# Forsta vs Qualtrics Market Research Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Qualtrics Strategy & Research excels in user experience, with many praising its **intuitive interface** and the ability to create detailed surveys easily. Users appreciate the flexibility in question types and the seamless integration with other tools, making it a preferred choice for those needing a robust survey solution.
- **Users say** that Forsta offers a strong feature set, particularly for those who require **customization**. Reviewers highlight the ability to use custom Python scripts to tailor the platform to specific needs, which can be a significant advantage for users with complex requirements.
- **According to verified reviews** , Qualtrics Strategy & Research has a notable edge in implementation speed, with users frequently mentioning how **quickly they can set up surveys**. This efficiency is a key factor for teams looking to deploy surveys without extensive delays.
- **Reviewers mention** that while Forsta provides powerful tools for market research, some users find it less user-friendly compared to Qualtrics. The need for technical knowledge, such as XML customization, can be a barrier for those who prefer a more straightforward setup.
- **G2 reviewers highlight** the quality of support provided by Qualtrics, noting that users feel well-supported throughout their experience. The high ratings in customer satisfaction reflect a commitment to helping users navigate challenges effectively.
- **Users report** that Forsta's analytics capabilities are robust, making it suitable for complex research needs. However, some find that the overall user experience can be less polished compared to Qualtrics, which may impact day-to-day usability for those who prioritize ease of use.



| | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 335 | 3,017 | 
| **Largest Market Segment** | Mid-Market (42.9% of reviews) | Enterprise (44.9% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### Forsta

Pros:
- Ease of Use (5 reviews)
- Insights (4 reviews)

Cons:
- Limited Options (3 reviews)
- Poor Performance (3 reviews)

### Qualtrics Market Research

Pros:
- Ease of Use (295 reviews)
- Survey Creation (246 reviews)

Cons:
- Survey Issues (79 reviews)
- Survey Limitations (62 reviews)

---
## Ratings Comparison
| Rating | Forsta | Qualtrics Market Research | 
|---|---|---|
  | **Meets Requirements** | 8.3 (252 reviews) | 8.9 (2515 reviews) | 
  | **Ease of Use** | 8.1 (257 reviews) | 8.5 (2520 reviews) | 
  | **Ease of Setup** | 8.3 (97 reviews) | 8.3 (1069 reviews) | 
  | **Ease of Admin** | 7.8 (96 reviews) | 8.4 (1036 reviews) | 
  | **Quality of Support** | 8.1 (251 reviews) | 8.7 (2189 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (94 reviews) | 8.7 (964 reviews) | 
  | **Product Direction (% positive)** | 7.9 (251 reviews) | 8.1 (2427 reviews) | 

---
## Pricing

### Forsta

#### Entry-Level Pricing

Plan: Forsta HX Essentials

Price: Contact Us

Description: Forsta’s HX Essentials program gives you all you need to kickstart a best-in-class CX program that helps you understand the full story of your customer.

Key Features:
- Standard Surveys
- Digital Feedback
- Connectors

[Learn more about Forsta](https://www.g2.com/products/forsta/reviews)

#### Free Trial

No

### Qualtrics Market Research

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 9.2/10 | 11 |
| **Qualtrics Market Research** | N/A | N/A |

#### Reports

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Reports Interface** | 9.3 (10 reviews) | Not enough data | 
| **Steps to Answer** | 9.1 (9 reviews) | Not enough data | 
| **Graphs and Charts** | 9.4 (11 reviews) | Not enough data | 
| **Score Cards** | 9.1 (9 reviews) | Not enough data | 
| **Dashboards** | 9.2 (11 reviews) | Not enough data | 

#### Self Service 

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 9.2/10 | 11 |
| **Qualtrics Market Research** | N/A | N/A |

#### Reports

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Reports Interface** | 9.3 (10 reviews) | Not enough data | 
| **Steps to Answer** | 9.1 (9 reviews) | Not enough data | 
| **Graphs and Charts** | 9.4 (11 reviews) | Not enough data | 
| **Score Cards** | 9.1 (9 reviews) | Not enough data | 
| **Dashboards** | 9.2 (11 reviews) | Not enough data | 

#### Reports

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Reports Interface** | 9.3 (9 reviews) | Not enough data | 
| **Share Reports** | 9.4 (8 reviews) | Not enough data | 
| **Steps to Answer** | 9.4 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Visualization

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Graphs and Charts** | 9.3 (10 reviews) | Not enough data | 
| **Score Cards** | 9.1 (9 reviews) | Not enough data | 
| **Dashboards** | 9.3 (10 reviews) | Not enough data | 
| **Formats** | 8.9 (9 reviews) | Not enough data | 

#### Data Updates

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Historical Snapshots** | 8.3 (8 reviews) | Not enough data | 
| **Real-Time Updating** | 9.8 (9 reviews) | Not enough data | 

#### Collaboration

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Sharing** | 9.2 (8 reviews) | Not enough data | 
| **Co-Editing** | 8.8 (8 reviews) | Not enough data | 
| **Devices** | 9.3 (9 reviews) | Not enough data | 

#### Data Updates

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Historical Snapshots** | 8.5 (8 reviews) | Not enough data | 
| **Real-Time Updating** | 9.4 (9 reviews) | Not enough data | 
| **Email Reports** | 9.4 (9 reviews) | Not enough data | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 7.3/10 | 13 |
| **Qualtrics Market Research** | 7.6/10 | 20 |

#### User Response Methods

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Survey** | 8.6 (11 reviews) | 8.7 (14 reviews) | 
| **Video Snippets** | 8.0 (9 reviews) | 6.3 (8 reviews) | 
| **Video Interview** | 7.5 (8 reviews) | 5.7 (7 reviews) | 
| **Photo Submission** | 7.2 (9 reviews) | 7.3 (8 reviews) | 
| **Text/Notes** | 7.6 (13 reviews) | 8.3 (9 reviews) | 

#### Participant Selection

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **In-App** | 6.2 (11 reviews) | 6.9 (9 reviews) | 
| **In-Store** | 6.9 (8 reviews) | 6.9 (8 reviews) | 
| **On-Site** | 7.0 (9 reviews) | 7.5 (8 reviews) | 
| **Recruitment Pool** | 7.1 (8 reviews) | 8.1 (8 reviews) | 

#### Insights

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Analytics** | 7.4 (12 reviews) | 8.9 (12 reviews) | 
| **Collaboration** | 7.4 (13 reviews) | 8.0 (9 reviews) | 
| **Sorting** | 7.2 (13 reviews) | 8.8 (10 reviews) | 

#### Generative AI

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 6.9 (7 reviews) | 

### Statistical Analysis

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | N/A | N/A |
| **Qualtrics Market Research** | 8.0/10 | 16 |

#### Administration

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Quality Control** | Not enough data | 8.5 (12 reviews) | 
| **Data Sampling** | Not enough data | 8.2 (12 reviews) | 
| **Collaboration** | Not enough data | 8.9 (12 reviews) | 

#### Capabilities

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.3 (12 reviews) | 
| **Survival Analysis** | Not enough data | 8.5 (12 reviews) | 
| **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | 
| **Cost Analysis** | Not enough data | 8.1 (12 reviews) | 

#### Methodology

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **ANOVA Support** | Not enough data | 8.3 (10 reviews) | 
| **Regression** | Not enough data | 7.0 (10 reviews) | 
| **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | 

#### Generative AI

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.4 (9 reviews) | 
| **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | 

### Consumer Video Feedback

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 8.0/10 | 11 |
| **Qualtrics Market Research** | N/A | N/A |

#### Feedback Source

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Invitation** | Not enough data | Not enough data | 
| **Survey Link** | 8.7 (5 reviews) | Not enough data | 
| **App** | 7.8 (6 reviews) | Not enough data | 
| **Widget** | Not enough data | Not enough data | 
| **Recruitment Pool** | Not enough data | Not enough data | 

#### Feedback Management

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Media Library** | 9.0 (7 reviews) | Not enough data | 
| **Sorting** | 8.0 (5 reviews) | Not enough data | 
| **Sharing** | 8.3 (5 reviews) | Not enough data | 
| **Privacy** | 8.9 (6 reviews) | Not enough data | 

#### Insights

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Human Transcription** | 6.9 (7 reviews) | Not enough data | 
| **Computer Transcription** | 6.3 (5 reviews) | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Demo Automation

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **AI Demo Agent or Avatar ** | Not enough data | Not enough data | 

### Video Interviewing

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 7.6/10 | 5 |
| **Qualtrics Market Research** | N/A | N/A |

#### Platform Basics

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Interoperability** | Not enough data | Not enough data | 
| **Performance** | 7.0 (5 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.0 (5 reviews) | Not enough data | 

#### Platform Content

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Technology** | 7.3 (5 reviews) | Not enough data | 
| **File Sharing** | 8.0 (5 reviews) | Not enough data | 
| **Customization** | 7.0 (5 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Mobility** | 8.0 (5 reviews) | Not enough data | 
| **Messaging** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Dashboards** | 7.7 (5 reviews) | Not enough data | 

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 8.4/10 | 90 |
| **Qualtrics Market Research** | 7.6/10 | 12 |

#### Analytics

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Net Promoter Score (NPS)** | 8.6 (37 reviews) | 8.3 (8 reviews) | 
| **Customer Satisfaction (CSAT) Score** | 8.4 (38 reviews) | 8.7 (9 reviews) | 
| **Customer Effort Score (CES)** | 8.3 (30 reviews) | 8.3 (8 reviews) | 
| **Gamification** | 7.5 (34 reviews) | 7.3 (8 reviews) | 

#### Customization

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Stakeholder Management** | 8.2 (35 reviews) | 7.9 (8 reviews) | 
| **Multilanguage Support** | 9.0 (60 reviews) | 7.8 (9 reviews) | 
| **Multiple Branding Support** | 8.3 (48 reviews) | 8.1 (7 reviews) | 
| **Vertical-specific Solutions** | 8.5 (40 reviews) | 8.6 (7 reviews) | 

#### Generative AI

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.4 (7 reviews) | 
| **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | 

#### Agentic AI - Experience Management

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Market Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | N/A | N/A |
| **Qualtrics Market Research** | 6.9/10 | 11 |

#### Data collection

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | 
| **Data Sources** | Not enough data | 7.4 (7 reviews) | 
| **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | 
| **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | 
| **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | 

#### Segment Trending

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Web** | Not enough data | 6.0 (7 reviews) | 
| **Social** | Not enough data | 6.1 (6 reviews) | 
| **Benchmarks** | Not enough data | 7.4 (7 reviews) | 
| **Finance ** | Not enough data | 5.7 (7 reviews) | 

#### Analysis

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | 
| **Reports** | Not enough data | 7.7 (8 reviews) | 
| **Integrations** | Not enough data | 5.8 (8 reviews) | 

#### Platform

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Search** | Not enough data | 7.0 (9 reviews) | 
| **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | 
| **Mobile User Support** | Not enough data | 6.9 (9 reviews) | 
| **Alerts** | Not enough data | 6.0 (8 reviews) | 
| **Collaboration** | Not enough data | 7.1 (8 reviews) | 
| **Compliance** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Market Intelligence

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 8.3/10 | 12 |
| **Qualtrics Market Research** | N/A | N/A |

#### Feedback Management

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Tagging** | 7.9 (8 reviews) | Not enough data | 
| **Segmentation** | 8.7 (10 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | 9.2 (12 reviews) | Not enough data | 

#### Feedback Analysis

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Thematic Analysis** | 8.7 (5 reviews) | Not enough data | 
| **Sentiment Analysis** | 6.2 (7 reviews) | Not enough data | 
| **NPS/CSAT Scoring** | 8.3 (8 reviews) | Not enough data | 

#### Feedback Sources

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Online Reviews** | 9.0 (8 reviews) | Not enough data | 
| **Surveys** | 9.8 (11 reviews) | Not enough data | 
| **Social Media** | 7.4 (9 reviews) | Not enough data | 
| **Customer Service Channels** | 8.1 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 8.7/10 | 17 |
| **Qualtrics Market Research** | 8.5/10 | 513 |

#### Survey Management

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Survey Builder** | 8.7 (17 reviews) | 9.0 (457 reviews) | 
| **Question Types** | 9.0 (16 reviews) | 9.1 (455 reviews) | 
| **Templates** | 8.5 (17 reviews) | 8.4 (397 reviews) | 
| **Survey Distribution** | 9.1 (15 reviews) | 8.9 (450 reviews) | 

#### Survey Customization

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Branching/Skip Logic** | 9.1 (15 reviews) | 8.9 (433 reviews) | 
| **Branding** | 8.4 (16 reviews) | 8.5 (395 reviews) | 
| **Multimedia Support** | 8.5 (16 reviews) | 8.5 (359 reviews) | 
| **Multilingual Surveys** | 8.5 (14 reviews) | 8.6 (313 reviews) | 

#### Survey Insights

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Reporting & Analytics** | 8.8 (17 reviews) | 8.5 (452 reviews) | 
| **BI Tools Integration** | 8.1 (12 reviews) | 8.4 (290 reviews) | 
| **Data Exporting** | 9.1 (16 reviews) | 8.7 (440 reviews) | 
| **Permissions** | 8.5 (17 reviews) | 8.5 (386 reviews) | 

#### Agentic AI - Survey

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | 
| **Decision Making** | Not enough data | 8.3 (14 reviews) | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | 9.7/10 | 5 |
| **Qualtrics Market Research** | N/A | N/A |

#### Setup

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Maintenance** | 9.7 (5 reviews) | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 

#### Data

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Analysis

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Named entity recognition** | Not enough data | Not enough data | 
| **Keyphrase Extraction** | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | 

#### Customization

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | N/A | N/A |
| **Qualtrics Market Research** | 8.7/10 | 83 |

#### Brand Signals

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Comparison** | Not enough data | 8.8 (66 reviews) | 
| **AI** | Not enough data | 8.2 (65 reviews) | 
| **Brand Health** | Not enough data | 9.0 (65 reviews) | 

#### Brand Analytics

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.8 (68 reviews) | 
| **Tracking** | Not enough data | 8.7 (69 reviews) | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Generative AI

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Consumer Insights Platforms

| Product | Score | Reviews |
|---|---|---|
| **Forsta** | N/A | N/A |
| **Qualtrics Market Research** | N/A | N/A |

#### Survey Design - Consumer Insights Platforms

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Multi-Use Methodologies** | Not enough data | Not enough data | 
| **Industry & Locale Adaptability** | Not enough data | Not enough data | 
| **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | 
| **Self-Serve Survey Builder** | Not enough data | Not enough data | 
| **AI Smart Probes** | Not enough data | Not enough data | 

#### Audience Access - Consumer Insights Platforms

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Flexible Audience Options** | Not enough data | Not enough data | 
| **Customer Data Upload** | Not enough data | Not enough data | 
| **Consumer Panels** | Not enough data | Not enough data | 

#### Data Collection - Consumer Insights Platforms

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Rapid Research** | Not enough data | Not enough data | 
| **Quality Assurance** | Not enough data | Not enough data | 
| **Mobile / Mixed Mode** | Not enough data | Not enough data | 

#### Analytics - Consumer Insights Platforms

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **AI-Powered Insights** | Not enough data | Not enough data | 
| **Qualitative Research Support** | Not enough data | Not enough data | 
| **Benchmarking & Norms** | Not enough data | Not enough data | 

#### Collaboration - Consumer Insights Platforms

| Feature | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Dashboards & Embedded Integrations** | Not enough data | Not enough data | 
| **Embeddable Reports** | Not enough data | Not enough data | 
| **Shared Workspaces** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Experience Management Software](https://www.g2.com/categories/experience-management), [User Research Tools](https://www.g2.com/categories/user-research), [Survey Software](https://www.g2.com/categories/survey), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms)

**Unique to Forsta (5):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Consumer Video Feedback Software](https://www.g2.com/categories/consumer-video-feedback), [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Video Interviewing Software](https://www.g2.com/categories/video-interviewing), [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to Qualtrics Market Research (3):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Forsta | Qualtrics Market Research | 
|---|---|---|
| **Small-Business** | 28.0% | 21.7% | 
| **Mid-Market** | 42.9% | 33.4% | 
| **Enterprise** | 29.1% | 44.9% | 

### By Industry

#### Forsta

- **Market Research:** 69.2%
- **Management Consulting:** 3.7%
- **Marketing and Advertising:** 3.1%
- **Pharmaceuticals:** 2.0%
- **Information Technology and Services:** 1.7%
- **Consumer Goods:** 1.7%
- **Hospital & Health Care:** 1.4%
- **Telecommunications:** 1.4%
- **Research:** 1.4%
- **Financial Services:** 1.4%
- **Other:** 13.2%

#### Qualtrics Market Research

- **Higher Education:** 21.1%
- **Education Management:** 11.7%
- **Research:** 7.7%
- **Information Technology and Services:** 6.7%
- **Market Research:** 4.3%
- **Hospital & Health Care:** 3.6%
- **Marketing and Advertising:** 3.3%
- **Financial Services:** 2.7%
- **Computer Software:** 2.6%
- **Non-Profit Organization Management:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Forsta

- [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) — 4.3/5 stars (751 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [Respondent](https://www.g2.com/products/respondent/reviews) — 4.6/5 stars (528 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2064 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4094 reviews)
- [User Interviews](https://www.g2.com/products/user-interviews/reviews) — 4.6/5 stars (1046 reviews)
- [InMoment Experience Improvement (XI) Platform](https://www.g2.com/products/inmoment-experience-improvement-xi-platform/reviews) — 4.7/5 stars (319 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (520 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)

### Alternatives to Qualtrics Market Research

- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2064 reviews)
- [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1143 reviews)
- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
- [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23555 reviews)
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1039 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1003 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (954 reviews)
- [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)

---
## Top Discussions

### Forsta

- Title: [I was stuck at a point where i wanted to randomise the answer options in pattern 1.2.3 or 3.2.1, how can we do that instead of making 2 seperate questions and punching options in similar order?](https://www.g2.com/discussions/25939-i-was-stuck-at-a-point-where-i-wanted-to-randomise-the-answer-options-in-pattern-1-2-3-or-3-2-1-how-can-we-do-that-instead-of-making-2-seperate-questions-and-punching-options-in-similar-order) — 2 comments, 1 upvote
  > **Top comment:** "Hi Nadeem - Happy to help! What company are you with & what is your email? - I will open a ticket for you so that our support team can provide you with the..."
- Title: [Is there any way that can allow me to see the backend codes like we can see in similar tool such as Decipher?](https://www.g2.com/discussions/25344-is-there-any-way-that-can-allow-me-to-see-the-backend-codes-like-we-can-see-in-similar-tool-such-as-decipher) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can see the back end codes in Confirmit as well. There are separate folders created at the end for Themes, Question Skins and HTML styles used in the..."
- Title: [When will  ConfirmIT match inbuilt mobile layout like Decipher and Qualtrics as I feel this is one feature giving plus point to other competitors?](https://www.g2.com/discussions/when-will-confirmit-match-inbuilt-mobile-layout-like-decipher-and-qualtrics-as-i-feel-this-is-one-feature-giving-plus-point-to-other-competitors) — 2 comments, 1 upvote
  > **Top comment:** "A big thank you to Confirmit support for clearing my doubt , I have been naïve and unaware how to make best use of responsive layout. It is working for me..."
- Title: [Are confirmit surveys legit?](https://www.g2.com/discussions/are-confirmit-surveys-legit) — 1 comment
  > **Top comment:** "yes"
- Title: [Future of Forsta Plus](https://www.g2.com/discussions/future-of-forsta-plus) — 1 comment, 1 upvote
  > **Top comment:** "Hi Abhishek,

Forsta continues to support and bring innovation on both the Forsta Plus (Confirmit) and Forsta Surveys  (Decipher) products. 
Over time,..."

### Qualtrics Market Research

- Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote
  > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them.  With the ability to upload data and automate processes the..."
- Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote
  > **Top comment:** "need id"
- Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote
  > **Top comment:** "Qualtrics has great training.  Check out the help section located in the top right of your account after you log in."
- Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes
  > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results."
- Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote
  > **Top comment:** "Does your University have a subscription to Qualtrics.  We have faculty who use it for research all the time."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/forsta-vs-qualtrics-market-research)