Compare Format and Wix 
Featured Products
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
No pricing available
$17.00 Per Month
Format
Star Rating
(24)4.4 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about FormatWix
Star Rating
(1,846)4.2 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
$17.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wix excels in user experience, with many users praising its intuitive interface and ease of use. One user highlighted how simple it is to create beautiful, interactive websites, making it a favorite for both personal and client projects.
- Users say that Format stands out for its clean and modern templates, which are particularly appealing for showcasing artistic work. A recent user mentioned the ease of adding images via the mobile app, making it a convenient choice for creatives on the go.
- Reviewers mention that Wix offers robust customer support, often described as the best by users. This support is a significant factor for many, as one user noted their satisfaction with the assistance received while managing bookings and updates.
- According to verified reviews, Format's customer service is also highly regarded, with users expressing appreciation for the responsive support they receive. This aspect is crucial for those who may need help navigating the platform's features.
- G2 reviewers highlight that Wix has a more extensive range of features, including marketing tools and site analytics, which are essential for small businesses looking to grow. Users have noted how these tools help them manage their online presence effectively.
- Users report that while Format is great for showcasing work, it may lack some of the advanced functionalities that Wix provides, such as comprehensive SEO tools and hosting options. This could be a consideration for users who need a more versatile website builder.
Pricing
Entry-Level Pricing
Format
No pricing availableWix
Light
$17.00
Per Month
Get the basics
- Intuitive drag and drop editor
- AI creation tools
- Free domain for 1 year
Free Trial
Format
No trial information availableWix
Free Trial is available
Ratings
Meets Requirements
9.0
23
8.6
1,557
Ease of Use
9.3
23
8.9
1,566
Ease of Setup
9.2
6
8.9
657
Ease of Admin
9.2
6
8.7
595
Quality of Support
9.6
23
8.0
1,284
Has the product been a good partner in doing business?
9.7
6
8.4
550
Product Direction (% positive)
7.3
22
8.2
1,525
Features by Category
Portfolio
9.7
17
Not enough data
9.5
17
Not enough data
7.5
17
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
Logistics
9.2
15
Not enough data
9.1
16
Not enough data
9.0
17
Not enough data
7.1
7
Not enough data
Page Customization
Not enough data
9.2
96
Not enough data
8.9
96
Not enough data
8.6
90
Not enough data
8.8
92
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
94
Not enough data
8.8
89
Not enough data
8.6
91
Integrations
Not enough data
8.8
83
Not enough data
8.9
84
Not enough data
9.1
92
Generative AI
Not enough data
8.3
29
Agentic AI - Landing Page Builders
Not enough data
7.3
5
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.4
40
Not enough data
8.0
40
Not enough data
8.3
38
Not enough data
8.5
48
Not enough data
8.5
41
Generative AI
Not enough data
8.5
22
Not enough data
8.2
21
Agentic AI - E-Commerce Platforms
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.7
5
Merchandising/Marketing
Not enough data
8.8
56
Not enough data
8.7
57
Not enough data
8.6
58
Not enough data
8.4
53
Not enough data
8.3
52
Not enough data
8.6
52
Not enough data
7.8
54
Product Catalog
Not enough data
9.0
56
Not enough data
8.9
54
Not enough data
8.7
54
Not enough data
8.4
45
Order Process
Not enough data
8.8
54
Not enough data
8.6
53
Not enough data
8.6
51
Not enough data
8.9
57
Not enough data
8.8
51
Not enough data
8.5
49
Not enough data
8.6
51
Not enough data
8.6
46
Multi-Channel Support
Not enough data
8.5
45
Not enough data
8.5
54
Not enough data
8.7
50
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.2
44
Not enough data
8.6
48
Platform
Not enough data
8.4
47
Not enough data
8.5
54
Not enough data
8.7
53
Not enough data
8.7
52
Not enough data
8.6
52
Not enough data
8.8
52
Not enough data
8.8
46
Not enough data
9.0
50
Not enough data
8.5
43
Not enough data
8.4
42
Not enough data
8.8
48
Not enough data
8.9
52
Platform Basics
Not enough data
8.8
88
Not enough data
8.8
83
Not enough data
8.2
80
Not enough data
8.5
79
Platform Additional Functionalities
Not enough data
8.5
70
Not enough data
8.5
78
Not enough data
8.5
75
Agentic AI - Web Design
Not enough data
8.1
18
Not enough data
7.6
16
Not enough data
7.6
16
Not enough data
6.9
15
Not enough data
7.3
15
Performance - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Convenience and automation - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support and service - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced management and features - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
7.6
9
8.7
1155
8.5
9
9.0
1159
8.1
6
7.8
916
8.9
9
8.5
1054
Growth
8.1
7
7.8
940
8.6
6
7.7
965
8.0
5
7.8
915
Not enough data
7.8
759
8.9
6
8.5
918
Content
7.5
6
8.2
846
8.3
6
8.4
1008
Not enough data
8.5
858
Not enough data
7.9
195
Support
Not enough data
8.4
243
Categories
Categories
Shared Categories
Format and Wix are categorized as Website Builder
Unique Categories
Format is categorized as Creative Portfolio Management
Wix is categorized as Landing Page Builders, Web Design, Online Appointment Scheduling, E-Commerce Platforms, Cloud Web Hosting, and Domain Registrars
Reviews
Reviewers' Company Size
Format
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Photography
75.0%
Fine Art
8.3%
Media Production
4.2%
Internet
4.2%
Information Technology and Services
4.2%
Other
4.2%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.4%
Other
65.7%
Discussions
Format has no discussions with answers
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6 Comments
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3 Comments
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