 (30 reviews) | Not enough data | 
| **Customer Interaction Automation** | Not enough data | 9.3 (30 reviews) | Not enough data | 
| **Lead Generation** | Not enough data | 9.6 (33 reviews) | Not enough data | 
| **Document Processing** | Not enough data | Feature Not Available | Not enough data | 
| **Feedback Collection** | Not enough data | Feature Not Available | Not enough data | 

#### Platform

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Conversation Editor** | Not enough data | 9.6 (34 reviews) | Not enough data | 
| **Integration** | Not enough data | 9.7 (35 reviews) | Not enough data | 
| **Human-In-The-Loop** | Not enough data | 9.8 (35 reviews) | Not enough data | 

#### Autonomy -  AI Agents

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Independent Decision Making** | Not enough data | 9.4 (33 reviews) | Not enough data | 
| **Adaptive Responses** | Not enough data | 9.5 (32 reviews) | Not enough data | 
| **Task Execution** | Not enough data | 9.8 (30 reviews) | Not enough data | 
| **Problem Solving** | Not enough data | 9.4 (30 reviews) | Not enough data | 

#### Generative AI

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.6 (29 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 9.6 (29 reviews) | Not enough data | 

### Lead Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 11 |

#### Lead Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Lead Validation** | Not enough data | Not enough data | 7.8 (10 reviews) | 
| **Lead Enrichment** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Lead Quality** | Not enough data | Not enough data | 7.0 (11 reviews) | 
| **Lead Analysis** | Not enough data | Not enough data | 7.1 (11 reviews) | 
| **Browser Extension** | Not enough data | Not enough data | 7.0 (10 reviews) | 

#### Agentic AI - Lead Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 6.9 (6 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.3/10 | 616 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Responses

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Customization** | Not enough data | 9.4 (532 reviews) | Not enough data | 
| **Control** | Not enough data | 9.5 (505 reviews) | Not enough data | 
| **Route To Human** | Not enough data | 9.6 (537 reviews) | Not enough data | 
| **Menu bars** | Not enough data | 9.3 (451 reviews) | Not enough data | 
| **Drip sequences** | Not enough data | 9.0 (365 reviews) | Not enough data | 

#### Platform

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Live chat** | Not enough data | 9.7 (550 reviews) | Not enough data | 
| **Integrations** | Not enough data | 9.5 (542 reviews) | Not enough data | 
| **Branding** | Not enough data | 9.4 (510 reviews) | Not enough data | 
| **Analytics** | Not enough data | 9.3 (532 reviews) | Not enough data | 
| **A/B testing** | Not enough data | 9.2 (417 reviews) | Not enough data | 
| **Role-based access** | Not enough data | 9.4 (473 reviews) | Not enough data | 
| **Collection of information** | Not enough data | 9.5 (485 reviews) | Not enough data | 

#### Generative AI

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.0 (180 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.9 (174 reviews) | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 9.0/10 | 11 |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Content Creation

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Content Management** | 9.1 (9 reviews) ✓ Verified | Not enough data | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **ROI Reporting** | 8.8 (10 reviews) ✓ Verified | Not enough data | Not enough data | 

### Online Appointment Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.1/10 | 272 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Notifications

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Confirmations & Reminders** | Not enough data | 9.3 (218 reviews) | Not enough data | 
| **Appointment Follow-Up** | Not enough data | 9.2 (204 reviews) | Not enough data | 
| **Scheduling Notifications** | Not enough data | 9.4 (221 reviews) | Not enough data | 

#### Settings

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Time Zone Detection** | Not enough data | 9.4 (221 reviews) | Not enough data | 
| **Availability Settings** | Not enough data | 9.5 (229 reviews) | Not enough data | 
| **Blocked Time Settings** | Not enough data | 9.5 (218 reviews) | Not enough data | 

#### Personalization

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Branding** | Not enough data | 9.4 (222 reviews) | Not enough data | 
| **Links** | Not enough data | 9.5 (206 reviews) | Not enough data | 

#### Integrations

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Multi- Calendar Integration** | Not enough data | 9.4 (219 reviews) | Not enough data | 
| **Website Integration** | Not enough data | 9.6 (240 reviews) | Not enough data | 
| **Payment Acceptance** | Not enough data | 7.7 (152 reviews) | Not enough data | 
| **Video Conferencing** | Not enough data | 8.6 (183 reviews) | Not enough data | 
| **Communication** | Not enough data | 8.9 (184 reviews) | Not enough data | 

#### Generative AI

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.0 (113 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 8.9 (101 reviews) | Not enough data | 
| **AI Text-to-Image** | Not enough data | 8.5 (91 reviews) | Not enough data | 
| **AI Text-to-Speech** | Not enough data | 8.7 (91 reviews) | Not enough data | 
| **AI Image-to-Text** | Not enough data | 8.3 (86 reviews) | Not enough data | 

#### Agentic AI - Online Appointment Scheduling

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.4 (26 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 9.3 (25 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 9.6 (26 reviews) | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 8.4/10 | 207 |

#### Demand Side Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.3 (184 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 8.0 (172 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.3 (173 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.5 (140 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 8.3 (152 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 8.5 (128 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 8.2 (112 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.8 (116 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.2 (149 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.7 (138 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.8 (113 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | Feature Not Available | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.5 (98 reviews) | 

#### Targeting

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.6 (188 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.9 (183 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.3 (151 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 8.0 (129 reviews) | 

#### Demand Side Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | 9.0 (7 reviews) | 
| **Estimate and Projections** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 8.3 (7 reviews) | 

#### Platform

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.2 (146 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.6 (143 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.7 (165 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.6 (168 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 8.3 (136 reviews) | 
| **Customization** | Not enough data | Not enough data | 8.0 (138 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 8.0 (127 reviews) | 
| **Internationalization** | Not enough data | Not enough data | Feature Not Available | 
| **Notifications** | Not enough data | Not enough data | 7.9 (127 reviews) | 

### Business Scheduling

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.3/10 | 167 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Integrations

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **MS Teams Integration** | Not enough data | 8.5 (113 reviews) | Not enough data | 
| **Email Integration** | Not enough data | 9.1 (131 reviews) | Not enough data | 
| **Zoom Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Google Meet Integration** | Not enough data | Feature Not Available | Not enough data | 
| **Salesforce Integration** | Not enough data | 9.6 (154 reviews) | Not enough data | 

#### Branding & Customizatio

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Custom Booking Page** | Not enough data | 9.2 (143 reviews) | Not enough data | 
| **Personalized Links** | Not enough data | 9.3 (138 reviews) | Not enough data | 
| **Personalized Web Embed** | Not enough data | 9.2 (121 reviews) | Not enough data | 

#### Automatic Rules & Configurations

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Set Working Hours** | Not enough data | 9.5 (150 reviews) | Not enough data | 
| **Automatic Updates** | Not enough data | 9.5 (141 reviews) | Not enough data | 
| **Buffer Times** | Not enough data | 9.2 (138 reviews) | Not enough data | 

#### Agentic AI - Business Scheduling

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 9.4 (15 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 9.5 (14 reviews) | Not enough data | 

### Bot Platforms

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.7/10 | 52 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Generative AI

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.3 (48 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 9.3 (47 reviews) | Not enough data | 

#### Agentic AI - Bot Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 10.0 (7 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 10.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 9.7 (6 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 9.8 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 9.4 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 9.7 (6 reviews) | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.2/10 | 684 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Generative AI

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 9.1 (153 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 9.1 (149 reviews) | Not enough data | 
| **AI Text-to-Speech** | Not enough data | 8.5 (104 reviews) | Not enough data | 

#### Communication

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Pop-up Chat** | Not enough data | 9.7 (654 reviews) ✓ Verified | Not enough data | 
| **Notifications** | Not enough data | 9.4 (636 reviews) ✓ Verified | Not enough data | 
| **Targeted Emails** | Not enough data | 8.7 (393 reviews) | Not enough data | 
| **In-App Messaging** | Not enough data | 9.4 (487 reviews) ✓ Verified | Not enough data | 
| **Co-Browsing** | Not enough data | 9.1 (421 reviews) ✓ Verified | Not enough data | 

####  Internal Use

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Customization ** | Not enough data | 9.4 (567 reviews) ✓ Verified | Not enough data | 
| **Conversation Archiving** | Not enough data | 9.3 (520 reviews) ✓ Verified | Not enough data | 
| **Lead Development** | Not enough data | 9.5 (570 reviews) ✓ Verified | Not enough data | 
| **Knowledge Base** | Not enough data | 9.3 (528 reviews) ✓ Verified | Not enough data | 
| **Team Inbox ** | Not enough data | 9.1 (413 reviews) ✓ Verified | Not enough data | 
| **Customer Profiles** | Not enough data | 9.3 (511 reviews) ✓ Verified | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 9.1/10 | 6 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Ad Serving ** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **Streaming Capabilites** | Not enough data | Not enough data | Not enough data | 
| **Performance Analytics** | Not enough data | Not enough data | Not enough data | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **Campaign Dashboard** | Not enough data | Not enough data | 9.3 (5 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### AI SDRs

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.1/10 | 105 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Automation

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Sales Follow-Up** | Not enough data | 9.4 (71 reviews) | Not enough data | 
| **Feedback Collection** | Not enough data | 8.8 (56 reviews) | Not enough data | 
| **Document Processing** | Not enough data | 8.1 (50 reviews) | Not enough data | 
| **Lead Generation** | Not enough data | 9.6 (84 reviews) | Not enough data | 
| **Customer Interaction Automation** | Not enough data | 9.2 (74 reviews) | Not enough data | 

#### Autonomy

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Problem Solving** | Not enough data | 8.9 (63 reviews) | Not enough data | 
| **Task Execution** | Not enough data | 9.1 (65 reviews) | Not enough data | 
| **Adaptive Responses** | Not enough data | 9.0 (64 reviews) | Not enough data | 
| **Independent Decision Making** | Not enough data | 8.8 (62 reviews) | Not enough data | 

#### Outbound Sales

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Follow-Up Scheduling** | Not enough data | 9.3 (59 reviews) | Not enough data | 
| **Prospect Prioritization** | Not enough data | 9.0 (57 reviews) | Not enough data | 
| **Multichannel Campaign Execution** | Not enough data | 8.4 (50 reviews) | Not enough data | 
| **Personalized Outreach** | Not enough data | 9.3 (64 reviews) | Not enough data | 
| **Outreach Performance Analytics** | Not enough data | 9.1 (56 reviews) | Not enough data | 

#### Inbound Sales

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Data Enrichment** | Not enough data | 9.0 (62 reviews) | Not enough data | 
| **Inquiry Routing** | Not enough data | 9.4 (74 reviews) | Not enough data | 
| **Feedback Collection** | Not enough data | 8.8 (56 reviews) | Not enough data | 
| **Real-Time Engagement** | Not enough data | 9.6 (83 reviews) | Not enough data | 
| **Lead Qualification** | Not enough data | 9.4 (80 reviews) | Not enough data | 

### Visitor Identification

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Visitor Identification

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | 9.3/10 | 5 |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 9.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Marketing Account Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.2/10 | 82 |

#### Agentic AI - Marketing Account Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 4.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.3 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 5.3 (5 reviews) | 

#### Lead Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Market Insights ** | Not enough data | Not enough data | 8.3 (62 reviews) | 
| **Account-level Insights ** | Not enough data | Not enough data | 8.4 (77 reviews) | 
| **Lead Analysis ** | Not enough data | Not enough data | 7.6 (60 reviews) | 

#### Lead Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 8.6 (71 reviews) | 
| **Predictive Scoring ** | Not enough data | Not enough data | 7.8 (49 reviews) | 
| **Account Identification ** | Not enough data | Not enough data | 8.4 (57 reviews) | 

#### Marketing Campaigns

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Omni-Channel Tracking ** | Not enough data | Not enough data | 7.8 (48 reviews) | 
| **Revenue Planning ** | Not enough data | Not enough data | 7.3 (40 reviews) | 
| **Media Attribution ** | Not enough data | Not enough data | 7.8 (42 reviews) | 
| **Opportunity Timeline ** | Not enough data | Not enough data | 8.1 (42 reviews) | 
| **Customization ** | Not enough data | Not enough data | 8.1 (47 reviews) | 

#### Data Availability - Marketing Account Intelligence 

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Technographic Data Availability** | Not enough data | Not enough data | 7.1 (11 reviews) | 

#### Data Accuracy - Marketing Account Intelligence 

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Technographic Data Accuracy** | Not enough data | Not enough data | 7.0 (11 reviews) | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | 8.0/10 | 59 |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 7.6/10 | 145 |

#### Agentic AI - Account-Based Analytics

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (18 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (18 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.8 (18 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.7 (17 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.6 (18 reviews) | 

#### Lead Intelligence

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Market Insights ** | 8.0 (43 reviews) | Not enough data | 8.0 (112 reviews) | 
| **Account-level Insights ** | 8.7 (52 reviews) | Not enough data | 8.4 (132 reviews) | 
| **Lead Analysis ** | 8.2 (48 reviews) | Not enough data | 7.5 (110 reviews) | 

#### Lead Management

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Segmentation ** | 8.2 (46 reviews) | Not enough data | 8.3 (125 reviews) | 
| **Predictive Scoring ** | 7.9 (43 reviews) | Not enough data | 7.8 (103 reviews) | 
| **Account Identification ** | 8.1 (52 reviews) | Not enough data | 8.4 (124 reviews) | 

#### Marketing Campaigns

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Omni-Channel Tracking ** | 7.7 (36 reviews) | Not enough data | 7.8 (107 reviews) | 
| **Revenue Planning ** | 7.9 (33 reviews) | Not enough data | 7.4 (94 reviews) | 
| **Media Attribution ** | 8.1 (38 reviews) | Not enough data | 7.6 (110 reviews) | 
| **Opportunity Timeline ** | 8.1 (38 reviews) | Not enough data | 7.5 (102 reviews) | 
| **Customization ** | 7.9 (43 reviews) | Not enough data | 7.5 (111 reviews) | 
| **Journey Analytics** | 7.8 (30 reviews) | Not enough data | 8.3 (119 reviews) | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | 6.4/10 | 7 |

#### Agentic AI - Native Advertising

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.7 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.2 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.4 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.4 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.2 (7 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Marketing Distribution

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Foundry ABM** | N/A | N/A |
| **Qualified** | N/A | N/A |
| **AdRoll ABM (Formerly RollWorks)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)

**Unique to Foundry ABM (7):** [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)

**Unique to Qualified (10):** [AI SDRs Software](https://www.g2.com/categories/ai-sdrs), [Business Scheduling Software](https://www.g2.com/categories/business-scheduling), [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Bot Platforms](https://www.g2.com/categories/bot-platforms), [Online Appointment Scheduling Software](https://www.g2.com/categories/online-appointment-scheduling), [Live Chat Software](https://www.g2.com/categories/live-chat), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations)

**Unique to AdRoll ABM (Formerly RollWorks) (17):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Account-Based Advertising Software](https://www.g2.com/categories/account-based-advertising), [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms), [Retargeting Software](https://www.g2.com/categories/retargeting), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence), [Account Data Management Software](https://www.g2.com/categories/account-data-management), [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence), [Visitor Identification Software](https://www.g2.com/categories/visitor-identification), [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Foundry ABM | Qualified | AdRoll ABM (Formerly RollWorks) | 
|---|---|---|---|
| **Small-Business** | 17.5% | 9.4% | 27.2% | 
| **Mid-Market** | 65.0% | 69.9% | 58.0% | 
| **Enterprise** | 17.5% | 20.7% | 14.8% | 

### By Industry

#### Foundry ABM

- **Computer Software:** 31.0%
- **Information Technology and Services:** 21.0%
- **Marketing and Advertising:** 8.0%
- **Accounting:** 2.5%
- **Financial Services:** 2.5%
- **Health, Wellness and Fitness:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Outsourcing/Offshoring:** 2.0%
- **Education Management:** 2.0%
- **Telecommunications:** 1.5%
- **Other:** 24.5%

#### Qualified

- **Computer Software:** 44.1%
- **Information Technology and Services:** 18.8%
- **Computer & Network Security:** 4.2%
- **Marketing and Advertising:** 4.0%
- **Financial Services:** 3.3%
- **Human Resources:** 2.0%
- **Telecommunications:** 1.9%
- **Hospital & Health Care:** 1.9%
- **Staffing and Recruiting:** 1.7%
- **Internet:** 0.9%
- **Other:** 17.3%

#### AdRoll ABM (Formerly RollWorks)

- **Computer Software:** 27.5%
- **Information Technology and Services:** 15.6%
- **Marketing and Advertising:** 11.4%
- **Financial Services:** 5.0%
- **Hospital & Health Care:** 2.7%
- **Computer & Network Security:** 2.6%
- **Health, Wellness and Fitness:** 1.9%
- **Human Resources:** 1.9%
- **Internet:** 1.8%
- **Logistics and Supply Chain:** 1.8%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to Foundry ABM

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1951 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1432 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9098 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) — 4.3/5 stars (265 reviews)
- [Uberflip a PathFactory Company](https://www.g2.com/products/uberflip-a-pathfactory-company/reviews) — 4.2/5 stars (341 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

### Alternatives to Qualified

- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1256 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3855 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews)
- [Chili Piper](https://www.g2.com/products/chili-piper/reviews) — 4.6/5 stars (736 reviews)
- [Tidio](https://www.g2.com/products/tidio/reviews) — 4.6/5 stars (1906 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1432 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6946 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13817 reviews)
- [Customers.ai](https://www.g2.com/products/customers-ai/reviews) — 4.8/5 stars (429 reviews)
- [FreshChat](https://www.g2.com/products/freshworks-freshchat/reviews) — 4.4/5 stars (498 reviews)

### Alternatives to AdRoll ABM (Formerly RollWorks)

- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1951 reviews)
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) — 4.3/5 stars (1432 reviews)
- [Metadata.io](https://www.g2.com/products/metadata-io/reviews) — 4.6/5 stars (299 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9098 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14765 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3136 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9658 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)

---
## Top Discussions

### Foundry ABM

- Title: [How often do you release new features?](https://www.g2.com/discussions/how-often-do-you-release-new-features) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature..."

### Qualified

- Title: [What's the most creative experience you've created?](https://www.g2.com/discussions/what-s-the-most-creative-experience-you-ve-created) — 1 comment
  > **Top comment:** "Saying hello to competitors when they are on our site 😝"

### AdRoll ABM (Formerly RollWorks)

- Title: [When is full HubSpot Integration coming?](https://www.g2.com/discussions/when-is-full-hubspot-integration-coming) — 1 comment, 1 upvote
  > **Top comment:** "Hi Kate, Thanks for your question! 

RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks..."
- Title: [What new integrations are coming for those running the Hubspot platform?](https://www.g2.com/discussions/what-new-integrations-are-coming-for-those-running-the-hubspot-platform) — 1 comment, 1 upvote
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."
- Title: [Check out our help center!](https://www.g2.com/discussions/check-out-our-help-center) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "https://help.rollworks.com/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/foundry-abm-vs-qualified-vs-adroll-abm-formerly-rollworks)