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Compare Format and Wix 
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (79.9% of reviews)
Entry-Level Pricing
No pricing available
Free
Format
Star Rating
(24)4.4 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about FormatWix
Star Rating
(1,832)4.2 out of 5
Market Segments
Small-Business (79.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wix excels in user-friendliness, making it a top choice for beginners. Users appreciate its intuitive interface, with one stating, "I love Wix because it allowed me to build my first website without needing any coding background."
- According to verified reviews, Format shines in its template offerings, with users praising the "clean and modern" designs. One user mentioned, "I love the different templates," highlighting the platform's appeal for showcasing artistic work.
- Users say that Wix offers a robust support system, with many noting the helpfulness of the team. One reviewer remarked on the straightforward menus and the team's responsiveness, which contributes to a smoother experience when building websites.
- Reviewers mention that Format's customer service is a standout feature, with users expressing satisfaction with the support they receive. One user stated, "Their customer service is great and I am very pleased," indicating a strong commitment to user assistance.
- G2 reviewers highlight that Wix has a significant advantage in overall satisfaction, reflected in its higher G2 Score. Users appreciate the platform's continuous updates and improvements, with one noting, "The updates are good and make the platform better over time."
- According to recent feedback, while Format is praised for its ease of adding images via a mobile app, users still find Wix's overall functionality and features more comprehensive, particularly for those looking to build fully responsive websites.
Pricing
Entry-Level Pricing
Format
No pricing availableWix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Format
No trial information availableWix
No trial information availableRatings
Meets Requirements
9.0
23
8.6
1,552
Ease of Use
9.3
23
8.9
1,561
Ease of Setup
9.2
6
8.9
652
Ease of Admin
9.2
6
8.7
590
Quality of Support
9.6
23
8.0
1,279
Has the product been a good partner in doing business?
9.7
6
8.4
545
Product Direction (% positive)
7.3
22
8.2
1,520
Features by Category
Portfolio
9.7
17
Not enough data
9.5
17
Not enough data
7.5
17
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
Logistics
9.2
15
Not enough data
9.1
16
Not enough data
9.0
17
Not enough data
7.1
7
Not enough data
Page Customization
Not enough data
9.2
96
Not enough data
8.9
96
Not enough data
8.6
90
Not enough data
8.8
92
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
94
Not enough data
8.8
89
Not enough data
8.6
91
Integrations
Not enough data
8.8
83
Not enough data
8.9
84
Not enough data
9.1
92
Generative AI
Not enough data
8.3
29
Agentic AI - Landing Page Builders
Not enough data
7.3
5
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.4
40
Not enough data
8.0
40
Not enough data
8.3
38
Not enough data
8.5
47
Not enough data
8.5
41
Generative AI
Not enough data
8.5
22
Not enough data
8.2
21
Agentic AI - E-Commerce Platforms
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.7
5
Merchandising/Marketing
Not enough data
8.8
56
Not enough data
8.7
56
Not enough data
8.5
57
Not enough data
8.4
53
Not enough data
8.3
52
Not enough data
8.6
52
Not enough data
7.8
53
Product Catalog
Not enough data
9.0
55
Not enough data
8.9
54
Not enough data
8.7
53
Not enough data
8.4
45
Order Process
Not enough data
8.7
53
Not enough data
8.6
53
Not enough data
8.6
51
Not enough data
8.9
57
Not enough data
8.8
51
Not enough data
8.5
49
Not enough data
8.5
50
Not enough data
8.6
46
Multi-Channel Support
Not enough data
8.5
45
Not enough data
8.5
53
Not enough data
8.7
50
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.2
44
Not enough data
8.6
48
Platform
Not enough data
8.4
47
Not enough data
8.5
53
Not enough data
8.7
52
Not enough data
8.7
52
Not enough data
8.6
52
Not enough data
8.8
52
Not enough data
8.8
46
Not enough data
9.0
50
Not enough data
8.5
43
Not enough data
8.4
42
Not enough data
8.8
48
Not enough data
8.9
51
Platform Basics
Not enough data
8.8
88
Not enough data
8.8
83
Not enough data
8.2
80
Not enough data
8.5
79
Platform Additional Functionalities
Not enough data
8.5
70
Not enough data
8.5
78
Not enough data
8.5
75
Agentic AI - Web Design
Not enough data
8.1
18
Not enough data
7.6
16
Not enough data
7.6
16
Not enough data
6.9
15
Not enough data
7.3
15
Customizations
7.6
9
8.7
1153
8.5
9
8.9
1157
8.1
6
7.8
916
8.9
9
8.4
1054
Growth
8.1
7
7.8
938
8.6
6
7.7
963
8.0
5
7.8
915
Not enough data
7.8
758
8.9
6
8.5
917
Content
7.5
6
8.2
845
8.3
6
8.4
1008
Not enough data
8.5
858
Not enough data
7.9
195
Support
Not enough data
8.4
243
Categories
Categories
Shared Categories
Format and Wix are categorized as Website Builder
Unique Categories
Format is categorized as Creative Portfolio Management
Wix is categorized as Landing Page Builders, Web Design, E-Commerce Platforms, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Format
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Photography
75.0%
Fine Art
8.3%
Media Production
4.2%
Internet
4.2%
Information Technology and Services
4.2%
Other
4.2%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.4%
Other
65.7%
Discussions
Format has no discussions with answers
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6 Comments
VF
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2 Comments
RM
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