# FormAssembly vs Zoho Forms Comparison

| | FormAssembly | Zoho Forms | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 415 | 129 | 
| **Largest Market Segment** | Small-Business (57.0% of reviews) | Small-Business (66.7% of reviews) | 
| **Entry Level Price** | Contact Us | $ 25/Month | 

---
## Top Pros & Cons

### FormAssembly

Pros:
- Ease of Use (10 reviews)
- Customer Support (9 reviews)

Cons:
- Limited Customization (6 reviews)
- Missing Features (5 reviews)

### Zoho Forms

Pros:
- Ease of Use (2 reviews)
- Affordable (1 reviews)

Cons:
- Integration Issues (1 reviews)
- Limited Customization (1 reviews)

---
## Ratings Comparison
| Rating | FormAssembly | Zoho Forms | 
|---|---|---|
  | **Meets Requirements** | 8.6 (349 reviews) | 8.7 (111 reviews) | 
  | **Ease of Use** | 8.3 (349 reviews) | 9.0 (112 reviews) | 
  | **Ease of Setup** | 8.4 (304 reviews) | 8.9 (52 reviews) | 
  | **Ease of Admin** | 8.5 (308 reviews) | 8.8 (42 reviews) | 
  | **Quality of Support** | 8.4 (323 reviews) | 8.6 (100 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (291 reviews) | 8.5 (44 reviews) | 
  | **Product Direction (% positive)** | 7.7 (335 reviews) | 9.3 (110 reviews) | 

---
## Pricing

### FormAssembly

#### Entry-Level Pricing

Plan: Atlas Team

Price: Contact Us

Description: The mid-tier plan for a workgroup or small business.

Key Features:
- All Core Functionality of the Explorer Plan
- Customizable Document Generation with Multi-Signer E-Signature
- Identity Authentication

[Browse all 3 editions](https://www.g2.com/products/formassembly/pricing)

#### Free Trial

Yes

### Zoho Forms

#### Entry-Level Pricing

Plan: STANDARD

Price: $ 25 /Month

Description: 10 Users,
Unlimited Forms,
25,000 Submissions/month.

Key Features:
- Unlimited Reports
- Payment Integration  (Paypal, Stripe, 2Checkout)
- 2 GB Storage

[Browse all 4 editions](https://www.g2.com/products/zoho-forms/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **Zoho Forms** | N/A | N/A |

#### Lead Generation

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.9/10 | 57 |
| **Zoho Forms** | N/A | N/A |

#### Lead Monitoring

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Features** | 8.6 (35 reviews) ✓ Verified | Not enough data | 
| **Performance** | 8.9 (35 reviews) ✓ Verified | Not enough data | 
| **Identification** | Feature Not Available | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Cross-system Integration** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Mobile** | 8.6 (31 reviews) ✓ Verified | Not enough data | 
| **Websites** | 9.2 (41 reviews) ✓ Verified | Not enough data | 
| **Social Media** | 8.0 (18 reviews) ✓ Verified | Not enough data | 
| **Data** | 9.0 (36 reviews) ✓ Verified | Not enough data | 

#### Analytics

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Export/Import** | 9.2 (36 reviews) ✓ Verified | Not enough data | 
| **Reporting** | 8.4 (34 reviews) ✓ Verified | Not enough data | 

#### Customization

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Forms** | 9.1 (48 reviews) ✓ Verified | Not enough data | 
| **Personalization** | 8.6 (44 reviews) ✓ Verified | Not enough data | 
| **Templates** | 8.3 (39 reviews) ✓ Verified | Not enough data | 
| **Integration** | 9.3 (47 reviews) ✓ Verified | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.6/10 | 69 |
| **Zoho Forms** | N/A | N/A |

#### Survey Management

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Survey Builder** | 9.2 (57 reviews) | Not enough data | 
| **Question Types** | 9.1 (64 reviews) | Not enough data | 
| **Templates** | 8.4 (49 reviews) | Not enough data | 
| **Survey Distribution** | 8.9 (50 reviews) | Not enough data | 

#### Survey Customization

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Branching/Skip Logic** | 8.8 (58 reviews) | Not enough data | 
| **Branding** | 8.7 (59 reviews) | Not enough data | 
| **Multimedia Support** | 7.9 (44 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.3 (27 reviews) | Not enough data | 

#### Survey Insights

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Reporting & Analytics** | 8.1 (49 reviews) | Not enough data | 
| **BI Tools Integration** | 8.5 (25 reviews) | Not enough data | 
| **Data Exporting** | 9.1 (58 reviews) | Not enough data | 
| **Permissions** | 8.8 (43 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Drag and Drop App Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.9/10 | 29 |
| **Zoho Forms** | N/A | N/A |

#### Functionality

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **App complexity** | Feature Not Available | Not enough data | 
| **App Variety** | Feature Not Available | Not enough data | 
| **Customized Branding** | 8.8 (26 reviews) | Not enough data | 
| **Application Templates** | 8.7 (23 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Data Migration** | 8.7 (14 reviews) | Not enough data | 
| **Data Synchronization** | 9.1 (20 reviews) | Not enough data | 
| **Data Security** | 9.4 (20 reviews) | Not enough data | 

#### Agentic AI - Drag and Drop App Builder

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.2/10 | 102 |
| **Zoho Forms** | 8.5/10 | 43 |

#### Customization

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Custom Fields** | 9.0 (90 reviews) | 8.7 (41 reviews) | 
| **Conditional Logic** | 8.7 (97 reviews) | 8.6 (38 reviews) | 
| **Multi-page Forms** | 9.1 (87 reviews) | 8.8 (38 reviews) | 
| **Design** | 8.0 (94 reviews) | 8.3 (39 reviews) | 

#### Additional Functionality

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Embedded Forms** | 8.5 (77 reviews) | 8.8 (38 reviews) | 
| **Offline Capability** | 6.4 (44 reviews) | 8.1 (32 reviews) | 
| **Notifications** | 8.4 (87 reviews) | 8.5 (36 reviews) | 
| **Payments** | 7.8 (53 reviews) | 8.2 (33 reviews) | 
| **Mobile Forms** | Feature Not Available | 8.5 (38 reviews) | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | N/A | N/A |
| **Zoho Forms** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### No-Code Development Platforms

| Product | Score | Reviews |
|---|---|---|
| **FormAssembly** | 8.5/10 | 32 |
| **Zoho Forms** | N/A | N/A |

#### User Interface Design

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **WYSIWYG Editor** | 8.7 (25 reviews) | Not enough data | 
| **Customized Branding** | 8.1 (27 reviews) | Not enough data | 
| **App Templates** | 8.3 (23 reviews) | Not enough data | 
| **Workflow Management** | 8.4 (20 reviews) | Not enough data | 

#### Data Control

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Data Migration** | 8.4 (18 reviews) | Not enough data | 
| **Data Synchronization** | 8.6 (23 reviews) | Not enough data | 
| **Data Security** | 9.1 (22 reviews) | Not enough data | 

#### Publishing

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Application Deployment** | 8.7 (21 reviews) | Not enough data | 
| **Platform Compatibility** | 8.9 (24 reviews) | Not enough data | 
| **Lifecycle Management** | 8.4 (19 reviews) | Not enough data | 

#### Agentic AI - No-Code Development Platforms

| Feature | FormAssembly | Zoho Forms | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Online Form Builder Software](https://www.g2.com/categories/online-form-builder)

**Unique to FormAssembly (5):** [No-Code Development Platforms](https://www.g2.com/categories/no-code-development-platforms), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Survey Software](https://www.g2.com/categories/survey), [Drag and Drop App Builder Software](https://www.g2.com/categories/drag-and-drop-app-builder)



---
## Reviewer Demographics

### By Company Size

| Segment | FormAssembly | Zoho Forms | 
|---|---|---|
| **Small-Business** | 57.0% | 66.7% | 
| **Mid-Market** | 33.8% | 28.5% | 
| **Enterprise** | 9.3% | 4.9% | 

### By Industry

#### FormAssembly

- **Non-Profit Organization Management:** 34.8%
- **Higher Education:** 14.6%
- **Education Management:** 6.3%
- **Information Technology and Services:** 5.1%
- **Computer Software:** 3.0%
- **Primary/Secondary Education:** 2.5%
- **Financial Services:** 2.0%
- **Civic & Social Organization:** 1.8%
- **Marketing and Advertising:** 1.5%
- **Hospital & Health Care:** 1.5%
- **Other:** 26.8%

#### Zoho Forms

- **Information Technology and Services:** 12.2%
- **Marketing and Advertising:** 8.1%
- **Computer Software:** 6.5%
- **Apparel & Fashion:** 4.9%
- **Wholesale:** 4.1%
- **Health, Wellness and Fitness:** 4.1%
- **Consulting:** 3.3%
- **Education Management:** 3.3%
- **Telecommunications:** 3.3%
- **Insurance:** 3.3%
- **Other:** 47.2%

---
## Alternatives

### Alternatives to FormAssembly

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23868 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews) — 4.5/5 stars (175 reviews)
- [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3017 reviews)
- [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (955 reviews)
- [Outgrow](https://www.g2.com/products/outgrow/reviews) — 4.7/5 stars (332 reviews)

### Alternatives to Zoho Forms

- [Jotform](https://www.g2.com/products/jotform/reviews) — 4.7/5 stars (5349 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews)
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (475 reviews)
- [Formstack Forms](https://www.g2.com/products/formstack-forms/reviews) — 4.3/5 stars (471 reviews)
- [WPForms](https://www.g2.com/products/wpforms/reviews) — 4.7/5 stars (971 reviews)
- [Gravity Forms](https://www.g2.com/products/gravity-forms/reviews) — 4.7/5 stars (248 reviews)
- [Cognito Forms](https://www.g2.com/products/cognito-forms/reviews) — 4.6/5 stars (129 reviews)
- [Wufoo](https://www.g2.com/products/wufoo/reviews) — 4.2/5 stars (296 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23868 reviews)
- [EngageBay](https://www.g2.com/products/engagebay/reviews) — 4.6/5 stars (707 reviews)

---
## Top Discussions

### FormAssembly

No discussions available for this product.

### Zoho Forms

- Title: [Is Zoho forms free?](https://www.g2.com/discussions/is-zoho-forms-free) — 2 comments
  > **Top comment:** "You can register a free account with some limits but it is complete to start."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/formassembly-vs-zoho-forms)