# Formstack Forms vs Hotjar by Contentsquare Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Hotjar excels in providing clear visibility into user behavior, thanks to its combination of heatmaps, session recordings, and user feedback tools. This feature allows users to understand how visitors interact with their website, which is a significant advantage for those focused on UX metrics.
- **Users say** that Formstack Forms stands out for its extensive customization options, particularly through its logic editor. Reviewers appreciate the ability to create complex forms without prior knowledge, making it a strong choice for teams needing tailored solutions.
- **According to verified reviews** , Hotjar is praised for its user-friendly dashboard and straightforward setup process. Many users find it easy to integrate with existing systems, which enhances its appeal for small businesses looking for quick implementation.
- **Reviewers mention** that Formstack Forms offers robust data centralization capabilities, allowing users to integrate data from multiple systems into one location. This feature is particularly beneficial for organizations managing complex workflows and needing seamless data management.
- **G2 reviewers highlight** that while both products have similar star ratings, Hotjar's recent user feedback indicates a more active user base, with five recent reviews compared to none for Formstack Forms. This suggests that Hotjar may be more responsive to current user needs and trends.
- **Users report** that while both platforms are easy to use, Hotjar slightly edges out with a higher score in usability. Reviewers appreciate its intuitive interface, which simplifies the process of gathering and analyzing user data, making it a go-to tool for UX professionals.



| | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 470 | 342 | 
| **Largest Market Segment** | Mid-Market (46.0% of reviews) | Small-Business (52.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Formstack Forms

Pros:
- Ease of Use (43 reviews)
- Integrations (28 reviews)

Cons:
- Limited Customization (13 reviews)
- Form Design (11 reviews)

### Hotjar by Contentsquare

Pros:
- Ease of Use (12 reviews)
- Features (10 reviews)

Cons:
- Limitations (5 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
  | **Meets Requirements** | 8.7 (378 reviews) | 8.6 (265 reviews) | 
  | **Ease of Use** | 8.7 (383 reviews) | 8.9 (268 reviews) | 
  | **Ease of Setup** | 8.7 (272 reviews) | 9.0 (129 reviews) | 
  | **Ease of Admin** | 8.9 (271 reviews) | 8.9 (120 reviews) | 
  | **Quality of Support** | 8.1 (330 reviews) | 8.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (254 reviews) | 8.7 (107 reviews) | 
  | **Product Direction (% positive)** | 8.0 (367 reviews) | 8.2 (260 reviews) | 

---
## Pricing

### Formstack Forms

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Hotjar by Contentsquare

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: A simple way to get started

Key Features:
- 200k monthly sessions
- 1 project
- Replays, Heatmaps + Funnels

[Browse all 4 editions](https://www.g2.com/products/hotjar-by-contentsquare/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 186 |

#### Metrics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.7 (26 reviews) | 
| **Engagement** | Not enough data | 9.1 (28 reviews) | 
| **Entry and Exit Pages** | Not enough data | 9.0 (25 reviews) | 
| **Standard Event Tracking** | Not enough data | 9.1 (24 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.8 (20 reviews) | 
| **Retention** | Not enough data | 8.6 (19 reviews) | 
| **Return** | Not enough data | 8.8 (18 reviews) | 
| **Conversions** | Not enough data | 9.0 (21 reviews) | 
| **Funnels** | Not enough data | 9.0 (27 reviews) | 

#### Reporting

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Feature Not Available | 
| **Trending** | Not enough data | 9.0 (20 reviews) | 
| **Retroactive Reporting** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.1 (20 reviews) | 
| **Mobile Reporting** | Not enough data | 8.6 (20 reviews) | 
| **Unification Across Devices** | Not enough data | 8.2 (17 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.9 (22 reviews) | 

#### Other

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **User Data** | Not enough data | 8.1 (25 reviews) | 
| **Site Search Reporting** | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | 7.8 (18 reviews) | 
| **E-Commerce** | Not enough data | 8.1 (15 reviews) | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.2 (70 reviews) | 
| **QA Testing** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 8.9 (140 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (140 reviews) | 

### User Research

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 65 |

#### User Response Methods

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Survey** | Not enough data | 8.9 (49 reviews) ✓ Verified | 
| **Video Snippets** | Not enough data | 8.9 (42 reviews) ✓ Verified | 
| **Video Interview** | Not enough data | 8.8 (15 reviews) | 
| **Photo Submission** | Not enough data | Feature Not Available | 
| **Text/Notes** | Not enough data | 8.3 (31 reviews) ✓ Verified | 

#### Participant Selection

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **In-App** | Not enough data | Feature Not Available | 
| **In-Store** | Not enough data | Feature Not Available | 
| **On-Site** | Not enough data | 8.6 (37 reviews) ✓ Verified | 
| **Recruitment Pool** | Not enough data | 9.3 (16 reviews) | 

#### Insights

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Analytics** | Not enough data | 8.8 (52 reviews) ✓ Verified | 
| **Collaboration** | Not enough data | 8.6 (39 reviews) ✓ Verified | 
| **Sorting** | Not enough data | 8.5 (40 reviews) ✓ Verified | 

#### Generative AI

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Summarization** | Not enough data | 7.7 (5 reviews) | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.7/10 | 99 |

#### User Behavior

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Click Tracking** | Not enough data | 9.0 (71 reviews) ✓ Verified | 
| **Mouse Movement ** | Not enough data | 8.9 (72 reviews) ✓ Verified | 
| **Frustration Tracking** | Not enough data | 8.6 (53 reviews) ✓ Verified | 

#### A/B Testing 

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (36 reviews) ✓ Verified | 
| **Split URL Testing** | Not enough data | 8.8 (36 reviews) | 
| **Data Analysis** | Not enough data | 8.7 (55 reviews) ✓ Verified | 
| **Notes** | Not enough data | 8.8 (36 reviews) ✓ Verified | 

#### Visitor Information

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **User Identification** | Not enough data | 7.6 (46 reviews) ✓ Verified | 
| **Search Box** | Not enough data | 8.7 (41 reviews) | 

#### Agentic AI - Session Replay

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Feature Not Available | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Product Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Account-Level Analytics** | Not enough data | Not enough data | 
| **User-Level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User Scoring** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

#### Behavioral Analytics - Product Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-Product Analytics** | Not enough data | Feature Not Available | 
| **User level Analytics** | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **User scoring** | Not enough data | Feature Not Available | 
| **Adaptive learning** | Not enough data | Feature Not Available | 
| **Automated insights** | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Feature Not Available | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | 7.9/10 | 9 |

#### Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Reports** | Not enough data | 7.8 (9 reviews) | 
| **Dashboard** | Not enough data | 8.1 (9 reviews) | 
| **Web Analytics** | Not enough data | 9.1 (9 reviews) | 
| **Campaign Tracking** | Not enough data | 7.8 (6 reviews) | 
| **Customer Demographics** | Not enough data | 8.6 (7 reviews) | 
| **Predictive Analytics** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Data Storage** | Not enough data | 7.6 (7 reviews) | 
| **A/B Testing** | Not enough data | 5.7 (5 reviews) | 
| **Integrations** | Not enough data | 8.8 (8 reviews) | 

#### Generative AI

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 

#### Agentic AI - E-Commerce Analytics

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Digital Experience Monitoring (DEM)

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.9/10 | 10 |

#### Experience

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Real-Time Monitoring** | Not enough data | 9.0 (10 reviews) | 
| **Session Replay** | Not enough data | 9.2 (10 reviews) | 
| **Behavioral Analysis** | Not enough data | 9.0 (10 reviews) | 

#### Agentic AI - Digital Experience Monitoring (DEM)

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Management

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Content Management** | Not enough data | Feature Not Available | 
| **Alerts** | Not enough data | Feature Not Available | 
| **Budget Analysis** | Not enough data | Feature Not Available | 

#### Performance

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Uptime Monitoring** | Not enough data | Feature Not Available | 
| **Performance Monitoring** | Not enough data | 8.5 (9 reviews) | 
| **Issue Tracking** | Not enough data | Feature Not Available | 
| **Resource Monitoring** | Not enough data | Feature Not Available | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 15 |

#### Feedback Management

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Tagging** | Not enough data | Feature Not Available | 
| **Segmentation** | Not enough data | 8.7 (10 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 8.6 (11 reviews) | 

#### Feedback Analysis

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Thematic Analysis** | Not enough data | 8.8 (8 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.3 (5 reviews) | 
| **NPS/CSAT Scoring** | Not enough data | 8.8 (7 reviews) | 

#### Feedback Sources

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Online Reviews** | Not enough data | Feature Not Available | 
| **Surveys** | Not enough data | 8.7 (9 reviews) | 
| **Social Media** | Not enough data | Feature Not Available | 
| **Customer Service Channels** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **AI Text Generation** | Not enough data | Feature Not Available | 
| **AI Text Summarization** | Not enough data | 8.0 (5 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | 8.4/10 | 59 |
| **Hotjar by Contentsquare** | 8.6/10 | 11 |

#### Survey Management

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Survey Builder** | 8.9 (57 reviews) | 9.3 (7 reviews) | 
| **Question Types** | 9.2 (55 reviews) | 8.3 (6 reviews) | 
| **Templates** | 8.2 (53 reviews) | Not enough data | 
| **Survey Distribution** | 8.3 (47 reviews) | Not enough data | 

#### Survey Customization

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Branching/Skip Logic** | 8.5 (50 reviews) | Not enough data | 
| **Branding** | 8.3 (51 reviews) | 8.3 (5 reviews) | 
| **Multimedia Support** | 8.0 (43 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.3 (38 reviews) | Not enough data | 

#### Survey Insights

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Reporting & Analytics** | 8.0 (50 reviews) | 8.3 (5 reviews) | 
| **BI Tools Integration** | 7.8 (38 reviews) | Not enough data | 
| **Data Exporting** | 8.9 (52 reviews) | Not enough data | 
| **Permissions** | 8.8 (49 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | 8.1/10 | 101 |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Customization

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Custom Fields** | 8.6 (87 reviews) | Not enough data | 
| **Conditional Logic** | 8.7 (85 reviews) | Not enough data | 
| **Multi-page Forms** | 8.6 (82 reviews) | Not enough data | 
| **Design** | 7.7 (90 reviews) | Not enough data | 

#### Additional Functionality

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Embedded Forms** | 8.2 (83 reviews) | Not enough data | 
| **Offline Capability** | 6.8 (72 reviews) | Not enough data | 
| **Notifications** | 8.7 (85 reviews) | Not enough data | 
| **Payments** | 7.2 (75 reviews) | Not enough data | 
| **Mobile Forms** | 8.5 (83 reviews) | Not enough data | 

### Software Testing

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - Software Testing

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Proactive Assistance** | Not enough data | Feature Not Available | 

### Heatmap Tools

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | 8.6/10 | 166 |

#### Agentic AI - Heatmap Tools

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Feature Not Available | 
| **Multi-step Planning** | Not enough data | Feature Not Available | 
| **Cross-system Integration** | Not enough data | Feature Not Available | 
| **Adaptive Learning** | Not enough data | Feature Not Available | 
| **Natural Language Interaction** | Not enough data | Feature Not Available | 
| **Decision Making** | Not enough data | Feature Not Available | 

#### Analysis

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Conversion Opportunities** | Not enough data | 8.6 (114 reviews) | 
| **Side-By-Side Analysis** | Not enough data | 8.3 (95 reviews) | 
| **Mobile Device Analysis** | Not enough data | 8.6 (109 reviews) | 
| **Data Quantification** | Not enough data | 8.1 (102 reviews) | 
| **Webpage Element Analysis** | Not enough data | 8.9 (125 reviews) | 

#### Reporting

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Heat Maps** | Not enough data | 9.3 (153 reviews) | 
| **Session Replays** | Not enough data | 9.0 (148 reviews) | 
| **Monitoring** | Not enough data | 8.7 (128 reviews) | 
| **Data Segmentation** | Not enough data | 7.9 (106 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Formstack Forms** | N/A | N/A |
| **Hotjar by Contentsquare** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey)

**Unique to Formstack Forms (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps)

**Unique to Hotjar by Contentsquare (9):** [Session Replay Software](https://www.g2.com/categories/session-replay), [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [User Research Tools](https://www.g2.com/categories/user-research), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Digital Experience Monitoring (DEM) Software](https://www.g2.com/categories/digital-experience-monitoring-dem), [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Software Testing Tools](https://www.g2.com/categories/software-testing), [Heatmap Tools](https://www.g2.com/categories/heatmap-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Formstack Forms | Hotjar by Contentsquare | 
|---|---|---|
| **Small-Business** | 40.1% | 52.4% | 
| **Mid-Market** | 46.0% | 38.6% | 
| **Enterprise** | 13.9% | 9.1% | 

### By Industry

#### Formstack Forms

- **Non-Profit Organization Management:** 13.0%
- **Higher Education:** 12.6%
- **Education Management:** 6.1%
- **Marketing and Advertising:** 5.2%
- **Hospital & Health Care:** 4.8%
- **Information Technology and Services:** 3.9%
- **Religious Institutions:** 3.3%
- **Health, Wellness and Fitness:** 2.8%
- **Primary/Secondary Education:** 2.6%
- **Financial Services:** 2.4%
- **Other:** 43.3%

#### Hotjar by Contentsquare

- **Marketing and Advertising:** 15.9%
- **Computer Software:** 14.7%
- **Information Technology and Services:** 11.3%
- **Internet:** 9.4%
- **Retail:** 5.6%
- **Financial Services:** 3.8%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 2.2%
- **Consumer Goods:** 1.9%
- **Furniture:** 1.9%
- **Other:** 30.0%

---
## Alternatives

### Alternatives to Formstack Forms

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23554 reviews)
- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5218 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews)
- [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3557 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (953 reviews)
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews)

### Alternatives to Hotjar by Contentsquare

- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1050 reviews)
- [Mouseflow](https://www.g2.com/products/mouseflow/reviews) — 4.6/5 stars (690 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2372 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Quantum Metric](https://www.g2.com/products/quantum-metric/reviews) — 4.6/5 stars (271 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1794 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1369 reviews)
- [PostHog](https://www.g2.com/products/posthog/reviews) — 4.5/5 stars (1051 reviews)

---
## Top Discussions

### Formstack Forms

- Title: [Does Formstack charge an extra fee for using payment processors?](https://www.g2.com/discussions/payment-processors) — 2 comments, 1 upvote
  > **Top comment:** "No, they do not"
- Title: [Is formstack free?](https://www.g2.com/discussions/is-formstack-free) — 1 comment
  > **Top comment:** "While formstack has a free demo option, there is no free option. For more info - https://www.formstack.com/pricing/online-forms"
- Title: [Is there a way to submit portions of a form?  For instance - when one section is complete, could that section be submitted and then remaining sections be marked as resume later?](https://www.g2.com/discussions/38818-is-there-a-way-to-submit-portions-of-a-form-for-instance-when-one-section-is-complete-could-that-section-be-submitted-and-then-remaining-sections-be-marked-as-resume-later) — 1 comment, 1 upvote
  > **Top comment:** "no"
- Title: [Will formstack to ever create a bill to have custom templates?](https://www.g2.com/discussions/25066-will-formstack-to-ever-create-a-bill-to-have-custom-templates) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [I would like to have training off campus on Formstack integread with Salesforce](https://www.g2.com/discussions/24988-i-would-like-to-have-training-off-campus-on-formstack-integread-with-salesforce) — 1 comment, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Hotjar by Contentsquare

- Title: [Is there a python/Node.js API Client for hotjar?](https://www.g2.com/discussions/is-there-a-python-node-js-api-client-for-hotjar) — 1 comment, 1 upvote
  > **Top comment:** "Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself..."
- Title: [What resources are available to customers?](https://www.g2.com/discussions/customer-success-7cf46643-7932-4113-a210-bcb082e9a6d8) — 1 comment, 1 upvote
  > **Top comment:** "Image or video "
- Title: [What feedback tools do you offer?](https://www.g2.com/discussions/feedback-tools) — 1 comment, 1 upvote
  > **Top comment:** "Test Your Mind, Become an Internet marketer? "
- Title: [How is Hotjar different from Google Analytics?](https://www.g2.com/discussions/google-analytics-b0c99bad-90ac-4ec0-95b0-a151d299363c) — 1 comment, 1 upvote
  > **Top comment:** "Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the..."
- Title: [What is Hotjar?](https://www.g2.com/discussions/hotjar) — 1 comment, 1 upvote
  > **Top comment:** "https://boardsontop.com/longboard-size-chart/"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/formstack-forms-vs-hotjar-by-contentsquare)