# Formidable Forms vs SurveySparrow Comparison --- ## AI Generated Summary - **G2 reviewers report** that SurveySparrow excels in user-friendliness, with many praising its **intuitive interface** and the engaging **conversational survey style** that enhances response rates. Users appreciate how easy it is to create surveys without feeling overwhelmed. - **Users say** Formidable Forms stands out for its **flexibility and power** , particularly in building complex forms with advanced features like **conditional logic** and **calculated fields**. Reviewers highlight how quickly they can create production-ready forms, making it a strong choice for those needing robust functionality. - **According to verified reviews** , SurveySparrow's recent updates have improved its **automation features** and customizable templates, making feedback collection feel modern and efficient. Users note that these enhancements help in gathering actionable insights seamlessly. - **Reviewers mention** that while Formidable Forms has a slightly steeper learning curve for advanced features, its **logical layout** allows users to get started quickly. Many users report being able to create forms from scratch in under 30 minutes, which is a significant advantage for those on tight deadlines. - **G2 reviewers highlight** that SurveySparrow's overall satisfaction is reflected in its higher G2 Score, indicating a strong user experience despite having fewer recent reviews compared to Formidable Forms. This suggests that users find consistent value in its offerings. - **Users report** that Formidable Forms provides excellent support and documentation, which is crucial for users needing assistance with its more complex features. The quality of support is frequently mentioned as a strong point, helping users navigate the platform effectively. | | Formidable Forms | SurveySparrow | |---|---|---| | **Star Rating** | 4.8 out of 5 | 4.4 out of 5 | | **Total Reviews** | 101 | 2,058 | | **Largest Market Segment** | Small-Business (90.9% of reviews) | Small-Business (68.6% of reviews) | | **Entry Level Price** | $0.00 | $19.00 | --- ## Top Pros & Cons ### Formidable Forms Pros: - Ease of Use (6 reviews) - Features (6 reviews) Cons: - Learning Curve (3 reviews) - Expensive (2 reviews) ### SurveySparrow Pros: - Ease of Use (23 reviews) - Helpful (17 reviews) Cons: - Poor Reporting (11 reviews) - Difficult Reporting (10 reviews) --- ## Ratings Comparison | Rating | Formidable Forms | SurveySparrow | |---|---|---| | **Meets Requirements** | 9.4 (77 reviews) | 8.7 (1389 reviews) | | **Ease of Use** | 8.8 (77 reviews) | 9.0 (1398 reviews) | | **Ease of Setup** | 9.0 (73 reviews) | 9.0 (893 reviews) | | **Ease of Admin** | 9.3 (68 reviews) | 8.8 (857 reviews) | | **Quality of Support** | 9.2 (72 reviews) | 8.8 (1205 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (64 reviews) | 8.9 (793 reviews) | | **Product Direction (% positive)** | 9.2 (75 reviews) | 8.4 (1239 reviews) | --- ## Pricing ### Formidable Forms #### Entry-Level Pricing Plan: Lite Price: $0.00 Description: Build beautiful contact forms with all the basic fields. Key Features: - Unlimited forms - Unlimited users - Unlimited form submissions [Browse all 2 editions](https://www.g2.com/products/formidable-forms/pricing) #### Free Trial Yes ### SurveySparrow #### Entry-Level Pricing Plan: Basic Price: $19.00 Description: Essential features for individuals to get started in one pack. Key Features: - 2,500 Responses - Accept payments - Display logic & Skip logic [Browse all 8 editions](https://www.g2.com/products/surveysparrow/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Exit Interview Management | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | N/A | N/A | | **SurveySparrow** | 9.0/10 | 59 | #### Basics | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Interoperability** | Not enough data | 8.8 (38 reviews) | | **Performance** | Not enough data | 9.2 (49 reviews) | | **Mobility** | Not enough data | 9.1 (47 reviews) | | **Internationalization** | Not enough data | 8.7 (39 reviews) | #### Content | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Content Management** | Not enough data | 8.9 (45 reviews) | | **Content Library** | Not enough data | 9.0 (44 reviews) | | **Content Creation** | Not enough data | 9.2 (48 reviews) | #### Data | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Platform Search** | Not enough data | 9.0 (41 reviews) | | **Alerts and Notifications** | Not enough data | 9.1 (43 reviews) | | **Visualization** | Not enough data | 9.1 (48 reviews) | #### Agentic AI - Exit Interview Management | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | N/A | N/A | | **SurveySparrow** | 8.4/10 | 55 | #### Analytics | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Net Promoter Score (NPS)** | Not enough data | 8.8 (44 reviews) | | **Customer Satisfaction (CSAT) Score** | Not enough data | 9.0 (38 reviews) | | **Customer Effort Score (CES)** | Not enough data | 8.9 (33 reviews) | | **Gamification** | Not enough data | Feature Not Available | #### Customization | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Stakeholder Management** | Not enough data | 8.2 (31 reviews) | | **Multilanguage Support** | Not enough data | 8.2 (35 reviews) | | **Multiple Branding Support** | Not enough data | 8.2 (32 reviews) | | **Vertical-specific Solutions** | Not enough data | 8.5 (29 reviews) | #### Generative AI | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **AI Text Generation** | Not enough data | 7.8 (23 reviews) | | **AI Text Summarization** | Not enough data | 7.9 (21 reviews) | #### Agentic AI - Experience Management | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Feedback Analytics | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | N/A | N/A | | **SurveySparrow** | 8.2/10 | 317 | #### Feedback Management | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Tagging** | Not enough data | 8.2 (172 reviews) | | **Segmentation** | Not enough data | 8.2 (210 reviews) | | **Custom Reports and Dashboards** | Not enough data | 8.3 (246 reviews) | #### Feedback Analysis | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Thematic Analysis** | Not enough data | 8.0 (60 reviews) | | **Sentiment Analysis** | Not enough data | 8.2 (185 reviews) | | **NPS/CSAT Scoring** | Not enough data | 8.4 (178 reviews) | #### Feedback Sources | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Online Reviews** | Not enough data | 8.5 (196 reviews) | | **Surveys** | Not enough data | 9.1 (291 reviews) | | **Social Media** | Not enough data | 8.0 (47 reviews) | | **Customer Service Channels** | Not enough data | 8.4 (182 reviews) | #### Generative AI | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **AI Text Generation** | Not enough data | 7.4 (50 reviews) | | **AI Text Summarization** | Not enough data | 7.6 (45 reviews) | ### Survey | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | 9.4/10 | 12 | | **SurveySparrow** | 8.5/10 | 662 | #### Survey Management | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Survey Builder** | 9.0 (10 reviews) | 8.9 (615 reviews) | | **Question Types** | 9.5 (10 reviews) | 8.8 (618 reviews) | | **Templates** | 9.3 (10 reviews) | 8.5 (562 reviews) | | **Survey Distribution** | 9.3 (7 reviews) | 8.7 (568 reviews) | #### Survey Customization | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Branching/Skip Logic** | 9.7 (10 reviews) | 8.6 (526 reviews) | | **Branding** | 9.8 (10 reviews) | 8.4 (517 reviews) | | **Multimedia Support** | 9.2 (8 reviews) | 8.4 (407 reviews) | | **Multilingual Surveys** | 9.0 (7 reviews) | 8.2 (344 reviews) | #### Survey Insights | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Reporting & Analytics** | 9.3 (9 reviews) | 8.4 (551 reviews) | | **BI Tools Integration** | 10.0 (5 reviews) | 8.2 (318 reviews) | | **Data Exporting** | 9.4 (9 reviews) | 8.6 (478 reviews) | | **Permissions** | 9.5 (7 reviews) | 8.5 (403 reviews) | #### Agentic AI - Survey | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Adaptive Learning** | Not enough data | 8.6 (6 reviews) | | **Proactive Assistance** | Not enough data | 7.8 (6 reviews) | | **Decision Making** | Not enough data | 8.3 (6 reviews) | ### Online Form Builder | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | 8.7/10 | 29 | | **SurveySparrow** | 8.4/10 | 201 | #### Customization | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Custom Fields** | 9.1 (27 reviews) | 8.5 (151 reviews) | | **Conditional Logic** | 9.0 (28 reviews) | 8.6 (155 reviews) | | **Multi-page Forms** | 9.0 (24 reviews) | 8.7 (160 reviews) | | **Design** | 8.6 (28 reviews) | 8.8 (179 reviews) | #### Additional Functionality | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Embedded Forms** | 8.7 (21 reviews) | 8.5 (133 reviews) | | **Offline Capability** | 7.1 (16 reviews) | 8.0 (89 reviews) | | **Notifications** | 9.1 (23 reviews) | 8.4 (120 reviews) | | **Payments** | 8.9 (19 reviews) | 7.7 (87 reviews) | | **Mobile Forms** | 9.1 (23 reviews) | 8.3 (135 reviews) | ### Talent Management | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | N/A | N/A | | **SurveySparrow** | N/A | N/A | #### Generative AI | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | N/A | N/A | | **SurveySparrow** | N/A | N/A | #### Consumer Intelligence | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Customer Feedback** | Not enough data | Not enough data | | **Competitive Intelligence** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | #### Reporting | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Revenue Reporting** | Not enough data | Not enough data | | **Corporate Reporting** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | #### Media Monitoring | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Social Networks Monitoring** | Not enough data | Not enough data | | **Social Media Management** | Not enough data | Not enough data | | **Digital Media Monitoring** | Not enough data | Not enough data | #### In-House Management | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Employee Performance** | Not enough data | Not enough data | | **Team Workflow** | Not enough data | Not enough data | #### Generative AI | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Online Reputation Management | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Employee Engagement | Product | Score | Reviews | |---|---|---| | **Formidable Forms** | N/A | N/A | | **SurveySparrow** | 8.6/10 | 516 | #### Platform Basics | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Performance Benchmarking** | Not enough data | 8.7 (168 reviews) | | **Reporting & Dashboards** | Not enough data | 8.7 (216 reviews) | | **Interoperability** | Not enough data | 8.5 (137 reviews) | #### Platform Content | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Employee Pulse Surveys** | Not enough data | 8.9 (184 reviews) | | **Survey Customization** | Not enough data | 8.9 (233 reviews) | | **Goal and Challenge Creation** | Not enough data | Feature Not Available | | **Science-based templates** | Not enough data | 8.4 (135 reviews) | #### Platform Additional Functionality | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Employee Segmenting** | Not enough data | 8.6 (151 reviews) | | **Goal and Challenge Creation** | Not enough data | Feature Not Available | | **Peer Recognition** | Not enough data | 8.8 (147 reviews) | | **Social Feedback Portal** | Not enough data | 8.6 (152 reviews) | #### Platform | Feature | Formidable Forms | SurveySparrow | |---|---|---| | **Customization ** | Not enough data | 8.5 (345 reviews) | | **Integration APIs** | Not enough data | 8.4 (217 reviews) | | **Internationalization** | Not enough data | 8.4 (223 reviews) | | **User, Role, and Access Management** | Not enough data | 8.5 (309 reviews) | | **Performance** | Not enough data | 8.9 (336 reviews) | | **Mobility** | Not enough data | 8.7 (291 reviews) | | **Reporting** | Not enough data | 8.4 (316 reviews) | | **Dashboards** | Not enough data | 8.5 (333 reviews) | --- ## Categories **Shared Categories (2):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Survey Software](https://www.g2.com/categories/survey) **Unique to SurveySparrow (5):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics), [Experience Management Software](https://www.g2.com/categories/experience-management), [Exit Interview Management Software](https://www.g2.com/categories/exit-interview-management), [Employee Engagement Software](https://www.g2.com/categories/employee-engagement), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) --- ## Reviewer Demographics ### By Company Size | Segment | Formidable Forms | SurveySparrow | |---|---|---| | **Small-Business** | 90.9% | 68.6% | | **Mid-Market** | 7.1% | 24.5% | | **Enterprise** | 2.0% | 6.8% | ### By Industry #### Formidable Forms - **Information Technology and Services:** 13.0% - **Marketing and Advertising:** 10.0% - **Computer Software:** 7.0% - **Non-Profit Organization Management:** 7.0% - **Internet:** 5.0% - **Higher Education:** 4.0% - **Accounting:** 3.0% - **Graphic Design:** 3.0% - **Professional Training & Coaching:** 3.0% - **Health, Wellness and Fitness:** 2.0% - **Other:** 43.0% #### SurveySparrow - **Information Technology and Services:** 8.8% - **Marketing and Advertising:** 7.9% - **Computer Software:** 7.8% - **Education Management:** 4.7% - **Financial Services:** 3.4% - **Higher Education:** 3.3% - **Health, Wellness and Fitness:** 3.2% - **Non-Profit Organization Management:** 3.1% - **Management Consulting:** 2.9% - **Market Research:** 2.4% - **Other:** 52.5% --- ## Alternatives ### Alternatives to Formidable Forms - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5114 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (992 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (468 reviews) - [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (969 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23535 reviews) - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3014 reviews) - [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (328 reviews) - [PandaDoc](https://www.g2.com/products/pandadoc/reviews) — 4.7/5 stars (3477 reviews) - [FormAssembly](https://www.g2.com/products/formassembly/reviews) — 4.5/5 stars (400 reviews) ### Alternatives to SurveySparrow - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23535 reviews) - [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5114 reviews) - [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research/reviews) — 4.4/5 stars (3014 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (992 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (948 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1136 reviews) - [Culture Amp](https://www.g2.com/products/culture-amp/reviews) — 4.5/5 stars (1571 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (468 reviews) - [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4054 reviews) --- ## Top Discussions ### Formidable Forms - Title: [when they have the integration ready to print information in PDF format](https://www.g2.com/discussions/when-they-have-the-integration-ready-to-print-information-in-pdf-format) — 1 comment, 2 upvotes > **Top comment:** "Formidable Forms has added native support for generating print-ready PDFs. Combined with its Visual Views Application Builder, you can design PDFs that have..." - Title: [Are formidable forms worth it?](https://www.g2.com/discussions/are-formidable-forms-worth-it) — 1 comment > **Top comment:** "I do like using Formidable Forms for advanced features like surveys, purchasing a product and digital signature, but more and more compatitive products are..." - Title: [What is formidable form?](https://www.g2.com/discussions/what-is-formidable-form) — 1 comment, 1 upvote > **Top comment:** "Formidable Forms is a form builder for websites built on the self-hosted version of the WordPress content management system." ### SurveySparrow - Title: [What is SurveySparrow used for?](https://www.g2.com/discussions/what-is-surveysparrow-used-for) — 2 comments > **Top comment:** "SurveySparrow helps you measure employee motivation by using surveys specially made for them. You can measure how engaged they are, their job satisfaction..." - Title: [Survey sparrow is legitimate.](https://www.g2.com/discussions/survey-sparrow-is-legitimate) — 2 comments, 1 upvote > **Top comment:** "ok" - Title: [Please increase the trail period if needed. not for all but who requests it.](https://www.g2.com/discussions/please-increase-the-trail-period-if-needed-not-for-all-but-who-requests-it) — 2 comments, 1 upvote > **Top comment:** "A perfect choice for business development. Thank you." - Title: [My email is no longer on the system, what can be the course of it?](https://www.g2.com/discussions/my-email-is-no-longer-on-the-system-what-can-be-the-course-of-it) — 2 comments, 1 upvote > **Top comment:** "I have the same problem." - Title: [What's the best thing about using survey sparrow?](https://www.g2.com/discussions/what-s-the-best-thing-about-using-survey-sparrow) — 2 comments > **Top comment:** "easy to use, get variety of formats and can change accordingly. better then other online survey" --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/formidable-forms-vs-surveysparrow)