Introducing G2.ai, the future of software buying.Try now
Compare Format and Wix 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
GetResponse
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Anima
Visit Website
At a Glance
Market Segments
Small-Business (83.3% of reviews)
Small-Business (79.8% of reviews)
Entry-Level Pricing
No pricing available
Free
Format
Star Rating
(24)4.4 out of 5
Market Segments
Small-Business (83.3% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about FormatWix
Star Rating
(1,793)4.2 out of 5
Market Segments
Small-Business (79.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Wix excels in its drag-and-drop functionality, with a score of 9.3, making it easy for beginners to create visually appealing websites without any coding knowledge. In contrast, Format's drag-and-drop feature scored lower at 8.5, which some users found less intuitive.
- Reviewers mention that Format offers superior customer support, achieving a score of 9.6, which users appreciate for its responsiveness and helpfulness. Wix, while still decent, scored 8.0, leading some users to feel that support could be improved.
- G2 users highlight that Format's portfolio display capabilities are impressive, scoring 9.7, which is particularly beneficial for creatives looking to showcase their work. Wix, while also strong in this area with a score of 9.5, does not offer the same level of customization for portfolio layouts.
- Users on G2 indicate that Format's e-commerce integration is more seamless, with a score of 9.0, allowing for easier management of online sales. Wix's e-commerce features scored lower at 7.1, with some users noting challenges in setting up their online stores.
- Reviewers say that Format's mobile responsiveness is rated highly at 8.8, ensuring that portfolios look great on all devices. Wix also performs well in this area, but some users have reported inconsistencies in mobile display across different templates.
- Users report that Format's SEO tools are slightly more effective, with a score of 8.1, helping users to better optimize their sites for search engines. Wix's SEO capabilities scored 7.8, with some users mentioning that they found it less comprehensive in terms of guidance and features.
Pricing
Entry-Level Pricing
Format
No pricing availableWix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Format
No trial information availableWix
No trial information availableRatings
Meets Requirements
9.0
23
8.6
1,530
Ease of Use
9.3
23
8.9
1,538
Ease of Setup
9.2
6
8.9
631
Ease of Admin
9.2
6
8.7
581
Quality of Support
9.6
23
8.0
1,258
Has the product been a good partner in doing business?
9.7
6
8.4
536
Product Direction (% positive)
7.3
22
8.2
1,498
Features by Category
Portfolio
9.7
17
Not enough data
9.5
17
Not enough data
7.5
17
Not enough data
8.0
17
Not enough data
8.7
17
Not enough data
Logistics
9.2
15
Not enough data
9.1
16
Not enough data
9.0
17
Not enough data
7.1
7
Not enough data
Page Customization
Not enough data
9.2
94
Not enough data
8.9
95
Not enough data
8.6
89
Not enough data
8.8
91
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
93
Not enough data
8.9
88
Not enough data
8.7
89
Integrations
Not enough data
8.8
82
Not enough data
9.0
83
Not enough data
9.2
91
Generative AI
Not enough data
8.5
27
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.4
39
Not enough data
8.1
39
Not enough data
8.4
37
Not enough data
8.5
46
Not enough data
8.6
40
Generative AI
Not enough data
8.5
20
Not enough data
8.3
20
Agentic AI - E-Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Merchandising/Marketing
Not enough data
8.7
52
Not enough data
8.6
52
Not enough data
8.5
54
Not enough data
8.4
50
Not enough data
8.3
49
Not enough data
8.7
49
Not enough data
7.9
49
Product Catalog
Not enough data
9.0
52
Not enough data
8.9
51
Not enough data
8.7
50
Not enough data
8.5
44
Order Process
Not enough data
8.7
50
Not enough data
8.6
50
Not enough data
8.6
50
Not enough data
8.9
52
Not enough data
8.9
49
Not enough data
8.4
47
Not enough data
8.6
47
Not enough data
8.6
45
Multi-Channel Support
Not enough data
8.5
44
Not enough data
8.6
52
Not enough data
8.7
48
Not enough data
8.5
50
Not enough data
8.5
48
Not enough data
8.1
42
Not enough data
8.7
47
Platform
Not enough data
8.3
44
Not enough data
8.5
49
Not enough data
8.7
49
Not enough data
8.7
50
Not enough data
8.6
49
Not enough data
8.7
49
Not enough data
8.9
44
Not enough data
9.0
48
Not enough data
8.5
41
Not enough data
8.4
41
Not enough data
8.8
46
Not enough data
8.8
49
Platform Basics
Not enough data
8.8
86
Not enough data
8.8
82
Not enough data
8.2
79
Not enough data
8.5
77
Platform Additional Functionalities
Not enough data
8.5
67
Not enough data
8.5
77
Not enough data
8.5
74
Agentic AI - Web Design
Not enough data
8.0
16
Not enough data
7.6
15
Not enough data
7.4
14
Not enough data
6.9
14
Not enough data
7.5
14
Customizations
7.6
9
8.7
1142
8.5
9
9.0
1146
8.1
6
7.8
912
8.9
9
8.5
1046
Growth
8.1
7
7.8
931
8.6
6
7.7
955
8.0
5
7.8
907
Not enough data
7.8
748
8.9
6
8.5
908
Content
7.5
6
8.2
839
8.3
6
8.4
999
Not enough data
8.5
853
Not enough data
8.0
191
Support
Not enough data
8.5
233
Categories
Categories
Shared Categories
Format and Wix are categorized as Website Builder
Unique Categories
Format is categorized as Creative Portfolio Management
Wix is categorized as Landing Page Builders, Web Design, E-Commerce Platforms, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Format
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Photography
75.0%
Fine Art
8.3%
Media Production
4.2%
Internet
4.2%
Information Technology and Services
4.2%
Other
4.2%
Marketing and Advertising
14.5%
Computer Software
6.9%
Information Technology and Services
6.0%
Design
3.5%
Health, Wellness and Fitness
3.4%
Other
65.7%
Discussions
Format has no discussions with answers
How do I add the ability for little games on my website?
5 Comments
VF
Uptown Pokies Casino is dedicated to providing the ultimate online gaming experience for players around the world. We offer at Uptown Casino...Read more
Can l link wix to linkedin
2 Comments
RM
Certainly! You can link Casino Hex's social media accounts with other platforms, and also share our website link, including our page on minimum deposit...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
