# Forrester vs Gartner Comparison

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## Frequently Asked Questions

### What is the difference between Gartner vs Forrester?

Forrester stands out for higher reviewer satisfaction and support scores, while Gartner is more widely reviewed and recognized for its authentic peer insights.

| [Gartner](https://www.g2.com/products/gartner/reviews) | [Forrester](https://www.g2.com/products/forrester/reviews) |
| --- | --- |
| 4.0/5 (88 reviews) | 4.3/5 (38 reviews) |
| Mid-Market | Small-Business |
| 8.8 | 8.7 |
| 8.0 | 8.8 |
| Authenticity (3 all-time mentions) | Authenticity (1 all-time mention) |



### How do the pricing models of Gartner and Forrester compare?

Forrester is rated higher for value, with a stronger Price/Cost satisfaction score than Gartner.

- **Gartner:** Reviewers frequently cite Gartner as expensive, with multiple mentions of high cost and limited affordability for small businesses.
- **Forrester:** While Forrester is also described as costly, several reviewers note improved research quality within budget and higher satisfaction with value.



### What are the best alternatives to Gartner and Forrester?

The top three alternatives to Gartner and Forrester are G2 Marketing Solutions, IDC, and — (no third alternative supported).

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Gartner](https://www.g2.com/products/gartner/reviews) | 4.0/5 (88 reviews) | Mid-Market | Expensive, limited affordability for small businesses | Authenticity (3 all-time mentions) |
| [Forrester](https://www.g2.com/products/forrester/reviews) | 4.3/5 (38 reviews) | Small-Business | Costly but improved research quality within budget | Authenticity (1 all-time mention) |
| [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) | 4.6/5 (5714 reviews) | Mid-Market | — | — |
| [IDC](https://www.g2.com/products/idc/reviews) | 4.5/5 (24 reviews) | — | — | — |



### Which Technology Research Services features should I prioritize when comparing Gartner and Forrester?

Buyers should prioritize authenticity of insights, ease of setup, quality of support, value for cost, and reviewer-cited strengths when comparing Gartner and Forrester.

- **Authenticity of Insights:** Gartner (3 all-time mentions), Forrester (1 all-time mention)
- **Ease of Setup:** Gartner 8.8, Forrester 8.7
- **Quality of Support:** Gartner 8.0, Forrester 8.8
- **Value for Cost:** Gartner is frequently cited as expensive; Forrester is also costly but with higher satisfaction on value
- **Reviewer-Cited Strengths:** Gartner: Authenticity, genuine reviews, insights; Forrester: Authenticity, simplicity



### What are the pros and cons of Gartner vs Forrester?

Gartner's headline strength is authenticity and peer-driven insights, while Forrester's is higher reviewer satisfaction and support.

- **Gartner strengths:** Authenticity (3 all-time mentions), genuine reviews (2), insights (2), ease of use, informed decision-making, time efficiency
- **Gartner trade-offs:** Expensive (2), access restrictions, bias, lack of information, small business neglect, technical issues
- **Forrester strengths:** Authenticity (1 all-time mention), simplicity
- **Forrester trade-offs:** Costly, some reviewers note lack of depth in certain reports



### Is Gartner or Forrester better for small businesses?

Forrester is the better fit for small businesses, with a larger share of small-business reviewers and more positive sentiment from that segment.

- **Gartner:** Largest segment is Mid-Market; reviewers note Gartner is often expensive and less tailored to small businesses.
- **Forrester:** Largest segment is Small-Business; reviewers highlight Forrester's accessibility and value for smaller organizations.



### Which Technology Research Services platform has better integrations?

Gartner and Forrester are at parity for integrations, as no recent reviews mention specific integrations for either product.

- **Gartner:** No reviewer-cited integrations in recent reviews.
- **Forrester:** No reviewer-cited integrations in recent reviews.



### How do Gartner and Forrester compare on customer support?

Forrester leads Gartner in Quality of Support by 0.8 points, a material difference in reviewer satisfaction.

- **Gartner:** Quality of Support score is 8.0; reviewers describe support as reliable but note delays and inconsistent responsiveness.
- **Forrester:** Quality of Support score is 8.8; reviewers consistently praise Forrester's account team and proactive support.



### Which is easier to implement, Gartner or Forrester?

Gartner and Forrester are at parity on Ease of Setup, with scores of 8.8 and 8.7 respectively.

- **Gartner:** Reviewers describe setup as straightforward and efficient, with scores consistently high.
- **Forrester:** Reviewers highlight user-friendly setup and minimal training required, with similarly high satisfaction.



| | Forrester | Gartner | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 38 | 88 | 
| **Largest Market Segment** | Small-Business (37.1% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

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## Top Pros & Cons

### Forrester

Pros:
- Authenticity (1 reviews)
- Simple (1 reviews)


### Gartner

Pros:
- Authenticity (3 reviews)
- Genuine Reviews (2 reviews)

Cons:
- Expensive (2 reviews)
- Access Restrictions (1 reviews)

---
## Ratings Comparison
| Rating | Forrester | Gartner | 
|---|---|---|
  | **Meets Requirements** | 8.9 (22 reviews) | 8.4 (63 reviews) | 
  | **Ease of Use** | 8.3 (23 reviews) | 8.5 (63 reviews) | 
  | **Ease of Setup** | 8.7 (5 reviews) | 8.8 (17 reviews) | 
  | **Ease of Admin** | Not enough data | 8.8 (12 reviews) | 
  | **Quality of Support** | 8.8 (21 reviews) | 8.0 (59 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (12 reviews) | 8.4 (24 reviews) | 
  | **Product Direction (% positive)** | 8.7 (27 reviews) | 8.1 (68 reviews) | 

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## Pricing

### Forrester

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Gartner

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available


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## Categories
**Shared Categories (1):** [Technology Research Services](https://www.g2.com/categories/technology-research-services)




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## Reviewer Demographics

### By Company Size

| Segment | Forrester | Gartner | 
|---|---|---|
| **Small-Business** | 37.1% | 24.7% | 
| **Mid-Market** | 25.7% | 40.0% | 
| **Enterprise** | 37.1% | 35.3% | 

### By Industry

#### Forrester

- **Computer Software:** 13.9%
- **Financial Services:** 11.1%
- **Information Technology and Services:** 11.1%
- **Accounting:** 8.3%
- **Marketing and Advertising:** 8.3%
- **Management Consulting:** 5.6%
- **Education Management:** 5.6%
- **Consumer Goods:** 5.6%
- **Market Research:** 2.8%
- **Leisure, Travel & Tourism:** 2.8%
- **Other:** 25.0%

#### Gartner

- **Information Technology and Services:** 30.2%
- **Computer Software:** 14.0%
- **Marketing and Advertising:** 5.8%
- **Hospital & Health Care:** 4.7%
- **Education Management:** 4.7%
- **Computer & Network Security:** 3.5%
- **E-Learning:** 3.5%
- **Banking:** 2.3%
- **Telecommunications:** 2.3%
- **Higher Education:** 2.3%
- **Other:** 26.7%

---
## Alternatives

### Alternatives to Forrester

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5876 reviews)
- [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews)
- [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) — 4.1/5 stars (34 reviews)
- [Ovum](https://www.g2.com/products/ovum/reviews) — 4.0/5 stars (1 reviews)
- [GigaOM](https://www.g2.com/products/gigaom/reviews) — 3.9/5 stars (11 reviews)
- [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews)
- [Peer Insights](https://www.g2.com/products/peer-insights/reviews) — 4.6/5 stars (11 reviews)
- [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) — 2.5/5 stars (2 reviews)
- [Aberdeen Research](https://www.g2.com/products/aberdeen-research/reviews) — 3.5/5 stars (1 reviews)
- [SparkToro](https://www.g2.com/products/sparktoro/reviews) — 4.3/5 stars (13 reviews)

### Alternatives to Gartner

- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5876 reviews)
- [IDC](https://www.g2.com/products/idc/reviews) — 4.5/5 stars (24 reviews)
- [GigaOM](https://www.g2.com/products/gigaom/reviews) — 3.9/5 stars (11 reviews)
- [Experts Exchange](https://www.g2.com/products/experts-exchange/reviews) — 4.1/5 stars (34 reviews)
- [Ovum](https://www.g2.com/products/ovum/reviews) — 4.0/5 stars (1 reviews)
- [Olive](https://www.g2.com/products/olive-technologies-olive/reviews) — 4.4/5 stars (57 reviews)
- [Nucleus Research](https://www.g2.com/products/nucleus-research/reviews) — 2.5/5 stars (2 reviews)
- [Aberdeen Research](https://www.g2.com/products/aberdeen-research/reviews) — 3.5/5 stars (1 reviews)
- [SparkToro](https://www.g2.com/products/sparktoro/reviews) — 4.3/5 stars (13 reviews)
- [Constellation Research](https://www.g2.com/products/constellation-research/reviews) — 4.0/5 stars (1 reviews)

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## Top Discussions

### Forrester

- Title: [How does Forrester work?](https://www.g2.com/discussions/how-does-forrester-work) — 1 comment
  > **Top comment:** "Forrester is solid for vendor comparisons but I prefer Gartner for any other in-depth research .  The reports that they generate are too simplified to be..."

### Gartner

- Title: [What services Gartner provide?](https://www.g2.com/discussions/what-services-gartner-provide) — 1 comment
  > **Top comment:** "Consulting, tools and templates for better decision making."

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/forrester-vs-gartner)