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At a Glance
Market Segments
Mid-Market (65.0% of reviews)
Mid-Market (67.4% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Foundry ABM
Star Rating
(202)4.2 out of 5
Market Segments
Mid-Market (65.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Foundry ABMMetadata.io
Star Rating
(296)4.6 out of 5
Market Segments
Mid-Market (67.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Free Trial is available
Learn more about Metadata.ioSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Foundry ABM excels in its Content Management capabilities, scoring 9.1, which reviewers mention allows for seamless organization and distribution of marketing materials. In contrast, Metadata.io, while strong, has a slightly lower score of 8.9 in this area.
- Reviewers mention that Metadata.io shines in Quality of Support, achieving a score of 9.5, which users on G2 highlight as a significant advantage, especially for new users needing assistance. Foundry ABM, with a score of 8.8, is noted for good support but does not match the responsiveness of Metadata.io.
- G2 users indicate that Foundry ABM's Lead Generation features, particularly its Lead Builder tool, score 8.9, making it a favorite for users looking to create targeted lists. Metadata.io, while effective, has a lower score of 8.7 in this category, suggesting it may not be as robust for lead generation tasks.
- Users say that Metadata.io's Market Insights feature is highly rated at 8.8, providing valuable data for strategic decision-making. Foundry ABM, with a score of 8.3, is seen as less comprehensive in this area, which may impact users looking for in-depth market analysis.
- Reviewers mention that Foundry ABM's Account Identification and Segmentation capabilities score 8.8, which users find effective for targeting specific accounts. Metadata.io, with a score of 8.7, is competitive but does not offer the same level of granularity as Foundry ABM.
- Users on G2 report that Metadata.io's Digital Advertising integration, scoring 9.3, is a standout feature that enhances campaign effectiveness. Foundry ABM, while scoring 8.8, does not provide the same level of integration, which may limit advertising capabilities for some users.
Pricing
Entry-Level Pricing
Foundry ABM
No pricing availableMetadata.io
Metadata Campaigns
Free Trial
From patented audience targeting to advanced reporting and AI-powered optimizations, Metadata offers a versatile suite of B2B marketing solutions that can adapt to your company’s unique goals and use cases.
At scale, Metadata consolidates Paid Social and Paid Search channels into one platform. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. Not only achieving greater results, but also getting time back in your team's day.
The enhanced reporting lets customers know exactly what drives revenue, from audiences to individual creatives contributions to pipeline.
Lead enrichment is included in some packages.
- Patented Audience Targeting
- Enhanced Reporting
- AI Agents
Free Trial
Foundry ABM
No trial information availableMetadata.io
Free Trial is available
Ratings
Meets Requirements
8.3
166
8.9
211
Ease of Use
8.0
165
8.6
212
Ease of Setup
7.8
94
8.4
108
Ease of Admin
8.1
89
8.7
108
Quality of Support
8.8
159
9.5
211
Has the product been a good partner in doing business?
8.9
90
9.4
109
Product Direction (% positive)
8.5
154
9.7
193
Features by Category
Data Availability
7.5
18
Not enough data
7.7
19
Not enough data
7.0
19
Not enough data
6.9
6
Not enough data
Data Accuracy
6.6
17
Not enough data
7.6
17
Not enough data
6.9
6
Not enough data
Agentic AI - Sales Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
8.2
11
Not enough data
Feature Not Available
Not enough data
7.8
20
Not enough data
7.9
21
Not enough data
Feature Not Available
Not enough data
7.9
15
Not enough data
Features
7.1
13
Not enough data
8.1
19
Not enough data
7.3
10
Not enough data
7.1
14
Not enough data
7.1
12
Not enough data
7.1
12
Not enough data
6.5
10
Not enough data
7.1
20
Not enough data
Feature Not Available
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.3
43
|
Verified
8.8
18
8.6
46
8.7
21
8.4
43
8.6
22
Lead Management
8.6
44
9.1
22
7.9
38
8.2
14
8.8
47
8.9
19
Marketing Campaigns
8.3
14
9.4
20
8.0
14
9.2
16
8.2
14
8.9
19
7.9
13
9.3
18
8.6
45
9.0
20
Campaign Execution
9.0
45
7.9
13
8.6
47
8.9
19
8.6
42
8.8
16
8.6
16
6.0
7
Agentic AI - Account Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
6.8
19
Not enough data
7.7
20
Not enough data
6.5
8
Not enough data
Platform Additional Functionality
7.4
20
Not enough data
7.2
17
Not enough data
7.5
8
Not enough data
7.2
17
Not enough data
7.9
21
Not enough data
Platform Basics
8.5
25
9.4
30
8.7
28
8.9
31
8.8
20
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
8.4
26
8.9
31
8.3
23
9.0
28
Platform Additional Functionality
8.7
28
8.9
33
Agentic AI - Account-Based Orchestration Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Artificial Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.2
22
Not enough data
9.1
18
Not enough data
Platform Reporting
8.5
21
Not enough data
8.2
23
Not enough data
Platform Basics
8.4
34
8.8
71
Platform Data
7.9
49
8.8
93
7.4
48
8.6
83
Platform Additional Functionality
7.7
33
9.1
84
8.0
49
8.8
88
Agentic AI - Account-Based Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.7
32
|
Verified
Not enough data
8.9
32
|
Verified
Not enough data
8.6
33
|
Verified
Not enough data
8.7
32
|
Verified
Not enough data
Feature Not Available
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Content Creation
9.1
9
|
Verified
Not enough data
Agentic AI - Content Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
8.8
10
|
Verified
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
8.8
54
Not enough data
8.9
57
Lead Management
Not enough data
8.9
59
Not enough data
8.4
44
Not enough data
8.7
54
Marketing Campaigns
Not enough data
8.8
53
Not enough data
Feature Not Available
Not enough data
9.0
53
Not enough data
8.6
48
Not enough data
8.6
53
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.0
43
8.5
38
8.7
52
8.9
46
8.2
48
9.0
45
Lead Management
8.2
46
8.8
52
7.9
43
8.4
37
8.1
52
8.7
41
Marketing Campaigns
7.7
36
9.1
44
7.9
33
8.9
32
8.1
38
9.2
46
8.1
38
8.9
39
7.9
43
8.6
44
7.8
30
9.0
33
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Foundry ABM and Metadata.io are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Account-Based Analytics, and Account Data Management
Unique Categories
Foundry ABM is categorized as Account-Based Web and Content Experiences, Buyer Intent Data Providers, Content Experience Platforms, and Sales Intelligence
Metadata.io is categorized as Marketing Account Intelligence and Lead Intelligence
Reviews
Reviewers' Company Size
Foundry ABM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Metadata.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
31.5%
Information Technology and Services
21.3%
Marketing and Advertising
8.1%
Hospital & Health Care
2.5%
Health, Wellness and Fitness
2.5%
Other
34.0%
Computer Software
44.8%
Information Technology and Services
14.9%
Marketing and Advertising
13.5%
Financial Services
3.5%
Computer & Network Security
3.1%
Other
20.1%
Alternatives
Discussions
How often do you release new features?
1 Comment
Official Response from Foundry ABM
Hey Binita, thanks for your question! Our technical team has a scheduled product release every 6 weeks to optimize and enhance the platform. Larger feature...Read more
Foundry ABM has no more discussions with answers
Do I need my own separate subscription to a DSP or 3rd Party Data Providers?
2 Comments
NK
Metadata has their own data providers but does require paid subscription and integration with intent data sources like Bombora and G2.Read more
What regions does Metadata.io operate in and is it GDPR Compliant?
1 Comment
Official Response from Metadata.io
Metadata.io serves all markets and is GDPR compliantRead more
Metadata.io has no more discussions with answers
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