Introducing G2.ai, the future of software buying.Try now
Compare Formstack Forms and Hotjar 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
FullSession
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Alchemer Survey
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Survio
Visit Website
At a Glance
Market Segments
Mid-Market (46.5% of reviews)
Small-Business (51.9% of reviews)
Entry-Level Pricing
No pricing available
Free 35 Daily sessions
Formstack Forms
Star Rating
(458)4.3 out of 5
Market Segments
Mid-Market (46.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Formstack FormsHotjar
Star Rating
(326)4.3 out of 5
Market Segments
Small-Business (51.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free 35 Daily sessions
Browse all 12 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Formstack Forms excels in its Survey Builder, with a score of 8.9, allowing for a wide variety of question types and customization options. In contrast, Hotjar's survey management features, while solid, received a lower score of 9.3 for its Survey Builder, indicating that users find it less flexible.
- Reviewers mention that Hotjar shines in Session Replay capabilities, scoring 9.3, which allows users to see exactly how visitors interact with their site. Formstack Forms, while strong in form analytics, does not offer this level of detailed user behavior tracking.
- G2 users highlight that Formstack Forms provides excellent Conditional Logic features, scoring 9.0, which allows for dynamic form experiences. Users on G2 note that this feature is particularly useful for creating tailored user experiences, whereas Hotjar lacks this specific functionality.
- Users say that Hotjar's Heat Maps feature, scoring 9.3, is a standout for visualizing user engagement on web pages. Formstack Forms does not offer heat mapping, which some users feel limits their ability to analyze user interaction comprehensively.
- Reviewers mention that Formstack Forms has a strong focus on Custom Reports and Dashboards, scoring 9.4, which allows users to tailor their data presentation. In comparison, Hotjar's reporting features, while effective, scored lower at 8.7, indicating less flexibility in report customization.
- Users report that Hotjar's Real-Time Monitoring feature, scoring 9.1, is highly effective for tracking user behavior as it happens, which is crucial for immediate insights. Formstack Forms, while robust in form management, does not provide real-time monitoring capabilities, which some users find limiting.
Pricing
Entry-Level Pricing
Formstack Forms
No pricing availableHotjar
Observe Basic
Free
35 Daily sessions
Visualize user behavior with Heatmaps and see what your users see with Recordings.
- Automatic data capture
- Unlimited heatmaps
- Up to 1,050 sessions/month
Free Trial
Formstack Forms
Free Trial is available
Hotjar
Free Trial is available
Ratings
Meets Requirements
8.7
368
8.7
254
Ease of Use
8.7
372
8.9
257
Ease of Setup
8.7
261
8.9
118
Ease of Admin
8.9
270
8.9
109
Quality of Support
8.2
324
8.5
174
Has the product been a good partner in doing business?
8.7
253
8.7
96
Product Direction (% positive)
8.0
358
8.1
250
Features by Category
Metrics
Not enough data
8.7
25
Not enough data
9.1
27
Not enough data
9.0
24
Not enough data
9.1
23
Not enough data
8.8
20
Not enough data
8.6
19
Not enough data
8.7
17
Not enough data
8.9
20
Not enough data
8.9
25
Reporting
Not enough data
Feature Not Available
Not enough data
8.9
19
Not enough data
Feature Not Available
Not enough data
8.1
20
Not enough data
8.5
19
Not enough data
8.2
17
Not enough data
8.8
21
Other
Not enough data
8.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
17
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.2
70
Not enough data
Feature Not Available
Not enough data
8.9
139
Not enough data
8.8
139
User Response Methods
Not enough data
8.8
47
|
Verified
Not enough data
8.9
41
|
Verified
Not enough data
8.8
15
Not enough data
8.7
26
Not enough data
8.3
30
|
Verified
Participant Selection
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
36
|
Verified
Not enough data
9.2
15
Insights
Not enough data
8.8
52
|
Verified
Not enough data
8.6
38
|
Verified
Not enough data
8.5
39
|
Verified
Generative AI
Not enough data
7.7
5
User Behavior
Not enough data
9.0
70
|
Verified
Not enough data
8.9
71
|
Verified
Not enough data
8.5
50
|
Verified
A/B Testing
Not enough data
9.1
36
|
Verified
Not enough data
8.8
36
Not enough data
8.8
48
|
Verified
Not enough data
8.8
36
|
Verified
Visitor Information
Not enough data
7.6
45
|
Verified
Not enough data
8.6
40
Agentic AI - Session Replay
Not enough data
8.6
6
Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
7.8
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
7.8
6
Not enough data
8.6
7
Not enough data
Feature Not Available
Administration
Not enough data
7.6
7
Not enough data
5.7
5
Not enough data
8.8
8
Generative AI
Not enough data
6.7
5
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experience
Not enough data
9.0
10
Not enough data
9.2
10
Not enough data
9.0
10
Agentic AI - Digital Experience Monitoring (DEM)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Performance
Not enough data
Feature Not Available
Not enough data
8.5
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Feedback Management
Not enough data
Feature Not Available
Not enough data
8.7
10
Not enough data
8.6
11
Feedback Analysis
Not enough data
8.8
8
Not enough data
Feature Not Available
Not enough data
8.8
7
Feedback Sources
Not enough data
Feature Not Available
Not enough data
8.7
9
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
8.1
6
Not enough data
8.0
5
Survey Management
8.9
55
9.2
6
9.1
53
8.3
6
8.1
51
Not enough data
8.3
47
Not enough data
Survey Customization
8.5
49
Not enough data
8.3
50
8.3
5
8.0
42
Not enough data
7.3
37
Not enough data
Survey Insights
8.0
48
8.3
5
7.8
38
Feature Not Available
8.9
51
Not enough data
8.8
48
Not enough data
Agentic AI - Survey
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.5
84
Not enough data
8.7
84
Not enough data
8.5
80
Not enough data
7.9
84
Not enough data
Additional Functionality
8.2
83
Not enough data
6.8
71
Not enough data
8.7
83
Not enough data
7.2
75
Not enough data
8.5
82
Not enough data
Agentic AI - Software Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.6
114
Not enough data
8.2
94
Not enough data
8.6
108
Not enough data
8.1
101
Not enough data
8.9
124
Reporting
Not enough data
9.3
151
Not enough data
9.1
144
Not enough data
8.7
125
Not enough data
7.8
105
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Formstack Forms and Hotjar are categorized as Survey
Unique Categories
Formstack Forms is categorized as Online Form Builder and Salesforce AppExchange Apps
Hotjar is categorized as Feedback Analytics, Digital Experience Monitoring (DEM), Product Analytics, Session Replay, User Research, Heatmap Tools, Software Testing, Digital Analytics, and E-Commerce Analytics
Reviews
Reviewers' Company Size
Formstack Forms
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hotjar
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
13.4%
Higher Education
12.9%
Education Management
6.2%
Marketing and Advertising
5.3%
Hospital & Health Care
4.7%
Other
57.5%
Marketing and Advertising
16.2%
Computer Software
15.2%
Information Technology and Services
11.0%
Internet
9.7%
Retail
5.5%
Other
42.4%
Discussions
Does Formstack charge an extra fee for using payment processors?
2 Comments
Official Response from Formstack Forms
No, Formstack does not charge extra fees for using payment processors on your forms. The only fee associated with your account will be the monthly or yearly...Read more
Is Formstack HIPAA Compliant?
1 Comment
Official Response from Formstack Forms
Formstack offers an Enterprise-level, HIPAA compliant form solution. With this solution, forms can collect electronic personal health information (ePHI)...Read more
Is there a way to approve or deny requests and other form submissions?
1 Comment
Official Response from Formstack Forms
The Approvals feature allows account admins to set up "Approvers" with the ability to approve or deny submissions. When an end user submits a form, the...Read more
Is there a python/Node.js API Client for hotjar?
1 Comment
AG
Wow, I'm really happy that I came across this wonderful company that helped me in making a successful trade and I got all my profits without stressing myself...Read more
How is Hotjar different from Google Analytics?
1 Comment
AM
Hotjar has a better set of advanced tools to get a better look at heatmaps and visitor recordings. Where as Google Analytics majorly focuses on all the...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
