Compare Formstack Forms and Hotjar 
Featured Products
At a Glance
Market Segments
Mid-Market (46.2% of reviews)
Small-Business (52.1% of reviews)
Entry-Level Pricing
No pricing available
Free 35 Daily sessions
Formstack Forms
Star Rating
(468)4.3 out of 5
Market Segments
Mid-Market (46.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Formstack FormsHotjar
Star Rating
(341)4.3 out of 5
Market Segments
Small-Business (52.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Hotjar excels in providing clear visibility into user behavior, thanks to its combination of heatmaps, session recordings, and user feedback tools. This feature allows users to understand how visitors interact with their website, which is a significant advantage for those focused on UX metrics.
- Users say that Formstack Forms stands out for its extensive customization options, particularly through its logic editor. Reviewers appreciate the ability to create complex forms without prior knowledge, making it a strong choice for teams needing tailored solutions.
- According to verified reviews, Hotjar is praised for its user-friendly dashboard and straightforward setup process. Many users find it easy to integrate with existing systems, which enhances its appeal for small businesses looking for quick implementation.
- Reviewers mention that Formstack Forms offers robust data centralization capabilities, allowing users to integrate data from multiple systems into one location. This feature is particularly beneficial for organizations managing complex workflows and needing seamless data management.
- G2 reviewers highlight that while both products have similar star ratings, Hotjar's recent user feedback indicates a more active user base, with five recent reviews compared to none for Formstack Forms. This suggests that Hotjar may be more responsive to current user needs and trends.
- Users report that while both platforms are easy to use, Hotjar slightly edges out with a higher score in usability. Reviewers appreciate its intuitive interface, which simplifies the process of gathering and analyzing user data, making it a go-to tool for UX professionals.
Pricing
Entry-Level Pricing
Formstack Forms
No pricing availableHotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Formstack Forms
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.7
377
8.6
261
Ease of Use
8.7
382
8.9
264
Ease of Setup
8.7
271
9.0
125
Ease of Admin
8.9
270
8.9
115
Quality of Support
8.2
329
8.6
179
Has the product been a good partner in doing business?
8.7
253
8.7
102
Product Direction (% positive)
8.1
367
8.1
257
Features by Category
Metrics
Not enough data
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Reporting
Not enough data
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
37
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
51
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
52
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.8
7
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
8.9
56
9.3
7
9.1
54
8.3
6
8.1
52
Not enough data
8.3
47
Not enough data
Survey Customization
8.5
50
Not enough data
8.3
51
8.3
5
8.0
43
Not enough data
7.3
38
Not enough data
Survey Insights
8.0
49
8.3
5
7.8
38
Feature Not Available
8.9
52
Not enough data
8.8
49
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.6
87
Not enough data
8.7
86
Not enough data
8.6
82
Not enough data
7.8
89
Not enough data
Additional Functionality
8.2
83
Not enough data
6.8
73
Not enough data
8.7
85
Not enough data
7.2
75
Not enough data
8.5
83
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
95
Not enough data
8.6
109
Not enough data
8.1
102
Not enough data
8.9
125
Reporting
Not enough data
9.3
153
Not enough data
9.0
147
Not enough data
8.7
127
Not enough data
7.9
106
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Formstack Forms and Hotjar are categorized as Survey
Unique Categories
Formstack Forms is categorized as Online Form Builder and Salesforce AppExchange Apps
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Formstack Forms
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
13.1%
Higher Education
12.6%
Education Management
6.1%
Marketing and Advertising
5.2%
Hospital & Health Care
4.8%
Other
58.2%
Marketing and Advertising
15.8%
Computer Software
14.9%
Information Technology and Services
11.1%
Internet
9.5%
Retail
5.7%
Other
43.0%
Discussions
Does Formstack charge an extra fee for using payment processors?
2 Comments
Official Response from Formstack Forms
No, Formstack does not charge extra fees for using payment processors on your forms. The only fee associated with your account will be the monthly or yearly...Read more
Is Formstack HIPAA Compliant?
1 Comment
Official Response from Formstack Forms
Formstack offers an Enterprise-level, HIPAA compliant form solution. With this solution, forms can collect electronic personal health information (ePHI)...Read more
Is there a way to approve or deny requests and other form submissions?
1 Comment
Official Response from Formstack Forms
The Approvals feature allows account admins to set up "Approvers" with the ability to approve or deny submissions. When an end user submits a form, the...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
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